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A Look In The Mirror: How We Developed Our (Micro) Brand Strategy

gowp.com | Feb. 16, 2018 | 16 min read

Micro-branding is a unique, powerful process to uncover your authentic brand, define your core values, personality, voice and vocabulary. It helps you establish a clear position to base all of your decisions on. This article explains why I’m so glad we embraced it, and why I think you should too.

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