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WordPress SEO for your website – A Starter Guide

Feb. 17, 2016

No matter what your website is about, it sure is one of your most valuable assets online. Through that, you're able to gather visitors and show them what you're offering and tickle their interest into buying your product, get a subscription, or read your blog posts. All these actions are crucial to any website, and yours isn't not an exception: if you want to grow the number of your customers (or readers), you have to increase the traffic your website regularly generates.

And to do that, you need to get serious about your website's Search Engine Optimization.

Here's a starter guide: codeable.io/wordpress-seo-tips-guide/

Comment
25 votes   Flag
Jason Resnick

Any tips on getting Sitelinks (those navigational links in Google Search Results)?

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David Papandreas

Hey Jason! Great question :)

Check out this article that does a great job explaining how to get sitelinks on Google's search results:
www.bloggingspell.com/google-sitelinks/

Best to you!
-David

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Jason Resnick

Thanks David -- I'll certainly take a look deeper into this post. I've done some of the things that article suggested already, but could definitely do a better job at internal linking.

More so though, I get clients asking me all the time about them.

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Matteo Duò

Hey Jason,

I'd also add this article from SEW to gather even more info about sitelinks:

searchenginewatch.com/sew/how-to/2430604/how-do-i-get-sitelinks-to-appear-in-my-site-s-search-results

Cheers,
Matteo.

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Jason Resnick

Thanks Matteo - I'll use this article once I actually get those sitelinks ;)

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Matteo Duò

Eh eh eh :)

Here's a comment worth noting (and I agree with him):

"Decisions such as the SiteLinks and the Site-Search box are generally based on Authority.
That means links from trusted sites.
That means a volume of searches for specific terms.
That means a volume of visitors from the SERPs to that site."

Reply
Dave Warfel

Jason -- Here's another helpful tip from Brian Jackson's Woorkup blog. Not exactly "Sitelinks," but single "Jump to ____" links below the page title on SERPs.

woorkup.com/jump-to-menus/

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Jason Resnick

Thanks Dave - I hadn't seen this before, I'll certainly take a look. Might be useful :).

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Dave Warfel

Great tips for beginners, Matteo. Thanks for sharing.

A few questions...

"3 to 5 words it's the ideal length of your slugs" -- I don't disagree, but I'm wondering where or how you came to this conclusion? Is this true even if you're going after a long tail phrase or trying to answer a specific question?

"On an SEO perspective, you should always use just one H1 on every single page and post you create." -- Even with HTML5's element, do you still think this is true? I've seen some web devs say that it's now OK to use multiple H1s, so long as they are used appropriately, which will mean usually wrapping them in a element.

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Matteo Duò

Hey Dave,
thanks, I appreciate that :)

1-a): I wrote this because the more words a URL features, the less credit they're given by Google. As Matt Cutts said: " If you have got a three, four or five words in your URL, that can be perfectly normal. As it gets a little longer, then it starts to look a little worse. Now, our algorithms typically will just weight those words less and just not give you as much credit.link: www.stephanspencer.com/matt-cutts-interview/

1-b) Yes, I think it doesn't matter what you're going after eventually, since a short, redeable and relevant slug would always work better.

2) About H1s: some people think that having more than one H1 in a given page is ok, and if you don't over-use them (aka it makes sense on that page) there are no big issues knocking at your SEO door :) Problem is other search engines see multiple H1 as "bad" so they might devalue a page or don't even index it. See example from Bing: thatsit.com.au/seo/reports/violation/the-page-contains-multiple-h1-tags

Cheers,
Matteo.

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Mike Brown

Excellent little SEO starter guide.

I've been trying to learn more about Structured Data and Schema Markup.

Are there any WordPress plugins that you know about that are making this easier to implement?

Reply
Matteo Duò

Hey Mike,

sure, here's some: www.wpexplorer.com/google-rich-snippets-wordpress/. Also check out Yoast's plugin because it add (some) markup to pages: kb.yoast.com/article/183-microformats-and-schema-org

Cheers,
Matteo.

Reply
Mike Brown

Hey Matteo,

Thanks for the followup.

I'll check out those resources.

Thanks,
Mike

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Sean J

I have read this resource, Its really useful for me, thanks for your post

Sean J

Reply
Matteo Duò

Thank you Sean, much appreciated :)

Reply