Turning a plugin or a theme into a commercial product is way more complex than actually building the product, and it has nothing to do with your module’s features. This article depicts all of the commercial challenges in WordPress product monetization.
WordPress powers over 28 percent of the web. With that comes 150,000 plugins and themes, which adds up to over 1.3 billion downloads on WordPress.org alone. It’s truly a powerful platform that can allow for a lucrative plugin business. However, when we examine the space more thoroughly, we find that only less than 5 percent of the products have a paid offering. You may think that these 5 percent own 99 percent of the market, but it’s actually far from it. The monetized items are only 22 percent of total active items. The vast majority of installed and active plugins and themes in the WordPress market actually have no paid offering. Most WordPress Developers Can’t Jump (Do Not Monetize)
The company behind WordFence and GravityScan is rebranding under a new company name, Defiant to better reflect their entire business.
Wordfence is the number one security product for WordPress today. We have evolved from a small team of two founders in 2012 into a 28-person company of highly skilled and credentialed analysts, developers, engineers and support staff. Since we launched Wordfence in 2012, our team has steadily expanded outside the WordPress space. We launched Gravityscan earlier this year, giving our customers the ability to scan any website for vulnerabilities and malware. Gravityscan has been a resounding success and joins our growing stable of products and services.
The team that started Wordfence has grown into an experienced and pioneering security organization. Today, we are the team behind:
Wordfence, the leading firewall and malware scanner for WordPress with over 50 million downloads.
Gravityscan, a groundbreaking service that scans any website for malware and vulnerabilities, no matter what platform you use.
Our popular site-cleaning service, which helps our customers rapidly recover from a hack.
Our site security audit service, which helps our customers ensure their sites are locked down and secure.
We also regularly publish research into the newest threats on the Wordfence blog.
The guys over at Proteusthemes did some changes a few months ago, but how it affected their customers base?
The Holiday is upon us, this post talks in depth about running Social Media Campaign for Holiday. This is from a WordPress product company, but this article is helpful for any business.
You might not have the reindeers to help you prepare the upcoming holidays for your business, but you have social media. During the holiday season, social media marketing takes on a whole new role and let the brands create emotional connections with their consumers.
What a pleasure to chat with Elliot Taylor from Superscribe, for the second piece of Weglot SaaSy. Our series on WordPress SaaS founders and their story.
We’re happy to interview Elliot Taylor from Superscribe, as part of our series on WordPress SaaS founders: Weglot SaaSy. Q#1: What is your background, what should our readers know about you?
I’m a long time WordPress developer and Product guy. I co-organise our local WordPress Brighton WordCamp and Meetup. I started out in the ecommerce world but now I build product businesses and do WordPress development.
Q#2: What’s your main activity within WordPress today?
I’m really into product businesses, from learning about the different marketing strategies, business models right the way through to different development processes. I’m most excited with my latest approach to product development, where we build the a seperate PHP application that works within a WordPress theme. This let’s me enjoy the benefits of WordPress (CMS, user management etc..) and the benefits of a building a PHP application using an MVC framework (better structure and speed).
Q#3: Why did you choose a SaaS (subscription service) model? Did you change your model from your beginnings? and if so, why?
The SaaS pricing model let’s users try out your service without a large upfront
Starting today you have access to a lot of themes and plugins. Another race to the bottom moment. What level of support can buyers expect?
If you work with WordPress, you're in luck—WordPress themes and plugins are now included in an annual Envato Elements subscription. And what's more, you can lock in a special introductory rate for a limited time. Read on for more details. What's Included
Envato Elements already gives you unlimited downloads from a massive library of 400,000+ photos, graphics, templates, and other creative assets. Plus it gives you free access to more than 1,000 courses and 240 eBooks here on Envato Tuts+.
From today, you'll still get all of that plus a curated collection of beautiful, premium WordPress themes and plugins.
As with everything else on Envato Elements, this is an "all you can eat" deal. You can download as many themes and plugins as you want, with no limits or credits to keep track of. And there's a simple licensing system so that you know you're covered for all of your projects.
Right now, there are over 190 top themes and 130 plugins available to choose from, and you can expect that number to grow as more authors join the platform and existing authors upload more items.
There's a wide range of premium themes on offer, whether you're looking for a multipurpose theme suitable
Understanding how to talk to customers is a crucial part of business, SkyVerge shares their experience and their thoughts on developing a tone with customer service.
This year, I’d attended Post Status Publish and WooConf, learning a ridiculous amount from other WordPress professionals at each. At both conferences, I’d been asked about team and support management by a few people. At Publish in particular, I’d delivered a sort of meta talk on building and selling eCommerce software with Brent Shepherd from Prospress. We wanted to cover several facets of building products, from strategy and hiring to product planning. We had some really interesting questions from audience members during the talk and afterwards, and one of questions we’d been asked was what we found most helpful in building teams that maintained company culture as we grew.
At SkyVerge, we’ve grown pretty rapidly in 2017, doubling our team size since the end of last year (much of it thanks to growth in Jilt). Our company culture is vitally important, as we’re a team that values high performance, but also solving interesting problems and enjoying ourselves while we do it (sprinkled with the appropriate level of gif and meme-sharing). However, building that sort of culture while keeping a growing team on the same page requires a ton of planning and
Website-theme marketplaces are very competitive. Read how the PremiumCoding ($15k/mo) founders have leveraged multiple 3rd-party platforms to stay ahead.
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Who are they, how they do it and what others can do to get their fair share of traffic
Disclaimer: This is not another article about WordPress SEO plugins and nor is it about SEO agencies. We suggest you use the Yoast SEO plugin but we could’t suggest a SEO agency even if we wanted to. In this article we analyzed Google’s results pages for several WordPress related Keywords. We wanted to determine who are the players getting most of that traffic, how they are achieving their results and what others can do to aspire to reach similar levels.
WordPress SEO has become extremely competitive and lucrative. All WordPress related Keywords combined generate millions of monthly visitors.
Some of them generate hundreds of thousands if not millions of dollars in Sales, Affiliate Marketing and Advertisement.
Ranking for some of the most competitive keywords is virtually impossible for new Websites. This because a handful of unbeatable giants dominate the most valuable SERPs and they’ll be hard to dethrone.
There are hundreds of websites and blogs dedicated to promoting WordPress News, products and services. Very few are those who mastered SEO and were smart enough to heavily invest in WordPress SEO to outrank the competition.
Are other websites forced to live off
It seems many small and independent WordPress businesses will probably soon have a hard time to succeed. “Winter is coming”.
This morning I’ve received an email from Envato. It’s an announcement that starting next week Envato will include WordPress products in their annual subscription plan at Envato Elements. This certainly is great news for Envato and a huge upgrade to Elements. However, it also may be seen as a new highlight in the race to the bottom within the WordPress economy. It will be interesting to see how this will affect sales on ThemeForest on the long run. What is Envato Elements?
In 2016 Envato, the company behind ThemeForest, CodeCanyon and other popular marketplaces for digital products, introduced Envato Elements. It’s a subscription service where customers can download unlimited digital products like stock photos, fonts and other assets for a single monthly fee. Customers pay as little as $29 / month to have instant access to thousands of digital products. They also can cancel their subscription at any time.
While this business model seems fine for non-support intensive products like stock photos, Envato now starts to add software products like WordPress themes and plugins. It’s not clear yet how support will be handled for these products. But in their announcement
As developers, it's all too easy to focus on the code (after all that's the fun part) and get to the marketing later. Patrick Rauland shares how he codes & promotes his products simultaneously.
One of the most surprising things about selling products is that quality doesn’t affect sales. At least not on its own. Something I’ve seen over and over again while working for WooCommerce, myself, and consulting for other businesses is that the highest selling product is the one that’s marketed the most. That’s obvious, right? But if it’s obvious then it doesn’t seem like a lot of us do anything about it.
As developers, it’s all too easy to focus on the code (after all that’s the fun part) and get to the marketing later. But if you want to have a customer base ready to buy your product you need to start marketing your product months before you sell.
If you want to have a customer base ready to buy your product you need to start marketing your product months before you sell.Tweet
What Do I Mean By Marketing?
If you have millions of dollars, you can start a branding campaign months before your product launches. Car companies, phone manufacturers, and Apple do this. But if you don’t have that much money you’re going to have to use a different strategy.
Content Content Content
One of the best ways to get your product in front
Lot's of news and updates at Kinsta. Completely new design, new entry plans, CDN, India data-center and much more.
Our team has literally been working around the clock and we’re thrilled to be able to finally launch the new Kinsta, along with new features! We have a fresh new look, website, new content, and logo. Based on user feedback, we’ve added entry-tier plans starting at $30/month and switched to a visitor-based pricing model to make things easier and less confusing when choosing your hosting plan. We’ve also partnered up with KeyCDN, a fast HTTP/2 content delivery network (CDN), to turbocharge your assets and media around the globe. And finally, the Google Cloud Data Center in Mumbai, India is now available for hosting your sites.
Read more about all these exciting changes below.
A Fresh New Look
You might have already noticed, but Kinsta has a fresh new look! We’ve redesigned our site from the ground up, including a new logo, layout, color scheme, and simplified navigation. Feel free to take a look around.
Beyond the redesign, we’ve also built out new pages based on user feedback we’ve received over the past few years. Many of you have asked to know more about how our infrastructure works. Therefore, we now have an additional content which covers these
Business is hard for anyone. If you run your own it is also stressful.
This just in: Business is hard. I recently had the privilege of spending a week with a group of some of the smartest, kindest, most driven entrepreneurs in the digital space.
CaboPress is a small, invite-only “conference” put on by Chris Lema with the purpose of bringing together a group of professionals in the WordPress community to share experiences, challenges, wins/losses, insights and even personal hardships.
It’s hard to classify this event as a “conference”, as there are no ballrooms, exhibits or suits.
Correction — there were in fact plenty of swimsuits. Chris invented this novel concept in which attendees meet in a 5-star resort’s pools every morning. Suffice it to say — you can’t imagine a better environment for sharing and collaborating with your peers.
I came in with a healthy level of apprehension.
Last year, my Co-Founder/CEO Brett Cohen attended and, upon returning, immediately encouraged me to join him for the next CaboPress. I’ve spoken at a number of WordCamps around the country (the regional conference for WordPress professionals) and have formed some great relationships in the community — but I had
Great article by Scott Bolinger on how the WordPress-based product business has changed and how this is affecting the WordPress economy.
Building a WordPress-based product business is a much different process than it used to be. People have to do something different and better than what has come before. This article is a member contribution from Scott Bolinger. Scott is the founder of Holler Box and the co-founder of AppPresser.
The WordPress economy is changing, and many businesses are feeling it.
The market is maturing, and customers are behaving differently. It’s happening slowly, but I think everyone realizes things are changing.
Often this change has been discussed in terms of hosts and agencies, but let’s talk about products.
I just read an article on Indie Hackers about MH Themes, a premium theme shop that started in 2013. They describe a hard-fought journey to a solid $30K in monthly revenue, but they have noticed big changes in the market since they started.
The author, Michael Hebenstreit, puts it this way:
Back in 2013 it was much easier to launch a WordPress theme and make it somewhat popular. Today the market for WordPress themes has become heavily crowded and oversaturated. It’s near to impossible to make a theme highly successful without investing lots of time and money in marketing and
It's official Cloudways has teamed up with Codeable to offer support from expert WordPress developers to their clients.To welcome Cloudways users to the Codeable platform, they're offering a discount of $50 on the first hire.
Cloudways is a rapidly growing managed cloud hosting platform that hosts thousands of WordPress websites. The platform harnesses the power of state-of-the-art server management and performance optimization techniques. In order to deliver expert support to our customers, we have partnered up with Codeable.io. Founded by Tomaž Zaman and Per Esbensen back in 2012, it has become one of the most recognized service for hiring WordPress Experts.
Cloudways recommends Codeable.io and its 350+ experts for all WordPress related job. The core values of Codeable and Cloudways align together nicely as both companies believe in delivering the maximum volume of services at very competitive prices.
Talking about this partnership, Aaqib Gadit, the Co-founder of Cloudways said,
Cloudways customers frequently ask for people really great at WordPress jobs. We found that the Codeable processes and WordPress experts are highly professional. It’s exciting that Cloudways and Codeable will work closely to offer great complementary services to the WordPress community.
Tomaž Zaman Co-founder of Codeable.io explains
We’ve built Codeable because we learned from our peers that finding a reliable and responsive
Rémy (Weglot's CTO and co-founder) describes the last 6 months at Weglot and what it meant in terms of growth and challenges.
“In the next 6 months, our objective is to reach 40,000 MRR.” Those were the closing words of my last article published last spring. Six months have now passed and Weglot is reaching €44,000 in monthly recurring revenue, surpassing our expectations!
It’s funny because, on a day-to-day basis, it always feels like our growth is not going fast enough. Like this day or that week could have been better. But looking back on these past 6 months, our progress has been more than real: Everything has more than doubled. Not only the numbers, but also the team, and even the office space!
As Weglot is starting to rise, it’s time to reflect on the challenges we faced these past six months.
Building a talented core team
After our fundraising in April 2017, the first challenge we faced was to recruit for two key positions. At the time, it was still just Augustin and I, working full time. 75% of our time was dedicated to customer support and we were craving for time as we desperately needed to improve the product.
So we decided it was time to recruit a Lead Customer Support to start improving our customer support service and a Lead developer to work on the Weglot platform.
I talked with David Hayes about his experiments building info products for WordPress.
Matt Medeiros is continuing with Season 6 by interviewing guests as he connects with them in the community. In this episode, Matt interviews David Hayes from WPShout, a premier source for WordPress learning. David along with his partner Fred Meyer also run an agency called PressUp. It is a boutique web consultancy that partners with businesses to create custom websites and interactive experiences. The two publish in-depth weekly WordPress tutorials, WPShout, as well as provide curated links to other cool stuff around the WordPress world. Matt and David share their experiences on how you balance the agency work and the marketing of your brand. Listen to this episode:
What you will learn from this Episode:
David Hayes along with his partner Fred Meyer run their business with strikingly good balance. They have a new course out along with publishing a weekly newsletter. (2:37)
PressUp has not had to specialize in a particular industry niche. Enough leads come in through the business as technical requests.(4:23)
WPShout is a WordPress content site that is balanced with the agency and published on Tuesdays. (9:36)
David is able to execute on everyday tasks very well with balancing the agency
Interesting insight into one company's transition from design and build to plugin shop
This is a guest post written by Katie Keith, co-founder of Barn2 Media. In this post, Keith shares the lessons she and her husband learned transitioning from client work to selling WordPress products in one year. If you’ve ever dreamed of quitting client work and earning passive income by selling WordPress themes and plugins, you’re not alone. Selling products instead of providing services is the holy grail for many WordPress professionals.
This is the story of how I switched from building websites to selling plugins in just one year. Along the way, I’ve made a lot of mistakes and learned some valuable lessons. Here’s how you can make the switch too.
Seven Years Building WordPress Websites
I co-founded UK WordPress studio Barn2 Media in late 2009 with my husband Andy. We had always wanted to work for ourselves, and felt that web design was the perfect way to combine our skills. (His background is in web development; mine is project management and marketing.)
For the next seven years, we built the business by designing WordPress websites for clients, both in the UK and worldwide. We were successful and always had more work than we needed. However, from very early
Mike Stott is an avid entrepreneur and the owner of several WordPress product businesses. In this interview he provides some exceptional advice and strategies for any aspiring WordPress devs out there.
Today, we’re publishing an interview with another great WordPress entrepreneur, Mike Stott, Founder of Epic Plugins, Epic Themes and co-founder of Zero Bullsh*t CRM. Mike, thanks for agreeing to do this interview! Why don’t we start off by getting to know you a bit – what is your background?
Thanks for interviewing me! My background isn’t computer science or web development, but I did do all the computer programming modules that were on offer as part of my BSc.
Then my MSc was in Applied Numerical Analysis, which was using mathematical programming to “solve” real world problems. This got me hooked.
From my MSc, I went into Actuarial Science while building side projects using WordPress in my spare time. I started selling my “creations” (plug-in features of my side projects) on CodeCanyon back in 2012.
They sold, and I got better at developing for the web and went on to develop 27+ WordPress Plugins, 6+ WordPress Themes and most recently co-develop and co-founded a CRM platform running on WordPress (which has 17+ extensions). These extensions are WordPress Plugins. So I can say I’m pretty experienced now.
What was your first encounter
There's almost no public information on plugin and theme acquisitions in the WordPress ecosystem. Part I in this series is looking to change that by sharing Phil Derksen's vast experience, especially after his recent acquisition.
If you’ve been following the WordPress products space, it’s hard to ignore all the plugin and theme acquisitions going around. While it’s a common thing, surprisingly, there’s almost no public information on the topic. In the past few months alone I was contacted by 4 different developers who were interested in selling their plugin/theme business and didn’t know where/how to start the process. So, since M&A (mergers and acquisitions) are an integral part of a healthy and maturing ecosystem, I thought we should host a series of posts, shedding some light on the topic through guidelines and best practices, based on the acquired experience of people who have done it. To kick this series off, we asked Phil Derksen to share his vast experience here, so others interested in selling can get an idea of what steps to take and what the process might look like.
Take it away, Phil:
I’m the founder of WP Simple Pay, a WordPress plugin that lets you accept one-time and recurring payments using Stripe. I formerly acquired, re-built, and eventually sold Simple Calendar, a Google Calendar events plugin, in June 2017. I also built and sold a Pinterest sharing plugin
Discover the many web marketing benefits of using WordPress as your CMS. From website performance to search optimization, WP has everything you need!
The WordPress CMS has seen an astronomical rise in popularity since its launch in 2003. This comes as no surprise considering it is one of the best platforms for website creation with the shortest learning curve, especially for start-ups that aren’t proficient in coding and lack the capital to invest in a web design team. When it comes to web marketing for your business, WordPress offers unparalleled levels of practicality with its hundreds of easy-to-use plugins and features. In this article, we delve into some of the platform’s greatest benefits for your online marketing strategy.
Enhanced site performance
One of the most crucial, yet consistently overlooked, components of effective web marketing is the performance of your website. If users can’t effortlessly browse your site, the chances of them bouncing to a competitor are much higher.
The key element when it comes to site performance is, of course, page speed. Slow loading webpages are a sure-fire way to frustrate visitors and ruin the user experience.
Luckily, WordPress facilitates the process of making your website load faster with its generous selection of plugins designed for this purpose. There is also a
How to concentrate more and better on your work and reduce distractions.
One of the more embarrassing and self-indulgent challenges of our time is the task of relearning how to concentrate. The past decade has seen an unparalleled assault on our capacity to fix our minds steadily on anything. To sit still and think, without succumbing to an anxious reach for a machine, has become almost impossible. My recent survey of the last 50 days of my five minute journalling showed I have a serious problem with “deep work”.
Deep work refers to Cal Newport’s thesis (he expands on it vastly in his excellent book) that:
[Deep work is] cognitively demanding activities that leverage our training to generate rare and valuable results, and that push our abilities to continually improve… [. Deep work results in] improvement of the value of your work output… [and] an increase in the total quantity of valuable output you produce.
This is contrasted with “shallow work”, the tasks that “almost anyone, with a minimum of training, could accomplish” such as checking emails, planning, social media etc.
I read Deep Work more or less in one sitting on a twelve hour flight from Tokyo and it summarised much of my pre-held thoughts
That's a billion with a B. Nice stat from WooConf today. That estimated figure could be as high as $15B. WooCommerce extension sales are expected to generate more than $30M.
The third annual WooConf, the official conference for WooCommerce, is underway today. It started off with a keynote by Todd Wilkens, Head of WooCommerce, providing an overview of the project’s accomplishments over the past year and a preview of what’s to come. When the crowd was asked to guess how much in sales WooCommerce stores would generate this year, guesses ranged from $10M to $1B. According to Wilkens, WooCommerce stores will collectively generate more than $10B in sales this year and says the figure could be as high as $15B. WooCommerce extension sales are expected to generate more than $30M.
Wilkens thanked and acknowledged the 616 contributors working on the platform. He then outlined three distinct user segments the company is catering too: store builders, store owners, and extension developers. These user segments are causing the company to reorganize internally and are providing the focus for features going forward.
WooCommerce is used by a lot of small-to-medium sized businesses but it’s also used by businesses that generate $100M or more per year. Wilkens profiled H-E-B, a large grocery retailer in Texas that uses WooCommerce for its sister company,
Discussion on launching new project and the issues of anxiety and loss of confidence that you might encounter