This is huge acquisition news. I wonder what the resulting combo will look like.
AUSTIN, Texas – June 24, 2019 – WP Engine, the WordPress Digital Experience Platform (DXP), today announced it has entered into a definitive agreement to acquire Flywheel, a WordPress hosting and management company based in Omaha, Neb. By combining their strengths, WP Engine and Flywheel are enhancing the WP Engine Digital Experience Platform for WordPress with the best creative and business workflows for agencies, building upon their collective investments and leadership in WordPress and creating the largest Agency Partner Program in WordPress. These benefits are all driven by a shared set of cultural values and purpose aimed at better serving the global brands and agencies who build sites on WordPress. In the largest acquisition to date in the WordPress industry, WP Engine will now power more than 120,000 brands and agencies in 150 countries served by nearly 900 employees across seven offices globally. “On behalf of the WP Engine team, we couldn’t be more excited to join forces with one of the most respected brands in WordPress. I personally welcome each employee and customer into the WP Engine family and I’m excited about the opportunities we will create
Once you've launched your WordPress website, your work doesn't end. There are other things to consider. Here are five.
When you spend weeks or months creating a new website or redesigning an old one, it becomes difficult to imagine life outside of development. You become laser focused on the big day: launch. You tell yourself that if you could just get to that special day, you can move on and focus on other projects, right? Not quite. Owning, managing, and maintaining a WordPress website continues after launch. A new journey begins the minute your site becomes viewable to the world. To help you navigate this new journey you will embark on, here are five things to consider when you launch your WordPress website. Content is King
With more than 1.6 billion websites on the internet, Google has to figure out how to rank them. There is no point in having a beautiful WordPress website if no one is going to see it. When a user searches for lawn services in Las Vegas, 37,000,000 results pop up. If you’re the new kid on the block and on the last pages, this potential customer will not find you.
Your next order of business, after you launch your WordPress website, is to start creating blog posts and quality content so that you can improve your ranking. Google takes hundreds of things into consideration when
Good tips to start and grow a Youtube channel. With this still being a little more difficult to do, the competition is less, so now is the time to get into it.
YouTube is currently the second most popular search engine, inevitably behind Google, and there’s nothing surprising there. Naturally, we like videos because they engage us on more levels than most media. Watching a video, both our senses of sight and sound consume and comprehend data that is then processed into information greater than the sum of its parts. On a more basic level, they are quicker and easier to digest, and we’re willing to admit that videos can conveniently be left playing in the background, so that we can focus on other things simultaneously.
When it comes to videos there’s a lot more than the satisfaction of watching moving images than meets the eye.
For well over a century, advertising giants had proven to be masters of the colossal conversion power of moving images. As innovations in broadcast television became commonplace, ad agencies soon had channels pitted against one another, desperately trying to provide audiences with attractive content, in an effort to guarantee greater popularity. Knowing exactly when and where vast numbers of viewers would be, became the key to efficient and instant mass exposure to any sales message or campaign.
Congratulations to Rich Tabor and crew. GoDaddy has proved a pretty good steward of its acquisitions so far. I suspect we'll see more larger companies snapping up block collections.
I’ve made a number of things as a WordPress “maker” — most notably ThemeBeans, CoBlocks, and Block Gallery. My mission and clear focus through building products has always been to deliver a phenomenal WordPress experience. It’s the foundation upon which my career is built. And while it’s been a fantastic experience so far, it almost feels like I’m just getting started — in such a good way.
A few months ago, GoDaddy approached me with an idea to build the next wave of WordPress innovation together. After getting to know the WordPress leadership at GoDaddy, I could feel the universal passion that every person I met shared for WordPress — and even more so for the folks who rely on WordPress every single day. That’s right up my ally, and something I could definitely get behind.
Today, I am thrilled to announce that CoBlocks, ThemeBeans, and Block Gallery have been acquired by GoDaddy, and I will be joining the team as the Senior Product Manager of WordPress Experience. Together, we’ll make a real difference on how millions of folks use WordPress everyday on GoDaddy’s Managed WordPress platform and beyond.
Read the full
Social media marketing is important to the success of your eCommerce business. Use these tips.
I’m sure I don’t have to tell you how important social media marketing is for an eCommerce shop. It doesn’t matter if you are a big brand or if your online store is just your side hustle. If you want to sell products in today’s crowded marketplace, you need to be using social media and you need to be smart about it. When I’m not slinging code for WordPress here at WebDevStudios (WDS) and Maintainn, my wife and I run a small online store where we sell our handmade leather goods. We’ve been at if for just over three years now, and social media drives 70%-80% of our sales. We rank pretty well for some key search terms in our niche, but even with Google’s domination of the search market, it doesn’t send us anywhere near the sales that social media does. That’s not to say you should ignore trying to rank well in search engines, just that you should definitely put some energy into social media, as well.
I’m going to share some of what works well for our shop and hope it can help you get more sales from social media. A lot of this is going to seem obvious once you read it. Most good advice is, but sometimes you just need to hear someone
Don't offer your customers a shady checkout experience. Use these tips for processing payments on your eCommerce website and keep your customers happy.
In 2019, there are more choices than ever for processing payments online. There’s really no excuse to offer your eCommerce customers a shady checkout experience. No longer does an online business need to be a giant corporation in order to deliver a slick checkout user experience (UX). Today’s payment gateways are full of bells and whistles and available to all businesses of different shapes and sizes. If you’re a data nerd, you won’t be disappointed with today’s options for processing payments. Dashboards give online store owners insights into customer data in new and exciting ways. Do you have an idea for a product you’d like to sell or a side-hustle you know would take off? Then you should definitely keep reading for some eCommerce tips and information on processing payments.
Payment Gateway vs Payment Service Provider
When most people think of PayPal, they may not consider how many steps go into a successful online transaction. Many verifications need to take place before money changes hands, and that’s a good thing for everyone. Those who run an online store want to be certain all transactions are secure and encrypted, and that’s where
Interesting perspective from the head of a very popular service.
Nick Francis is the Co-Founder and CEO of Help Scout, the company behind the popular web-based help desk software. Founded in 2011, Help Scout serves more than 10,000 customers in over 140 countries. For as long as he can remember, Nick always learned by doing. Being an entrepreneur gives him the opportunity to get outside his comfort zone daily, learn at a high velocity and make a significant impact.
After a few years building websites, in 2011, Nick and his partners, Jared McDaniel and Denny Swindle, decided to start Help Scout:
“When we started help Scout, it was very clear to us that there were several companies that were serving larger businesses. There were several products that were meant to serve the needs of more of an enterprise use case. That’s why they were called help desks. I feel like that whole term was born in the enterprise. It’s a really ugly term, yeah help desk. I don’t know, just doesn’t really have a good ring to it. It doesn’t really sound very human, does it? So when we entered the market, the whole thesis behind why we created Help Scout was to make support more human and helpful as well. So we really wanted to focus on SMB.
WordPress Page Builders have a controversial history, but things have changed. Read this and learn how Page Builders can help your team.
WordPress Page Builders have a controversial history. Early visual design tools for WordPress were clunky and, behind the scenes, outputted code that was slow-loading and poor in quality. Not only that, Page Builders were often bundled together with WordPress themes, which made it very difficult to change themes or reuse any of a page’s copy and imagery without rebuilding. It’s no surprise that many developers and WordPress veterans avoided Page Builders and opted to hand-code pages using HTML and CSS. These days, things are very different. Page Builders have matured and instead of slowing down content creation workflows, they speed them up and enable more people to be involved in the website building process. This might sound like a “too many cooks in the kitchen” situation, but as companies and teams grow, individuals that make up those teams tend to specialize.
With a visual design tool, like a Page Builder, your copywriter can work on writing while a designer imagines the aesthetics, branding, and visual direction. A marketing team can A/B test and optimize funnels while a translation team works on localization. Anyone that’s involved with the website
Elementor's 3rd birthday means not only a nice sale, but also a raffle with some incredible prizes available. From airpods to a 4K UHD TV and more fantastic prizes.
Put on your favorite tiara, Stuff that pinata,
Dip your body in glitter…
Spoiler Alert: We are having a super-sweet sale. Besides discounts, we are hosting a competition with some great prizes for our Pro Users. But before we get to that part, let’s take a second to think about all the cool stuff that made this year special.
This year, we had some truly epic releases like the Popup Builder (can you hear POP IT UP UP UP in your head now?), Motion Effects & Absolute Positioning.
Our community of users has grown and evolved, and we were ever so proud to watch Elementor meetups sprouting all around the world.
And most importantly, on its 3rd birthday, Elementor has grown to become more than a plugin. For many professionals, it plays a key role in their business success. We see it as our mission to help our users succeed, and have several plans on the way to help professionals to not only build sites – but to build thriving businesses.
I’m super excited for what this year will bring.
In the meantime, here’s how we decided to celebrate with you all:
First things first, EVERYONE gets 25% off all Elementor plans and upgrades. It’s the biggest sale of
Best practices for selling WordPress plugins/themes: Selecting which products to develop, business model, and the right sales platform.
Gone are the days in which you could wrap a few PHP functions into a WordPress plugin or even quickly convert a PSD file into a generic WordPress theme and successfully sell them as an end product to thousands of site owners. Even though the WordPress’ market share only keeps growing – in today’s market, this does not fly. There’s just too much competition out there for selling WordPress plugins and themes, and the average customer now knows exactly what they’re looking for and is less likely to buy a pig in a poke. This complete guide includes all of the best practices for selling WordPress plugins and themes from your own website: from deciding on a sustainable product and a business model that makes sense, then narrowed down to pricing it correctly, while collecting usage data and user feedback. All with the final goal of turning it into a thriving business in today’s rugged commercial WordPress ecosystem.
This complete guide includes all of the best practices for selling WordPress plugins & themes from your own websiteTweet
While the market is indeed becoming increasingly crowded and difficult to navigate, it is important to learn how to separate
Yours truly interviewed by Kinsta on how I started my WordPress plugin business, what challenges I found along the way and much more. Hopefully it inspires those who are thinking of getting started, the same as others inspired me.
Robert Abela is the CEO and founder of WP White Security, a European based company which develops WordPress security plugins. They also blog about all things related to WordPress security. You can find Robert on Twitter and LinkedIn. This is our recent interview with him, as part of our Kinsta Kingpin series.
Q1: What is your background, & how did you first get involved with WordPress?
In 2013 I was a product manager at a security software company, and we needed a blog for our website to share our research findings. After reviewing a few solutions, we chose WordPress. As a security software company, we were also interested in the security side of WordPress and were quite surprised by how much of an easy target WordPress was back then. We had developed an online security service for WordPress ourselves, but it never really took off.
When we started using WordPress, I also started following the WordPress community and was surprised by the number of people making a living from WordPress. I decided to go solo and start offering WordPress security services – I started cleaning hacked websites and doing security hardening. While freelancing I needed an activity log solution for
All of the latest news from CodeinWP, Themeisle, and Revive Social. What worked and what didn't in 2018. Plus, WCPune.
Welcome to the 47th edition of the monthly transparency report (for December 2018). In this series, I go through what’s happening in the business and discuss our projects, plans, wins and struggles. Click here to see the previous reports. With the new year well under way, it’s perhaps a good moment to look back at 2018 and evaluate the progress we made, the challenges we faced, all the good and bad things, and also discuss what we’re planning to accomplish in 2019.
Let’s get right to it:
Elementor acquires Layers WP and makes all Layers themes available for free
Today, I’m excited to announce that Elementor has acquired Layers WP, a popular WordPress theme company. For those of you who are not aware, Layers is a WordPress theme brand, launched in 2014 by WordPress veterans, David and Marc Perel. With some beautiful themes, Layers saw much success over the years, partnering with Envato and other major players in the market. Back in 2015, Layers won #2 on Product Hunt and attracted a lot of attention. Over the years Layers accumulated over 375,000 downloads worldwide.
With the change of the tide in the WordPress ecosystem and the fast-paced shift towards all-in-one solutions in its market, David and Marc approached us with a proposal. We met in London, and were impressed by the enthusiasm and approach of these two creative entrepreneurs. Both of us found common ground in our approach and vision, and decided to explore the option of an acquisition.
Layers were looking to hand over the project to the right company. They wanted to find a complimentary product for their themes, a product that offered an intuitive and easy to use solution for designing a WordPress website. Their selling point was that Elementor could stand to benefit from the
Are you a photographer using WordPress struggling to choose the best hosting plan for you?
Are you a photographer using WordPress struggling to choose the best hosting plan? Well, you’ve made it to the right place!
In this post, we’ll be taking a look at the best ways you can host your website.
In case you don’t have the time to stick around, here’s the brief rundown – Bluehost and Kinsta are our two favorite web hosts!
And Kinsta is hands-down the best managed WordPress hosting money can buy. If reliability & speed matter to you, Kinsta is a no-brainer.
Regardless of whether you’re on a budget or are willing to spend some extra money for that extra peace of mind we’ve got you covered.
After years of trying and experimenting with a large range of different web hosts, we’ve been able to identify what works, what just doesn’t and, more importantly, who each of the following options are most suitable for.
There are generally three ways to go when it comes to hosting:
Shared WordPress Hosting (Very Common)
Managed WordPress Hosting (Common)
Self-Managed WordPress Hosting (Uncommon)
Before we jump into the advantages and disadvantages of each, let’s take a closer look at what we mean when we refer to WordPress hosting
Jonathan Wold writes a very insightful article on existing WordPress plugins and ones to come, in the context of so-called "ecosystem plugins" and "WordPress OS"
Summary WordPress is the Operating System of the Open Web. At 33% of the web and growing, organizations choose WordPress because it’s free, ubiquitous, focused on the end user, and it’s theirs.
WordPress faces three key obstacles to reaching the next 20%: limited resources, too many decisions, and missing integrations.
I introduce a new concept that I’m calling an Ecosystem Plugin. Ecosystem Plugins, like WooCommerce, offer a suite of functionality for a specific audience that simplifies decision making and streamlines integrations with the products and services that audience uses.
There are big opportunities for those who build Ecosystem Plugins, the tech products that integrate with them, and site owners that use them. Specific examples I recommend include CRM, Ecommerce, ERP, Insights, and Automation.
At the end of February, 2019 I left my employer and began working independently. One of my first initiatives was a research project.
At the beginning of my research I set out to answer several questions:
Of the fastest growing technology product companies, how many of them offer integrations with WordPress?
How useful are the integrations that exist?
So you want to be a sysadmin and manage your own servers and WordPress sites? Check out why this usually is a bad idea and could cost you more time and money in the long run.
Time and time again we see users on forums and social media complaining that managed WordPress hosting is a big waste of money. Their reason? It’s much better to manage your own server. Unfortunately, they never mention what all this actually entails. To a casual WordPress user, this can definitely give the wrong impression. It sounds easy and cheap, but the end result is you’ll probably end up spending a lot more time and money than you think. You’re probably thinking, “you guys are a managed WordPress hosting company, so aren’t you a little biased?” Perhaps, but we also have the advantage of seeing the perspective of both sides. We have sysadmins on the Kinsta team that manage all of our own servers for clients, and therefore, we know what it takes to do this properly and why for most of you, being a sysadmin is actually a bad idea. In fact, in some scenarios, it can be a downright nightmare. Being a sysadmin takes a lot of patience, skill, and you have to really enjoy fixing things that break!
Besides our own team, we also get to see all the feedback from clients who have previously tried to manage everything themselves. Once they arrive at a managed
True stories of the every day joys and hassles of running a WordPress business.
Welcome to the 46th edition of the monthly transparency report (for November 2018). In this series, I discuss what has been going on in the business and share my learnings and strategies along the way. Click here to see the previous reports. This month, we talk:
Our Black Friday experience in 2018
There were two main sides to our Black Friday efforts this year: we hosted an exclusive offer over at ThemeIsle.com, and we also published a roundup of the best deals in the WordPress space on this blog. Let’s have a word on how it all went:
The journey of launching and growing TranslatePress, our latest WordPress multilingual plugin, featured on Indie Hackers.
Used by 100,000+ website owners to extend their WordPress projects Profile Builder is the all in one user registration and management plugin for WordPress.
Accept user payments, create subscription plans and restrict content on your membership website.
Develop intuitive WordPress sites, easily manageable by your clients, in half the time and without writing any PHP code.
Translate your site directly from the front-end, with full support for WooCommerce, complex themes and site builders.
What Our Users Have To Say
How much easier would your job be, if the plugins you used in your project are well supported, tested and developed with both the developer and the end user in mind?
“I tried out several other plugins and this one was able to do exactly what I wanted! It is highly customizable and the support is excellent.”
“The direct, ease-of-use makes this plugin a step above the rest for any customization you may need to make to a website. A very short learning curve and I'm no longer stuck spending time looking for suitable theme that incorporates all the features a client may need.”
“I strongly recommend this plugin
A deep dive into the data from 950+ popular WordPress plugins highlighting the review to install ratio for each segment and their average.
Here’s an interesting question: what’s the average percentage of users who leave a review for a WordPress plugin? Before you say a number, let me provide you with a little context here:
As of today, there are more than 54K plugins listed in the WordPress repository and:
All of them are free to use
All plugins provide some functionality, no matter whether you deem it useful or not. In fact, any plugin developer has to provide minimal working functionality to their plugin when submitting it to have it listed
WordPress powers up 33% of the entire internet
Thousands of plugins free to use means low entry barriers in term of attracting new users
Minimum functionality guaranteed means all plugin do something, hence there’s likely a small group of WordPress users out there who are looking for that functionality. Having it for free is a strong driver
33% of the Internet means lots of people are using plugins and constantly search for them
So, having said that:
What do you think it’s the average percentage of users who leave a review on the WordPress repository?
Think of a number (but don’t get too attached to it).
I’ll tell you what it is in
Is a retainer a better fit for your website project? WebDevStudios Director of Business Development, Jodie Riccelli, examines why it might be.
Is a retainer a better fit for your website development project? On the first day of class of my freshman year of college, our professor walked into the room and said something I will never forget:
Have you heard about this thing called the World Wide Web yet?
My classmates and I looked around the room at each other shaking our heads no. My only context in regards to the WWW was that the military used it and I could somehow magically send emails with my new college email address.
Fast forward, let’s say a few years (wink-wink), and here I am working in an industry that didn’t exist when I was in college. Moral of the story—technology changes fast. Developers and engineers are charting the course. Your users are setting the pace.
As the owner of a website, I believe you have a responsibility to keep that website up to date, in line with best practices, inclusive for all, and engaging. Given the speed that tech changes, in order to uphold your responsibility you must be ready for anything, i.e, “in omnia paratus” for all you “Gilmore Girls” fans out there.
If it seems overwhelming to keep up with your website responsibilities and, more importantly,
Vova from Freemius talks about building a sustainable WordPress plugin or theme business with subscriptions.
The presentation was given at WordCamp Riga by Vova Feldman, Freemius' founder & CEO. Slides:
The slides and content are based on the following resources:
- Selling Plugins VS. Themes
- Going Niche VS. Mass Market
- Selecting the right business model - Freemium VS. Premium - Add-Ons VS. Plans
- Pricing your product - Recurring Payments - Lifetime license - Monthly plans
- Offering free trials
- Where and how to sell - Marketplace VS. Self-Hosted Store
Who is your main point of contact for your website development project? It's your Project Manager. Here are the questions you should ask.
Who is your main point of contact for your website development project? If you guessed the Project Manager, you are correct! Once your project is ready to kick off, you will be introduced to your project team, which includes a dedicated Project Manager. The Project Manager will be communicating introductions, status updates, deliverables, requirements, and more. Communication is very important during a website project. The ultimate goal is for the Project Manager is to ensure the client is fully aware of the project life cycle, timeline and status. The Project Manager will be asking various questions throughout the project discovery, development, QA and launch phase, but there are three key questions that you should always ask your Project Manager.
“How will we be communicating throughout the project?”
Typically, a Project Manager will plan how communications will take place between the project team and client well in advance of the project kick-off. Whether it’s via email, Slack, or a weekly status call, there is a primary way communication is delivered. At the initial kick-off call, you should ask the Project Manager to provide information on how communications will
Website design and development agency, WebDevStudios, used WordPress and Beaver Builder to create a website for salsa brand, Pace Foods.
Not many workdays include picante sauce, salsa and queso, but when Campbell’s Soup Company (CSC) had a desire to standardize their web development across their consumer packaged goods brands, they came to WebDevStudios (WDS) because of our longstanding, trusted partnership. Starting with the Pace Foods website was as natural of a choice as their thick and chunky salsa. Our approach was simple: develop a few custom modules and utilize the out-of-the-box modules to rebuild the site. For us, Beaver Builder was the solution.
Why was Beaver Builder the right choice for this project?
Since the overall goal for CSC was to standardize their web development, “Beaver Builder seemed like the perfect tool to help them deploy sites uniformly and quickly,” explains Director of Business Development, Jodie Riccelli.
Utilizing Beaver Builder ensured that across their many brands, they would start to see commonalities in the overall feel since they would be using similar modules. It also meant a streamlined approach for training and the subsequent execution of changes and maintenance on the sites.
Budget-friendly, Custom Modules, and Easy to Manage
When we first looked at the Pace Foods
Daniel Carcamo tried submitting his premium theme for sale on the ThemeForest marketplace. He uses this guest post to share the entire experience, as well as his conclusions about WordPress product businesses and marketplaces in general.
Building your own Multi-Purpose theme from scratch can be a very tough project to take on. Getting it approved on ThemeForest? That’s a whole other layer of challenges that you’ll need to tackle. In this guest post, I’m going to share my entire experience of submitting a theme to ThemeForest’s marketplace. In February 2017 I started playing around with the idea of building my own Multi-Purpose events theme to be sold on ThemeForest. I knew, from the experience I gained of selling my own events plugin on CodeCanyon, that a complete solution was needed for customers who did not want to mix a plugin and a theme, but instead, wanted a complete solution in one single product.
Normally, when you need a website with an events functionality, you have to add various plugins to achieve it. This, in turn, can make your website slow and bloated, which is why I decided to build an event’s theme that had everything built into it.
By April I had already assembled my team of programmers and got to work. After weeks and weeks of testing and testing again, I felt that we had reached a point where we could submit the theme to ThemeForest for a review.
First Submission (Hard