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The Hard Truth About Acquisition Costs (and How Your Customers Can Save You)

research.hubspot.com | Jul. 11, 2018 | 38 min read

Trust in businesses is eroding, and so is patience. Marketing and sales are getting harder, and the math behind most companies’ acquisition strategy is simply unworkable.

17 votes   Flag
Sallie Goetsch (rhymes with 'sketch')

Valid enough points, though pretty much all of HubSpot's articles come down to "Buy our stuff." Also, it seems to be aimed primarily at those who sell products. Those of us in service businesses already know that we won't get repeat work from people who have a bad experience.

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