Today I’m talking to Joe Howard. He is the founder of WPBuffs, a WordPress maintenance productized service that had a massive growth in the last 3 years. We talk about Joe’s journey, being a salary employee even through the launch of WPBuffs and finally going full time into his side project. Joe shares how he’s been able to scale the team with freelancers and lessons learned building a remote team culture. Also structuring the productized service, analyzing competition, segmenting different customers, pricing, marketing, and more! Enjoy!