An article that exposes several practical (tested) tricks that help sell WordPress plugin/theme licenses to enterprise companies for much higher prices than the ones set for the standard site-owner.
According to a study commissioned by WP Engine, 57% of enterprises use WordPress. Is your WordPress plugin or theme business ready for enterprise clients? I’m not pretending to be an enterprise sales expert, but, during my 10-year journey as an entrepreneur, I had my fair share of experiences selling software to Fortune 500 companies and learning from some of the top salespeople in the world, like Kris Duggan. Those experiences taught me fundamental principles that are kind of trivial but are unfortunately not yet adopted in the WordPress plugins and themes business economy.
In this blog post, I’ll expose you to several practical tricks that help sell RatingWidget licenses (a plugin business that I’ve built that was the catalyst to creating Freemius) to large organizations for thousands of dollars a year. That’s 20x, 30x, and sometimes even 50x the price an average customer pays. And the beauty is that it requires almost zero operational changes, and can be accomplished even by a one-man-show operation.
So, if you’re running a premium plugins business or a theme shop and would like to win those mega customers, then this post is exactly for you!
Need to get control over your WordPress sites social schedule? Check out the in-depth overview of an all-in-one social media platform deeply integrated with WordPress from BobWP and why he started using Social Web Suite. There is also an awesome video, too.
I write about a lot of WordPress plugins and services on this site, but rarely does it work to write about one at the point that I am starting to use it myself. I have also written a lot about social. I’ve talked about it and shared my own strategies around the scheduling of social. Through testing, I’ve found what works and what doesn’t and have crafted that part of my business slowly and successfully.
I’ve shared plenty about the tools I use. For scheduling, it has been CoSchedule for quite some time. In fact, since August 2015.
But it’s time for a change.
Along Came Social Web Suite
If you go to WordCamps, you might have experienced that feeling when you meet someone and you just know… okay, these are good people and I know they are going to become colleagues and friends of mine. Call it my intuition. But that has been the case with Tina Todorovic and Dejan Markovic from Social Web Suite. If you have met them yourself, you know what I mean.
For quite some time, their new product has been in beta. They were working hard, fine-tuning it before the formal release, which happened this month. And damn, it was worth the wait. There may had been a time
Previously, I wrote my first opinion of Gutenberg as a Page Builder Creator. Now that Gutenberg has evolved quite a lot, I'm embracing it now and encourage other developers to create plugins and themes for it.
It’s just a matter of time when Gutenberg will hit WordPress Core. As days go by, we’re getting closer and closer to an eventual merge. So to get ahead of the game, my team and I took almost month studying Gutenberg, and ended up releasing a plugin called Stackable – Ultimate Gutenberg Blocks. Throughout our experience, what we found is that Gutenberg is quite awesome!
On November last year, I wrote an article about a Page Builder Creator’s Opinion of Gutenberg, and posited that as a page builder creator, I should innovate hard in order to survive.
When I wrote that article, we kept hearing that Gutenberg was the “future” of WordPress… but it was a bit uncertain on what Gutenberg really was and what it was going to be when it’s finished. Upon realizing that it was a page builder, I was doubtful that it would be a good fit in the WordPress Core.
Now, four months after my post, Gutenberg has grown up a lot, and it has evolved into a page builder that is being developed at a very rapid pace.
Since then, I’ve changed my stance on Gutenberg – I’m no longer hesitant about the thought of it, I’m now embracing
Here is a detailed account of our experience with selling a plugin with a self hosted e-commerce solution (in our case Easy Digital Downloads) vs a hosted solution (Freemius). This is not an endorsed or affiliate article but a case study for other plugin developers to learn from.
How it all started The first version of the WP Security Audit Log plugin was released on the 24th May 2013. Like many other businesses it all started because of a need – when I used to do security audits of WordPress websites I noticed that the majority of admins took care of hardening (like installing a security or firewall plugin) but very few thought of auditing; keeping a WordPress activity log (record) of everything that is happening on WordPress. A WordPress activity log is a must have for better management and control of a website, and also for forensics. Trying to troubleshoot a problem or find out what happened without a log is just guess work.
Going Premium and Selling the Add-Ons
Little did I know back then that within a few years the plugin would be installed on tens of thousands of WordPress website, and that in 2015 we would be selling premium add-ons.
I started selling the plugin through the plugin’s website using a Easy Digital Downloads (EDD), a self-hosted e-commerce solution. In the beginning all worked well, but I quickly realized that if I wanted to grow I needed to invest much more time and resources on the e-commerce solution. And so I did, but by
The new Google Maps terms of service prohibit the use of the Google Maps Core Services to build web directories. They say they won't go after directory developers, but now they are sure prepared for it in case they change their mind...
Google Maps Platform new terms of service are not clear Last month we published a post about the Google Maps Platform New Pricing Model.
We decided to write that post after we received an email from Google titled “Changes to your Google Maps APIs account”.
Reading that Google newsletter, it was 100% clear that the free usage of the Maps API was soon going to be a lot more limited than in the past.
It was also clear that prices were going to be a lot higher than in the past and that they required a payment method linked to your account (a credit card) to avoid getting restricted from using the Google Maps API.
What wasn’t 100% clear and nobody appeared to have paid attention to, was that all the Terms of Service are changing too and they are changing radically.
We realized this thanks to our member Craig, who opened this topic in our forum the other day and made us dig deeper: Changes to Google Maps Platform Terms of Service.
He made us notice a clause in section 3 of the Google Map Platform terms of service that sounds like a declaration of war to all online listings directories:
3.2.4 Restrictions Against Misusing the Services.
(c) No Re-Creating Google Products or
Ionut from CodeInWP (also known for ThemeIsle) is back again with their transparency report, and this time it's their 5-year anniversary special.
Welcome to the 29th edition of the monthly transparency report (for June 2017). This is a series where I share everything that’s been going on at CodeinWP and ThemeIsle, business-wise. I try to get to as much detail as possible while also making it interesting for you to read. Click here to see the previous reports. Let’s do something unusual in this edition of the report. As you can see in the headline, it’s our 5th anniversary here at CodeinWP, or rather the 5th anniversary of us getting involved in WordPress!
I had a chance to sit down with MOJO Marketplace founder J.R. Farr & Sucuri co-founder Tony Perez to talk about acquisitions.
JR Farr's company MOJO Marketplace was acquired by EIG four years ago, with Tony Perez' company recently getting acquired by GoDaddy. We discuss what it's like to go through an acquisition of this size, and touch upon the future of WordPress at hosting companies. https://mattreport.com/subscribe
Detailed survey of how shops and companies in the WP ecosystem price their services, what revenue they get per project, how they identify themselves. Very insightful.
"What will it cost to build my website?" It's the most common question that WordPress development and design companies have to answer. And it's also the hardest.
Until now, there hasn't been a compelling, data-driven analysis of how much this type of work really costs. People talk about it within the industry, so you can find some anecdotal evidence with a few data points but nothing comprehensive. Prospective clients don't know what they should expect to pay, and companies have no idea if what they're charging is in line with what their competitors are getting paid.
In early 2018, we ran a survey to try to answer this question.
We asked WordPress design and development companies around the world to share (anonymously) information about the size of their company, their pricing model, what they charge, their revenue, and how they run their business.
We're happy that so many companies responded and even happier to share the results of this first-ever worldwide WordPress design and development company survey.
We'd like to give a hat tip to Rand Fishkin of Moz, whose survey of SEO consulting agencies inspired this project and informed many of the questions we asked.
Some thoughts on how freelancers can leverage Gutenberg to make a little extra money this year.
Part of being a successful web designer is taking advantage of new opportunities. Some we have to hunt for, while others sort of fall into our laps. With the new Gutenberg editor for WordPress, due to be released as part of WordPress 5.0, we find one of those golden opportunities coming our way (although, some may see it more like an oncoming freight train). This is a big change in how content is created and managed. And with an enormous user base about to be affected, there is going to be a need for experts to step in and help out. While we’re at it, we might as well make a little cash as well. Let’s look at some Gutenberg-centric ways to boost your revenue.
Train Clients in the Ways of Gutenberg
While web professionals are quite aware of Gutenberg, many of the average WordPress users out there are not. It’s safe to say that these folks are in for a bit of culture shock once they lay eyes on this very different way of doing things. This is where you come in to be that knight in shining armor.
Offer to train your clients either individually or as a group. It could be done through a webinar or in person. Show them the basics of what Gutenberg can do and how they can
Matt Medeiros answers some of the questions you might have about running a side hustle to your side hustle, and how to level it up to becoming a solid source of revenue.
Making an extra seven-hundred bucks isn’t keeping the lights on, but I’ll take it. Quenching the thirst of shiny-object syndrome is an on-going race of time versus effort, for me. I love the creation process, shaping new ideas into little executable nuggets that when consumed, create little ah-ha! moments for a new audience. Over the years, I’ve launched a lot of side hustles that end up becoming part of my main stream business. My podcast, for example, was one of those “testing the waters” things.
In today’s article, I hope to answer some of the questions that allow you to configure a side hustle to your side hustle, and how to level it up to becoming a solid source of revenue.
From side side hustle, to side hustle; maybe even a business?
Yes, my side side hustle, is turning into a side hustle — heck — maybe even a legit service business, one day.
I gave User Feedback Videos it’s own domain + sales page once I started getting repeat customers, that was my ah-ha! moment. Surpassing $700 in sales helped too, and there’s still the risk that this thing might not ever sell another order, but I’ve upgraded it to “side
Important lessons Christie Chirinos from her MBA to start WordCamp Miami's micro-mba track.
I’m giving a talk at WordCamp Miami 2018 this weekend called “Advanced Topics In Businessing.” It’s a cheeky name because it originally started out as a joke.
Then he says, “what if you did Advanced Topics In Businessing”? I laughed and told him that was silly.
But then, he told me that he was going to buy businessing.business so that I couldn’t have it. I’m a competitive person and I love a silly challenge, so $6 later, I owned http://businessing.business.
I first met Zac at WordCamp Miami 2017, so to continue the joke, I submitted “Advanced Topics In Businessing” as a talk abstract. Lo and behold, the organizers loved it, they spun an entire Micro MBA track, and now here we are.
The lesson: never take yourself too seriously.
The business decisions behind why WPD moved from Stripe to BlueSnap and from Easy Digital Downloads to WooCommerce
WP Dispensary is an open source project at it’s core, and within the spirit of the open source community that it’s been built on, I would like to openly talk about some of the recent changes on the WPD website. On January 4th, I was contacted by Stripe, the credit card processing company that WP Dispensary was using at the time.
The email let me know that as of January 18th the account would no longer be supported:
“While we hate to give you anything less than a great experience, it does seem that your business is in violation of the Stripe Services Agreement, section A.7.b (“Prohibited Businesses and Activities”). Specifically, we are unable to accept payments for marijuana dispensaries and related businesses as mentioned here: https://stripe.com/prohibited-businesses.
These regulations are firm, so we sadly have no flexibility with them. That said, we understand that there may be some work involved with moving your business away from Stripe, and we’re happy to help out with this process by giving you 14 days to switch to a new provider.”
After some discussion, I found out it was because WP Dispensary is a “marijuana related” business,
Here’s 13 ideas to help get the creative juices flowing for both you, and your clients, 2018 WordPress website resolutions.
Well folks, it’s that time of year again… New Year’s Resolutions. As we turn our calendars over to a brand new year, often times we get so caught up in setting personal goals for ourselves that we forget to set professional goals as well.
Don’t get me wrong, I think resolving to shed a few extra pounds, or even to read a few more books is a great start, but this year I’d like to encourage you to set some resolutions for your WordPress website too.
Defining some measurable goals for your WordPress website is a great way to help keep your business on track for success over the next year. Setting these goals is also a great way to hold yourself accountable throughout the year. It’ll also give you something to be excited about (once you’ve actually achieved them).
In this post, I’ll share with you some of the most popular projects I was hired to complete for my clients during 2017. It is my hope that these ideas will help inspire your WordPress website resolutions for 2018.
Resolution #1 — Establish a relationship with an expert developer.
WordPress has some big changes planned for the year ahead, so for 2018 it’s more important
Slingerland explains how he's grown his side project to $550/mo by shipping fast and reaching out to new customers.
Hello! I'm Jack Slingerland, and I'm the founder of Kernl.us. I've been doing web development since around 1998 (check out my restored Star Wars site), and I'm currently a senior software engineer at CA Technologies in Raleigh, NC.
Kernl started out as a WordPress plugin, but has morphed over time into more of a platform of WordPress development tools. A lot of different people use Kernl, but the customer base consists mostly of freelancers and WordPress marketing agencies that need an easy way to deploy their code.
Kernl serves an average of 1.2 million update status checks a day and makes ~$575 a month (and growing).
What motivated you to get started with Kernl?
Back in 2010 I was a full-time WordPress developer working at a marketing agency. I was still pretty junior back then, but I felt that my life would be so much easier if I didn't have to manually upload new theme and plugin versions to client sites to deploy changes. I started working on a precursor to Kernl, but I had a lot of stuff going on in my life at the time so I stopped working on it.
Fast forward to 2015. I was looking for a side project to learn some newer technologies when I remembered the WordPress update idea.
Redesign website or revamp website not only gives a fresh look to the website but also gives a boost to the website’s conversion rate. If you are still wondering why you need a redesign to the website check out the reasons why and when you need to do a website redesign.
Redesign website is one of the factors that is going to help you stay in the business according to the current trend and also take your business to the next level. This article is going to give a complete idea of why, when, and how to redesign website. Redesign website or revamp website not only gives a fresh look to the website but also gives a boost to the website’s conversion rate. If you are still wondering why you need a redesign to the website check out the reasons why and when you need to do a website redesign.
Reasons to redesign website
The thing we have to emphasise over here is when or how often you should redesign website rather than on why you need to do a website redesign.
1. Not able to get expected result from the website
Your website is not a bunch of electronic pages with binary codes surfing around the internet all over the world. A website is a part of the business strategy you use to bring in the customers. The element you have incorporated within the website must give you the result that is the customer.
If your website is not able to serve this purpose well no matter how beautiful the website is, you have to redesign website. Redesign website that helps
I’ve been marketing online for over 12 years now and have compiled the ultimate list of social bookmarking sites for bloggers. This list is very targeted to the blogging, business, marketing, wordpress and social media niche for the most part. In some cases the sites do allow for submissions outside of that niche but it is a small percentage.
I’ve been marketing online for over 12 years now and have compiled the ultimate list of social bookmarking sites for bloggers. This list is very targeted to the blogging, business, marketing, wordpress and social media niche for the most part. In some cases the sites do allow for submissions outside of that niche but it is a small percentage. If you are within the niche mentioned above then this post is for you. I always like to mention, I offer a marketing service that includes submissions to all these sites for all your posts for a monthly fee. Check out my Blog Engage DTFP Marketing Package.
I understand finding the best social media sites to actually build back links from can be challenging., In this post we will remove that challenge and liberate you from your difficulties. Without further adieu let us dig into the meat and potatoes.
Our first site is named RetweetBird. RetweetBird is the social sharing platform which use crowdsourcing to get more retweets. This site allows you to submit “Tweets” and users earn credits by sharing your “Tweets” You can also earn credits by sharing other users “Tweets” the system works both ways. You can
WordPress product owners must be able to communicate with users and there’s a great way of doing that, only for some reason, it's not “mainstream ” in the WordPress ecosystem.
Anyone who has ever built a product for WordPress (plugin or theme) and tried distributing it via the WordPress.org repository knows that user emails are not part of the bargain. You do not have access to this direct way of communicating with the people who are trying out and using your product. As a product owner, you desperately need to be able to contact your product users and there’s a great way of doing that, only for some reason, it is not the “mainstream approach” in the WordPress ecosystem.
No Access to User email
That holds true for marketplaces such as CodeCanyon, ThemeForest and others, where they do not share client email addresses with their authors. The reason for not sharing client email with sellers are quite obvious. They simply want to lock you in, and do not want you to engage in any communication via a private channel (email), over which they have no control and through which they cannot charge their commissions ($$$).
With the official WordPress.org repository, the reason is simply related to an attempt to maintain the user’s privacy and to protect their inboxes from getting bombarded by spammers.
While the reasons may be different, the end
In order to get to know how business owners within the WordPress ecosystem usually build their morning or daily routine, I spoke with 11 successful entrepreneurs and WordPress business owners who have developed some daily routines. I hope you will find it useful!
Being an entrepreneur and owning a business can require a high level of self-discipline, especially when you are the "Rocket Commander" within your company and the only one that has to make sure everything is going well. Usually, the way you start the day will generally determine the type of the day you will have, and I think one of the best things is to develop a morning or daily routine and keep up with it.
At the same time, we should say that not everyone has the same morning routine because some business owners already have a family, some have kids, other don't, so everyone have to figure out what works for them.
In order to get to know how business owners within the WordPress ecosystem usually build their morning or daily routine, I spoke with 11 successful entrepreneurs and WordPress business owners who have developed some daily routines. Therewith, I could understand how they boost their productivity, which is the first thing they do in the morning to kick start the day and what keeps them motivated on what they do.
Below you will find a lot of interesting insights and life-hacks about the day-to-day routine of some successful WordPress business owners.
A look at the GPL and how to apply it to themes and plugins - includes some info on how to apply these principles to your own projects.
Jamie’s story Audio Player
Hi. I’m Jamie. I’m a developer and I make stuff for WordPress. I create themes and plugins for it, ranging from free releases on WordPress.org, to custom work for clients to products I sell on various marketplaces. I’m also thinking of selling my products independently from my own site. I get it that WordPress itself is licensed under the GPL and I get it that this means that at least some of what I create needs to be licensed under the GPL. Sometimes I also use other people’s GPL-licensed code in my themes and plugins and, at the moment, I’m forking a GPL-licensed plugin in the WordPress.org plugin repository to take it in a new direction. I reckon I understand the basics of the GPL but, to be honest, I’m not always clear about how to apply it to my releases and I’m not always sure whether I’m complying with it properly when using other people’s GPL-licensed code. I’m also aware that there’s a bunch of additional rules on WordPress.org that I need to comply with when I want to add a theme or plugin to the theme or plugin repository but, again, I’m not always sure that I’m
This is a reflection of a WordPress developer's time at CaboPress (a mastermind retreat). Great inspiring read.
Five days ago I flew away from paradise. I was fortunate to attend a 5 day Mastermind conference in Cabo San Lucas called CaboPress. The event is the creation of Chris Lema, one of the foremost authorities, and kindest mentors, in the WordPress community. Chris speaks and writes about business leadership, entrepreneurship and public speaking (to name a few!).
The CaboPress Group 2016
To say Chris is awesome might be an understatement! Many people say it, and it is true – Chris is a generous, wise and caring person. I met him in 2013 at WordCamp Baltimore and during our brief conversation he made a huge impact on my path as an evolving WordPress freelancer.
I read about CaboPress in 2015 and was tempted to go. I eventually chickened out, worried that my business was too small to fit in with others attending from large, established companies. I told myself if my business continued to grow, I would apply to go the following year.
Fast forward to 2016 and now I am looking back on an amazing experience!
I wrote a thorough review on the plane coming home, but I have to say that the past 4 days, where I have been revisiting conversations and ideas from my time in Cabo, and putting into
A look at the differences between free and premium themes to help you decide which is better.
There are pros and cons to using both free or premium WordPress themes. Although my personal preference is always to opt for a premium theme, it is undoubtable there are some great free WordPress themes available. And also some not so great premium ones. When selecting a free or premium WordPress theme, always consider your needs. Consider your budget, your web design skills and understanding of WordPress, what you are looking for from a theme and if it has the features to support your business.
In this article, we will discuss the main variances between free and premium themes. Although there are some obvious differences between free and premium, some generalizations have to be made for the sake of this article. It is important to remember that every theme is different, so always do your research before committing to a theme.
Quality of the Theme
Premium themes, on the whole, provide a higher level of quality. From the professional design, to advanced functionalities offered and the user experience, if you are running a business and need a site to impress your clients, then a premium theme is the way to go.
If you opt for a free theme, then you can add premium plugins to help improve
Our first story article of 2018, going over the past 6 months, talking about how vital it is to build the best possible team with amazing people.
Time to read : 5 minutes Six month ago, on 1 November, I finished my article with a clear objective for Weglot: reach 70,000€ in Monthly Recurring Revenue (MRR).
That was not an easy target to reach within 6 months but we managed to pass the 72,000€ MRR this week. A number I would have thought impossible to believe in 2 years ago…
To achieve this, we couldn’t only wait for customers to keep coming. It was clear that with our current customer acquisition rate, growth would still go on but if we did nothing, growth would have slowly faded and our MRR would have plateaued.
To ensure we kept growing at a fast pace, we had to do two things:
Consolidate our strengths: Keep shipping the best service in WordPress and Shopify in 2018. It means to keep building the best multilingual plugin for WordPress & Shopify but also having a very reactive support team and being very fast in our development cycle to add new features and strong improvements for the future.
Explore: Start exploring new technologies for Weglot. Multilingual implementation is a problem that concerns all technologies, not only WordPress and Shopify. Thus, we are starting to launch Weglot for other CMS
Wondering what it takes to perform a full WordPress localization by translating your website? We've been through this multiple times and can share our lessons, by Collectiveray
A new wеbѕitе iѕ a big invеѕtmеnt – which iѕ whу it’s so important thаt уоu gеt the right, рrоfеѕѕiоnаl ѕuрроrt from a wеb dеѕign соmраnу уоu саn dереnd on.
Christie Chirinos is a Partner at Caldera Labs. Christie received her Master of Business Administration degree with a specialization in information systems management from Florida State University, and is currently based out of New York City where she lives with her cat, Snickers. A new wеbѕitе iѕ a big invеѕtmеnt – which iѕ whу it’s so important thаt уоu gеt the right, рrоfеѕѕiоnаl ѕuрроrt from a wеb dеѕign соmраnу уоu саn dереnd on.
As sellers of Caldera Forms, a product often used in new website investments, we’ve seen how these projects can go very wrong, and we’ve also identified the common factors that help these projects go very right. This is the advice I give to friends when they ask me how to go about getting a website.
Vetting Your Web Developer
It all starts with the right person or firm. Chооѕе the right professional and еvеrуthing еlѕе wоuld mostly run smoothly, lеаving уоu with a beautiful wеbѕitе thаt dеlivеrѕ rеаl rеturnѕ on your investment. Make thе wrоng dесiѕiоn, and you riѕk wаѕting a lоt of timе, mоnеу аnd еffоrt оn something thаt ѕimрlу doesn’t work fоr уоur buѕinеѕѕ.
First, understand the “who” of the industry. WordPress