Why does scope creep happen and how does it affect a website project? This experienced WordPress project manager addresses those issues.
I love that moment when we reach the midway point in a project. The project management team falls into a groove; the client begins to feel warm and fuzzy seeing the amazing progress from week to week. Overall, everyone is feeling excited to see the vision start to come to fruition. But then… it happens. The dreaded scope creep starts slinking its way into the website project, enveloping the team members, the client, and the timeline like the black plague. As a Project Manager, I cringe at the thought of scope creep! However, as a former WebDevStudios client, I know I am guilty of it. I’ve learned I am not the exception to the rule on both accounts. So, here are a few things I’ve learned about scope creep and how you can manage it.
What is scope creep?
After a website project has started, and the scope of the project grows beyond the original plan, that is considered scope creep. This can happen for a number of different reasons. If a project’s requirements are not well defined and outlined at the start, new requirements are likely going to come up throughout the life cycle of the project. Similarly, a lack of transparency and poor communication during the project
New post from me on how the "marketing channel" philosophy works, why it's really good, and how to think about marketing your WordPress business.
Having the right marketing channels for your WordPress business is the difference between having a thriving WordPress business, and a struggling one. You can make a great product or service, but if you’re not able to effectively get it in front of people who need and will pay for it, that’s not too much use. Despite all the hours that go into making a great product, having it thrive or not can be decided by choosing – or not choosing – the right marketing channels.
Thus, you must have the right set of marketing channels. You must be able to connect your offering with potential customers who can and will pay you.
But what are marketing channels? What constitutes a “channel”? How do you pick the right channels? This post gets into all of this! We’ll show you the channel-based marketing philosophy, and aim to give you a clear framework on how to think about marketing your WordPress business.
Let’s talk about marketing channels
Marketing channels are categories of marketing activities. This part isn’t complicated: there are around twenty channels which cover the vast majority of marketing work.
Here’s a sample of five of these
This article will help WordPress product owners understand whether the freemium business model is the right way to go for their specific product, while also exploring the other popular models that currently exist.
Can the freemium business model benefit your commercial product in the WordPress ecosystem, i.e. help you sell more premium licenses? This article looks into the 3 most popular business models in the open-source ecosystem and specifically breaks down the arguments for and against the freemium business model in WordPress. Let’s try to understand if freemium is the right business model for your WordPress product! What Is a Freemium WordPress product?
Okay, so first thing’s first – let’s start by defining what a freemium WordPress product is:
A “freemium” WordPress product is a plugin or a theme that, in addition to their free version, offersif you either paid add-ons or a premium version/service (like support).
After establishing a basic definition, which I believe most would agree with, I’d like to take a look at the advantages and the disadvantages of choosing the freemium business model for your WordPress products over the other available models. But first:
What Are Your Options As A WordPress Developer?
Let’s take a quick look at the 3 most common options WordPress developers go about distributing their products:
Free WordPress Products
An article on managing your own WordPress products using tools like Trello.
Running a Product Business can be hard and unless you’re well organized, it will be impossible to run it in the long run. Trello can help you manage your products and in this tutorial, I will show you how I manage my WordPress products with Trello. If you don’t want to read, you can check the video at the bottom of the article.
What is Trello?
If you have not yet heard of Trello, Trello is an application that helps you create to-do lists. You can create various boards with unlimited lists.
Each list can have unlimited cards and each card holds information related to a task. Cards can have checklists, attachments, due dates, members and a lot of other things. I’ll let you explore that on your own. Let’s now focus on managing a WordPress Product with Trello.
Create your WordPress Product Board
Of course, you will create a new board for your WordPress product. If you have a team, create a team and attach the board to the team. By doing that, everybody on your team will have access to the board.
If you wish to show the whole roadmap for your users, make it publicly available. Otherwise, make it private, especially if you’re storing sensitive data to it.
Using a third-party service was not an option as we needed flexibility and the ability to add new features on a regular basis.
Let’s be completely honest; most affiliate systems on the market are downright horrible. Either they’re confusing beyond belief, clunky and slow, or they look like they were designed back in the 90’s. Or worse, a mixture of all of the above. Some might have half of the tools you need but then are missing other essential features that your affiliate marketers want.
Performance Foundry - a NorthStack launch partner writes up their thoughts on the new opportunities serverless WordPress opens up.
This week Pagely announced NorthStack: a managed WordPress hosting product that isn’t just new: it’s touching on revolutionary. Performance Foundry has been, and continues to be part of the NorthStack alpha program, and we’re looking forward to being early adopters when it’s production-ready. We can see great applications for many of our clients across e-commerce, membership sites, and publishers.
What is Northstack in a nutshell?
It’s pitched as:
A new managed hosting service featuring elastic autoscaling, serverless infrastructure, and simple pay as you go billing.
So what’s so special about NorthStack? There are a couple of important ways this varies from standard hosting, both technically and in how its billing is set up.
Serverless is a big topic, and one we’ll be writing more of in the future. To sum up, we can say that serverless computing is about only using the resources needed for each individual computing request.
Instead of having an application sitting on server ready to serve data, there’s a configuration file that automatically creates micro-instances of servers and runs just what’s needed to serve the data.
In this through piece Vova uncovers all the great techniques which were developed along the years at Freemius, acting as a WordPress products reseller, and have helped increase the wins success rate of credit card disputes from 4% all the way up to 30%.
In the past few months, I’ve stumbled across multiple online discussions among WordPress plugin and theme developers on how hard it is to win Stripe/Credit-Card Disputes. So much so, that many developers gave up on dealing with them entirely, as they feel it isn’t worth their time. We were in the same boat when we just started Freemius, averaging at about a 4% success rate. Over the years, we managed to develop various and unique techniques that helped us increase our Credit Card Disputes winning success rate by 740% (from 4% to 29.6%), and almost without losing any PayPal Dispute and recovering most of the Chargeback. Over the years, we managed to develop various unique techniques that helped us increase our Credit Card Disputes wins rate by 740%.Tweet
Since I couldn’t find a benchmark for the Avg. success rate of winning CC Disputes (Credit Card Disputes) in the WordPress ecosystem, I conducted a poll on Selling WordPress Products (a great Facebook group for WordPress product people selling plugins, themes, and SaaS), to gauge the market. Here are the results:
I got 34 responses
In this interview David Aguilera, co-founder of Nelio Software, shares some precious business insights they've been able to reach in their growing company, just in time for WordCamp Barcelona 2018...
David Aguilera is the Chief Product & Quality Officer at rapidly growing Nelio. We met at the last WordCamp in Paris and, after chatting for a while, I figured it would be interesting to get his take as a WordPress product & services guy and publish it for the Freemius blog readers. David, thanks for agreeing to do this interview!
Let’s start by getting to know you a bit – what is your educational and professional background?
Thanks for having me. I’m really happy to do this!
I come from Barcelona, Spain – or, well, at least it was Spain when this interview took place because right now there’s this pro-independence movement in Catalonia and… nobody knows how it’ll all end!
Learn about the SEO impact of managing multiple websites, and the pros and cons of using WordPress Multisite to do so from SEO expert, Pam Aungst.
WordPress Multisite is a feature of the core WordPress.org software that allows multiple websites to be powered by a single installation of WordPress. There are several considerations to evaluate when determining if managing multiple websites through a Multisite network is right for you. But before we talk about whether or not to use Multisite, let’s discuss whether or not you need multiple websites at all.
Use Cases for Deploying Multiple Websites
There are several reasons to build and manage multiple websites for one business, including:
Companies that have more than one physical location
Global organizations with divisions in multiple countries that require content in multiple languages
Large companies that have separate divisions or subsidiaries for separate purposes and audiences
Educational institutions with multiple campuses and/or different schools within one university network
Companies that acquired another company, yet want to maintain separate brands
Companies that want to deploy a microsite strategy for either SEO or building brand reputation for a specialization
Sometimes the decision of whether or not to deploy and start managing multiple websites is
This post handles the most important insights when it comes to selling WordPress plugins and themes in today's growing and competitive market. Since it's (almost) no longer an option to do it as a side-job, consider learning and using these best practices!
On this day last year I went all in with WP Dispensary, leaving behind 10+ years of full time freelancing. It was one of the most exciting times in my life, both professionally and personally. In this article I go over what the last year has been like and what my plans are for the next year.
On this day last year I went all in with WP Dispensary, leaving behind 10+ years of full time freelancing. It was one of the most exciting times in my life, both professionally and personally.
I felt a huge weight lifted off my shoulders when I was able to stop freelancing and focus full time on my own product.
Since then, a lot has happened, but professionally and personally.
I wanted to take some time today to reflect on the last year, talking about the things I’ve done, the things I’ve gone through and the things I’m working towards in this next year.
I’ve learned a lot in the last year
Personally, I’ve learned:
Some of my “friends” weren’t really all they claimed to be.
There are things in my life I enjoy, and I can no longer spend time on anything else.
My health habits (or lack of) are starting to take effect, and I hate it.
Professionally, I’ve learned:
I jumped in to full time work at WP Dispensary a little too early.
The cannabis industry is still very much in a state of flux, so what works today usually won’t work tomorrow.
WP Dispensary needs it’s own cart solution instead of simply connecting to WooCommerce.
An in-depth comparison of the best email marketing tools and services money can buy. This factors in things like pricing, ease of use, overall functionality, email designs and templates, and what type of user can benefit the most from using a particular tool over the other.
What are the best email marketing services and tools available? If that’s the question on your mind right now then you’re in the right place. We’ve been wondering about that too. So to find out who actually rules the space of email marketing services, we’ve signed up for six of the best options out there and tested them thoroughly. Here’s what we found.
Pam and I talk about how she's developed her SEO process, she gives great advice on how to handle PPC and Facebook Ads, and the importance of sharing information.
Sponsored by: So far this season we’ve looked at starting an SEO agency and an SEO product. But what we haven’t looked at was a good strategy – especially when it comes to Pay per Click and the like. Well that changes this week with our guest, Pam Aungst. She’s an SEO expert with her own agency that wants to make sure SEO is a personalized strategy. She tells us how in this episode.
Dev4Press was created in 2009 as a side project, and a lot has changed since then, except for one thing: it is still a team of one. Milan, the owner, shares the challenges & methods for growing it along the years.
My name is Milan, and I am the owner of Dev4Press, a company dedicated to WordPress and bbPress plugins development. Dev4Press was created in 2009 as a side project, and a lot has changed since then, except for one thing: it is still a team of one. In this guest post, I want to share my challenges and methods for growing a WordPress plugin.
Starting with WordPress
I have been developing plugins for WordPress for a long time now, starting way back in 2007. At first, I created a few small plugins to enhance a friend’s website. These plugins started to gain popularity in the WordPress.org repository, and that has soon expanded to small freelance jobs, which expanded to even more freelance jobs. I have quit my day job and started working full time as a WordPress freelancer.
Freelance work was bringing in money and with it came financial security. In the period from 2007 to 2011, I have created more than 100 plugins and themes for various clients and built complete websites. I was very comfortable with the work I did, and have even started rejecting job offers, choosing only the projects I found interesting.
First steps in selling WordPress plugins
In parallel, I continued to work
An article on why and how to sell your WordPress plugin using Freemius.
Starting a plugin business these days is hard. The market feels saturated and it looks like that everything you think of is already there. In such a saturated market, how will people find your plugin? I have thought of the same thing. I’ve decided that I want to focus on developing (and a little marketing) but I don’t want to lose my energy on maintaining a licensing solution. In this article, I’ll try to make it easier for you to start a plugin business with Freemius. Why Freemius?
There are of course a lot of options you could choose to sell your WordPress plugins with. One of the most popular ones is using Easy Digital Downloads and their Software Licensing. Another one is using WooCommerce and their Software Add-on.
There are a bunch of other options which I’ve described in my other article on making money with WordPress products.
I’ve chosen Freemius because they have a platform that just works with a 5-minute integration SDK. They also work on extending their platform with new features and improve existing ones. One of the great things is that you don’t have to worry about payment gateways, VAT and similar stuff that involves transactions.
Matt Medeiros on positioning yourself to sell valuable, quality, and profitable $1,000 websites. After you watch this the first time, watch it again, but every time it says "websites" substitute another word. Let's say "hosting". It takes on another, deeper meaning. Hat tip to Josh Strebel.
Positioning yourself to sell valuable, quality, and profitable $1,000 websites.
In this report, I talk about affiliate marketing tactics, a special launch that I’m very excited about, July’s revenue, and more.
Welcome to the 42nd edition of the monthly transparency report (for July 2018). In this series, I dissect what’s been going on in the business and present it to you the best way I can, along with learnings and lessons that you can apply in your own business. Click here to see the previous reports. This month’s report is going to be predominantly positive … like 95% positive! Which is a nice change from my usual outlook on things going on around me.
Proper hands-on Kinsta review with Pingdom tests, Load Impact tests, and other good stuff.
Are you looking for the fastest WordPress web host? Would you like someone to take care of keeping your WordPress website secure and backed up? If so, Kinsta could be just the managed WordPress web host you’re looking for. But don’t sign up just yet!
In this review, we not only explain exactly what features you get access to but we reveal the loading times of our test WordPress websites hosted by Kinsta. Not only that, but we also share how those loading times are affected when multiple visitors were accessing the sites at the same time in our user simulation tests. To assess the quality of Kinsta further, we publish the results from our downtime monitoring tests as well.
Unlike some other Kinsta reviews — and other web hosting reviews in general — we’ve actually paid for tests that put our Kinsta-hosted WordPress websites through their paces, using premium services like Pingdom and Load Impact to gather meaningful data to uncover the full story behind the Kinsta marketing claims. If you’re not the type of person who’s easily swayed by fancy marketing and stylish company websites, then the data in this review will help you make an informed decision
Founder of OnTheGoSystems (makers of WPML and Toolset), Amir Helzer, lays out why they recently moved from Lifetime licenses to annual automatic renewals for their products and he explains why he warmly recommend you consider doing the same for your WordPress products.
My name is Amir Helzer, founder of OnTheGoSystems (makers of WPML and Toolset). In this article, I’m going to lay out the reasoning behind our recent move from Lifetime licenses to annual automatic renewals for our products. I’ll also explain why I warmly recommend you consider doing the same for your WordPress products. We need to get paid for our work. Clients need peace of mind. Automatic renewals offer exactly what both developers and the clients need. Since 2010, we’ve been making a living developing, selling and supporting WordPress plugins. Our plugins, WPML and Toolset power around 1 million WordPress sites and our team is made of around 90 members. Every decision that we take about pricing has serious implications and we make these decisions only after careful considerations.
I believe that there is no “right way” to price and sell things. It all depends on what you’re selling and the relationship that you expect to have with your customers.
WPML and Toolset are both ‘infrastructure’ plugins. Once you build a site with them, it’s hard to switch over to alternatives. Of course, this is nice for us, but it also means that
Buttonizer is a "floating action button" plugin for WordPress websites with one purpose: to help increase user interactions and conversions on websites. In this interview Jeroen explains their team's methods so far and what they plan to do to increase their reach even further.
The following success story comes to us from The Netherlands, where Jeroen and his team are running Buttonizer, a great-looking “floating action button” plugin for WordPress websites with one purpose: to help increase user interactions and conversions on websites. Jeroen, thanks for agreeing to share your WordPress plugin business story with us! Why don’t we kick things off by getting to know you a bit – what is your background and how did you get into the WordPress business sphere?
Thank you for this opportunity! My main focus is online marketing and data analysis. I have studied Economics and not Computer Science, unfortunately. Me and two friends started our own company in web design and online marketing back in 2013. We needed a suitable CMS to work with that quickly adapts to market changes and also has enough options to change the front and back-end. WordPress turned out to be the best option.
In addition to web design, we were also constantly working on improving the conversions and interactions on our websites. 2013 was a turning point for the number of mobile website visitors. The only problem was that a mobile visitor was less likely to convert properly
An article that exposes several practical (tested) tricks that help sell WordPress plugin/theme licenses to enterprise companies for much higher prices than the ones set for the standard site-owner.
According to a study commissioned by WP Engine, 57% of enterprises use WordPress. Is your WordPress plugin or theme business ready for enterprise clients? I’m not pretending to be an enterprise sales expert, but, during my 10-year journey as an entrepreneur, I had my fair share of experiences selling software to Fortune 500 companies and learning from some of the top salespeople in the world, like Kris Duggan. Those experiences taught me fundamental principles that are kind of trivial but are unfortunately not yet adopted in the WordPress plugins and themes business economy.
In this blog post, I’ll expose you to several practical tricks that help sell RatingWidget licenses (a plugin business that I’ve built that was the catalyst to creating Freemius) to large organizations for thousands of dollars a year. That’s 20x, 30x, and sometimes even 50x the price an average customer pays. And the beauty is that it requires almost zero operational changes, and can be accomplished even by a one-man-show operation.
So, if you’re running a premium plugins business or a theme shop and would like to win those mega customers, then this post is exactly for you!
Why is content marketing important to your business? Read this small guide to building an effective content marketing strategy to grow your brand.
Whenever it comes to digital marketing, we all have heard that content is king. It will be like over saying but it is a fact that content marketing strategy has been stayed for so long. Yeah, content marketing holds the priority in the world of digital marketing. As it holds the power to inspire and convert the potential customer in near future. Content marketing also showcases your authority.
Content marketing is not just writing a few blogs-articles or add more pages to your website. It is really complex and believes me, it is a lot more than what you think.
It has a very broad spectrum. Each website is unique with different business goals. Hence content strategies also differ.
Let’s explore what is exactly content marketing?
Creating and distributing valuable information consistently to target your niche audience is content marketing. It is a strategic sure shot approach to reach your targeted audience but it is quite a slow process.
In recent years, it has been found that many top-notch brands have focused on generating content as much as possible.
Content Gives Compounding Rates of Return.
In one of the articles in Forbes by Jayson Demers, he mentioned, “As your investment
June is traditionally the “WordCamp Europe month” for us. The 2018 conference was our third one in a row that we attended as a team. I’ll talk some about that and then move onto other topics related to our latest product releases, decision making, and other fun stuff.
Welcome to the 41st edition of the monthly transparency report (for June 2018). In this series, I do my best to share what’s been going on in the company, what we’ve learned, and how you can apply it to your business, too. Click here to see the previous reports. June is traditionally the “WordCamp Europe month” for us. The 2018 conference was our third one in a row that we attended as a team. I’ll talk some about that and then move onto other topics related to our latest product releases, decision making, and other fun stuff.
After WCEU 2018
Okay, so the event was fun, even despite the fact that my speaking application was rejected (bummer).
It was probably the year that we were the most involved as a team nonetheless. More on that in a minute.
But … was it worth it?
Well, it’s hard to say, actually.
I personally took a very relaxed approach towards this year’s event. I was there mostly to meet the team, volunteer, and just enjoy the event without anything specific on the agenda. Unlike the previous years, where I was usually all over the place talking to people and networking. I was also not as excited about the event as I was the last
A review of the social media management platform called MeetEdgar. If you haven't checked out this tool I highly recommend it.
As anyone who reads this site on a regular basis knows, I love to try out new tools and apps for social media marketing. I’m always on the lookout for things that will make my social media marketing better and more efficient. When you’re involved with social media at a professional level there’s just no way to be successful without some kind of social media management platform to keep everything organized.
Make it with Squarespace
Everyone needs a website. Make
yours with Squarespace and stand out. …
I wrote a post a few weeks back reviewing some of the major social media management platforms out there.
One tool I didn’t mention in that post that I keep hearing about is called MeetEdgar. I’ve heard so many good things I decided to give it a try.
I’ve been using MeetEdgar every single day for the last month. I want to share with you my thoughts on it and you can see if it’s right for you.
The reason I hadn’t previously tried MeetEdgar is because I thought it was just another social scheduling tool and I have plenty of those.
I already use Sprout Social and Buffer so I thought why do I need