Is it time for your company to redesign your website? Here are 13 reasons why it might be.
Every year, I like to recommend that clients conduct a website audit or have a developer perform one. The landscape of web development ebbs and flows and the internet changes so exponentially every year with upgrades in both physical hardware and coding languages that there’s a lot to take into consideration for your company, your users, and the growth and future of your business. The question always ends up being, “Are you prepared for the next couple of years, or is it time for a website redesign?” Here are 13 reasons why it’s time.
1. Your Branding Has Changed
The most obvious reason for a redesign is that your company’s identity has changed.
Circumstance: You throw some dollar bills at a new logo or a new suite of fancy printed materials. That’s fantastic, congrats, but your website still reflects your old logo or brand materials.
New identity updates are a great time to unveil a sparkly new website to go along with it. In an ideal world, you roll out everything all at once. But in the real world, you can roll your brand updates out in phases. Either way, get it done; update your brand 100% or not at all. Discrepancies can hurt your bottom line
To make sure Weglot is compatible with Gutenberg, we got our hands dirty. Creating our own use case, migrating our website to WordPress using Gutenberg + translating with our own plugin.
Nothing has caused quite such an upheaval in the WordPress sphere as WordPress 5.0. While major releases are always a big event, this one especially made waves. The reason is that it ships with a much-debated addition to WordPress: the new Gutenberg editor. The editor has come a long way since Matt Mullenweg introduced it at last year’s WCEU in Paris. This week, with the release of WordPress 5.0, it will be merged with core and thus become available for all users (except those who opt out with classic editor plugin).
So, in short: big changes are coming to WordPress. However, what does this mean exactly for the platform, its users and also plugins like Weglot? This is exactly what this blog post is about.
In the following, we will go over what Gutenberg is as well as the main changes and issues it brings to WordPress. We will then talk about Weglot’s compatibility with the new editor (hint: it’s fully compatible) and underline it with a high-profile case study (another hint: it’s this very website). So, if you have question marks about using Gutenberg with your multilingual website, this is the post for you.
What is the Gutenberg Editor (And What Does It Mean
This is the first edition of the “WordPress Products, Audited” series! It aims to help WordPress theme and plugin sellers optimize their products for more sales & conversions, basing the suggestions on data and on years of experience selling WP products.
Welcome to the first edition of our “WordPress Products, Audited” series. We’re thrilled (yes, thrilled!) to launch this series which will enable us to help WordPress theme and plugin developers to optimize their products (this time it’s ‘Elementor Addons’) for more sales & conversions in all possible aspects. Motivation
One of the key differentiators between Freemius and other popular WP eCommerce solutions that help WordPress plugin and theme developers sell their products from their store is our business model. Unlike EDD or WooCommerce which make their money from selling extensions, we make money only when our partners make money. This alignment of interests incentivizes us to proactively keep helping our partners with things like pricing strategies, business models, conversion rate optimization, marketing advice, branding & design, etc. If we can help a partner to gross more money, we directly benefit from it. As we keep doing those internal “audits” for our partners’, we noticed that many WordPress product sellers are making the same mistakes, when it comes to the way they present, position and price their products,
I finally got to interview one of my favorite WordPress influencers - Miriam Schwab - CEO & Founder @ Strattic, a serverless security solution for WordPress (& other CMSs) & CEO @ illuminea, a top WordPress development agency. In this interview she's inspiring, as usual.
I’m super stoked to finally be interviewing Miriam Schwab, who is the CEO & Founder of Strattic, a serverless security solution for WordPress & Open Source CMSs. She’s also(!) the CEO of illuminea, a top WordPress development agency, and an inspiring woman in general. Miriam, thanks for agreeing to answer my questions! I know you’re a very busy woman, so let’s get started right away by getting to know you a bit – where are you based and how did you get acquainted with WordPress in the first place?
Hi! I’m based out of Jerusalem, Israel. I first encountered WordPress when I decided to leave my job in the field of intellectual property and go freelance. I started out providing copywriting and translation services, but my love for technology got me interested in the field of website building. In those days, the websites were generally either plain old HTML and CSS, or built on very expensive proprietary CMSs that only enterprise companies could afford. I started building websites for clients since there was a need, but I quickly realized my clients needed their own CMS so I didn’t have to be on call for content editing (please just add
The inside scoop on the new image optimization service, Optimole, plus ThemeIsle's latest theme, and insights into Facebook ads.
Welcome to the 45th edition of the monthly transparency report (for October 2018). In this series, I go through everything that’s been going on in the business – especially the behind-the-scenes stuff – that you might be interested in. Click here to see the previous reports. Here’s the TOC of what’s to come:
1. A year ago I said we wouldn’t build another new theme. We just did. Here’s why
2. Does page speed really matter for SEO? TL;DR: it does
3. What type of WordPress content to advertise on Facebook?
1. A year ago I said we wouldn’t build another new theme. We just did. Here’s why
As I was looking through some of the more popular transparency reports on the site, I stumbled upon this. It’s the one where I discussed the future of Gutenberg and tried to figure out what’s the best path for a theme store like ours to follow.
I concluded that we wouldn’t build another new theme, but instead focus on making our existing themes into household names.
It’s roughly a year and a half since that report got published … and we’re just about to release a new theme. What gives?
A couple of reasons:
a) I read
Daniel Carcamo tried submitting his premium theme for sale on the ThemeForest marketplace. He uses this guest post to share the entire experience, as well as his conclusions about WordPress product businesses and marketplaces in general.
Building your own Multi-Purpose theme from scratch can be a very tough project to take on. Getting it approved on ThemeForest? That’s a whole other layer of challenges that you’ll need to tackle. In this guest post, I’m going to share my entire experience of submitting a theme to ThemeForest’s marketplace. In February 2017 I started playing around with the idea of building my own Multi-Purpose events theme to be sold on ThemeForest. I knew, from the experience I gained of selling my own events plugin on CodeCanyon, that a complete solution was needed for customers who did not want to mix a plugin and a theme, but instead, wanted a complete solution in one single product.
Normally, when you need a website with an events functionality, you have to add various plugins to achieve it. This, in turn, can make your website slow and bloated, which is why I decided to build an event’s theme that had everything built into it.
By April I had already assembled my team of programmers and got to work. After weeks and weeks of testing and testing again, I felt that we had reached a point where we could submit the theme to ThemeForest for a review.
First Submission (Hard
Freemius announces, among other things, a fully-featured and reactive Embeddable Users Management Dashboard. This is going to be a lifesaver in reducing the amount of support WordPress product sellers have to undertake.
Release Notes is our periodic update that highlights the recent product improvements we’ve made, so you can easily stay up-to-date on what’s new. Here’s what we launched between April 2018 and November 2018. During the past six months we’ve shipped many powerful new capabilities, including several essential features which many of you have been waiting for:
Users Management Dashboard
Premium Changelog and Readme.txt
Customization of the Premium Slug / Folder-Name
The ability to offer Free Trials without a payment method from your site
I’m not going to cover all of it, only the major releases.
Users Management Dashboard
We are super proud to announce our fully-featured and reactive Embeddable Users Management Dashboard. Just to give you some background, our UX methodology is all about keeping things within the comfort zone of the WP Admin. Up until a few months ago, customers and users could only manage their account within their WP Admin. That was great, as long as they had the plugin or theme installed and activated on their site, but if they had to take actions, like canceling a subscription after the product has already been deactivated, this usually
Most small / startup WordPress product creators just have enough resources to develop their product. That is why a service like Freemius is flourishing, because they take care of the business aspect of things for their customers. Today they are taking it a step further with their new "Got Your Back" special program.
Calling all WordPress product creators who are selling through Freemius – today we are officially launching the “We Got Your Back” program, which will help you handle all of the things you prefer to avoid in your business! I can see you doubting and sneering at what I just wrote in that 1st paragraph, but if you’re selling your WordPress plugins and themes with Freemius, then you already know that we were not kidding when we said that we would truly become your business partners and do everything we can to empower your business and to push it forward, simply because YOUR success is literally our success.
As you know, the Freemius service was created in order to handle everything that might be considered “meta” in running an online business that sells WordPress plugins and themes. In other words, everything that’s not about coding the actual product:
Taxes (EU VAT)
Decreasing the uninstall rate
As you can see, another thing we were not kidding about was when we said: “Your WordPress business headache?
Our second story article of 2018, going over the past 6 months, talking about how vital it is to focus on what's working.
The year is almost up. Is your website ready for the new year? Here are some things you can do now to prep your WordPress site for 2019.
The year’s almost up; the time for family and festivities is upon us. Rather than making a New Year’s resolution to learn to play the guitar or eat your weight in ice cream (you should totally do both of those things), how about you resolve to get your WordPress website ready for the new year by keeping it updated, optimized, and audited? We often forget about our websites as life starts to get busier, especially if we don’t need to update our websites with any regularity. This time of year, more importantly for eCommerce website owners, site traffic will increase, and there are a few things we can do to potentially help your users our, as well as help, protect yourself.
I like to keep things clean and running smoothly with SOAP: secure, optimize, assess accessibility concerns, and prioritize updates. So, let’s get started.
Security, especially around the holidays, is essential. Even the smallest website could potentially put your users at risk if not adequately audited, configured, or updated. You don’t need a computer science degree to keep your website secure; you need to make sure you’re looking at a few key points.
Make sure your hosting
After losing so many credit card disputes no one could blame a WordPress product seller for assuming that their chances of winning are so slim. This free book is here to change both that assumption and the reality that created it.
We’ve learned that many WordPress plugin & theme sellers simply give up on dealing with Stripe or credit card disputes their customers file against them. After losing so many of them – who could blame them for assuming that their chances of winning are so slim? This book aims to change that by explaining why it is unquestionably worth your valuable time to battle and resolve those disputes, and also demonstrates what you need to collect and how you can do so. It uncovers the unique techniques we’ve developed at Freemius, which enable our company to proudly say we’ve achieved a huge increase in our credit card disputes wins success rate: they surged from 4% all the way up to 29.6%!
The book, titled: “11 Proven Techniques To Increase Your Credit Card Disputes Win Success Rate by 740%” by Freemius, has all of the knowledge and tools you need at your disposal in order to start winning those disputes (and chargebacks) and help you run a prosperous WordPress plugins or themes business.
Great article exploring the different options that are available for a WordPress themes' seller today in the commercial sphere, including some unorthodox ones.
So, you’ve finally decided to go ahead with designing and building a premium WordPress theme, but have you also thought about how you’re going to gain access to the website owners who need it? Let me try to make your life easier in this article as I explore the options that are available to you today. As it turns out, you’re actually reading this article on a blog that’s published by one of the best options that exists out there for selling and distributing your premium WordPress theme. TemplateMonster is indeed a former theme shop that has had such a huge client base that it actually turned into a marketplace which specializes in selling themes, where you can sell yours as well. This means the guys at TemplateMonster possess a ton of experience in shaping an extraordinary shopping experience when it comes to themes.
With that in mind, let us not forget that a theme seller has a bunch of options to choose from when it comes to how they are going to monetize their themes. They have multiple marketplace options available to them, as well as additional, complementary spots to consider.
So, why sell your WordPress theme through one of the existing marketplaces?
The Freemius team had just announced that it is launching a special “We Got Your Back” program, which is going to help increase WordPress plugin & theme businesses’ bottom line through professional, custom branding. AND, it's free.
The Freemius team had just announced (earlier today) that it is launching a special program, which they have named: “We Got Your Back” Club. So first things first – let’s make the info in that title crystal clear: Freemius is going to help increase WordPress plugin & theme businesses’ bottom line through professional, custom branding, AND, they are offering to do that for free? The answer seems to be a straight up yes. Now that we’ve got that out of the way – let’s dive in a little deeper to figure what exactly is this all about. Really can't complain I've switched to @freemius – they just launched a new "We Got Your Back" Club pilot, in which they are offering free #WordPress #plugin business branding and designs.
Membership in this program is offered solely to WordPress plugin & themes owners who sell them through the Freemius sales platform, and the type of perk a product owner is entitled to choose is derived from the accumulative sum of their gross revenue from sales their products have made through Freemius, as the following table implies:
As you can see, the whole thing is pretty simple: the higher your gross
While each website project has its own set of unique requirements, this article gives you an easy overview of what it's like to work with the design and development team at WebDevStudios.
It’s the most wonderful time of the year—time for your company to redesign, rebuild, or simply fix your website. We can hear the the flood of questions swirling around in your head or among your team at a Tuesday morning meeting… Do we have an in-house web designer and developer who can handle the workload?
Do we have the resources to manage the project?
Have we considered how we will run user acceptance testing?
This is the moment you might consider hiring an agency. Don’t stress! There are many reasons companies outsource to an agency, especially when it is one that specializes in designing and building websites. Ultimately, we bring a level of expertise to the project. Let me walk you through what it’s like to work with our team here at WebDevStudios (WDS), and why you would want to choose us for your next project.
Every client and project we work with is different, and because of that, the specific WebDevStudios team members that you work with will be unique to your project’s objectives and will include specialists with various skill sets and knowledge. Each of our team members play a critical role on the project. Today, I’m going to give
This article will help WordPress product owners understand whether the freemium business model is the right way to go for their specific product, while also exploring the other popular models that currently exist.
Can the freemium business model benefit your commercial product in the WordPress ecosystem, i.e. help you sell more premium licenses? This article looks into the 3 most popular business models in the open-source ecosystem and specifically breaks down the arguments for and against the freemium business model in WordPress. Let’s try to understand if freemium is the right business model for your WordPress product! What Is a Freemium WordPress product?
Okay, so first thing’s first – let’s start by defining what a freemium WordPress product is:
A “freemium” WordPress product is a plugin or a theme that, in addition to their free version, offersif you either paid add-ons or a premium version/service (like support).
After establishing a basic definition, which I believe most would agree with, I’d like to take a look at the advantages and the disadvantages of choosing the freemium business model for your WordPress products over the other available models. But first:
What Are Your Options As A WordPress Developer?
Let’s take a quick look at the 3 most common options WordPress developers go about distributing their products:
Free WordPress Products
Why does scope creep happen and how does it affect a website project? This experienced WordPress project manager addresses those issues.
I love that moment when we reach the midway point in a project. The project management team falls into a groove; the client begins to feel warm and fuzzy seeing the amazing progress from week to week. Overall, everyone is feeling excited to see the vision start to come to fruition. But then… it happens. The dreaded scope creep starts slinking its way into the website project, enveloping the team members, the client, and the timeline like the black plague. As a Project Manager, I cringe at the thought of scope creep! However, as a former WebDevStudios client, I know I am guilty of it. I’ve learned I am not the exception to the rule on both accounts. So, here are a few things I’ve learned about scope creep and how you can manage it.
What is scope creep?
After a website project has started, and the scope of the project grows beyond the original plan, that is considered scope creep. This can happen for a number of different reasons. If a project’s requirements are not well defined and outlined at the start, new requirements are likely going to come up throughout the life cycle of the project. Similarly, a lack of transparency and poor communication during the project
Learn about the SEO impact of managing multiple websites, and the pros and cons of using WordPress Multisite to do so from SEO expert, Pam Aungst.
WordPress Multisite is a feature of the core WordPress.org software that allows multiple websites to be powered by a single installation of WordPress. There are several considerations to evaluate when determining if managing multiple websites through a Multisite network is right for you. But before we talk about whether or not to use Multisite, let’s discuss whether or not you need multiple websites at all.
Use Cases for Deploying Multiple Websites
There are several reasons to build and manage multiple websites for one business, including:
Companies that have more than one physical location
Global organizations with divisions in multiple countries that require content in multiple languages
Large companies that have separate divisions or subsidiaries for separate purposes and audiences
Educational institutions with multiple campuses and/or different schools within one university network
Companies that acquired another company, yet want to maintain separate brands
Companies that want to deploy a microsite strategy for either SEO or building brand reputation for a specialization
Sometimes the decision of whether or not to deploy and start managing multiple websites is
In this interview David Aguilera, co-founder of Nelio Software, shares some precious business insights they've been able to reach in their growing company, just in time for WordCamp Barcelona 2018...
David Aguilera is the Chief Product & Quality Officer at rapidly growing Nelio. We met at the last WordCamp in Paris and, after chatting for a while, I figured it would be interesting to get his take as a WordPress product & services guy and publish it for the Freemius blog readers. David, thanks for agreeing to do this interview!
Let’s start by getting to know you a bit – what is your educational and professional background?
Thanks for having me. I’m really happy to do this!
I come from Barcelona, Spain – or, well, at least it was Spain when this interview took place because right now there’s this pro-independence movement in Catalonia and… nobody knows how it’ll all end!
Using a third-party service was not an option as we needed flexibility and the ability to add new features on a regular basis.
Let’s be completely honest; most affiliate systems on the market are downright horrible. Either they’re confusing beyond belief, clunky and slow, or they look like they were designed back in the 90’s. Or worse, a mixture of all of the above. Some might have half of the tools you need but then are missing other essential features that your affiliate marketers want.
Data is coming out of our ears, your ears, everyone's ears. How to make effectively make use of that data? You need a BI tool.
Businesses and enterprises have a lot of data to contend with. From acquisition and retention metrics to prospective customers, internal business processes, partners, affiliates, and competitor data, knowing what data matters most to your business can be difficult. Often, businesses can’t -or simply neglect to -leverage their data effectively into actionable wins that can grow revenue and help them operate more efficiently.
That’s where business intelligence (BI) tools can really help. They pull your data from dozens of sources, clean it up, transform it, and display it visually via dashboards and reports, which are far easier to interpret than raw numbers and fields. BI also makes it easier to track the ins and outs of what’s actually happening in your company.
While BI tools have been around for decades, there’s been an explosion of excellent online tools entering the market in recent years. These tools are constantly evolving to meet the ever-expanding and fast-changing needs of businesses of all sizes and niches.
But choosing a BI tool for the first time can be overwhelming -there are currently more than 100 vendors available.
Below, we’ve collected
An in-depth comparison of the best email marketing tools and services money can buy. This factors in things like pricing, ease of use, overall functionality, email designs and templates, and what type of user can benefit the most from using a particular tool over the other.
What are the best email marketing services and tools available? If that’s the question on your mind right now then you’re in the right place. We’ve been wondering about that too. So to find out who actually rules the space of email marketing services, we’ve signed up for six of the best options out there and tested them thoroughly. Here’s what we found.
Rui Guerreiro recently marked two important occasions to his commercial WordPress plugin operation: WP Mobile Menu just hit 40k active installs on the official WordPress.org repository and he recently quit his day job to work on it full-time. This is an interview with him.
Rui Guerreiro is the creator of WP Mobile Menu, a user-friendly, dedicated and responsive WordPress menu plugin which has just hit 40k active installs on the official WordPress.org repository, while Rui himself has recently quit his day job to work on it full-time. To mark these occasions – we invited him to have a chat about the successful operation he has been quietly running. Rui, thanks for agreeing to do this! What’s your background story? How did you end up with WordPress?
Thanks for having me for this interview. I appreciate it.
I’m Rui and I’m 38 years old. I have actually been programming since I was 14 years old.
I worked in the Banking industry as a software developer for about a decade, where I worked mainly with Java, Cobol, DB2, and AS400. Working with senior engineers and dealing with Big Data was really important for my evolution and has helped me reach my current knowledge and perspective about software development.
In 2011, due to the banks’ crisis and since I was employed as a consultant through an external company, I was forced to move away and decided that it was an opportunity to go ahead and start something new as a Freelancer, as
In this through piece Vova uncovers all the great techniques which were developed along the years at Freemius, acting as a WordPress products reseller, and have helped increase the wins success rate of credit card disputes from 4% all the way up to 30%.
In the past few months, I’ve stumbled across multiple online discussions among WordPress plugin and theme developers on how hard it is to win Stripe/Credit-Card Disputes. So much so, that many developers gave up on dealing with them entirely, as they feel it isn’t worth their time. We were in the same boat when we just started Freemius, averaging at about a 4% success rate. Over the years, we managed to develop various and unique techniques that helped us increase our Credit Card Disputes winning success rate by 740% (from 4% to 29.6%), and almost without losing any PayPal Dispute and recovering most of the Chargeback. Over the years, we managed to develop various unique techniques that helped us increase our Credit Card Disputes wins rate by 740%.Tweet
Since I couldn’t find a benchmark for the Avg. success rate of winning CC Disputes (Credit Card Disputes) in the WordPress ecosystem, I conducted a poll on Selling WordPress Products (a great Facebook group for WordPress product people selling plugins, themes, and SaaS), to gauge the market. Here are the results:
I got 34 responses
Dev4Press was created in 2009 as a side project, and a lot has changed since then, except for one thing: it is still a team of one. Milan, the owner, shares the challenges & methods for growing it along the years.
My name is Milan, and I am the owner of Dev4Press, a company dedicated to WordPress and bbPress plugins development. Dev4Press was created in 2009 as a side project, and a lot has changed since then, except for one thing: it is still a team of one. In this guest post, I want to share my challenges and methods for growing a WordPress plugin.
Starting with WordPress
I have been developing plugins for WordPress for a long time now, starting way back in 2007. At first, I created a few small plugins to enhance a friend’s website. These plugins started to gain popularity in the WordPress.org repository, and that has soon expanded to small freelance jobs, which expanded to even more freelance jobs. I have quit my day job and started working full time as a WordPress freelancer.
Freelance work was bringing in money and with it came financial security. In the period from 2007 to 2011, I have created more than 100 plugins and themes for various clients and built complete websites. I was very comfortable with the work I did, and have even started rejecting job offers, choosing only the projects I found interesting.
First steps in selling WordPress plugins
In parallel, I continued to work