What makes an international WooCommerce store stand out? Here's how going multilingual can help.
The WordPress plugin industry is booming (we would know—we’re right in the thick of it!). The multiplicity of plugins available for pretty much every website functionality you can think of means that there’s always a degree of healthy competition: every plugin developer has a reason to keep updating and improving their product. Ecommerce is perhaps the exception to this general rule of plugin multiplicity: One particular plugin dominates the scene: WooCommerce is king.
WooCommerce actually powers 8% of the internet’s ecommerce, including 21% of the top 1 million most-visited ecommerce sites on the web—and over 6% of the top 1 million sites overall.
There are many reasons why WooCommerce is the go-to ecommerce plugin for so many WordPress users (who are themselves numerous—over 34% of the entire Internet is WordPress-based), but its popularity mostly comes down to its comprehensiveness. You can start with a content-exclusive site—like a blog or a photo gallery—and turn it into a fully functional online store with no plugin other than WooCommerce. It’s a one-shot installation that allows you to:
create product pages,
Many WordPress plugin and theme developers struggle with how to respond when they get negative reviews. Here's how you can effectively respond and create positivity for yourself and the frustrated customer, from negative reviews.
You’ve worked hard to get your business going. You’re working even harder now that you’ve added online marketing to your overall marketing strategy. That strategy includes online reviews. Now, you’re working hard to build your online reputation. That’s why it can feel like the end of the world when you receive a negative review or several. Fortunately, your business’ reputation doesn’t need to hang in the balance every time a poor response comes your way.
By being prepared beforehand, you can navigate your way through any storm your business endures, including negative online reviews. That’s what we’re going to cover in this post.
Before we start, make sure you also check out our guide on how to respond to positive reviews, another important pillar of managing your online reputation.
Why You Need to Pay Attention to Negative Reviews
You may think positive reviews are the most important aspect of your business’ online reputation, and you’d be right for the most part. What you may not be aware of is how much negative reviews can impact your business. I don’t just mean the amount of business they scare away, either.
We enjoy having the opportunity to collaborate with other agencies on website projects. Here's how we create successful website project partnerships.
At WebDevStudios, we believe that our clients’ success is our success. We ensure that success by becoming a true partner to them. Sometimes, that means forming a website project partnership by partnering up with some of their other partners. From design agencies to IT agencies, to other development agencies, we have worked with them all. As a Project Manager, I see the risk increase with every additional vendor brought into a client project. Whether our client brings a design agency’s design to us to build their website, or they work with another web developer on another part of their site, it is important for us to work with everyone collaboratively and with a positive attitude. In doing so, we can minimize the project risks and make our client feel like we are a true partner to them, working toward a common goal: the success of their website project. Here’s how we do it.
We begin with communication.
When we begin a website project partnership where there are other vendors involved, it is important to first establish the mode of communication. Will everyone communicate via Jira or perhaps have a shared Slack channel? Once the method is agreed upon, it is crucial that
You may already be advanced in the e-commerce game—but that shouldn't stop you from maintaining stock on Amazon, eBay, MercadoLibre, and other international marketplace sites.
Many early e-commerce merchants (and you may be among them) start out on a marketplace platform. We mentioned Ebay, Etsy, and Depop in our most recent chat about international e-commerce, but there are others—even Amazon, the veritable Goliath of all things e-commerce, is, in large part, a platform for small independent vendors (this was one of Amazon’s original distinguishing features, back when its Marketplace was called « zShops» at its launch in 1999). Marketplaces give you few opportunities for propagating your personal brand, and aren’t ideal for developing a close relationship with your customers—these are the principal cons of such platforms when compared to an independent store site, which you, the store and site-owner, autonomously manage and can tailor to your own goals and ideas.
But marketplaces also provide some pretty significant advantages, particularly in the domains of traffic acquisition and notoriety among consumer communities.
It’s all in the algorithmsI
Since a marketplace essentially acts as a dedicated search engine for products, yours will be more likely to appear on the searches of sincerely interested customers than
Is your website ready for the holiday season? We turned to our team for tips on things you can do now to prepare your WordPress site for the holidays.
Yes, it’s September, but before you know it, the holidays will be here. Time moves quickly, but if your website doesn’t, you could be missing out on customers, sales, and sustaining the future of your online business. Do you have a strategy in place to prepare your WordPress site for the holidays? We turned to our expert team of WordPress users, leaders, and engineers to gather up tips and recommendations to help you prepare your WordPress website for a busy holiday season. Act now and reap the rewards later.
Curtail Shopping Cart Abandonment, Create Calls to Action, and Use Social Media
“To best prepare your WordPress site for the holidays, I think you should add abandon cart functionality. Also, think of creative calls to action for users and assure your related products are set up correctly for upsells. Get your social media in line branding-wise with your website and make sure all social media posts point back to the website itself.”
Focus on Schema, Navigation, and Responsiveness
“Add schema markup to your site to help your search results stand out further. Schema helps search engines understand more about the type of content you have. Also, make performance
With the travel and tourism industry now worth $7.6 trillion - it's never been a more important time to translate your hotel website. We take a look at 4 reasons you need a multilingual hotel website in 2019.
Driving customers to your hotel can be a constant uphill battle. Off seasons and increased competition from alternative accommodation providers are just a couple of barriers hoteliers face. Let’s put a few other facts out there too.
Did you know that 57% of all reservations within the travel industry are made online?
And, on top of that, 47% of the web is non English speaking…
Shall we give you the third stinger? 75% of consumers will only buy in their own language (according to a report by CSA Research).
Which means, you might just find yourself with a big problem on your hands if you want to attract foreign visitors to your hotel and you’re not thinking about offering your website in another language.
By presenting information in languages your future guests can understand, you’ll be more likely to land those international bookings – an area growing at an extortionate rate.
Take the Chinese market, for example. In 2018, Chinese residents took 149.7m overseas trips and are now the world’s most powerful outbound market. And, considering less than 10% of the Chinese population speak English, it’s a huge market you could be missing out on.
Localization enhancers consumer experience, makes your content more appealing and allows you to meet the needs of your new customers. Our tips for customising your marketing and online strategy.
What is conversion rate? And how do you improve yours? Follow these practical ways to increase your e-commerce conversion rate and drive more sales.
If you’re in e-commerce your goal is quite simple – you want to drive traffic to your website and increase that all important conversion rate. Whether you’ve just started or you’re well established – one things for sure, you share a common goal – increasing sales.
Within this article we’ll list 5 practical tips to implement into your strategy and increase your conversion rate to help drive your sales.
We’re looking at low cost (sometimes free!) solutions, that can have a big impact on that all important revenue.
First, a look at the basics.
What is conversion rate?
Conversion rate is simply the percentage of visitors to your site that complete a desired goal – and in e-commerce terms – that’s purchasing something.
How to calculate conversion rate
To do this, you divide the number of conversions you get within a given time frame by the total number of people who visited your e-commerce site, and multiply this by 100.
This number will give you an overall impression on whether things are going well, or not so well.
If it’s below industry standard, you’ll need to identify where the problem is fast. Some suggestions
How plugin shop Barn2 rebranded their website, and the lessons learned.
If you notice anything different around here, you’re not mistaken. As of today, Barn2 has a shiny new look – complete with new logo, redesigned website, and a complete overhaul of all our communications. We’ve been working on Barn2’s rebrand for a full 12 months, so you can imagine how delighted we are to finally see it live. I hope you like it as much as we do!
This is the story behind our rebrand. It’s a story of blood, sweat and tears (maybe not literally, but it certainly felt like that).
A rebrand was long overdue
The old Barn2 website hadn’t been redesigned since 2014. Of course, 5 years is a long time in the web world – particularly for a WordPress plugin company!
To be fair, we had refreshed the site several times to modernise it and add features over the years. However, the fact remained that this was the same website that we originally used to sell our services as a web design company. Since then, we have made the transition to selling WordPress plugins and no longer design websites for clients. And while the website content had evolved with us and we had made some tweaks to the design, we’d never actually branded as a plugin
Jan started Divi Sensei, a store that offers extensions for Divi. His story is inspirational for developers everywhere who want to make a living and see the world!
Today we’re excited to interview Jan Thielemann – a self-taught Divi module developer who built his WordPress business Divi Sensei and sells a host of other Divi modules and add-ons! He not only learned WordPress plugin development, but also built his business while traveling the world. His Divi modules started gaining organic popularity and gained traction from there! Let’s jump in and find out more… Jan, it’s a pleasure to connect with you and thank you so much for agreeing to do this interview! Please tell us, where are you from and what’s your background? How did you get into coding and development?
I’m from Germany, born and raised. Ever since my family got our first computer, somewhere in 1992 or 1993 I believe, I was addicted to it. It was clear that some day I had to work with computers one or the other way so I made an apprenticeship where I worked with hardware and software. I was one of only two students in my year who actually understood software development, and it was so much fun that I stuck with it and became a professional software developer.
I mainly developed backend systems in Java, but in my free time, I explored other
Wow, never would have seen that coming. Glad they will be changing the name.
We’ve got some incredibly exciting news to share in this update. Zero BS CRM has joined Automattic, the company behind WordPress.com. With Automattic in our corner, we will go from a team of two, to being part of a team of 900+ incredible individuals. This means Zero BS CRM will be getting better through deeper integrations with WordPress and help and support across the board, from product development to usability and design.
THE BIRTH OF ZBS CRM
We have built ZBS CRM to scratch our own itch. For years, we’ve chosen WordPress as the centre of our entrepreneurial business operations. We also use it personally for travel blogs and other projects. We WordPress.
When a family member approached us for advice on a CRM solution that would suit his local construction business, we couldn’t find any that would meet his needs and integrate well with his WordPress website. We kept hitting the same issues: too complex. Too expensive. Or just plain bad.
So we built ZBS. We designed it to be simple to use, but powerful. We still use it ourselves every day. Since our initial launch we’ve delivered consistent updates (over 150 in less than three years), and our CRM product has
This is huge acquisition news. I wonder what the resulting combo will look like.
AUSTIN, Texas – June 24, 2019 – WP Engine, the WordPress Digital Experience Platform (DXP), today announced it has entered into a definitive agreement to acquire Flywheel, a WordPress hosting and management company based in Omaha, Neb. By combining their strengths, WP Engine and Flywheel are enhancing the WP Engine Digital Experience Platform for WordPress with the best creative and business workflows for agencies, building upon their collective investments and leadership in WordPress and creating the largest Agency Partner Program in WordPress. These benefits are all driven by a shared set of cultural values and purpose aimed at better serving the global brands and agencies who build sites on WordPress. In the largest acquisition to date in the WordPress industry, WP Engine will now power more than 120,000 brands and agencies in 150 countries served by nearly 900 employees across seven offices globally. “On behalf of the WP Engine team, we couldn’t be more excited to join forces with one of the most respected brands in WordPress. I personally welcome each employee and customer into the WP Engine family and I’m excited about the opportunities we will create
Insights into growing a startup with its positives and negatives that come with it.
Rand Fishkin is without a doubt one of the most recognized figures in the world of online marketing. His career began after dropping out of the University of Washington in 2000 when he joined his mother’s small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular community and content resource for search marketers. In 2007, Rand became CEO of SEOmoz, Inc (now called Moz), the software company he co-founded with his mom based on the blog’s success.
Over 7 years as CEO, Rand grew Moz from 7 employees to 134, revenues from $800K to $29.3mm, and traffic from 1 to 30mm annual visitors. He raised two rounds of funding, led three acquisitions, and, in 2013, re-branded the company from SEOmoz to Moz, shifting focus from exclusively SEO tools to broader web marketing software.
Rand stepped down as CEO in February of 2014 during a rough bout with depression and left the company 4 years later. He remains chairman of Moz’s board.
Rand may be best known for his popular blogs and regular Whiteboard Friday series, watched by tens of thousands of marketers each week. Rand is also a frequent
Congratulations to Rich Tabor and crew. GoDaddy has proved a pretty good steward of its acquisitions so far. I suspect we'll see more larger companies snapping up block collections.
I’ve made a number of things as a WordPress “maker” — most notably ThemeBeans, CoBlocks, and Block Gallery. My mission and clear focus through building products has always been to deliver a phenomenal WordPress experience. It’s the foundation upon which my career is built. And while it’s been a fantastic experience so far, it almost feels like I’m just getting started — in such a good way.
A few months ago, GoDaddy approached me with an idea to build the next wave of WordPress innovation together. After getting to know the WordPress leadership at GoDaddy, I could feel the universal passion that every person I met shared for WordPress — and even more so for the folks who rely on WordPress every single day. That’s right up my ally, and something I could definitely get behind.
Today, I am thrilled to announce that CoBlocks, ThemeBeans, and Block Gallery have been acquired by GoDaddy, and I will be joining the team as the Senior Product Manager of WordPress Experience. Together, we’ll make a real difference on how millions of folks use WordPress everyday on GoDaddy’s Managed WordPress platform and beyond.
Read the full
Learn from the experts how to grow your business. Great advice here. I especially like Question 2.
Elementor’s growth journey has been an amazing rollercoaster adventure. 3 years, 3 million websites, how did this happen so fast? We have decided to take this opportunity, of our reaching 3 million active installs, and explore growth. We began with a roundup of some of the fastest growing digital companies, and the top experts in the field.
The roundup delivered great marketing insights as to how a company can achieve substantial growth regardless of its size. Whether you consider yourself a small business or you manage a big agency, we are confident that you will find this advice insightful and constructive.
We’ve asked 15 top leading marketing experts, including our very own CEO, three fundamental questions:
What was the no.1 factor for the growth of your business?
What challenges did you face and what did you learn from overcoming them?
What are your top 3 tips for someone looking to grow their business in 2020?
The answers to the last question were far too good to cut short. Which is why we’ve put them all into a single downloadable document (below) that you will definitely find well worth reading.
WordPress Page Builders have a controversial history, but things have changed. Read this and learn how Page Builders can help your team.
WordPress Page Builders have a controversial history. Early visual design tools for WordPress were clunky and, behind the scenes, outputted code that was slow-loading and poor in quality. Not only that, Page Builders were often bundled together with WordPress themes, which made it very difficult to change themes or reuse any of a page’s copy and imagery without rebuilding. It’s no surprise that many developers and WordPress veterans avoided Page Builders and opted to hand-code pages using HTML and CSS. These days, things are very different. Page Builders have matured and instead of slowing down content creation workflows, they speed them up and enable more people to be involved in the website building process. This might sound like a “too many cooks in the kitchen” situation, but as companies and teams grow, individuals that make up those teams tend to specialize.
With a visual design tool, like a Page Builder, your copywriter can work on writing while a designer imagines the aesthetics, branding, and visual direction. A marketing team can A/B test and optimize funnels while a translation team works on localization. Anyone that’s involved with the website
Once you've launched your WordPress website, your work doesn't end. There are other things to consider. Here are five.
When you spend weeks or months creating a new website or redesigning an old one, it becomes difficult to imagine life outside of development. You become laser focused on the big day: launch. You tell yourself that if you could just get to that special day, you can move on and focus on other projects, right? Not quite. Owning, managing, and maintaining a WordPress website continues after launch. A new journey begins the minute your site becomes viewable to the world. To help you navigate this new journey you will embark on, here are five things to consider when you launch your WordPress website. Content is King
With more than 1.6 billion websites on the internet, Google has to figure out how to rank them. There is no point in having a beautiful WordPress website if no one is going to see it. When a user searches for lawn services in Las Vegas, 37,000,000 results pop up. If you’re the new kid on the block and on the last pages, this potential customer will not find you.
Your next order of business, after you launch your WordPress website, is to start creating blog posts and quality content so that you can improve your ranking. Google takes hundreds of things into consideration when
Best practices for selling WordPress plugins/themes: Selecting which products to develop, business model, and the right sales platform.
Gone are the days in which you could wrap a few PHP functions into a WordPress plugin or even quickly convert a PSD file into a generic WordPress theme and successfully sell them as an end product to thousands of site owners. Even though the WordPress’ market share only keeps growing – in today’s market, this does not fly. There’s just too much competition out there for selling WordPress plugins and themes, and the average customer now knows exactly what they’re looking for and is less likely to buy a pig in a poke. This complete guide includes all of the best practices for selling WordPress plugins and themes from your own website: from deciding on a sustainable product and a business model that makes sense, then narrowed down to pricing it correctly, while collecting usage data and user feedback. All with the final goal of turning it into a thriving business in today’s rugged commercial WordPress ecosystem.
This complete guide includes all of the best practices for selling WordPress plugins & themes from your own websiteTweet
While the market is indeed becoming increasingly crowded and difficult to navigate, it is important to learn how to separate
All of the latest news from CodeinWP, Themeisle, and Revive Social. What worked and what didn't in 2018. Plus, WCPune.
Welcome to the 47th edition of the monthly transparency report (for December 2018). In this series, I go through what’s happening in the business and discuss our projects, plans, wins and struggles. Click here to see the previous reports. With the new year well under way, it’s perhaps a good moment to look back at 2018 and evaluate the progress we made, the challenges we faced, all the good and bad things, and also discuss what we’re planning to accomplish in 2019.
Let’s get right to it:
Yours truly interviewed by Kinsta on how I started my WordPress plugin business, what challenges I found along the way and much more. Hopefully it inspires those who are thinking of getting started, the same as others inspired me.
Robert Abela is the CEO and founder of WP White Security, a European based company which develops WordPress security plugins. They also blog about all things related to WordPress security. You can find Robert on Twitter and LinkedIn. This is our recent interview with him, as part of our Kinsta Kingpin series.
Q1: What is your background, & how did you first get involved with WordPress?
In 2013 I was a product manager at a security software company, and we needed a blog for our website to share our research findings. After reviewing a few solutions, we chose WordPress. As a security software company, we were also interested in the security side of WordPress and were quite surprised by how much of an easy target WordPress was back then. We had developed an online security service for WordPress ourselves, but it never really took off.
When we started using WordPress, I also started following the WordPress community and was surprised by the number of people making a living from WordPress. I decided to go solo and start offering WordPress security services – I started cleaning hacked websites and doing security hardening. While freelancing I needed an activity log solution for
Elementor acquires Layers WP and makes all Layers themes available for free
Today, I’m excited to announce that Elementor has acquired Layers WP, a popular WordPress theme company. For those of you who are not aware, Layers is a WordPress theme brand, launched in 2014 by WordPress veterans, David and Marc Perel. With some beautiful themes, Layers saw much success over the years, partnering with Envato and other major players in the market. Back in 2015, Layers won #2 on Product Hunt and attracted a lot of attention. Over the years Layers accumulated over 375,000 downloads worldwide.
With the change of the tide in the WordPress ecosystem and the fast-paced shift towards all-in-one solutions in its market, David and Marc approached us with a proposal. We met in London, and were impressed by the enthusiasm and approach of these two creative entrepreneurs. Both of us found common ground in our approach and vision, and decided to explore the option of an acquisition.
Layers were looking to hand over the project to the right company. They wanted to find a complimentary product for their themes, a product that offered an intuitive and easy to use solution for designing a WordPress website. Their selling point was that Elementor could stand to benefit from the
Did you know, over 75% of your WooCommerce customers are unlikely to proceed through the checkout. The good news is, there's a few simple tricks you can implement to increase the number of successful checkouts on your store.
Did you know that in 2018, the percentage of people abandoning their online shopping carts was 75.60%? This means that over 75% of the people who put one of your products in their cart, will potentially not go through with the sale. It would be easy to blame this high percentage on the indecision of customers, but many online stores forget about making sure their customer’s buying experience is top-notch, right up until they click ‘purchase’.
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With just a little buyer’s psychology, you could amend your checkout to reduce that number significantly.
4 WooCommerce Checkout Customization Techniques To Boost Sales
In this article, you’ll learn our favourite WooCommerce checkout customization techniques which you can implement to stop leaving money on the table and start bringing in the revenue your store deserves.
1. Keep your checkout simple
When was the last time you wanted to buy a product from an online store, only to abandon the purchase because the checkout process was taking too long?
It happens more often than you think. In fact, 9% of people abandon their carts because the checkout process is too long and 22% said they leave, simply because
True stories of the every day joys and hassles of running a WordPress business.
Welcome to the 46th edition of the monthly transparency report (for November 2018). In this series, I discuss what has been going on in the business and share my learnings and strategies along the way. Click here to see the previous reports. This month, we talk:
Our Black Friday experience in 2018
There were two main sides to our Black Friday efforts this year: we hosted an exclusive offer over at ThemeIsle.com, and we also published a roundup of the best deals in the WordPress space on this blog. Let’s have a word on how it all went:
Enhancing your work space can improve your ability to focus and productivity. Use these tips to ensure that your work space is ergonomic and creative.
Throughout the years, I’ve found that every office space I’ve worked in presented challenges for being productive. Being comfortable in your work environment is a critical ingredient for staying focused and productive. After years of experimenting, I finally have a great formula that transformed my dimly lit home office into an awesome creative space in which I spend many hours. Use my tips to enhance your work space and watch your productivity increase. Comfort First
It should be no surprise that being comfortable is the first thing on my list. Spending eight to 10 hours per day can feel like an eternity, if you’re uncomfortable. Back pain is a real thing, and it doesn’t get better if you ignore it. While it took me a lot of trial and error to find the right chair and desk combination, I recommend making your comfort the top priority.
A comfortable chair meant for longer duration sitting
Height adjustable desk
Computer and Accessories
The right computer setup for me took a little while to put together. My goal for my workstation was flexibility. I wanted to be able to work on a desktop while at my house and then be ready to travel in a matter of minutes. I ended