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Current rankings for WordPress brands

Business | Jun. 10, 2016

Updating the current standings.


WP Engine is still the strongest WordPress brand, followed by Woo Themes and WP Tavern.

Reference for the methodology:


ps. would you like this tool as a part of managewp.org?

Yes! This would be an awesome tool for mwp.org!

via Matt Cromwell

Definitely want to use your metric against WordImpress and GiveWP

via Matt Cromwell

But WP Engine is not on the list?

via WPServer.com

It is surprising to see that WP Engine is topping the chart and equally surprising to see that WP beginner manages only 1.55%.

via Shivanand Sharma

I agree. And hard to believe that elegantthemes and automattic are lower the wpengine.

via Max Foundry

It is, just without the space in between.

via M Asif Rahman

How is selling child themes going ?

Business | Aug. 21, 2015

Hey everybody,

Brainstorming about effective ways to monetize our theme business for both users/devs I figured out that child themes might be a good way ( WooThemes model ), does anyone else try it and is happy to share thoughts ?

My concerns are :

- Selling Child Themes on top of a popular free theme means you might not be as effective as selling a pro version ( financial wise ), you would sell it cheaper and don't know how many people will get 2+

- Selling Child Themes on top of an already premium version makes me worry about the distribution, let's say you have 20-30 new paid user per day, with a 5-10% conversion rate and a low price tag ( about 30% of the premium theme ), you can get a 1.5-3% increase in revenue which seems a bit low.

I personally am against selling child themes. They're a rather difficult concept to explain for some users, and most of the time they just want something straightforward.

In my opinion, child themes should be reserved to customizations. What happens when a customer wants to modify a child theme? Does he create a child out of a child?

via Manuel Vicedo

I would be worried about needing to update the child theme and wiping out users' customizations. If they only contain CSS, then this may be avoidable though.

That said, the end user doesn't really care about whether it's a child theme or even know what a "child theme" is. What they care about is the design you are selling them. You could call it a "skin" and simply package it as a plugin. They can activate the plugin to change their site's design without disrupting the child theme system. The plugin would just enqueue a stylesheet and maybe some fonts from Google Fonts.

via Ben Sibley

There's a definite market for third-party Genesis themes, and it seems to work out fine. If I'm modifying a child theme, I might end up renaming it, but it's not that often that updates get released for the child themes versus the parent themes.

via Sallie Goetsch

Thanks for the input!

via Codeinwp

Czar Kickstarter feels weird

Business | Sep. 10, 2015

I was going to share this as a post, but really it's more of a question for me. This looks like a huge undertaking, but at the same time, it's a Kickstarter for a theme. But a theme that comes with a client portal? I'm not sure where these guys come from or what data told them this was the niche they needed to hit.

So, in the end, what do you all think? Gold or Junk?


"Unlike other Wordpress themes, Czar is build upon modular building blocks."

Looks like Visual Composer from the screenshots. In that case, it will be like a lot of other themes. Their design boards are an interesting concept though.

via Justin Busa

Well it doesnt matter what we think if it gets enough backers and it seems to have gathered over $10,000 already :)

via Vladimir Prelovac

"Other themes use plugins we on the other hand also use plugins" — What a sales pitch :P #bloat and capital_P_dangit()

via Ahmad Awais

Haha... The video looks like a parody of ThemeForest bloated themes :-) I think that it's just too hard to start a WordPress themes business these days, there are so many shops out there... And players who already dominating the market. Also, I think it's impossible to excel in everything, and these guys try to cover every possible vertical. But who knows...

via Vova Feldman

It is very weird... As Vova says, it looks like a parody.

The other co-founder (Mark) seems to be in a kitchen showroom, which seems to be the most bizarre setting for a WordPress theme sales video!

They would have been better off selling the design boards separately IMO; I've never seen this before, and thought it was a great idea - I would certainly buy these - they could be great in meetings, or pre-wireframes, OR packaging their support ticket system as a separate entity and pushing that...

@Vladimir - out of the $10k, there is 1 backer @ $5k and 1 @ $2k... seems a bit fishy to me for such a weak product.

Anyway, it gave us a chuckle!

via Doug Belchamber

EDIT: I am looking at it in GBP... the total amount pledged so far is £7,731 and out of that there is 1 x £2,000 and 1 x £5,000 - that's even fishier :D

via Doug Belchamber