If you plan to use social media in your marketing plan, you need to know how the social media metrics work and which ones that are important to monitor.
Just like your ads are important to your business and you monitor them daily, the same is true for your social media profiles. The effectiveness of social media is without question crucial to your success. It’s time to decide the fate of your business and get involved so you can go toe-to-toe with your competition and keep up with your customer base. Data gathered from social media monitoring need to show what matters. The results of your social media campaign efforts show up in the numbers and should reflect a positive impact on the business.
Social Media Metrics Defined
Depending on the level of in-depth reporting your business requires, four major categories representing each step of the customer journey contain metrics, or assessments that show specific information. Awareness is related to your brand that shows your current and potential, future audience. Engagement informs how well your audience interacts with your content. Conversions provides insight into how well your content converts, or to say it another way, how many people respond to your call-to-action in a positive way. Customer metrics reflects the value of your brand based on customer testimonials. Each of the
There's been a lot of buzz lately about Facebook's proposal to pay remote employees less if they leave Silicon Valley. In this article, Matt Mullenweg explains why it can be difficult to achieve pay equity across different countries (and currencies).
A growing number of tech companies is telling their employees they can work from anywhere, even after this pandemic has passed. A looming question, however, is how. Last week, Facebook CEO Mark Zuckerberg told employees that Facebook will adjust the pay of those who choose to move out of the Bay Area and work in different, presumably less expensive, geographies. But others figuring out their own remote-work strategies might also look to Automattic, the now 15-year-old, heavily venture-backed company that is parent to the publishing platform WordPress; the platform for discovering long-form writing content, Longreads; the comment-filtering service Akismet; and, as of last year, the former social media giant Tumblr; among other businesses.
Automattic, which now employs more than 1,000 employees, has been nearly fully distributed from its founding days, and became entirely so in 2017, when the company shut its San Francisco office and told employees they could work from wherever they choose. At the time, founder and CEO Matt Mullenweg told Quartz that most employees were already opting not to come into the co-working space it was providing, so it reasoned its money could be better spent
There are hundreds of email marketing software out there which are mostly full-featured and comparable to each other in a lot of matters. Usually email marketing services offers features like: contacts management & group segmentation,visual drag & drop email designer, email queue automation, not-spam guarantee, track email campaigns & analytics, sending bulk emails, integrated subscribe forms, etc… . We are going to help you to choose between the best email marketing services for your business purposes.
In this article, we are going to introduce 20 best email marketing services & software for managing one of your most important direct marketing solutions and getting the best ROI out of it. It’s worth to say that email marketing is still playing a huge part in the direct marketing area even though social media has gotten too much powerful.
There are hundreds of email marketing software out there which are mostly full-featured and comparable to each other in a lot of matters.
Usually email marketing services offers features like: contacts management & group segmentation, visual drag & drop email designer, email queue automation, not-spam guarantee, track email campaigns & analytics, sending bulk emails, integrated subscribe forms, etc… .
We are going to help you to choose between the best email marketing services for your business purposes.
This post is a walkthrough on how to create a strategy map for your business.
In my last post, we talked about how you can rethink your approach to your business management strategy. I covered how to fine tune each element of your strategy discussion, refine your company goals, and get buy-in from your team. It has been a minute since we posted that article (a lot has happened since then) so refresh your business strategy knowledge before forging ahead. Once you’ve done that, it’s time to dive in with the next step: how to create a strategy map! Why create a strategy map at all?
A strategy map is a very useful tool for jumpstarting your strategic thinking. While strategy maps do not enjoy the same popularity as the SWOT (Strengths, Weaknesses, Opportunities, and Threats) tool, I believe they can be even more powerful.
Here’s what creating a strategy map will do for you:
Clarify how you intend to be unique in the market you’ve selected to serve.
Discover if you have the resources to be successful.
Uncover conflicts or inconsistencies in your strategy that can cause it to fail in implementation.
Collaboratively discover and communicate a strategy so that those that need to execute on it are aligned.
How to create a strategy map
Just as you
Working from home is new to so many people who are not used to managing the security of their computer. Here are some cybersecurity tips for remote workers.
There’s no question we live in interesting times. The recent global pandemic has had everyone scrambling to try and meet customer demand and keep employees working. For the lucky ones who get to continue working during this crisis that means making changes to how we work, largely doing everything remotely. With millions of people working from home, who may have never had to manage their cybersecurity, this new way of working brings with it some potentially serious security concerns. That’s why we’re taking this time to offer you some cybersecurity tips for remote workers. I’m lucky enough to work for WebDevStudios as a Support Engineer. We are a fully distributed company. That means we all work from home. WebDevStudios has been 100% remote for over a decade, and we’ve all learned some important lessons and acquired expert knowledge.
Before we jump in, though, what exactly is cybersecurity? To over simply it a bit for the purposes of this article, it’s basically best practices for defending your computers, servers, corporate assets, and electronic systems or data from malicious actors who try to take advantage of vulnerable systems. With even more
The change in consumer behaviour we are currently witnessing may not just exist in the short term, rather what we may see is an evolution of behaviours and see the establishment of a new set of norms – redefining our global commercial landscape.
While the impact of the COVID19 pandemic continues to reverberate through global economies, it remains difficult to discern when we might return to a semblance of ‘’normality’’. Yet, whether it’s in six months or two years down the line, there will come a day when restaurants, nightclubs, and brick and mortar retailers can reopen. However, while on the surface things might appear as they were, the change in consumer behaviour we are currently witnessing may not just exist in the short term, rather what we may see is an evolution of behaviours and see the establishment of a new set of norms – redefining our global commercial landscape.
In order to grasp an understanding of what these long term implications might be, we need to look at early signs of shifts in behaviour, understand what consumer behaviour is impacted by, and whether these trends are likely to continue into the future.
What’s for sure is that a change is coming, and businesses ought to be aware of this and adapt their commercial approach accordingly.
What impacts consumer behaviour?
Bringing things back to basics, consumer behaviour is essentially the actions that consumers take
Have you ever wondered how you can Slack off better and communicate more effectively? If your team is already using Slack or considering it, try employing some of these practical tips.
Have you ever wondered how you can Slack off better and communicate more effectively? Shenanigans aside, Slack is an awesome instant messaging platform service that allows teams to communicate seamlessly from across the globe, making working from home a little bit easier. If you have recently found yourself working from home, all of sudden, consider checking out my blog post on tips for working from home, including setting up your perfect work environment and the basic etiquette of remote work. If your team is already using Slack or considering it, try employing some of these practical tips for using Slack. GIFs
If you are like me, nothing hurts mentally worse then seeing a huge wall of text. Although Slack is an awesome tool for business communication, who says you can’t have fun at work? Enter the humble GIF, one of my favorite tips for using Slack.
Before we start, I have to advise that you pronounce it with a hard ‘G,’ like ‘gift,’ not like the peanut butter Jif. (If this joke escapes you, please see how to Pronounce GIF ). Built into all Slack channels is a shortcut called /giphy that makes adding GIFs to your Slack channels easy-peasy.
Step One: Start
A great, informative post on coming up with content ideas
Here’s the latest WordPress Product Audit on DeoThemes - a theme shop that switched from ThemeForest to selling on their own website with Freemius.
Welcome to another deep dive exploration into the world of Conversion Rate Optimization! Today, I have the pleasure of auditing DeoThemes – a theme shop with some really nice looking WordPress themes for sale and free download. The purpose of these product audits is to help you look through the lens of optimizing conversion rates when thinking through your own plugin or theme marketing strategy. We share our best tips + advice to increase sales, retain customers, and sustainably grow your business based on years of analyzing hundreds of plugin and theme businesses. First off, I want to thank Alexander Samokhin, Founder of DeoThemes, for letting us audit his product and website publicly. You can get your site audited on our blog too – just add a note in the comments below and we’ll be in touch.
Enough with the formalities – let’s plug-in!
The homepage header area has a Call to Action (CTA) button that says “Get Started”. This is a bit confusing because, as a website visitor, I’m not sure what I’m getting started with. It would be helpful to make this button more actionable with different text like “View Themes”
Showcasing your client testimonials is a great way to gain the trust of new customers while also boosting your SEO. Read this to learn more.
What’s the first thing you do when looking for a recommendation? Whether deciding on a new restaurant or looking for someone to replace your roof, when you need a recommendation, you tend to turn to those around you. You ask friends, family, and even strangers online by ways of reviews. This process is no different when someone is deciding who they should invest in for online services. Therefore, it’s crucial to ensure you have strong client testimonials on your site that impress and attract prospective clients or customers. Importance of Client Testimonials
We all love positive feedback and praise, but client testimonials are more than just showing off compliments of your work. Before we dive into why they’re important, let’s provide clarifications on what exactly a testimonial is and is not.
A testimonial is specifically meant to help elevate your brand and company. It does this by having specific clients or customers essentially endorse your services or product, unlike a review, which can come from anywhere and isn’t always in line with your company’s vision.
Client testimonials are an extremely important component to building up trust with future
Integrating Salesforce with your WordPress site could be the edge you need to successfully manage your CRM and CMS. Learn more now.
By now, you probably already know what WordPress is and that over a third of the web uses this Content Management System (CMS). And, you probably have heard of Salesforce, one of the leading Customer Relationship Management (CRM) platforms. However, using those two terms in the same sentence may seem strange. As both an end-user of WordPress and Salesforce at one time, I am here to tell you that you not only can but should use them in the same sentence. I imagine that someone at some point said your business is only as good as your leads are. If you aren’t capturing leads on your website, then you need to start. Capturing leads on your site and stopping there might not be the best way for you to manage your potential customers, though. By integrating Salesforce with WordPress, you can keep WordPress as your CMS, where you simply manage content, and Salesforce as your CRM, where you manage your customer relationships. It might sound to you that it is counter intuitive to integrate these two powerhouses of software just to manage them separately, but by the end of this blog post, you will see why and how it’s not counter intuitive at all.
First, let’s dive
Why aren't you featuring your social media on your WordPress site? You should be. Here are some ways to do it.
If you’re not incorporating social media on your WordPress website, you are missing out on a huge segment of your potential revenue stream. According to Lyfe Marketing, 59% of people access social media every day or most days. Over a third check social media over five times a day. The more connected and engaged you are with your audience and customers, the more likely they’ll return. In the end, this helps drive sales. Lyfe Marketing goes on to state that, “Online adults aged 18-34 are most likely to follow a brand via social networking (95%).” It’s all about brand recognition and awareness. The more social media exposure, the more likely a consumer is going to visit your site. Your business needs to leverage sites like Facebook, Twitter, and LinkedIn to keep up with the competition.
Social Media Statistics
3.2 billion social media users around the globe
Users spend an average of two hours and 22 minutes on their social media accounts every day, including messaging
73% of online marketers agree that their efforts in implementing a social media marketing strategy for their business has been effective
90% of Instagram users say that they follow a business
If you're still not yet used to working from home, you'll benefit greatly from reading this blog post and relying on its tips.
Working from home has have been a dream or occasional treat to many of us, but given recent global changes (which name shall not be mentioned), many across the globe find themselves by virtue of necessity working from home now as a new way of life. Working from home is not the same as working from the office. You don’t just swap your employer’s desk for your home desk and office wear for PJs (although this is a great start!). WebDevStudios, since its inception over ten years ago, has always been a remote work company, meaning there has never been a shared office; and we like it that way. At WebDevStudios, we employ a staff 38 highly-skilled project managers, marketers, support staff, and engineers serving our global client base from the comfort of our homes. That all said, I think we know a thing or two about working remotely effectively. Do you find yourself new to working from home? Try these tips for your best success! The Home Office (Your Environment and Tools)
The best place to start when you begin working from home is to set up your work space defining your new “home office.” Often, when showing up to a physical office at your work, the space in which
With 4.5 years on the platform, I’ve seen Fiverr grow from having a bad reputation that stemmed from making every order start at $5, to a diverse marketplace of talented individuals who have learned how to make money on Fiverr by charging according to their skills and experience.
How to make money on Fiverr – how I make $2,000-$3,000 each month I’ve been on Fiverr since June 2015.
I honestly wouldn’t have even considered it if not for the guidance of my mentor and first big client when I started freelancing full-time. He’d been using it to sell social media management packages that he eventually converted to long-term client relationships.
With 4.5 years on the platform, I’ve seen Fiverr grow from having a bad reputation that stemmed from making every order start at $5, to a diverse marketplace of talented individuals who have learned how to make money on Fiverr by charging according to their skills and experience.
Between June 2015 and the date of this article’s publication, there’s been some variance in terms of how much work I’ve actually done through the platform. But I never left completely or went on an extended break, always maintaining a consistent presence.
It’s this consistency that’s helped me move up from one seller level to another.
I’m both a “Top Rated Seller” and a member of the Pro marketplace, which effectively puts me on the top of the totem pole for getting my Gigs
Lyn discusses the details of Yelp's rise and fall, including information about whether or not it's worth investing your time and energy into it as a platform.
Yelp has had a rough few years, but 2018 was particularly ruthless. While the company’s Q4 2018 report showcased promising numbers, events that occurred in Q3 gave us a pretty good indicator of how things are going for the review platform. In this post, we wanted to examine this business’ shortcomings these past few years. Yelp is one of the largest review platforms on the web, and you’re probably tempted to invest a lot of time and money into it as a local business.
This is why we’re asking these two important questions: is Yelp past its peak, and more importantly, should you invest in Yelp review marketing?
Yelp’s Stock Plummets in Q3 of 2018
So, what exactly happened in the third quarter of 2018 that inspired a series of articles predicting Yelp’s eventual demise? Well, in an earnings call with investors, CEO Jeremy Stoppelman, along with a handful of executives, revealed Yelp’s revenue for the third quarter had fallen short of the company’s proposed outlook. He also stated the company expected to see the same results in the fourth quarter.
He explained the lack of revenue was caused by the company’s inability to acquire new customers
Building recurring revenue is key to running a successful agency. The most obvious way a WordPress agency can do that is with care plans. Here's how you can sell them.
I’ve yet to find a single agency or freelancer that has both success and longevity without some form of monthly recurring revenue (MRR). It’s entirely possible— but it would be extremely difficult.
The natural cycle of hustling to get work, then being buried in it happens to us all. You might think being buried in work sounds like a great problem to have, but it comes with it’s own set of challenges.
When you’re in the weeds, you don’t have time to fill your pipeline with new prospects. When you finally launch your projects you quickly realize that all that time you spend behind your keyboard was time you weren’t spending networking and lining up your next gig.
But recurring revenue changes that in a big way.
When you have a set amount of dollars each month that you can rely on, you start to relieve the pressure of having to constantly be busy both producing and sourcing projects.
For most website developers, the maintenance / care plan is the easiest source of MRR.
The opportunity to convert those project customers into ongoing work is a perfect fit. You can continue to ensure their site is online, working properly, and stays up to date, and
Now that we're past the initial shock of COVID-19 and looking toward the future, it's time to think about how you can be proactive to change your business. In this episode, you'll get 3 tips (and lots of advice from great people) on how you can pivot your business.
Product transparency is a movement that consumer good brands need to address. Here's why displaying product ingredients on a CPG website is important and tips for doing it.
Product transparency simply means being open and honest about the ingredients in your consumer packaged goods (CPG). Growing up, I was never concerned with the ingredients in products. I consumed a lot of food and used a lot of skin and hair products that weren’t good for my body or health. One day, I realized that I had lost most of my hair and it was falling out at a rapid pace. Thanks to the internet and social media, I learned about the natural hair movement and how to read ingredients in products. I learned exactly what ingredients were good for my hair and which ones to stay away from. My hair flourished and grew longer than it ever had before. I then started to pay attention and research all ingredients in my food and skincare products. Product transparency has become a movement not only for me but for everyone else! That’s why displaying ingredients on your consumer goods website is vital for both your customers and your brand. Consumers everywhere are paying attention to the ingredients that we are consuming and the potential negative effects those ingredients have. Consumers want to know the ingredients of their food, hair, skin, makeup, household, baby products
There are so many benefits to leading a remote work team, and any challenges can be overcome with the right tools, processes, or policies. Use these tips and words of wisdom to successfully lead a remote work team.
Here at WebDevStudios (WDS), we are passionate about WordPress, the success of our clients, and remote work. Being a completely distributed company, we have the opportunity to hire the best of the best regardless of location because we work from home. While distributed employees are the future, a company has to be open to new policies, processes and tools in order to make the effort successful. Below is my advice for leading a remote work team and maintaining effective productivity throughout the workweek from home. In a corporate office, far, far away…
Cubicles debuted in corporate offices during the 1960s and are now present in every high rise office across the world. I worked in a cubicle right out of college then moved to a nice corner office until about six years ago when I started at WDS.
Working remotely was completely new to me, but I quickly fell in love with this way of working. Now, I don’t think I could ever go back to a cubicle. Is it time for companies to change their thinking about how teams can work effectively and still be productive? The answer is yes! Our corporate world has had the ability to work from outside of an office for a few decades, yet working
Imagely has been acquired! The acquirer is the same investor who acquired Envira Gallery (the second most popular WordPress gallery plugin) in the past. So the new combo means we'll have even more reach in the gallery and photography space. Imagely and Photocrati will continue to operate as their own companies with their own products separate from Envira Gallery. In fact, there isn’t much changing at the moment, really. I’m personally excited about what can and will become of Imagely in the future, so I wanted to share this with you now.
We're excited to share some big news: Imagely has a new owner and leader! Nathan Singh, a seasoned investor, and entrepreneur with deep knowledge of the WordPress gallery plugin market is taking the helm.
Imagely will continue to have the same great team and the same goal of being the standard for photographers on WordPress. But we'll be even better positioned for success.
Below, we'd like to review the news and talk a bit more about what will change (and what won't) in the coming months.
Introducing Nathan Singh
First, though, we'd like to introduce Nathan to our community. Nathan is a seasoned investor and entrepreneur with a long track record of success. He’s also a genuinely nice person and one who cares about Imagely’s mission and our industry.
He has a technical background as a software engineer at Boeing. He went on to found and build multiple successful companies outside of WordPress, including Inkless Ideas (acquired in 2014) and OrdersIn (acquired in 2017).
More importantly, two years ago, he set his sights on the WordPress space and acquired Envira Gallery, one of the most popular gallery plugins after NextGEN Gallery. He's had great success at Envira, building
Nothing will disturb your sleep more than wondering if you completed your work. Get it together! Use these tips for staying organized and get a good night's sleep, finally.
Have you ever woken up from a dead sleep thinking, “Did I send out that status report?” or “What was I supposed to do from last Friday’s team meeting?” There’s nothing like the fear of being unorganized to disrupt your rest. In this article, I will give some tips for staying organized professionally. With a little effort and a sustainable plan in place, you can reap the benefits of staying organized in your professional life. Organization Reduces Stress
Ronni Eisenberg, Professional Organizer and Time Management Consultant at Organize Yourself! states that, “Organization is important because it helps to reduce the stress from the daily and chronic chaos in your life. Being organized helps you to manage the overwhelm you feel because you have too much to do, you do not have the time, and you don’t know where to begin. Organization helps you to find what you are looking for, get to appointments on time, and get things done.”
Tips for Staying Organized Professionally
Note: Google Suite products allow for easy linking capabilities.
Write it down or type it out.
Getting ideas, tasks, topics down is a good first step. This will allow you
Here are some website project problems you might encounter during the life cycle of your website project and ways to overcome them.
Committing to a new website or a website rebuild brings on a roller coaster of emotions. There is usually excitement over a new functionality or an updated look and sometimes apprehension over the content on your current site. You will certainly feel many highs but also a few lows throughout the life cycle of your project. Because we have ridden the roller coaster with many clients and have noticed the same challenges tend to arise from project to project, we have a few tips on how to handle them. Here are some of the website project problems you are likely to experience and how you can manage them. Missing Data
Oftentimes, our clients wish to migrate the data from their current site to their new site. At the beginning of the life cycle of the project, we conduct a data discovery phase. We examine the data on your current site and complete a data mapping document which is handed off to our clients for final review and approval. Sometimes, it is not desired that all data be brought over. Other times, it is, but the data mapping document should outline explicitly what will be brought over.
Then, development kicks off and data is often not something that comes to our clients’ minds
What is agile project management, and how could it benefit your website project? Read more to find out.
Sometimes when we are working on a website project for a client, it feels like we are running a marathon. We see the finish line way off in the distance, inching closer as we run mile after mile. For some projects, this is okay. We have our goal and our milestones and we work on tasks one after the other, perfecting along the way. By the end, we deliver a fully tested and completed project. In other instances, our projects require a much more flexible and fast approach. In these cases, agile project management is beneficial. Agile project management is the practice of breaking down projects into smaller goals and tasks which are then worked on during a set amount of time called a sprint. When is agile project management appropriate?
Agile and scrum, specifically, a subcategory of agile, are known as the fail fast methods, often working to deliver a minimal viable product (MVP). This method is appropriate for projects when there is a set of clear requirements, but the how and end result are up for discussion. Agile allows you to build something in a sprint, lasting from a few days to a couple of weeks often; and at the end, produce a feature. Then, after reviewing, the team with the
Wix and WordPress are popular blogging systems. However, which of the two has better SEO features for bloggers and marketers? This article finds out the truth.
A strong SEO foundation is vital for any blog’s success. So, when searching for the best platform for building a website, you want to check out its SEO features. Wix and WordPress are two popular platforms for creating websites. But which of the two has more powerful SEO features, Wix or WordPress? In this Wix vs. WordPress comparison, I will analyze the SEO features offered by Wix and WordPress so you can choose the right platform with the best SEO features for creating your website.
Sounds good? Let’s roll.
SEO features in Wix
First, let’s start with Wix. Wix was launched in 2006 and currently, more than 3.8 million blogs are hosted on the platform.
It has a drag and drop user interface and comes with a short learning curve. Launching your first site on Wix is quite an easy and quick process.
What makes Wix an SEO-friendly platform is the SEO wizard that launches when you create your website. It guides you through the SEO steps you should complete to gain visibility on Google.
Wix SEO features include:
Adding your site to the Google Search Console.
Creating SEO friendly homepage title, description, and text.
Making sure your site is mobile friendly.
Setting up your