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Top WordPress brands (Sep 2017 update)

Sep. 6, 2017



Previous status and methodology:

managewp.org/articles/12627/current-rankings-for-wordpress-brands

Congrats to WPEngine for keeping the title of the strongest WP brand!

Notably, WPTavern overtook WooThemes for #2 spot, ManageWP overtook WPMUDev for #6, and Pagely made the biggest jump in terms of gaining brand equity.

As a side note, all these brands together follow less than 12,000 unique people.

Comment
10 votes   Flag
Jeff

What does this mean though? Brand strength on ManageWP.org?

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Vladimir Prelovac

It is a general measure of brand strength measured by using Twitter.

Methodology is explained here:

managewp.com/simple-way-of-using-your-twitter-for-measuring-your-brand-strength
managewp.com/scientific-search-biggest-wordpress-brand

Short version:
We assume that the top brands will jointly follow all the influencers in the market. Percentage of those influencers following each brand back is the measure of that brands' strength.

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Ahmad Awais

Do you have this tool to be used by the public? I'd love to take a stab at it for my Twitter profile twitter.com/mrahmadawais/

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Vladimir Prelovac

Nope, twitter api limitations make it unusable for anything more than these 13 brands basically.

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Ahmad Awais

Oops.

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Sallie Goetsch (rhymes with 'sketch')

Would I be correct in guessing that the results might be different if you were getting the data from other sources (Facebook, LinkedIn, Instagram, Snapchat)? Presumably we wouldn't have 100% influencer overlap, or brand overlap, or followership overlap.

Also, though Woo is still a distinct brand, in terms of total influence we'd probably have to say that Automattic-owned companies when combined take up the major share of that list. And Matt Mullenweg owns WP Tavern, too, though it's Audrey and not Automattic that employs the staff there.

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Vladimir Prelovac

I'd say the results would tend to be similar as the methodology is pretty agnostic of the platform.

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John Locke

Twitter followers is a suboptimal metric to measure brand strength. Too easy to buy a bunch of followers (not to imply that anyone on this list has doing that).

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Vladimir Prelovac

Actually doing that does not influence this score. Getting followers that are not followed by any of the brands will not increase your score.

You would need to have a way to 'buy' influencer following - which I'd argue you can do only by building a good brand.

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Sallie Goetsch (rhymes with 'sketch')

As influencers are individuals, I imagine it's less by building a good brand than by developing relationships with these people.

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Blant Simonetti

very interesting and actually

Reply