Wow, never would have seen that coming. Glad they will be changing the name.
We’ve got some incredibly exciting news to share in this update. Zero BS CRM has joined Automattic, the company behind WordPress.com. With Automattic in our corner, we will go from a team of two, to being part of a team of 900+ incredible individuals. This means Zero BS CRM will be getting better through deeper integrations with WordPress and help and support across the board, from product development to usability and design.
THE BIRTH OF ZBS CRM
We have built ZBS CRM to scratch our own itch. For years, we’ve chosen WordPress as the centre of our entrepreneurial business operations. We also use it personally for travel blogs and other projects. We WordPress.
When a family member approached us for advice on a CRM solution that would suit his local construction business, we couldn’t find any that would meet his needs and integrate well with his WordPress website. We kept hitting the same issues: too complex. Too expensive. Or just plain bad.
So we built ZBS. We designed it to be simple to use, but powerful. We still use it ourselves every day. Since our initial launch we’ve delivered consistent updates (over 150 in less than three years), and our CRM product has
Localization enhancers consumer experience, makes your content more appealing and allows you to meet the needs of your new customers. Our tips for customising your marketing and online strategy.
What is conversion rate? And how do you improve yours? Follow these practical ways to increase your e-commerce conversion rate and drive more sales.
If you’re in e-commerce your goal is quite simple – you want to drive traffic to your website and increase that all important conversion rate. Whether you’ve just started or you’re well established – one things for sure, you share a common goal – increasing sales.
Within this article we’ll list 5 practical tips to implement into your strategy and increase your conversion rate to help drive your sales.
We’re looking at low cost (sometimes free!) solutions, that can have a big impact on that all important revenue.
First, a look at the basics.
What is conversion rate?
Conversion rate is simply the percentage of visitors to your site that complete a desired goal – and in e-commerce terms – that’s purchasing something.
How to calculate conversion rate
To do this, you divide the number of conversions you get within a given time frame by the total number of people who visited your e-commerce site, and multiply this by 100.
This number will give you an overall impression on whether things are going well, or not so well.
If it’s below industry standard, you’ll need to identify where the problem is fast. Some suggestions
Jan started Divi Sensei, a store that offers extensions for Divi. His story is inspirational for developers everywhere who want to make a living and see the world!
Today we’re excited to interview Jan Thielemann – a self-taught Divi module developer who built his WordPress business Divi Sensei and sells a host of other Divi modules and add-ons! He not only learned WordPress plugin development, but also built his business while traveling the world. His Divi modules started gaining organic popularity and gained traction from there! Let’s jump in and find out more… Jan, it’s a pleasure to connect with you and thank you so much for agreeing to do this interview! Please tell us, where are you from and what’s your background? How did you get into coding and development?
I’m from Germany, born and raised. Ever since my family got our first computer, somewhere in 1992 or 1993 I believe, I was addicted to it. It was clear that some day I had to work with computers one or the other way so I made an apprenticeship where I worked with hardware and software. I was one of only two students in my year who actually understood software development, and it was so much fun that I stuck with it and became a professional software developer.
I mainly developed backend systems in Java, but in my free time, I explored other
This is huge acquisition news. I wonder what the resulting combo will look like.
AUSTIN, Texas – June 24, 2019 – WP Engine, the WordPress Digital Experience Platform (DXP), today announced it has entered into a definitive agreement to acquire Flywheel, a WordPress hosting and management company based in Omaha, Neb. By combining their strengths, WP Engine and Flywheel are enhancing the WP Engine Digital Experience Platform for WordPress with the best creative and business workflows for agencies, building upon their collective investments and leadership in WordPress and creating the largest Agency Partner Program in WordPress. These benefits are all driven by a shared set of cultural values and purpose aimed at better serving the global brands and agencies who build sites on WordPress. In the largest acquisition to date in the WordPress industry, WP Engine will now power more than 120,000 brands and agencies in 150 countries served by nearly 900 employees across seven offices globally. “On behalf of the WP Engine team, we couldn’t be more excited to join forces with one of the most respected brands in WordPress. I personally welcome each employee and customer into the WP Engine family and I’m excited about the opportunities we will create
Did you know, over 75% of your WooCommerce customers are unlikely to proceed through the checkout. The good news is, there's a few simple tricks you can implement to increase the number of successful checkouts on your store.
Did you know that in 2018, the percentage of people abandoning their online shopping carts was 75.60%? This means that over 75% of the people who put one of your products in their cart, will potentially not go through with the sale. It would be easy to blame this high percentage on the indecision of customers, but many online stores forget about making sure their customer’s buying experience is top-notch, right up until they click ‘purchase’.
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With just a little buyer’s psychology, you could amend your checkout to reduce that number significantly.
4 WooCommerce Checkout Customization Techniques To Boost Sales
In this article, you’ll learn our favourite WooCommerce checkout customization techniques which you can implement to stop leaving money on the table and start bringing in the revenue your store deserves.
1. Keep your checkout simple
When was the last time you wanted to buy a product from an online store, only to abandon the purchase because the checkout process was taking too long?
It happens more often than you think. In fact, 9% of people abandon their carts because the checkout process is too long and 22% said they leave, simply because
Once you've launched your WordPress website, your work doesn't end. There are other things to consider. Here are five.
When you spend weeks or months creating a new website or redesigning an old one, it becomes difficult to imagine life outside of development. You become laser focused on the big day: launch. You tell yourself that if you could just get to that special day, you can move on and focus on other projects, right? Not quite. Owning, managing, and maintaining a WordPress website continues after launch. A new journey begins the minute your site becomes viewable to the world. To help you navigate this new journey you will embark on, here are five things to consider when you launch your WordPress website. Content is King
With more than 1.6 billion websites on the internet, Google has to figure out how to rank them. There is no point in having a beautiful WordPress website if no one is going to see it. When a user searches for lawn services in Las Vegas, 37,000,000 results pop up. If you’re the new kid on the block and on the last pages, this potential customer will not find you.
Your next order of business, after you launch your WordPress website, is to start creating blog posts and quality content so that you can improve your ranking. Google takes hundreds of things into consideration when
Congratulations to Rich Tabor and crew. GoDaddy has proved a pretty good steward of its acquisitions so far. I suspect we'll see more larger companies snapping up block collections.
I’ve made a number of things as a WordPress “maker” — most notably ThemeBeans, CoBlocks, and Block Gallery. My mission and clear focus through building products has always been to deliver a phenomenal WordPress experience. It’s the foundation upon which my career is built. And while it’s been a fantastic experience so far, it almost feels like I’m just getting started — in such a good way.
A few months ago, GoDaddy approached me with an idea to build the next wave of WordPress innovation together. After getting to know the WordPress leadership at GoDaddy, I could feel the universal passion that every person I met shared for WordPress — and even more so for the folks who rely on WordPress every single day. That’s right up my ally, and something I could definitely get behind.
Today, I am thrilled to announce that CoBlocks, ThemeBeans, and Block Gallery have been acquired by GoDaddy, and I will be joining the team as the Senior Product Manager of WordPress Experience. Together, we’ll make a real difference on how millions of folks use WordPress everyday on GoDaddy’s Managed WordPress platform and beyond.
Read the full
Enhancing your work space can improve your ability to focus and productivity. Use these tips to ensure that your work space is ergonomic and creative.
Throughout the years, I’ve found that every office space I’ve worked in presented challenges for being productive. Being comfortable in your work environment is a critical ingredient for staying focused and productive. After years of experimenting, I finally have a great formula that transformed my dimly lit home office into an awesome creative space in which I spend many hours. Use my tips to enhance your work space and watch your productivity increase. Comfort First
It should be no surprise that being comfortable is the first thing on my list. Spending eight to 10 hours per day can feel like an eternity, if you’re uncomfortable. Back pain is a real thing, and it doesn’t get better if you ignore it. While it took me a lot of trial and error to find the right chair and desk combination, I recommend making your comfort the top priority.
A comfortable chair meant for longer duration sitting
Height adjustable desk
Computer and Accessories
The right computer setup for me took a little while to put together. My goal for my workstation was flexibility. I wanted to be able to work on a desktop while at my house and then be ready to travel in a matter of minutes. I ended
WordPress Page Builders have a controversial history, but things have changed. Read this and learn how Page Builders can help your team.
WordPress Page Builders have a controversial history. Early visual design tools for WordPress were clunky and, behind the scenes, outputted code that was slow-loading and poor in quality. Not only that, Page Builders were often bundled together with WordPress themes, which made it very difficult to change themes or reuse any of a page’s copy and imagery without rebuilding. It’s no surprise that many developers and WordPress veterans avoided Page Builders and opted to hand-code pages using HTML and CSS. These days, things are very different. Page Builders have matured and instead of slowing down content creation workflows, they speed them up and enable more people to be involved in the website building process. This might sound like a “too many cooks in the kitchen” situation, but as companies and teams grow, individuals that make up those teams tend to specialize.
With a visual design tool, like a Page Builder, your copywriter can work on writing while a designer imagines the aesthetics, branding, and visual direction. A marketing team can A/B test and optimize funnels while a translation team works on localization. Anyone that’s involved with the website
Hero images often receive a significant amount of attention and consideration, but how much does the image actually matter? We ran a test to find out.
An overwhelming majority of websites incorporate the “hero image” design pattern. This is where a large, visually impactful image is used at the top of the page along with key messaging to emotionally engage the target audience. As one of the first elements one sees, the actual imagery used is often subject of attention during the design process. I’ve personally attended meetings solely discussing various different options and approaches.
I must confess, even though I understand the impact of visual stimuli and how it effects our subconscious and actions, I’ve questioned if these debates are worthwhile. How much of a difference can one image make over another?
Recently, we had an opportunity to find out.
Late 2017 we launched the redesign of a long term clients website. During this process there was much debate about the hero image on the homepage. The group eventually decided to launch the site as is with the intent of revisiting the imagery at a later date.
After launch, we explored a wide range of design options. Exploring not just the imagery itself but overall strategy, layout, and messaging. We started with a dozen or so rough concepts and
Best practices for selling WordPress plugins/themes: Selecting which products to develop, business model, and the right sales platform.
Gone are the days in which you could wrap a few PHP functions into a WordPress plugin or even quickly convert a PSD file into a generic WordPress theme and successfully sell them as an end product to thousands of site owners. Even though the WordPress’ market share only keeps growing – in today’s market, this does not fly. There’s just too much competition out there for selling WordPress plugins and themes, and the average customer now knows exactly what they’re looking for and is less likely to buy a pig in a poke. This complete guide includes all of the best practices for selling WordPress plugins and themes from your own website: from deciding on a sustainable product and a business model that makes sense, then narrowed down to pricing it correctly, while collecting usage data and user feedback. All with the final goal of turning it into a thriving business in today’s rugged commercial WordPress ecosystem.
This complete guide includes all of the best practices for selling WordPress plugins & themes from your own websiteTweet
While the market is indeed becoming increasingly crowded and difficult to navigate, it is important to learn how to separate
Yours truly interviewed by Kinsta on how I started my WordPress plugin business, what challenges I found along the way and much more. Hopefully it inspires those who are thinking of getting started, the same as others inspired me.
Robert Abela is the CEO and founder of WP White Security, a European based company which develops WordPress security plugins. They also blog about all things related to WordPress security. You can find Robert on Twitter and LinkedIn. This is our recent interview with him, as part of our Kinsta Kingpin series.
Q1: What is your background, & how did you first get involved with WordPress?
In 2013 I was a product manager at a security software company, and we needed a blog for our website to share our research findings. After reviewing a few solutions, we chose WordPress. As a security software company, we were also interested in the security side of WordPress and were quite surprised by how much of an easy target WordPress was back then. We had developed an online security service for WordPress ourselves, but it never really took off.
When we started using WordPress, I also started following the WordPress community and was surprised by the number of people making a living from WordPress. I decided to go solo and start offering WordPress security services – I started cleaning hacked websites and doing security hardening. While freelancing I needed an activity log solution for
All of the latest news from CodeinWP, Themeisle, and Revive Social. What worked and what didn't in 2018. Plus, WCPune.
Welcome to the 47th edition of the monthly transparency report (for December 2018). In this series, I go through what’s happening in the business and discuss our projects, plans, wins and struggles. Click here to see the previous reports. With the new year well under way, it’s perhaps a good moment to look back at 2018 and evaluate the progress we made, the challenges we faced, all the good and bad things, and also discuss what we’re planning to accomplish in 2019.
Let’s get right to it:
Elementor acquires Layers WP and makes all Layers themes available for free
Today, I’m excited to announce that Elementor has acquired Layers WP, a popular WordPress theme company. For those of you who are not aware, Layers is a WordPress theme brand, launched in 2014 by WordPress veterans, David and Marc Perel. With some beautiful themes, Layers saw much success over the years, partnering with Envato and other major players in the market. Back in 2015, Layers won #2 on Product Hunt and attracted a lot of attention. Over the years Layers accumulated over 375,000 downloads worldwide.
With the change of the tide in the WordPress ecosystem and the fast-paced shift towards all-in-one solutions in its market, David and Marc approached us with a proposal. We met in London, and were impressed by the enthusiasm and approach of these two creative entrepreneurs. Both of us found common ground in our approach and vision, and decided to explore the option of an acquisition.
Layers were looking to hand over the project to the right company. They wanted to find a complimentary product for their themes, a product that offered an intuitive and easy to use solution for designing a WordPress website. Their selling point was that Elementor could stand to benefit from the
True stories of the every day joys and hassles of running a WordPress business.
Welcome to the 46th edition of the monthly transparency report (for November 2018). In this series, I discuss what has been going on in the business and share my learnings and strategies along the way. Click here to see the previous reports. This month, we talk:
Our Black Friday experience in 2018
There were two main sides to our Black Friday efforts this year: we hosted an exclusive offer over at ThemeIsle.com, and we also published a roundup of the best deals in the WordPress space on this blog. Let’s have a word on how it all went:
Are you a photographer using WordPress struggling to choose the best hosting plan for you?
Are you a photographer using WordPress struggling to choose the best hosting plan? Well, you’ve made it to the right place!
In this post, we’ll be taking a look at the best ways you can host your website.
In case you don’t have the time to stick around, here’s the brief rundown – Bluehost and Kinsta are our two favorite web hosts!
And Kinsta is hands-down the best managed WordPress hosting money can buy. If reliability & speed matter to you, Kinsta is a no-brainer.
Regardless of whether you’re on a budget or are willing to spend some extra money for that extra peace of mind we’ve got you covered.
After years of trying and experimenting with a large range of different web hosts, we’ve been able to identify what works, what just doesn’t and, more importantly, who each of the following options are most suitable for.
There are generally three ways to go when it comes to hosting:
Shared WordPress Hosting (Very Common)
Managed WordPress Hosting (Common)
Self-Managed WordPress Hosting (Uncommon)
Before we jump into the advantages and disadvantages of each, let’s take a closer look at what we mean when we refer to WordPress hosting
Social media marketing is important to the success of your eCommerce business. Use these tips.
I’m sure I don’t have to tell you how important social media marketing is for an eCommerce shop. It doesn’t matter if you are a big brand or if your online store is just your side hustle. If you want to sell products in today’s crowded marketplace, you need to be using social media and you need to be smart about it. When I’m not slinging code for WordPress here at WebDevStudios (WDS) and Maintainn, my wife and I run a small online store where we sell our handmade leather goods. We’ve been at if for just over three years now, and social media drives 70%-80% of our sales. We rank pretty well for some key search terms in our niche, but even with Google’s domination of the search market, it doesn’t send us anywhere near the sales that social media does. That’s not to say you should ignore trying to rank well in search engines, just that you should definitely put some energy into social media, as well.
I’m going to share some of what works well for our shop and hope it can help you get more sales from social media. A lot of this is going to seem obvious once you read it. Most good advice is, but sometimes you just need to hear someone
Daniel Carcamo tried submitting his premium theme for sale on the ThemeForest marketplace. He uses this guest post to share the entire experience, as well as his conclusions about WordPress product businesses and marketplaces in general.
Building your own Multi-Purpose theme from scratch can be a very tough project to take on. Getting it approved on ThemeForest? That’s a whole other layer of challenges that you’ll need to tackle. In this guest post, I’m going to share my entire experience of submitting a theme to ThemeForest’s marketplace. In February 2017 I started playing around with the idea of building my own Multi-Purpose events theme to be sold on ThemeForest. I knew, from the experience I gained of selling my own events plugin on CodeCanyon, that a complete solution was needed for customers who did not want to mix a plugin and a theme, but instead, wanted a complete solution in one single product.
Normally, when you need a website with an events functionality, you have to add various plugins to achieve it. This, in turn, can make your website slow and bloated, which is why I decided to build an event’s theme that had everything built into it.
By April I had already assembled my team of programmers and got to work. After weeks and weeks of testing and testing again, I felt that we had reached a point where we could submit the theme to ThemeForest for a review.
First Submission (Hard
Learn about the SEO impact of managing multiple websites, and the pros and cons of using WordPress Multisite to do so from SEO expert, Pam Aungst.
WordPress Multisite is a feature of the core WordPress.org software that allows multiple websites to be powered by a single installation of WordPress. There are several considerations to evaluate when determining if managing multiple websites through a Multisite network is right for you. But before we talk about whether or not to use Multisite, let’s discuss whether or not you need multiple websites at all.
Use Cases for Deploying Multiple Websites
There are several reasons to build and manage multiple websites for one business, including:
Companies that have more than one physical location
Global organizations with divisions in multiple countries that require content in multiple languages
Large companies that have separate divisions or subsidiaries for separate purposes and audiences
Educational institutions with multiple campuses and/or different schools within one university network
Companies that acquired another company, yet want to maintain separate brands
Companies that want to deploy a microsite strategy for either SEO or building brand reputation for a specialization
Sometimes the decision of whether or not to deploy and start managing multiple websites is
Who is your main point of contact for your website development project? It's your Project Manager. Here are the questions you should ask.
Who is your main point of contact for your website development project? If you guessed the Project Manager, you are correct! Once your project is ready to kick off, you will be introduced to your project team, which includes a dedicated Project Manager. The Project Manager will be communicating introductions, status updates, deliverables, requirements, and more. Communication is very important during a website project. The ultimate goal is for the Project Manager is to ensure the client is fully aware of the project life cycle, timeline and status. The Project Manager will be asking various questions throughout the project discovery, development, QA and launch phase, but there are three key questions that you should always ask your Project Manager.
“How will we be communicating throughout the project?”
Typically, a Project Manager will plan how communications will take place between the project team and client well in advance of the project kick-off. Whether it’s via email, Slack, or a weekly status call, there is a primary way communication is delivered. At the initial kick-off call, you should ask the Project Manager to provide information on how communications will
So you want to be a sysadmin and manage your own servers and WordPress sites? Check out why this usually is a bad idea and could cost you more time and money in the long run.
Time and time again we see users on forums and social media complaining that managed WordPress hosting is a big waste of money. Their reason? It’s much better to manage your own server. Unfortunately, they never mention what all this actually entails. To a casual WordPress user, this can definitely give the wrong impression. It sounds easy and cheap, but the end result is you’ll probably end up spending a lot more time and money than you think. You’re probably thinking, “you guys are a managed WordPress hosting company, so aren’t you a little biased?” Perhaps, but we also have the advantage of seeing the perspective of both sides. We have sysadmins on the Kinsta team that manage all of our own servers for clients, and therefore, we know what it takes to do this properly and why for most of you, being a sysadmin is actually a bad idea. In fact, in some scenarios, it can be a downright nightmare. Being a sysadmin takes a lot of patience, skill, and you have to really enjoy fixing things that break!
Besides our own team, we also get to see all the feedback from clients who have previously tried to manage everything themselves. Once they arrive at a managed
Is it time for your company to redesign your website? Here are 13 reasons why it might be.
Every year, I like to recommend that clients conduct a website audit or have a developer perform one. The landscape of web development ebbs and flows and the internet changes so exponentially every year with upgrades in both physical hardware and coding languages that there’s a lot to take into consideration for your company, your users, and the growth and future of your business. The question always ends up being, “Are you prepared for the next couple of years, or is it time for a website redesign?” Here are 13 reasons why it’s time.
1. Your Branding Has Changed
The most obvious reason for a redesign is that your company’s identity has changed.
Circumstance: You throw some dollar bills at a new logo or a new suite of fancy printed materials. That’s fantastic, congrats, but your website still reflects your old logo or brand materials.
New identity updates are a great time to unveil a sparkly new website to go along with it. In an ideal world, you roll out everything all at once. But in the real world, you can roll your brand updates out in phases. Either way, get it done; update your brand 100% or not at all. Discrepancies can hurt your bottom line
Most small / startup WordPress product creators just have enough resources to develop their product. That is why a service like Freemius is flourishing, because they take care of the business aspect of things for their customers. Today they are taking it a step further with their new "Got Your Back" special program.
Calling all WordPress product creators who are selling through Freemius – today we are officially launching the “We Got Your Back” program, which will help you handle all of the things you prefer to avoid in your business! I can see you doubting and sneering at what I just wrote in that 1st paragraph, but if you’re selling your WordPress plugins and themes with Freemius, then you already know that we were not kidding when we said that we would truly become your business partners and do everything we can to empower your business and to push it forward, simply because YOUR success is literally our success.
As you know, the Freemius service was created in order to handle everything that might be considered “meta” in running an online business that sells WordPress plugins and themes. In other words, everything that’s not about coding the actual product:
Taxes (EU VAT)
Decreasing the uninstall rate
As you can see, another thing we were not kidding about was when we said: “Your WordPress business headache?