Welcome to ManageWP.org

Register to share, discuss and vote for the best WordPress stories every day, find new ideas and inspiration for your business and network with other members of the WordPress community. Join the #1 WordPress news community!

×

Customers First? How About Noncustomers First?

blueoceanstrategy.com | Jul. 12, 2018 | 6 min read

Making a blue ocean shift is about creating new demand and growing your industry, rather than competing for existing customers. One of the first steps of the blue ocean shift process is to identify the demand that exists beyond your industry. These are your noncustomers: buyers that don’t buy into your industry, product or service yet.

23 votes   Flag