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Why pushing for the sale may cost you business

jilt.com | Apr. 3, 2018 | 8 min read

"The number one problem I see with people running eCommerce sites is that their primary goal on the website is to sell a product or service,” says Joe Howard, CEO of WP Buffs, which provides managed care plans for website owners and agencies. That probably seems like a good idea, but here’s why Howard thinks they’re wrong.

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