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MonsterInsights - New Home of Google Analytics

monsterinsights.com | Apr. 14, 2016 | 3 min read

Google Analytics for WordPress acquired by Syed and rebranded it as MonsterInsights. Excited for it's future.

18 votes   Flag
Ben Gillbanks

Not convinced by the name, the old one explained what the plugin did and was for. This name doesn't tell me anything. Syed is a clever man though so I'm sure he knows what he's doing.

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Eusebiu Oprinoiu

It's called branding. Monsterinsights, OptinMonster, etc.

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Ben Gillbanks

I understand the reasoning but I don't think it's good for users since it is no longer clear what the plugin is or what it does.

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Dave Warfel

I'm curious why he didn't go with MonsterForms for his new forms plugin.

Especially since OptinMonster moved to a SaaS product a while back, allowing it to be used in on any site. I don't see why insights/analytics and forms couldn't work the same way.

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Ahmad Awais

WPForms is a much better brand name! Everything else is there with WP prefix except the forms. I guess...

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Dave Warfel

I thought maybe, with forms already being powered by aliens (Gravity) and Ninjas, adding Monsters to the mix might be a little too much for the community to handle :-P

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