Many WordPress agencies attest they would love to pick & choose the projects they work on. This is a recipe for how they can do that by turning client work into recurring revenue.
WordPress agencies (and WordPress freelancers) are creative business entities that help provide online solutions and presence for their clients – other businesses. If you are the owner of such a WordPress agency or are employed by one, you know that in order to stay profitable a WordPress agency must have a constant flow of customers and projects, running back to back. Many agencies attest that they would love to be able to allow their team a little breathing buffer between one client’s project and the next. Or, maybe even be able to pick & choose the clients they want to work with by simply saying “No, thank you.” to the pesky ones.
Sure, you could stretch the agency to the very limit and try to finish 400+ WordPress projects in 7 months and then take a looooong vacation, but, have you ever tried thinking about a different, less exhausting, way of running a successful WordPress business?
Let’s dive into some viable options:
Recurring income in WordPress via services
One increasingly common way agencies and freelancers are embracing recurring income is by having their clients sign a “WordPress retainer” agreement. That sort of agreement
Brady shares some great insights on what it takes to start and run a marketplace.
In today’s podcast, we are taking a look at the unique space that a marketplace fills in the eCommerce world and an example of just what starting up a marketplace involves, both the rewards and the challenges. To hear the story behind a successful marketplace, we have invited Brady Nord, co-founder of MOJO Marketplace. Brady takes us through his journey and not only shares what it takes to get started, but also how to keep the momentum up and what you need to know about choosing the right products and services to sell. We chatted about:
The decision to start MOJO Marketplace and what drove the founders
The challenges that are specifically unique to starting a marketplace
What Brady would differently if he had the chance for a do-over
The importance of the service and training aspect in the space of a marketplace
The dynamics of selling themes for multiple platforms
How Brady makes sure that the vendors who provide 3rd-party services perform to MOJO’s expectations
Brady’s final tip on creating an online site as a reseller
You can also download a pdf of the full transcript here: WordPress eCommerce Show Episode 79 May 24 2017
Bluehost, the sponsor of the WP
The CEO of ThemeRex "Henry Rise" shared his experience providing with 5 must-do rules to make progress on Envato marketplace.
Henry Rise, the CEO of ThemeRex, Power Elite Author on Themeforest is sharing his experience providing you with 5 must-do rules to make progress on Envato marketplace. We started ThemeREX five years ago.
When we were entering the market we didn’t have a name. Nobody knew us and the only thing we could rely on was the quality of our themes.
Now we are Power Elite Author and have over 140 WordPress themes in our portfolio.
Over these years, we’ve gained some valuable experience and now we want to share it with you. This is not a magic recipe how to get to the top with no efforts. However, these simple rules will bring you closer to the Envato’s wall of fame.
Become an Exclusive Author
Envato charges a certain fee from its authors. Signing up for an exclusive sales agreement benefits your business. Why?
Well, exclusive authors earn more than the non-exclusive ones as Envato has a more rewarding payment structure who are only using their marketplace to sell their digital goods.
There is a great difference between 12.5% and 50%; isn’t it?
While selling your items exclusively on Envato, you are not permitted to sell them anywhere else, including your own website. However,
A bunch of challenging questions for Aleksander Kuczek about businesses and about the WordPress sphere.
The first time I met with Alexander Kuczek was through Adam Warner from FooPlugins, a common friend, who introduced us in a lunch we had during the last WordCamp US. Since then, Aleksander was in every event I had attended, so we had the chance to have a few more in-depth conversations and get to know each other. I got to know a super-sharp and very business-oriented guy. Attending conferences & meetups, I get to meet many business owners in the WordPress ecosystem, but the business focus I see in Aleksander is unique and something that I very much appreciate. So, I thought it would be cool to “showcase” Aleksander, since not enough people know him yet, and also pick his brain with WordPress business oriented questions.
Can we start by learning a little about you? Do you come from a technological background? How did you get into the field of web-development and websites management?
Web development at first was my passion and the way to express myself. Then I learned quickly that there are people willing to pay me money for what I was considering merely a hobby.
As the number of jobs was increasing, I started my freelance web development business in 2007. Back then, I
Really useful guide to become contributor at the very best of the internet.
At some point in your professional life, you’ve probably wondered how to become a contributor for Forbes Magazine. Or maybe Inc, Fast Company, or even Entrepreneur.
It’s powerful exposure and authority positioning. Every time I write for Entrepreneur, I get 100+ new Twitter followers.
It also gives you other places to share your message. I can rank in Google for almost any 3-5 word term with my account at Huffington Post.
You also get free traffic and valuable backlinks from these very, very powerful authority sites that your competitors can’t get.
Unfortunately, contributing to highly respected publications isn’t always easy.
Each publication has their own requirements and preferences with regards to the content they promote. It can seem almost like a maze you have to navigate with no map.
Any entrepreneur that wants to get their work published needs to learn the necessary steps.
Read below to learn how to get featured on 9 different sites (you can also download my whole list of over 100 places here).
1. Become a Contributor For Forbes
The content found on Forbes most often includes lifestyle, personal finance, stock market, technology and business pieces.
Why is SouthWest Airlines so well known for their outstanding customer service? The operations of a successful airline most likely don’t directly apply to you. But providing good customer service in order to increase customer loyalty and improve financial gains is not as different as you’d think for you and one of the most well-known airlines in the world.
Why is SouthWest Airlines so well known for their outstanding customer service? Sure, they get most of the basics right. Minimizing delayed and cancelled flights, staying affordable for the average Joe and maintaining strategic hubs all helps them compete with the likes of United, Delta and American.
But there’s more to it than that.
SouthWest lets people pick their own seats on every flight, making the entire process less formal and better suited for the laid back way most people want to fly.
There are also countless stories of SouthWest going above and beyond for their customers.
If you’ve travelled during the holidays, you know SouthWest employees celebrate them unapologetically.
A @SouthwestAir employee is dressed up as a Galaxy Note 7 for Halloween.
Weglot, a multilingual plugin which has been in the WordPress market for a little over a year, has closed $450K in seed funding from French SIDE Capital.
Weglot, a multilingual plugin which has been in the WordPress market for a little over a year, has closed $450K in seed funding from SIDE Capital. Co-founder Rémy Berda reports that there are now more than 10,000 websites using Weglot and the company has passed 30K€ in monthly revenue. Over the past six months Berda and his small team have been working to add improvements based on user feedback. Weglot will now detect a visitor’s language and automatically redirect to serve the translated page. Weglot users can also connect with Textmaster‘s marketplace to order professional translations through their accounts. The support burden has also increased from 10-20 emails per day to more than 80 per day, challenging the small team’s resources.
“Over the past few months, we started to be overworked by the amount of support or the number of features we wanted to add to the product,” Berda said. “We got a bit frustrated not to be able to improve the product as we wanted to through lack of time. So we understood that if we wanted to keep growing at a fast pace, we would need to scale up our two-person company and raising money was the perfect way
If you want to learn how to grow you list and customers, whether it's through email, social, advertising or a mix of all three, none better to hear it from than someone who has done it successfully.
In Episode 76, we begin our series on Growing Your Online Sales. To kick it off we could think of no one better than Pat Flynn. If you are thinking of diving into this space, or already are doing online courses, this is a must-listen-to-show. Pat blogs at The Smart Passive Income Blog and hosts a podcast by the same name. Besides running one of the fastest growing blogs in the online marketing and blogging industry, he also has several other businesses, including niche sites. In today’s show we are exploring the big picture of how choose to grow your sales, whether through email, social or advertising, or a mix of them all. Learn how to get the most of of your strategies with some very helpful tips and insights from Pat.
We chatted about:
If someone has the resources to use only a single channel for outreach, Pat gives his suggestions
How to get started with your list building
Finding that right incentive to get your readers and customers to opt-in
Pat’s top tips for building your list through email, social and advertising
If a channel is working for you well, should you stick with it or level out and work on some other channels
Thanks to Our Podcast Sponsor: Bluehost
A breakdown of techniques that will help stir an interest and get your product launch noticed in the WordPress ecosystem.
If somehow you happened to have missed the successful product launch of Freemius Insights for WordPress Themes from a couple of weeks ago – just read this to get updated. At the end of the day, after all of the dust had settled and we were happy with the number of new users, I decided to take the time to share the “behind the scenes“ of planning & executing such a product launch in the WordPress sphere. Hopefully, by doing so, all you WordPress makers out there can make use of some of the techniques I’ll mention here for your next launch.
It goes without saying that to have a successful product launch you are going to need to have a product, preferably a good one
This article is going to focus on techniques that will help you stir an interest and get your product launch noticed in the ecosystem. That said, if you manage to get people absorbed and sign up – you want to be sure that your product delivers value and that they are actually happy using it. Otherwise, all of your marketing work will have been in vain. Now that we’ve got that out of the way and your WordPress product is ready to meet some traffic – let’s look at the ways to
Comprehensive and well-timed article. What's your answer to this question?
The effect WordPress had on the world of online publishing can not be overstated. The platform has revolutionized the Internet by enabling countless individuals to start their own business and web entities. Loved by entrepreneurs, startups, and small business owners, it now powers almost 28 percent of the entire Internet. Yet, while most popular on the small scale, in recent years WordPress has also made strides in the enterprise sector. In fact, we have a whole article on world-famous brands, companies, and celebrities that use the CMS.
Users increasingly turn to WordPress even for large projects with sometimes thousands of pages. Yet, is that the right move? Is WordPress truly ready to be an enterprise-grade CMS?
The following article will attempt answer this question. We will first define what we mean by “enterprise” in this context and then look into the scalability and suitability of WordPress.
Are you ready? Then let’s get right to it.
What We Mean By “Enterprise”
While people like to use the word “enterprise” freely, it really has no set definition. In the context of business, it usually means large, multinational business entities that
I had a chance to sit down with MOJO Marketplace founder J.R. Farr & Sucuri co-founder Tony Perez to talk about acquisitions.
JR Farr's company MOJO Marketplace was acquired by EIG four years ago, with Tony Perez' company recently getting acquired by GoDaddy. We discuss what it's like to go through an acquisition of this size, and touch upon the future of WordPress at hosting companies. https://mattreport.com/subscribe
Most people start their WordPress freelancing careers by building websites. But instead of building websites from scratch, why not help people who already have a WordPress site maintain it?
Matt Medeiros answers some of the questions you might have about running a side hustle to your side hustle, and how to level it up to becoming a solid source of revenue.
Making an extra seven-hundred bucks isn’t keeping the lights on, but I’ll take it. Quenching the thirst of shiny-object syndrome is an on-going race of time versus effort, for me. I love the creation process, shaping new ideas into little executable nuggets that when consumed, create little ah-ha! moments for a new audience. Over the years, I’ve launched a lot of side hustles that end up becoming part of my main stream business. My podcast, for example, was one of those “testing the waters” things.
In today’s article, I hope to answer some of the questions that allow you to configure a side hustle to your side hustle, and how to level it up to becoming a solid source of revenue.
From side side hustle, to side hustle; maybe even a business?
Yes, my side side hustle, is turning into a side hustle — heck — maybe even a legit service business, one day.
I gave User Feedback Videos it’s own domain + sales page once I started getting repeat customers, that was my ah-ha! moment. Surpassing $700 in sales helped too, and there’s still the risk that this thing might not ever sell another order, but I’ve upgraded it to “side
Diane Kinney is a freelancer and soon to be published author! She and I talk all about what it's like to write a book, the pros and cons on self-publishing, working with a co-author and much more.
Diane Kinney is a WordPress Developer, Designer, and Marketer. And soon, she’ll be adding author to that biographical line. She and Carrie Dils are working on a book called Real World Freelancing that talks all about what it really takes to be a freelancer. In this episode, she and I talk all about the writing process, decisions for self-publishing, and more. Show Notes
Great article on writing better newsletter / email blast emails from the team that actually sends emails I read.
Christie Chirinos is a Partner in & the Business Manager at Caldera Labs. Christie received her Master of Business Administration degree with a specialization in information systems management from Florida State University, and is currently based out of New York City. If we are to believe the hype, email marketing has an average of 3800% ROI ($38 per every $1 spent). And, if that’s an average, it goes without saying that some companies are getting higher than 3800% ROI on their emails. While that figure covers transactional emails also, let’s focus on what everyone usually thinks of when they think of email marketing: direct email marketing.
This week, we’re running our favorite deal: Taco Tuesday. Taco Tuesday is a Tuesday – Tuesday promotion where everything is 20% off. I jokingly compared it to the Victoria’s Secret Semi-Annual Sale on our Slack channel the other day, because it’s sort of like that: a sweet deal that only happens every once in a while.
I remember the first time we did it. Josh and I had just started working together and we had lots of ideas about how to maximize this partnership. Josh had been building a list and sending them
Interesting insights. I worked very hard on a theme once, and ThemeForest rejected it. I was crushed. So, I have to give kudos to power elite themeforest authors. No matter what I might think of themeforest themes in general.
Let’s be honest, surviving in a WordPress theme business is not easy today, even Power Elite Authors at ThemeForest could confirm that, and this is the story about one of them. Henry Rise the owner of ThemeREX Power Elite Author account has shared some valuable information about his experience with ThemeForest. Things have significantly changed since we’ve started our business 5 years ago. ThemeForest became a popular market and you have to compete with thousands of developers across the globe. Promoting your themes as an independent vendor requires spending a significant amount of money on advertising and brand building.That is something not everyone can afford. However, there is another option. You can join a marketplace.This is, basically, what we have done joining ThemeForest in 2013 when we started ThemeREX. We have created 140+ WordPress themes since then and looking back, we can say that was a right direction to go. It gave us a possibility to focus on building quality products and supporting them, instead of worrying about marketing.
General Facts: Exclusive vs. Non-exclusive
As you probably know, Envato charges a certain fee from each sold theme. You can choose
Dealing with hateful Support requests is super challenging. Jason Coleman breaks it down with great tips.
Entrepreneurship is hard. To run a successful business takes knowledge, skill, and money. It also takes a certain kind of personality to persist through the innumerable issues many entrepreneurs struggle with. Some business owners struggle financial risks, competition, failures, and more failures. Some struggle with the responsibility of providing for one’s family and employee’s families. There’s one more thing many business owners struggle with: hate. No one was talking much about this, but as our business grew, I found I was unprepared to deal with the increasing amount of hate mail and negative interactions happening online around our company and products.
I thought I was coping well, but in reality the stress was getting to me. Work wasn’t fun anymore, and the stress was bleeding into my personal life. I found myself more angry and quick tempered around my wife and kids.
I’m not alone. In conversations with other entrepreneurs, this topic of dealing with hate mail and negative communications often comes up. I notice some people are avoiding certain business models or business opportunities all together for fear of becoming a target of hate. Our community
Jack, The creator of Kernl, writes very genuinely about his lessons from building a WordPress SaaS product alongside his day job.
A year and a half ago when I started thinking about what my next side project would be, I couldn’t have imagined the success that it would have. While it may seem small to some people, getting anybody to believe enough in your product to give you money for it is a huge accomplishment that you should be proud of. It’s not easy, though. It takes dedication, hard work, and some luck to get your first customer. As Lau Tzu said: “A journey of a thousand miles begins with a single step“.
Identify the Problem
Before you can build a business, you need a product. Before you build a product, you need a problem. Finding a problem that needs to be solved might be the hardest part of your journey, so take your time with it. Have you ever thought:
“I wish there was <thing> for <problem>”?
If you have, other people likely have too. This is a good place to start exploring your product ideas.
One thing that I’ve learned through my many failed products is that if you want to be successful, it helps a lot if you are solving a problem that you yourself have. Back when I was still a freelance WordPress developer I often ran into the problem of updating
Infographic talks about the maintenance and support of WordPress to make your site more effective and competitive. From security through to performance this infographic shows our own in house processes at Newt Labs so you can replicate or have us do it for you so you can focus on what you do best.
Maintaining WordPress websites can be tricky, you can manage them in house but even then there will most likely come a time when you will need some help. You may have questions, need advice or somethings broke and you’re not sure how to fix it.
Wouldn’t it be nice knowing that you have someone who you can turn to whatever you need, whether it be for something simple or for when you’re in a disaster situation.
Many people soon realise that they need WordPress support services when they get hacked or when something breaks or when they’ve had enough with their site talking too long to load.
People often don’t tend to take a proactive approach with their website until something bad happens, which causes damage to the websites reputation, trust or bottom line, however it is always better late than never.
You may be a website owner who needs to focus on your business or a website manager who needs to focus on building great content.
Perhaps you’re a web developer who only has time to work on new projects or you’re an agency that needs to concentrate on bringing in new business.
You may even be a webmaster that looks after a single or many WordPress
A look back over the past two years and how we went from selling hours to packaging an internal tool and selling it as a premium WordPress plugin. Includes lessons learned along the way and some advice on how you can do the same.
Seven years ago I hired a business coach to help me through a difficult time in my career. I had started 3.7 Designs five years prior. What was a part-time passion project quickly became full-time. When a book deal landed in my lap I was unable to manage the many directions in which I was pulled. We discussed a multitude of topics, but there was a recurring theme: starting a product based business. My coach said this type of business really resonated with me. While I agreed at the time it felt like an unobtainable goal, so I spent years avoiding action. Today—in addition to 3.7 Designs—I operate SnapOrbital, a software company that has a growing inventory of products including our flagship plugin, Project Panorama. With humble aspirations to begin the company has grown. SnapOrbital is more successful than I ever imagined it would be selling hundreds of licenses per month.
When you sell hours it feels like you’re on a hamster wheel. Every project is starting from scratch. Time invested has a fixed return, and you’ll never make more for the hour you just spent than you already have. Scaling is extremely difficult.
Suffice it to say a product feels like the holy
"You see, EDD is seen around the WordPress community as this great plugin that is wildly successful and a model to look up to in the commercial plugin ecosystem. While this is a reputation that we take great pride in, the honest truth of the matter is our team has struggled with EDD for months because in many ways it has felt like a sinking ship."
On December 14, 2016, my team and I pushed a significant change to our Easy Digital Downloads products: we increased the price on all extensions by 50-250%. Yes, you read that right: up to a 250% price increase on certain plugins. This change was done for a number of reasons, which I will get into shortly, and has resulted in a very interesting last three months. Since I have always been very open with my company’s financials, I would like to now share some reflections on the change that we made and to also share some of the aftermath of the change. The backstory
Since the beginning of Easy Digital Downloads, and I imagine many products, customer support has always been our biggest challenge. Taking care of customers is hands down the most difficult job in the company. It is ripe with challenging problems to solve, long hours, relentless flows of new tickets, on-going conversations that spread not only over days but even weeks and months. Providing good and, when possible, great customer support is, to put it simply, exhausting.
There have been many times over the last 5-7 years where I thought to myself I’m sick of this; I just can’t keep taking care of these people,
Chapter 2: a short article about of our journey in WordPress. After officially launching Weglot multilingual plugin in February 2016, a first big step in last October (from €0 to €7k), we're back again, almost reaching the 10,000+ active installs and crossing recurring revenues of €20,000/month!
Six months ago, in October, we published an article about Weglot’s beginning and how we went from €0 to €7,000 of Monthly Recurring Revenue (MRR). At the end of this article we set the goal for the next 6 months: Reach €20,000 MRR. That objective seemed a bit frightening at the time, as it took a lot more than 6 months to reach our first €7,000 MRR: We were uncertain if we could reach that €20,000 in 6 more months. But here we are, we have passed €21,000 MRR and we keep growing at a fast pace!
Here are a few of the challenges that we faced and the tips that we learned along the way.
Increase the value of the product
During these six months we listened carefully to users’ feedback and added the features that were most needed to increase the potential of Weglot. Everytime a feature was asked by more than 10 different users each week it meant we needed to add it.
First, we added an “auto-redirect” feature so that visitors could be automatically redirected to the page in their language, without having to click on the language button. Weglot now detects the user’s language and serves the translated page.
We also connected Weglot’s
When we do online courses we often think building the site and creating the content. But the challenge I see for most online courses is the marketing. As Troy said in the podcast, "Once you launch the course, that's when the real work starts."
In Episode 74, we are wrapping up our series, Starting and Growing Your Online Course. In today’s show we talk about the biggest challenge when it comes to your online courses. And that is attracting your students and building a healthy community. And to help us get a better grip on marketing our courses, we bring in Troy Dean, founder of WP Elevation, who has been very successful in the online course space. From my own experience, I have seen a lot of people who dive into online courses, build their site, create their content, and then hope for signups. This is where the largest number of individuals hit a brick wall. They can be amazing teachers with awesome content, but they struggle with driving the traffic and signups to their site. Listen to these great tips and insights from Troy on how you can successfully market your online course.
We chatted about:
At what point in the process of planning your course, creating the content and building the site should you start to seriously think about the marketing side? (Troy’s answer may surprise you.)
How to find that sweet spot of when to start marketing and what you should consider when pre-announcing your launch
Content is the thing that holds up the completion and launch of many website projects. This article looks at four ways that you can get content from the client so you can launch their site and complete your project.
There I was, working for a local WordPress agency. I was building websites and felt, at the time, like I was in heaven. I was doing something I loved. In the process, I got to learn a little about the inner workings of an agency and a team.
I remember getting an assignment.
The website was pretty straight forward.
I got the design from the designer, and there was nothing overly complicated on the backend.
I struggled with my usual front end tweaks but was making good progress, trying to complete the build in less time than before.
I felt good about it all.
And then it happened.
Just like slamming bricks on a dirt floor.
Part of my job was to work with the owner of the business. There was no one else between him and me.
We had some really nice conversations and I was impressed with his company.
They had two locations in our rural state.
He seemed pretty smart and we had a good working relationship.
As we got closer to the point where I put content into the site, I begin to hear less and less from him.
The dreaded content issue
He had a wife or someone in his family that had an English degree.
That’s not even counting the issue of images.
For some reason, our designer