Internationalization vs localization? And where do WordPress translation plugins fit in? We show you how to display your WordPress site in multiple languages and explain what's needed for localization
Running an online business means access to a global market. And, with the e-commerce market estimated to surpass the €881 billion ($994 billion USD) mark in 2020, it’s an industry seeing an impressive growth. But, with this increased reach also comes a number of unique challenges – one being, translating your website content to actually access that global market.
Luckily for WordPress users (and all other CMS platforms ), translating your site is as simple as installing a plugin.
But, it’s not always easy to relate to an audience that might live half a world away, which is where you’ll find translation and localization comes in.
By making your content more accessible to those in other countries, you’ll likely find it easier to engage and convert visitors. And, a quick look at some stats reveal 72.1% of consumers spend most or all of their time on websites in their own language – so it’s a no brainer…
In this article, we’ll explain why localization is the lynchpin in international marketing, how to achieve it with website translation and discover some great examples of businesses already getting top marks for localized content.
Over half of an average webpage is made up of images. Therefore if you can optimize these images, then you can save a lot of space on your server as well as decrease your pages load time.
Over half of an average web page is made up of images. Therefore if you can optimize these images, then you can save a lot of space on your server as well as decrease your pages load time. Ideally, you will want to compress every image that you upload onto your website. This should be done without altering the quality of the images.
If compression does not take place, then the speed of your website will be affected. Then, visitors will become frustrated with how slow your website is, and may ultimately end up leaving your site.
If an image file size is too large, then it will take a long time to download when a visitor clicks onto your page. If it takes a long time to download, then the whole website will be slowed down.
Speed is a significant factor when it comes to SEO. Google will take into account how long it takes for your site to load when ranking it in search results.
Which Image Format To Choose?
There are several file types that you can use on the website. GIF, PNG, and JPEG tend to be the most often choice.
In most cases, JPEG is the preferred option because it is of high quality when the picture has a lot of colors. The file sizes are also quite small.
If you have an image
Raitis Sevelis, Head of Product at Visual Composer, shares his perspective on the evolving WordPress page builder market, with some insight on how it might affect plugin and theme implementation in the future.
Hello everyone! Today we are interviewing Raitis Sevelis, the Head of Product at Visual Composer. I had the pleasure of meeting Michael Makijenko, Visual Composer CEO, and Raitis at several WordCamps, including WordCamp Riga, Visual Composer’s hometown, where I had the opportunity to give a crash course on building sustainable plugin and theme business in the subscription economy. Raitis and I had the chance to hang in Tel-Aviv when we both attended Press4Word and then WordCamp US a few months afterward. Since then, I have regularly met with Raitis and Michael at various events and conferences around the globe, and we became good friends.
Raitis, thank you so much for doing this interview. Let’s start by learning a little bit about you: Where are you based and what is your background?
Hi, Vova, thanks for having me!
I am based in Riga, Latvia, and this is also the Visual Composer HQ.
My educational background is in IT with a Master’s degree in Business Informatics. I even managed to start Ph.D. studies, but I left early because it was tough to combine it with my daily work. The good thing is that I had a chance to share my expertise as an e-commerce lecturer for a
WebDevStudios recently partnered with Microsoft 365 to create a custom AMP experience. Read to learn more about our development for this client.
What Is AMP? In short, AMP is an HTML Framework, which helps pages load faster and look better than standard HTML pages. The framework prevents developers from shooting themselves in the foot by having strict coding standards and by requiring all pages to be validated before they can be “Amplified.” If you want to learn more, check out a recent blog post, “AMP ⚡More Than Just Mobile Pages.”
Discovery and Scope
When our client, Microsoft, came to us last month, they had already rolled out AMP on another one of the web properties, Office Products, and were ready to get Microsoft 365 on AMP. The goal was to provide mobile users with a better experience when searching for Microsoft Office products.
We knew that we wanted to leverage the official AMP for WordPress plugin, and we’d need to customize templates to account for minor design adjustments on the blog post template. The stakeholders required custom pixel tracking, support for their custom videos, as well as a header and footer that closely matched their current design. Finally, this project would need to go live by mid-August.
Knowing we only had two weeks of development and QA time, we got
Want to fixup slow speed issue on your website? Read this ultimate guide to speed up WordPress site and boost performance.
WordPress earned its reputation as the world’s most preferred CMS for its ease of use. It affords even those with limited technical knowledge an opportunity to create their web presence. However, that means it carries around a lot of weight, which means your website can slow down. Whenever a first-time visitor lands on your website, you have a limited window of opportunity to capture their attention and pique their interest to hang around long enough. If your site is lazy and sluggish, you lose. It is imperative to learn how to speed up a WordPress website.
It’s all About Speed:
You may be asking yourself why you need to be concerned about speed in the first place. The fact that your website loads within the first few seconds may appear to be fine until you dig a little deeper. Today, something as seemingly inconsequential as a slight page-load delay can cost you big time. Let’s check out some stats;
Studies by Microsoft have shown a drop in human attention span from an average of 12 seconds to just 7.
We are all getting a little more impatient. No one is going to stick around, waiting for your page to load longer than they should.
Case studies involving Google, Amazon,
Once your website is up and running, you shouldn't leave it unattended. Here is why & how you should monitor it at all times.
WordPress website monitoring is a process that ensures a website is working just like it is supposed to and that there is no negative impact on user experience. Of course, in the process of setting up your site for the first time, you will have to tweak a lot of things before you launch, including having an under construction page. When you are finally happy with the way your website looks and feels, you can present it to your audience.
But, if you think that the process of developing, testing and tweaking things stops here, you’re wrong. There is a lot that you need to do for your website to continue to run smoothly as always.
In this overview, we will show you all the monitoring tasks that await you if you want to run a great, optimized site.
First, we will take a look at some of the main benefits of constant WordPress monitoring, and then look at all the tasks it implies.
Why should I monitor my WordPress website?
For some users, monitoring WordPress website seems like a tedious task that can be postponed and ultimately avoided. It is true that monitoring tasks can be annoying to some users. Still, the fact remains that failing to monitor your site will inevitably have consequences.
Wow, Tumblr has been bought by Automattic! Get the lowdown from Brian at Post Status
Automattic has purchased Tumblr from Verizon, in a surprising move. It appears Automattic has picked up Tumblr as well as about 200 employees from Verizon, according to the Wall Street Journal and confirmed in Post Status Slack by Automattic CEO Matt Mullenweg.
I have questions. I’m getting them answered. This story is… developing Stay tuned to this page.
Have the robots won? No. Is machine translation a reliable way to make your WordPress site multilingual? In short, yes.
You might be surprised to learn that English speakers make up just 53% of all people on the web. Which means if you’re not optimizing your multilingual website, there’s a whole 47% of potential customers your business is currently unable to target. To ensure you don’t miss out on such growth opportunities, website translation is one of the quickest ways to reach potential customers in new markets – even faster if you use translation plugin Weglot on your WordPress site.
And, the best part? The Weglot WordPress plugin works seamlessly with Rank Math SEO – making it even easier to optimize the content of your multilingual WordPress site.
Together, Rank Math SEO and Weglot make it easy to customize, optimize, and translate & display all of your website’s content, to increase your chances of ranking regardless of the language(s) you choose to translate your site into.
Let’s take a look at how you can utilize both Rank Math SEO and Weglot, for the ultimate combination of translation and a higher ranking on search engines.
Table Of Contents
To begin, you’ll need to make sure you’ve downloaded the latest versions of both Rank Math SEO
Here's how we know that WordCamp US 2019 is going to be lit!
Have you traveled across the plains through the gateway to the west? Well, get ready to do that for WordCamp US! This year, St. Louis, Missouri, known for BBQ, baseball, and beer, is playing host to the largest WordPress conference in the nation. As a WCUS organizer and St. Louis resident, I have some inside information just for you. Although the event organizing team is in full-on planning mode, we have already started to release some of the awesome details, making it worth adding this WordPress community event to your destination list this year.
What, When, Where
WordCamp US, November 1-3, 2019, will be located in the heart of downtown St. Louis, Missouri at the America’s Center Convention Complex. The convention center is super easy to get to, no matter whether you are a local or visitor. It’s 10 blocks from the historic Gateway Arch and many other local attractions. To find out more about hotels and the venue for WCUS, click here.
Information about WordCamp US is being released daily from the organizing team on what to expect this year at the event. Here are some exciting things we know so far:
Networking – There are WordPress community members and friends
Optimize your website for international SEO & discover how you can rank in different languages. The complete guide to implementing your multilingual SEO strategy
I’m quite sure you’ve already put in a lot of hard work to make sure your current website ranks high in search engines, and maybe you’re sitting comfortably on the first page of Google (nice work). But, what happens when your company expands and you’re now tasked with having to complete the whole process again, but, ranking with new languages? Otherwise known as multilingual SEO.
If you fail to focus your efforts on multilingual SEO just as you did in your original language, then you risk your website not being found or used in other countries – which would mean that all important global expansion might not work out quite how you intended…
The prospect of multilingual SEO probably sounds like a daunting task, right? But, it doesn’t have to be.
What is multilingual SEO
Just to clear up that question, multilingual SEO is, in fact, really all about applying the same basic principles of standard SEO…But, with the addition of some guidelines to follow that will ensure the languages you’ve translated your website into, also benefit from your SEO efforts.
It’s the practice of translating existing content into new languages, and
Do you want to write catchy blog headlines and titles? Here are 12 headline writing rules that grab your readers attention.
Nowadays, blogging is not that simple as it used to be. There are more bloggers in every niche, and the competition is ever-growing. Does this mean you can’t make a living as a blogger? Of Course not. You just need to know how.
The answer to this is very simple, make your headlines irresistible such that a person gets compelled to click on your blog title.
It is rightly said that one should take more time in preparation than the actual task itself. This thing fits with blogging as well, one should spend more time on writing the blog titles than actually writing the blog because it will be your headline and title that will make your blog be clicked on by potential readers.
Not many read the entire blog in one go, it’s the catchy headlines and titles that catch the reader’s eyes. So, one should primarily focus on the blog headings and titles.
Marketing has become an essential task in every domain these days. You need to do marketing to sell your product. Similarly, for a blogger, a blog is a product, and he has to do good marketing to sell his product.
Blog titles and headlines are the marketing tools for any blogger. It is the titles and headlines which make a way into
How long does it take for your website to load? If it's longer than two seconds, use this trick to improve its speed!
If you currently own a website you may be getting a slow page speed. If you have gone over some guides and are wondering why it is still slow and coming in at over 2 seconds then this guide may help. This is something that I was racking my brain out trying to figure out for a client – and I hope this may be of assistance to you also. Note: this is only relevant if you currently have a website with a URL like www – so for example – if your website is: https://yourwebsite.com, then this will not help.
However, if your website is: https://www.yourwebsite.com, then this can definitely help.
Understanding Double Redirects
If you go to tools.pingdom.com and scroll down to the waterfall chart you can see how your website is currently being redirected. Many times people will create a redirect in .htaccess which goes from yoursite.com to https://yoursite.com.
However, there is no redirect to https://www.yoursite.com, so the server has to figure this out on its own.
In order to change this, you need to add some code to your .htaccess file. It should be in the root directory on your File Manager – you will need to ensure that you can see Hidden Files.
Using the WP Rocket
Not sure how to use WordPress? Learn from this WordPress for beginners guide to building a WordPress website in an easy way.
If you love blogging or thinking of setting up a website, then you have definitely heard about WordPress. You may have done your research to know a little bit more about it, and you realize it is something you definitely need. But, you may be wondering how to go about the process of setting one up. If you are currently in this situation, you will definitely get a lot of insight from our article below. We will give you a complete breakdown of WordPress, which makes it so popular, and how you can start the process of setting up one.
1. WordPress; What Is It?
WordPress is software that will help you create blogs or websites. It is open-source, meaning that it is free and you do not need to be tech-savvy to use it. So whether you are a beginner who may not have money to hire a designer or web developer, or someone with some level of expertise, it is fantastic software to have.
There are two WordPress platforms, WordPress.com and WordPress.org. We will explore the two in some more detail in our article below.
The developers are always on toes making sure you have the latest updates. The good news is that the updates are free and you will get a notification in your email anytime there is
Planning to translate your WordPress site? A guide to everything you need to know when it comes to adding a WordPress language switcher to your site, including real-world examples, best practice tips, and how to create and customize one using Weglot.
Thinking about adding a WordPress language switcher to your website? Translating your content into other languages so that site visitors can read your content in their preferred language offers enormous benefits for your business, not limited to helping you reach new markets, providing greater opportunities for SEO and online visibility, and helping you establish trust with new audiences.
For a minimal investment of your time and money, the return on investment (ROI) that WordPress multilingual websites offer is also attractive. According to the Swiss-based trade body, the Industry Specification Group for Localization (ISG), for every US$1 spent on localization, a business will make a return of $25.
That’s a 2,500% return, and certainly not to be sneezed at. Rather, it’s something you should seriously consider if you want to better position your company for success in overseas markets.
To make the most of the above benefits — including the high ROI — it’s crucial that you make it incredibly easy for site visitors to change languages on your site with an easy-to-find, well-designed, and intuitive-to-use WordPress language switcher.
So in this guide, you’ll
Having a WP website for your business is good. But if you are not maintaining it well off, you are wasting your time and money. Working online, seeking audience and customers, and trying to make sales is only possible if you are tweaking up the website regularly.
Having a WordPress website for your business is good. But if you are not maintaining it well off, you are wasting your time and money. Working online, seeking audience and customers, and trying to make sales is only possible if you are tweaking up the website regularly. Just like the way your shop needs cleaning, dusting, a heating or cooling solution, and an attractive interior makeover regularly. An online shop works the same as you decorate and add banners to attract passersby to your physical stores. The significant change among a general store around a busy street and a webshop is that of technology.
A layperson may perceive that setting up a website is a one-time expense and it will be live in the same manner for long. But, the reality is revealed once you go through terms like domain, hosting, WordPress web development, installation, and customization, plugins, etc. This opens up your mind, and then you can understand different technologies that are involved in showing your business to the online audience.
If you don’t have time to keep your site maintained all the time or simply don’t want to, you can leave the dirty work to any of 40+ WordPress Maintenance Services
The collection of tools that will make your webmaster's life much easier
Getting your big break online is no easy task. There is already a sea of other websites out there trying to make a living. A significant portion of that sea is enormous websites with a whole team working behind them, ensuring that the site is optimized, working flawlessly, and attracting customers at all times. One of the most critical roles in those teams is one of a Webmaster. It sounds grand, and it is, as it is their job to manage all the aspects of a website. From managing content to troubleshooting issues, it is their job to make sure that customers can enjoy spending their money on a particular site.
Managing websites, sites, applications, designers, developers, and overall, every aspect of a company’s online presence is a tough job. No wonder that good Webmasters are rare and hard to find, as managing all this takes some ninja-level skills.
It’s just me behind my website
If you have just started with your online presence, then you are probably filling in the shoes of each role without noticing it – Webmaster’s one too. While you might have outsourced the content creation or design of your website, continually making sure that your website is running smoothly
EDD vs Freemius vs Gumroad vs WooCommerce – Which Is the Best for Selling WordPress Plugins and Themes?
A deep-dive comparison of platforms for selling plugins and themes.
EDD vs Freemius vs Gumroad vs WooCommerce – Which Is the Best for Selling WordPress Plugins and Themes?
Choosing the right eCommerce platform for selling WordPress plugins and themes can be a difficult decision. There are quite a few platforms available for WordPress businesses to sell their products, and each one has different features that can have a big impact on conversion rates and your bottom line. Making the right decision requires a fair amount of research and comparison of the different platforms available. Luckily, we’ve done a lot of that research for you and ranked them based on what we believe are some of the most important factors to consider. Here’s what’s to come:
This is a guest contribution by Brandon Ernst.
The four platforms we’re comparing are some of the most well-known in the WordPress community, but let’s start with a quick description of each one so we’re all on the same page.
Easy Digital Downloads (aka EDD) is a self-hosted eCommerce platform made up of a free core WordPress plugin and tons of extensions that allow you to sell and license pretty much any digital product. It was built to sell all types of digital products.
Freemius is a managed eCommerce platform built specifically for selling WordPress plugins and themes –
Brandon’s experience at WCEU as a first time WordCamper. Plus, the Freemius + WP Engine Makers Meetup brought together over 75 plugin & theme developers.
While the Freemius CEO Vova Feldman has been networking with cool people at WordCamps for years, there were a lot of “firsts” for me at WCEU 2019. Not only was it my first WordCamp (gasp!
We've compiled a list with the best cross browser testing tool based on their functionality, budget and varying degrees of skill Discover the one that will best suit your needs.
For a website, where readers are expected to belong to a certain cohort using the same browser, one may test the changes manually. However, with an increasing popularity of mobile devices and a large number of browsers, it may be a good idea to test an application on a wide variety of device-browser combinations before approving the changes. In this post, we cover the best cross browser testing tools. We take into account various aspects such as cost considerations and ability to automate the whole process.
Translating your WordPress plugin or theme just got a lot easier with Diego Imbriani’s automatic Google Translate API script.
We’ve all heard the statistic that WordPress now powers over 33% of websites, but how can you ensure your plugin or theme can be used as widely as possible within the ecosystem? Surprisingly enough, less than half of all WordPress sites have their locale set to English! If you don’t have translations set up already, that means more than 50% of your potential customers probably can’t work with your product in the language they best understand.
One of the best ways to open up your product to the world is by creating high quality translations of all user-facing text, but the problem is that translation takes a lot of time (the more text you have throughout your product, the more strings to translate). Translation also requires proficiency in different languages, knowledge of how to manage MO and PO files, and overall – a whole lot of effort.
My name is Diego Imbriani, and I’m a plugin developer since 2011, I’ve been selling my plugins through my company GreenTreeLabs and my products are currently active on ~70,000 websites world wide.
Thankfully, I found a way to help alleviate the whole translation process and make translating plugins and themes a whole
Landing pages are meant to be stand-alone pages that will help achieve specific goals that your business has. Whether it's growing your list, selling a product (or service), or getting sign ups for a webinar, landing pages play a key to your success.
Landing pages are a great tool to utilize in your content marketing strategy. In this post, we’ll cover everything there is to know about landing pages. We’ll talk about their purpose, how they are used, why you should use them for your content marketing tactics, and so much more. What are Landing Pages?
Landing pages are stand-alone web pages that are created for the purpose of an advertising campaign. Landing pages are designed to meet a single focused objective: to elicit an action from the viewers, also known as a Call to Action (CTA). Landing pages are designed to meet a single focused objective: to elicit an action from the viewers, also known as a Call to Action (CTA). As the name suggests, the visitor “lands” on a landing webpage from a Google Adwords ad, social post or something similar.
Landing pages can be a perfect marketing tool that can help any business generate more sales by increasing your conversion rates and building organic traffic. A single page can provide you with a competitive advantage that will further grow your business and expand your customer base.
What is the Goal of A Landing Page?
Typically, landing pages are used to transform
WordPress is the world’s most popular content management system powering 34% of all websites on the internet.
WordPress has certainly come a long way since it was first launched in 2003 — so too have the WordPress statistics that help to define this powerful software tool. The world’s most popular and widely used content management system now powers 34% of all websites on the internet, but few outside the community of the most loyal WordPress users know the story of how it started.
WordPress Statistics 2019 (Juiciest Only)
WordPress is the world’s most popular content management system powering 34% of all websites on the internet. On top of that:
WordPress has a 60.8% market share in the CMS market
WordPress powers 14.7% of the world’s top websites
500+ sites are built each day using WordPress while only 60-80 per day are built on platform like Shopify and Squarespace
The WordPress Plugin Directory features 55,000+ plugins
WooCommerce powers 22% of the top 1 million ecommerce sites in the world
So here it is — the story of WordPress:
WordPress was initially created and developed by Matt Mullenweg and Mike Little, who were spurred into action when the existing blog software b2/cafelog was discontinued by its developers.
It was clear to both Mullenweg and Little
Improve SEO score using internal and external links, and take care of your links with this easy-to-use plugin!
Ah, that Search Engine Optimization! Also known as SEO, it has been bugging everyone trying to make a living online. Getting ranked on the first page of Google search results is one of the must do’s, which requires a bunch of know-how and quite often, the whole team. The truth is, no one ever clicks on page two of the results. More often than not, they would instead switch up the keywords they were looking for until they find the appropriate answer on page one. It is impressive how much people value Google’s opinion and what authority it has on the net.
People have been studying and dissecting Google’s algorithm for years now. The most significant trouble is, Google keeps learning and improving. What used to be the rule of thumb couple of years earlier, now can be penalized. As Google keeps growing, many new ways to impress it pop up, and it is becoming mandatory to stay in touch with the latest trends.
Keywords were all the craze just a couple of years ago. Remember how easy it was back then? Now, every single piece of content has to pass several different layers of search engine optimization. There are rules to follow and mistakes to avoid. It now has to have the
Interview with Jean-Baptiste Marchand-Arvier, co-founder at WP Rocket, on taking a WordPress plugin to 2.6 mill
How has bootstrapped SaaS WordPress startup managed to take in $2.6 million in 5 years? Sabrina Zeidan interviews WP Media CEO Jean-Baptiste Marchand-Arvier.
The facts about WP Rocket, the most successful WordPress performance plugin:
• 750K+ websites are boosted by WP Rocket
• Team of 20
• $2.6 million in 5 years
00:31 $2.6 million in revenue. How did you do that?
5:31 How big is the team?
6:36 How do you hire?
09:55 What's your main channel of learning?
10:42 Wrong decisions
12:25 About the transparency
15:54 Key points of growth
21:46 Channels of acquisition
24:00 Content marketing strategy
24:27 Product is not what is being sold actually
27:20 Multilingual support
31:40 Sponsoring WordCamps
34:58 What would you change?
36:11 Providing more to the existing customers as a strategy
25th of April 2019, WordCamp Paris