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18 min read Brian Jackson
Editorials | kinsta.com | 14 days ago

Stripe vs PayPal - Which Payment Gateway Should You Choose?

The never-ending debate... Stripe or PayPal (or both?). Check out some of the major differences, fees, and pros/cons to determine what's best for your WordPress site. What do you guys use?

Stripe vs PayPal - Which Payment Gateway Should You Choose?

Editorials | kinsta.com | 14 days ago

Starting an ecommerce business is an exciting, chaotic time. You have so many things to consider: should you use a hosted platform or manage your store with a plugin? What are the strategies you need to skyrocket your sales? But no question is more daunting than this one: How should you accept payments?
After you do your homework, there will be two pretty clear contenders for your merchant buck: Stripe and PayPal. Offering comparable features, choosing between the two feels like picking between apples… and yet more apples. Which is where this article comes in.
Today, we’re going to compare and contrast these two payment gateways and get down to the bottom of the Stripe vs. PayPal debate.
Here’s the itinerary:
What Do Stripe and PayPal Do?
Both Stripe (founded 2011) and PayPal (founded 1998) are payment gateways, acting as the go-between for merchants and the appropriate credit card networks/financial institutions to authorize and accept payments.
The intricacies of these relationships can get pretty convoluted. A simple way to look at a payment gateway is as an envoy that routes information between merchants and banks.
Here’s a visual breakdown of where payment

7 min read Iain Poulson
Editorials | wpappstore.com | 13 days ago

Should Gutenberg Replace Your WordPress Page Builder?

There has been no shortage of debate and controversy regarding the new Gutenberg editor, therefore it’s important to know what Gutenberg is and is not, and how it fits with the existing landscape of WordPress page builders.

Should Gutenberg Replace Your WordPress Page Builder?

Editorials | wpappstore.com | 13 days ago

A brand-new way to create content is coming to WordPress. The much-ballyhooed Gutenberg editor is set to appear in version 5.0. However, it’s already available in plugin form and boasts 300,000+ users. There has been no shortage of debate and controversy regarding this new editor. Therefore, it’s important to know what Gutenberg is and is not. This will help you make the best decisions with respect to how it fits in with your existing website.
One of biggest issues for designers is how Gutenberg will affect page builders. On the surface, there does appear to be some shared functionality between them. Does that mean the page builder tools we’re using today will become obsolete? Should we toss them aside for Gutenberg?
Gutenberg’s Approach to Content
Before we can determine the fate of page builders, let’s take a look at how Gutenberg works. We’ll introduce you to its new approach and show you its strengths.
Using Gutenberg is a much different experience than the “Classic” editor (which will continue to be available as a plugin). It eschews the single content field of its predecessor. Instead, the focus is on “blocks” of content.

3 min read Joe Casabona
Editorials | creatorcourses.com | 12 days ago

WordPress 5.0 and Gutenberg Have Proposed Dates! - Creator Courses

WordPress 5.0 and Gutenberg have a proposed merge date and it could be as early as November!

WordPress 5.0 and Gutenberg Have Proposed Dates! - Creator Courses

Editorials | creatorcourses.com | 12 days ago

For months, I’ve been getting one question above all: “When is Gutenberg coming out?” Well, it seems we have at least 2 tentative dates for WordPress 5.0 now. And it could be as early as November 19th. The Core WordPress team had the WordPress 5.0 kickoff meeting today, and among other things, they discussed a merge date. What does that mean?
Gutenberg Could be Here in November
WordPress 5.0 has been in development for some time, and when it’s ready, it will be “merged” into the current version of WordPress. The merge date is when the new version of WordPress goes live.
Before that, there are 2 potential releases: a Beta, and at least one Release Candidate (RC). The Beta is like the first draft of the software. It’s pretty much complete, but it needs to work before we submit it for publishing. The RC is a version of WordPress that has been deemed ready for merge, after fixed from the Beta period. This will go through some rigorous testing to make sure there are no major outstanding issues. There could be several RCs, depending on how much more work WordPress needs.
The first proposed date for Release Candidate 1 (RC1) is October 30th. The proposed

6 min read Eric Karkovack
Editorials | speckyboy.com | Aug. 9, 2018

Are Gutenberg’s Bad Reviews a Sign of Failure?

There are legitimate concerns about Gutenberg - but what do all of these bad reviews really mean?

Are Gutenberg’s Bad Reviews a Sign of Failure?

Editorials | speckyboy.com | Aug. 9, 2018

Perception is everything. And when the perception of your product or service isn’t very positive, it can really throw a monkey-wrench into your plans for success (just ask Windows 8). Frankly, it can be very difficult to shake free from this kind of negativity. At the moment, that’s what we’re seeing with the WordPress Gutenberg editor. As of this writing, the new editing experience hasn’t been merged into WordPress core, but is available in the form of a beta plugin. WordPress 4.9.8 included a call to test the plugin, which led to a huge leap in usage. With that came a flood of reviews – many of them negative.
But how big of a deal are those reviews? This is, after all, a piece of software that is still technically in beta form. Still, it seems like there is pent up frustration when it comes to Gutenberg. One wonders how this bodes for its future.
A Long Time Coming
Since the editor’s first beta plugin release back in June 2017, it seems the whole idea of the Gutenberg project has garnered controversy. Some developers have been miffed by the process for building out the new feature. Others have expressed concern about the effects it will have on

6 min read robert Abela
Editorials | helpnetsecurity.com | Aug. 17, 2018

Busting the security myth: Should I use WordPress for my website? - Help Net Security

Some useful information for when someone tells you that WordPress is not a secure enough platform for their business website.

Busting the security myth: Should I use WordPress for my website? - Help Net Security

Editorials | helpnetsecurity.com | Aug. 17, 2018

WordPress has been around for 15 years. Today it powers around 30% of the top 10 million websites on the internet. Being such a popular platform, WordPress has been in the limelight quite a few times, more often than not for wrong reasons – security, or lack of. Though is it really as insecure as many think? If it is really that insecure, how come world renowned names and brands such as The New York Times company, Time.com, Microsoft and The Walt Disney Company use it to power their websites, or some sections of it?
Learning from history
WordPress is a free and a easy to use blogging platform, which nowadays is more of a fully blown CMS. The ecosystem of plugins, themes and services built around it has made it possible for anyone with an internet connection to build and manage a website, even if they do not have a computer!
This means that many, who do not have any experience and the knowhow of what it takes to run and manage a website, have built a website. Many, who do not have IT / coding experience, have developed a plugin or a theme, and started a WordPress support agency. This ecosystem and the ease of use are the advantages WordPress has over competing solutions. Though

Editorials | wptavern.com | Aug. 22, 2018

ClassicPress: Gutenberg Not Included

Jeff talks about why this fork (long threatened, but only now finally being executed) could be a great thing for WP and the community.

ClassicPress: Gutenberg Not Included

Editorials | wptavern.com | Aug. 22, 2018

Depending on how far and deep you look, there is not a lot of positive sentiment surrounding Gutenberg. For Scott Bowler, the notion of merging Gutenberg into WordPress 5.0 represents a shift so detrimental to the project, he has forked WordPress into a new project called ClassicPress. “The team at WordPress have decided to force Gutenberg into v5 of WordPress despite massive push back by the WordPress community,” Bowler said.
“I’m in the ‘push back’ camp. After my feedback on Gutenberg fell on deaf ears I realized that WordPress is no longer a community led project — major decisions are being made by an elite few.
“Sadly, I decided it was time to move to a fork that doesn’t have Gutenberg as part of the core code. A quick search revealed nobody had taken the initiative so I decided to stop complaining and take action.”
In addition to ClassicPress, Bowler has filed a petition on Change.org requesting that Gutenberg not be merged into WordPress 5.0. As of publishing, the petition has 10 out of 100 signatures.
“This petition is to ask the WordPress team to keep Gutenberg out of the core of WordPress and instead keep it

7 min read Eric Karkovack
Editorials | 1stwebdesigner.com | 19 days ago

Software Inevitably Changes – WordPress is No Exception

Why Gutenberg is just part of the natural progression of WP.

Software Inevitably Changes – WordPress is No Exception

Editorials | 1stwebdesigner.com | 19 days ago

For those of us who work on the web, the tools we use are incredibly important. We tend to get attached to them. Some of us even go out of our way to promote a particularly good one. Over the past 15 years, WordPress has been a tool that perhaps benefitted from this loyalty like no other. A small community of diehard supporters has turned into a massive one. There’s a marketplace for themes and plugins. There are numerous users who volunteer their time in capacities official and unofficial. Today, the WordPress community is a force to be reckoned with.
As WordPress has grown into the CMS of choice for so many, so has the criticism of its continued evolution. And with the new Gutenberg editor, things have reached a fever pitch.
This raises a few important questions. How much weight should critics carry? And, what should we reasonably expect from WordPress in terms of new features? Let’s dive in and see if we can find some answers.
The Sky is Falling…Or Not
The coming rollout of Gutenberg in WordPress 5.0 has garnered a lot of opinions. Since the first steps towards its creation, there has been a mixture of excitement and dread within the community.
Then, as Gutenberg

Landing Pages for Tech Companies: 4 Examples to Learn From

Here are four things you can learn from some of the biggest names in tech employ.

Landing Pages for Tech Companies: 4 Examples to Learn From

In 2018, tech companies hold 130 spots on Forbes Global 2000 list, ranking the world’s top public companies. No matter what kind of business you own or operate, there is much to be learned from the way tech companies market themselves. Even giants like Apple, Samsung, Google or Facebook, tech companies have to hustle hard to stay ahead of the never-ending competition barking at their heels. One thing you can be sure of, is that tech companies analyze every single aspect of their businesses, from their service providers to their delivery services all the way down to the landing pages on their websites. Know Your Target Market and Target It Aggressively
Apple and Samsung are perhaps the two biggest names in mobile phones. While they are in one sense in vigorous competition, they each target their own very specific and differentiated market share. Perhaps, nowhere is this more clear than in their respective landing pages.
Apple is well known for their smooth, clean lines and rigid attention to detail. Apple users are often strong type-A personalities. They are immaculately groomed while riding in the back of their immaculate, luxury vehicles listening to classical music. Apple’s

13 min read Web News Insider
Editorials | tidyrepo.com | Aug. 28, 2018

Detailed Speed Comparison & Analysis of 100+ WordPress Themes

We took 100+ free WordPress themes and tested their performance. See the details, and learn how to pick and optimize themes to make your site faster.

Detailed Speed Comparison & Analysis of 100+ WordPress Themes

Editorials | tidyrepo.com | Aug. 28, 2018

Site speed is important. It always was and always will be. More and more site owners have become aware of this after Google stated on several occasions that speed does affect search-engine rankings. Site owners should strive to make sites as comfortable for use as possible (whether Google tells them to do so or not) which includes making them faster. Doing so involves making a lot of components work together, and one of those components (in a WordPress site) is the WordPress theme. tl;dr Cat videos don’t wait for anyone, we hear you! Jump to results table with 100+ WordPress themes speed comparison and see why it’s important to choose a fast theme and a good speed-up plugin.
Why test? Aren’t all themes the same?
It’s evident that the quality of the theme affects the speed at which a site loads. We wanted to know how much it affects it and how much speed-up plugins can help in making (slow) themes faster. So, we took a hundred popular WordPress themes and tested their speed. We expected only minor, statistical differences in our test results but ended up seeing significant differences. All themes are definitely not made the same!
Some rules and compromises
Being

1 min read Joe Casabona
Editorials | youtube.com | Aug. 30, 2018

Is Gutenberg a Page Builder?

I've seen a lot of debate on whether you should use a page builder or Gutenberg - begging the question, "Is Gutenberg a page builder?" In this video I answer that question.

Is Gutenberg a Page Builder?

Editorials | youtube.com | Aug. 30, 2018

There's been lots of discussion around whether the WordPress community should use Gutenberg when tools like page builders exist. This begs the question, "Is Gutenberg even a page builder?" In this video, I answer that question. Take my Introduction to Gutenberg Course: https://creatorcourses.com/gutenberg-...

Editorials | gmapswidget.com | Aug. 21, 2018

What Makes Backlinks Still an Important Aspect for SEO?

If you manage to rope in or attract maximum backlinks to your site, then there’s always a fair chance for your content to gain popularity among the target audience.

What Makes Backlinks Still an Important Aspect for SEO?

Editorials | gmapswidget.com | Aug. 21, 2018

Do you know that according to Backlinko, backlinks continue to remain a vital factor when it comes to Google ranking? According to their data, the overall link authority of any particular website strongly depends on backlinking, thus correlating with better or higher search engine rankings. A SERP (Search Engine Results Page) data shows that lengthier content always stands a chance of being placed at the top of the search engine results page, thus ensuring higher ranking and better exposure. What Makes Backlinking Important in Today’s Date?
As long as digital popularity and gaining enough client footfalls will continue to be a priority for digital marketers of the industry, backlink will continue to remain an important part. Here’s why:
Quality Backlinks Ensure Higher Google Ranking
As already mentioned, if you manage quality backlinking to your site at the end of the day, then Google and other search engines will be giving credit to your site, thus, increasing its chances of being ranked at the topmost position of search engine results.
This, as a result, will trigger every possibility of making the webpage popular among your target group of users and prospective clients.

17 min read Web News Insider

Interview: Tevya Washburn from WordXpress

Meet the WordXpress team that's made up of 4 WordPress and design gurus plus one as-needed developer which can help you with maintenance & support

Interview: Tevya Washburn from WordXpress

WordXpress used to be known as Fiddler Online. They were hyper-focused on first designing and building WordPress websites, then maintaining and supporting them. They had been doing that for most of a decade. Just last year they got more requests for maintenance & support of existing sites and realized there was no reason they couldn’t do that. The more they researched, the more it seemed obvious that should be their focus. So they have dropped the design and build portion, and are focusing solely on the maintenance and support they have been doing for 9+ years right now. Along with that, they decided to rebrand as WordXpress since it’s just a great name and conveys the fact they only work with WordPress.
WordXpress team is made up of four WordPress and design gurus plus one as-needed developer, at the moment. Two of them are in the US, with two in the Philippines. As they grow, they hope to add team members in more time zones so their team can work regular hours, but their members will be covered 24/7.
Tevya Washburn finished earning a bachelor’s degree in history in 2007. He went to work for a bank, thinking he was going to get an MBA next. He didn’t enjoy

Editorials | speckyboy.com | Jul. 26, 2018

The Impact WordPress Has Had on the Web

A look at how WordPress changed the CMS landscape back in the day and how it impacts us today.

10 min read Iain Poulson
Editorials | wpappstore.com | Aug. 28, 2018

The Future of WordPress Beyond 2018

So much is happening right now in the WordPress world, but we step back and take a look at what the future of WordPress might look like beyond 2018.

The Future of WordPress Beyond 2018

Editorials | wpappstore.com | Aug. 28, 2018

Whoa! It’s a great time to be alive seeing as you are witnessing the future of WordPress predicted at the State of The Word 2017 unfold right before your very eyes. By the way, before anything else, hand up if you’ve taken Gutenberg for a test drive. Many of you, I see. At the time of writing, Gutenberg is still in beta mode, but the plan is to release it as part of WordPress 5.0 in the near future.
However, the million-dollar question of the hour is: How does the future of WordPress look beyond 2018? So, we hopped on the time machine, and we just came back from the future.
Now, it’s your turn to take the ride, so buckle up amigo, we’re hot in 3, 2, 1…
The Future of WordPress Beyond 2018
In the web space of the coming days, WordPress will no longer be just a content management system (CMS), but a powerful framework that runs all kinds of apps.
In the deep future, WordPress could morph into an operating system for the open web. How do we know this? Matt Mullenweg, himself, said so at WCEU 2016:
You know, the thing I keep coming back to, and it’s a little cheesy and a little abstract, but WordPress really can be an operating system, for not just the

13 min read Web News Insider

6 Marketing Strategies to Make Your Startup a Success

If you're e an aspiring entrepreneur who wishes to launch a startup, these six marketing strategies will blaze your trail to success.

6 Marketing Strategies to Make Your Startup a Success

For there’s a will, there’s a way. A really wise quote from “Shrek,” isn’t it? So, if you have a startup idea and hope to bring it to life, the good news is that, Yes! There are actually a lot of ways to do it. What’s the bad news then? Well, to put it mildly, launching a startup is never easy. Now, at the pre-launch stage, putting up with this fact seems absolutely painless, but will you be ready to realize it, accept it, but keep moving forward when you face the first obstacle on your way to success? Let’s agree on the point that you will.
Lack of commitment and motivation are some of the main reasons why about 90% of startups fail. I admit that’s a huge number. But you should know that it’s artificially exaggerated.
Firstly, the rate of failure is different for different industries. Here is the eloquent ranking provided by Small Biz Trends and Failory.com:
Secondly, as of 2017 and according to the results of the research conducted by Cambridge Associates in Boston USA, the real percentage of failed startups hasn’t risen above 60% since the very beginning of the 2000s.
Why add as much as 30%? Believe it or not, the bigger

How to Use the Psychology of Colors When Marketing

As visual component colors are the first thing customers notice so rest assured they will react accordingly

How to Use the Psychology of Colors When Marketing

As a visual component, colors are the first thing customers notice so rest assured they will react accordingly Nothing is random in the world of marketing. If you think brands select colors arbitrarily, you should check out this post to learn more about the psychology of colors. Why do we say that? It’s because color represents a powerful communication tool and can be used to signal action, impact mood, and even influence physiological reactions.
If you are running a company, you should know that every element of branding gives a significant contribution to the overall success of your business. As a visual component, colors are the first thing customers notice so rest assured they will react accordingly.
How Colors Impact Marketing Activities
According to the report, over 90% of consumers say the visual dimension is the number one influencing factor affecting their purchase decisions. Another study shows that two-thirds of customers won’t buy a large appliance unless it comes in their preferred color.
These two facts alone reveal the incredible power colors have on conversion rates and marketing in general. You obviously need to pay particular attention to visual effects

6 min read Matt Cromwell
Editorials | mediatemple.net | Feb. 1, 2018

The WordPress Philosophy: What Is It and Why Should ... - Media Temple

This is the first of a series on the WordPress Philosophy. What is it and why does it matter. A new article will be published each month of this year.

The WordPress Philosophy: What Is It and Why Should ... - Media Temple

Editorials | mediatemple.net | Feb. 1, 2018

Have you ever installed a plugin into your WordPress website and thought, “Ummm… that’s different”? Something about it just stood out as not quite right. The settings felt strange, or there were way too many settings, or maybe it changed parts of your site in ways you didn’t expect. Most often this experience involves a plugin or a theme that doesn’t do things “The WordPress Way.” If you’ve ever heard that phrase, it probably sounded a bit mysterious. That’s because while “The WordPress Way” does have a definition, it’s still a bit fuzzy; it’s not so simple to boil it down to a sentence or two. It’s not merely about the settings interface, or where to put the menus — it’s a whole philosophy of understanding user experience, development, and even freedom itself.
This series is about the WordPress Philosophy. Yes, WordPress has an actual philosophy! This simple document will hold a lot of sway over everything that you interact with in your WordPress admin.
By the end of this series, you’ll have a stronger grasp of the WordPress Philosophy. You’ll be empowered to make more

10 min read robert Abela

An interview about WordPress activity logs, compliance & security

In this interview with WhatIsMyIpAddress.com, plugin author Robert Abela talks about the importance of WordPress activity logs, WordPress security, compliance, the WordPress activity log plugins market and more.

An interview about WordPress activity logs, compliance & security

WhatIsMyIPAddress.com founder Chris Parker talks with WP Security Audit Log plugin author Robert Abela about the importance of audit logging on WordPress sites. Robert Abela is the founder and CEO of the WP Security Audit Log plugin. He is based in the EU and has more than two decades of experience in systems engineering and security. After working for companies such as GFI Software and Acunetix, Robert spent some years helping software startups grow their products and markets. When time allows Robert writes about WordPress security on his blog WP White Security.
CHRIS: What are the most missed security practices for WordPress?
ROBERT: There are two types of WordPress users - those who have a website but do not have any knowledge on what it takes to manage a website, and experienced systems administrator. So you have two extremes, mainly because WordPress is very easy to use so people with no prior experience can setup a website within minutes.
The former typically do nothing in terms of security. They miss the most basic security practises such as not using strong passwords and using outdated software. In fact weak passwords and outdated software (plugins and WordPress core mostly)

5 min read Brian Jackson
Editorials | woorkup.com | Dec. 15, 2017

Why You Should Wait to Update WordPress Plugins and Themes

We love shiny new things, but sometimes it's better to wait a week or two to update plugins/themes. Unless of course there is a security update! WordPress life :)

Why You Should Wait to Update WordPress Plugins and Themes

Editorials | woorkup.com | Dec. 15, 2017

I have used WordPress going on 10 years now. It’s awesome, and I couldn’t imagine myself working with anything else. However, just like with every platform, there are ways to go about forming what I call “good and safe” habits. Today I want to discuss a little bit about updating WordPress plugins and why I typically recommend users to wait before updating to the shiny new version. Trust me, this will cause you less stress in the long run.

6 min read Matt Cromwell
Editorials | calderaforms.com | Jan. 30, 2018

Why Not To Create A WordPress Contact Form Without A Plugin

While you absolutely could paste in an HTML form into your WordPress site; you really shouldn't. There's much more that goes into forms that you really don't want to worry about.

Why Not To Create A WordPress Contact Form Without A Plugin

Editorials | calderaforms.com | Jan. 30, 2018

It’s not uncommon for me to be asked why you shouldn’t just write your own form, without a plugin using PHP and JavaScript code to add a form to your WordPress site. This is one of the things that happens since I create a WordPress form builder plugin for a living, all totally normal. Also, it’s a totally reasonable question and I’m a nerd, so let’s do this. Technically speaking, to process a form you need an HTML form — something you can write in your page template and an endpoint to process the form request and WordPress provides a lot of options for creating custom endpoints on a site. Here is a nice long article I wrote about four of those options.
But don’t. Making a WordPress contact form without a plugin is, most of the time, not worth it.
Look — I’m the guy who makes a form builder plugin so I have a bit of an interest in people using a WordPress form builder. But, I also spent the last few years obsessing over a web form that creates other web forms. This is something I’ve thought a lot about. Probably thought too much about.
Faster to Prototype & Faster to Finished Product
A form, no matter how you build it, is

16 min read Matt Cromwell
Editorials | wordimpress.com | Jun. 30, 2017

What Does Gutenberg Mean for Plugin Authors?

I decided to take a deep-dive into what Gutenberg might mean for the broader WP ecosystem. Content authors, plugin authors, and page builders all have different ways they may have to pivot once its in Core.

What Does Gutenberg Mean for Plugin Authors?

Editorials | wordimpress.com | Jun. 30, 2017

I chatted with some prominent plugin authors, page builder authors, and Gutenberg contributors to understand how Gutenberg could impact the broader WordPress ecosystem. This article discusses how it can impact content authors, plugin authors, and page builder plugins in the near future. Gutenberg is the proposed new content editor for WordPress Core. It is currently in beta development. It is a radical departure from the simple WYSIWYG (what you see is what you get) approach WordPress has traditionally had for content creation. As with any major change in WordPress, this will inevitably have ripple effects throughout the WordPress marketplace. With that in mind, here’s my take on how Gutenberg will affect the broader WordPress ecosystem.
The Awesome for WordPress Content Creators
From everything I’ve seen, the main motivation — primarily from WordPress co-creator Matt Mullenweg — is to dramatically improve end users’ experience with content creation in WordPress. With the advent of website builders like Squarespace and Wix, a cleaner WYSIWYG in Medium, and the plethora of full-featured page building WordPress plugins, the simple post editor has started

Editorials | wptavern.com | Mar. 26, 2018

Why Gutenberg and Why Now?

The question "why Gutenberg and why now?" Doesn't seem to be one that I've seen answered clearly anywhere. I attempt to answer it clearly in this guest post on the WP Tavern.

Why Gutenberg and Why Now?

Editorials | wptavern.com | Mar. 26, 2018

Tevya Washburn has been building websites for more than 20 years and building them on WordPress for 10. He bootstrapped his website maintenance and support company, WordXpress, that he’s worked on full-time for more than seven years. Late last year he launched his first premium plugin, and presented at WordCamp Salt Lake City. He lives in Caldwell, ID and is the founding member of the WordPress Meetup group in Western Idaho.
It was only a few months ago that I knew almost nothing about WordPress’ new Gutenberg editor. I had a basic concept of what it was and this vague annoyance that it would mean I’d have to learn new things and probably put a lot of effort into making some sites or projects work with it.
I kept hearing all of the frustration and issues with Gutenberg itself and the lack of information on how to integrate with it. At WordXpress we recently pivoted away from designing websites. When we designed them in the past, we used premium themes. I figured Gutenberg was the theme developer’s problem.
I still had this feeling of dread though, knowing many of my favorite plugins might not add support for it. I also felt some apprehension that even if the

Editorials | comingsoonwp.com | Jul. 30, 2018

Landing Pages - Your Doorway to Online Success

Landing pages tend to be very focused on the critical information and show as little unrelated content as possible. But how much do you know about landing pages?

Landing Pages - Your Doorway to Online Success

Editorials | comingsoonwp.com | Jul. 30, 2018

What is a landing page? A landing page is a page built for the main purpose of increasing sales and/or generating leads for your business. When you build any marketing campaigns on social media or through emails, you use a link that sends them to your website. The page that they ‘land’ on needs to be able to capture their attention immediately, so they stay to read it, see your offers, products or whatever you wish to promote.
In that way, visitors do not get distracted and leave before they accomplish the desired action (purchase a product, subscribe to a newsletter, etc.)
You can think of a landing page as a flyer that you hand out to people. You only want it to show the key information about what you are offering that would impress the potential client.
Lead Generation
The most common purpose of landing pages is lead generation. Lead generation is the process through which you identify potential customers for your products or services. This then helps you focus your marketing efforts on them and increase your sales.
Coming Soon Page
Building an amazing website takes time, so a great strategy is to build a coming soon page in the meantime. As the name suggests, it is a

Editorials | yoast.com | Oct. 3, 2017

An alternative approach to Gutenberg • Yoast

Some great, simple (in the scheme of things) suggested improvements to Gutenberg from the team at Yoast. One of the biggest plugin authors is saying they're concerned about the timeline and scale of changes.

An alternative approach to Gutenberg • Yoast

Editorials | yoast.com | Oct. 3, 2017

There’s a lot of discussion in the WordPress world right now about a new editing experience that’s in the making. It’s called Gutenberg. While some of that discussion is technical, every user that uses WordPress regularly should be aware of what’s coming. At Yoast, we are quite excited about the concept of Gutenberg. We think it could be a great improvement. At the same time, we have our worries about the speed in which the project is being pushed forward. And, we’re not excited about all the changes. In this post I’ll first try to explain what Gutenberg is. Subsequently, I will tell you about the things that are problematic to us. Finally, I will tell and show you what we think should be done about the problems.
What is Gutenberg?
Gutenberg is a new approach to how we edit posts in WordPress. It’s basically a new editor. It tries to remove a lot of the fluff that we built up over the years. The intent is to make the new experience lighter and more modern. The end-goal is to make WordPress easier to use. That’s something we really appreciate at Yoast.
Gutenberg introduces the concept of “blocks“. The new editor will be a block-editor: