Don't chase the shiny object, do what works until it can't be done anymore.
If you look at your business, how much of it is by word of mouth. Meaning, how much of your current client list is a referral by either a past client, colleague, friend or family member? 50%, 75%, 100%?
It’s safe to say that referrals are working for you right?
So why are you trying to find other avenues to bring in clients? Do you already have a predictable and proven referral system built that brings you a steady flow of leads into your business?
Do you already have a predictable and proven referral system built that brings you a steady flow of leads into your business?
My guess would be “no”. That the referrals that come into your business happen randomly without any predictability.
Instead of chasing the “new thing” whether that’s Facebook ads, the newest social media platform that’s taking the world by storm, or spending a bunch of money on landing page software, how about doubling down on what’s working for you right now.
Your referrals trust you because they are getting recommended to you by someone they trust. You don’t have to fully convince them of your skills because you have already been vetted by that lead’s friend.
18th March marks 4th birthday of weDevs. To celebrate this they are running their biggest ever sales discount, and giveaway. Any user could select what product they want to get in the giveaway for free. Check their diverse range of product.
It has been 4 years since we launched as a company and we are humbled to see where weDevs has come. On 18th March 2017, we are celebrating our anniversary with a bigger plan to give back as a display of respect for our well wishers. We have designed a giveaway for our clients and a discount for anyone who wants to get any solution from us. But on that soon, I am getting a little emotional here and so I will talk shortly about the journey.
How we came to be
At the very very beginning, in 2008, before we even became a company, we only were a blogging site. We developed small themes, plugins and covered reviews, tutorials. Which is why we still blog very passionately on tech. It is during this time where we picked up our love for WordPress and Open Source development from the community. After some experience and learning, we started as a startup company in 2012 and offered premium plugins. Our company took off like a rocket!
We never thought we could come all this way. Now, after 4 years, we have become one of the biggest WordPress companies of the region holding a 30+ member and several departments with 4 major plugins. We have launched WP ERP, the first ever complete and free ERP system
Ready made templates to use with your client. Remember, your time should be worth much more than a cup of coffee.
If you’ve been in the design business for a while, you’ve likely heard this from potential clients before, “you’re too expensive!” or something to that effect, anyhow. So what do you do?
You’ve got a few options! Here are some handy-dandy email scripts I’ve created that you can copy+paste, and tweak to send to those potential clients!
Note: These scripts are not intended to be used verbatim, but to be edited to fit your own situation and level of professionalism. Use these scripts as a starting point, but tweak them to work for you!
Option One – Educate Her on Why You’re Awesome
I realize that this is a large investment, but I can assure you that I am delivering top-notch service that you won’t receive with a low-cost alternative. My clients have seen results such as ____ and ____ because I work with you to really make sure that you’re receiving a design that works for you and your brand. I’m not just creating a _____, I’m helping you achieve your goals.
If you don’t have the funds available at this time, I understand. Please keep me in mind for the future. If you are able and willing to invest
Insightful post by Kenny Lange with many great points. "Teach people how to treat you like a partner in their business by becoming a consultant for your clients"
The problem is you can quickly find yourself pigeon-holed as “” who updates the client’s site. This means that client’s see you as nothing more than someone who knows how to do tasks they either don’t know how to do or don’t have the time to do themselves.
You really can succeed long-term in the freelance design business. It takes a little luck, along with the right approach.
Being a freelance web designer is a path many of us have chosen. The independence you gain from starting your own business is quite a big selling point for making the leap. But along with that independence is a whole lot of responsibility. Frankly, being a freelancer is hard. While anyone can wake up one day and make the decision to go it alone, not everyone is going to flourish. According to recent statistics in the US, about 33% of small businesses fail within two years.
Now, not everyone included in that statistic would be considered a freelancer – but you get the point. It’s easy enough to start out in this business and quite another to actually succeed over the long haul.
As of this writing, I’m entering my 18th year in business. In some ways it’s hard to believe that many years have gone by. And I also realize that it has taken some great luck to get this far into it. Still, there are factors beyond luck that will help you get there.
Here are some things to consider if you want to be a freelance web designer for the long-term:
Commit to the Freelance Lifestyle
Well, nobody’s going to mistake the freelance lifestyle with a Jay Z video. But it certainly
Google Search Console (formerly Google Webmaster Tools) is one of the best free tools for helping you plan your SEO.
SEO competitor research is a process that reviews existing and future competitors. This is something that has been done in traditional marketing for a very long time. When you weave SEO into the competitive research mix, you will expand your existing traditional competitors with additional online competitors. You might be asking why you would have both traditional and online. That is a great question.
Many times the people/websites you compete with in real life are not the same people/websites you compete with online. This is because not all traditional competitors will be good at SEO and online marketing. As you remove out under performing traditional competitors, you’ll replace them with online competitors.
Your online competitors are really important, because it is often these websites and blogs that are creating unknown havoc on your efforts. This is because they are competing for the same search traffic and you might not even be aware of it.
Online Competitor Research is Super Important!
You can’t do a well organized SEO campaign without having strong competitor research in the mix. You have to have a solid understand of what is happening around you so you can ascertain
Your brand tells a story that should outlive your company. Some insight on how to make that happen.
We often cover a variety of digital marketing topics here at Pagely, but rarely do we (and others) mention the importance of branding. That ends today, as we draw from our own experience and the advice of others to help illustrate the importance of positioning your brand in a competitive space. Branding Tips from the Experts
Every brand has its own strategy for standing out, and how you position your brand can change over time. Using notable quotes from experts in brand marketing, here are a few effective ways to position your brand.
1. Create Value through Genuine Connection
If you want your audience to choose you over your competitors, you need to give them a reason to. As SapientNitro worldwide chief creative officer Gaston Legorburu so eloquently expressed “it’s not about having consumers adopt your values: “it’s about them relating to them and making connections,” he continues. “Really successful brand strategies are the ones where there’s a gift – a value set – and it really connects.”
2. Never Lose Sight of the Brand
Every business has a life-cycle that eventually comes to an end, but brands should always endure. Even
Are you a freelancer stuck in the grind then check out this podcast.
Live In The Feast is a seasonal podcast for freelancers looking to get out of the feast or famine cycle and stay in the feast for good. Each season will be about a topic specific to your freelance business. Each episode within the season features actionable takeaways for you to implement in your business immediately after each show. No fluff, no pie in the sky dreaming, this is real-life examples and takeaways for you. Season 1 - Getting Clients
This season is all about different ways to get the best clients for you and your business. Leveraging your network, building a process to bring in only the ideal clients, finding new work in old projects, webinars and much more. You'll not just hear how, but be able to walk away with the resources to do it.
Brian Krogsgard is announcing CommerceNotebook, which will follow a similar-ish model of PostStatus.
Commerce Notebook is a new site aimed to inform, educate, and provide resources for eCommerce professionals, store owners, and enthusiasts. Welcome to Commerce Notebook!
The goal for this project is to cater to people that know and love eCommerce, so they can do what they do better and more informed.
Who’s behind Commerce Notebook?
Commerce Notebook is brought to you by the same team that’s behind Post Status — a preeminent website geared specifically for WordPress professionals.
My name is Brian Krogsgard (here’s my personal website and Twitter, where I share most stuff). I’m a writer, developer, eCommerce store owner, and entrepreneur. With this site, I’ll share the stories of others in the trenches of eCommerce, as well as my own journeys.
Prior to running my own content-centric business, I was a developer and web consultant. My first eCommerce website build was in 2011. I have worked on — in some capacity or another — a few dozen eCommerce stores since.
Post Status launched on January 21st, 2013 — four years to the day prior to Commerce Notebook. I cover eCommerce within the WordPress landscape on Post Status, and will continue
Taking a look at the labels we give ourselves and their importance to the consumer.
In the professional space, a title says a lot about your skill set and qualifications. Of course, some professions have official designations like Doctor, Esquire and so on. When it comes to web design, we don’t really have those official titles. Often, we refer to ourselves as whatever we feel is most appropriate. A lot of us are called ‘web designer’, ‘web developer’ and some even go by ‘full-stack web developer’.
I’d like to think that most of us in the industry are pretty honest about our skills. We know our strengths and weaknesses. We generally wouldn’t call ourselves something we’re not. I think that level of honesty is actually one of the cooler aspects of the web design community at large.
Even so, I do struggle a bit with the terminology I use to describe myself. How do we know what’s appropriate?
What’s in a Name?
My career started out designing and hand-coding static HTML websites back in the day. In the many years since, I’ve evolved into creating custom WordPress themes out of my own PSD mockups, integrating goodies like custom fields and hacking away until everything works the way it needs to.
While we'd all like to believe that we can create a bulletproof site, the truth is that eventually, something's going to break.
I know – the headline sounds dire. And, to some degree, it is. But I’ve been thinking about this a lot lately and I feel like we, as designers and developers, should have an open dialogue. Recently, after a spate of websites I maintain faced a variety of problems, I came to a stark realization: Every website I’ve ever worked on is probably going to break at some point.
We’ll get into the reasons why in a second. But, let that last statement just sink in for a moment. Now, do you get that sinking feeling in your stomach, too?
Is it true? How can this happen?
Sadly, I do believe it’s true. And I actually wonder why it took me so long to figure it out. Maybe you were a bit more on-the-ball and realized it long before I did.
As to why a website is going to break – there are a number of reasons for that. Just a few of the possibilities include:
CMS Core/Plugin/Theme Conflicts
Any website that is built on a content management system like WordPress, Drupal or Joomla! are bound to run into a mischievous software update sooner or later. Different parts could then conflict with each other – resulting in anything from a small display issue to an inaccessible
We often wrestle with pricing when introducing a new product or service. This article by Saylor Bullington provides a high-level summary of different pricing strategies along with guidance on why that approach might be chosen.
Establishing a pricing strategy reflective of your value that clients agree is fair, is difficult. Here are three different pricing strategies to consider when establishing one for yourself or you company. First Things First: Pricing Strategy Considerations
Before establishing price points for either your goods or services, there are multiple factors that need to be considered:
Who is the target audience your product appeals to?
What are your production and distribution costs?
Who are your competitors and what are their pricing models?
What is the true value of your services? How much time or money can it save your clients or customers?
What is the True Value of Your Product or Service?
It’s helpful to evaluate what your product or services are truly worth. Begin by asking yourself a few questions:
Do you offer a more valuable experience than competitors?
Is there something you offer that others don’t?
What is unique about your business?
How many years have you been in the business?
Examine the value of your business and keep it in mind while exploring different pricing strategies. Check out this great webinar from Chris Lema with 7 tips for value-based pricing.
This seems to be the biggest problem with most. They start working with crappy clients, they know it, and feel stuck.
This is a question that I often get because I talk a lot about defining your ideal client in order to build recurring revenue in your business. To change the type of client you work with is hard. Maybe almost as hard as it is to have your dog answer the phone for you. It’s tough because you already have clients that need your concentration and time to work on their projects.
It’s tough because you have clients that don’t fit into your ideal client (anymore).
It’s tough because you are scared that if you shift focus, there will be a bunch of work that could be “missed” out on.
I want to share with you the most effective and best way to be able to start redefining your ideal client and/or projects so that you can build a sustainable freelance business. How do I know? Well because I’ve done it. I went from being a general web developer to an eCommerce specialist in a few short months.
For the sake of this article, I’m going to assume that you’ve done your homework and that there is a market fit for your solution to your new ideal project and/or client.
Bonus: Get The Secret 5th Step to Change The Type Of Clients You Attract
If I can
Enough about trying to get in new leads, leverage your existing leads, clients, past clients, and colleagues to get those better leads.
There’s no shortage of “How to get clients?” posts and articles out there especially around lead generation. Some of it I’m not sold on because it’s a lot of smoke and mirrors which result in bad leads, if any at all. If there’s effort put in there are many others that do work. I’ve done a lot of these methods and even give away a method I use successfully that hundreds of folks now use as well.
There’s a part of sales that is sorely undervalued and underutilized in the freelancing world. That’s warm outreach!
Warm outreach is the method in which you communicate, whether that’s email, phone, or some other means to people who know you.
Notice how I didn’t use the word “leads” and instead used “people.”
By “people,” I mean those colleagues and folks in your business network.
Your NEW Warm Outreach Process
When I say colleagues and network, I’m referring to past and current clients, friends of yours in business, and yes, people who have the exact same work as you.
When I started out, I was in no way, shape or form going to go knocking on doors to get business. I won’t even
I am currently building SaaS product for WP with JS and this article represents 99% of my feelings while choosing a framework — the one which will be there once the project is complete.
Hey, I got this new web project, but to be honest I haven’t coded much web in a few years and I’ve heard the landscape changed a bit. You are the most up-to date web dev around here right?
-The actual term is Front End engineer, but yeah, I’m the right guy. I do web in 2016. Visualisations, music players, flying drones that play football, you name it. I just came back from JsConf and ReactConf, so I know the latest technologies to create web apps.
Cool. I need to create a page that displays the latest activity from the users, so I just need to get the data from the REST endpoint and display it in some sort of filterable table, and update it if anything changes in the server. I was thinking maybe using jQuery to fetch and display the data?
Interesting article on the slow adoption rate of PHP 7 by web hosts, and some of the reasons why most WordPress sites are still running on PHP 5.x.
TAGS: PHP5, Programming, Webhosting, Wordpress You may be thinking: "Wait, don't you mean what happened to PHP6?"
But no, I am actually referring to PHP7, This may seem quite strange since PHP6 was the version that was skipped, not PHP7.
A QUICK SUMMARY FOR THOSE THAT DO NOT KNOW
PHP6 was proposed sometime back in 2010, but was eventually suspended and never reached production phase. This was mostly due to the core features of PHP6 being deemed too technically difficult to implement; this in combination with multiple other reasons meant the development unfortunately reached a standstill.
Many of the features included in PHP6 were instead back-ported into the PHP5.x branch; explaining why we saw so many new features added with the release of PHP5.3.
The version name PHP6 was omitted by the php.net developers due to the fact that it was a very well established and documented project. There are still vast amounts of information available on the web regarding the PHP6 project; and many conferences were held by the php.net developers in the community regarding the project.
It made very little sense to reuse PHP6 as the name for the next PHP version seeing as the next version was
Sean takes us through a few key takeaways from this useful book on business management / teams.
I recently finished reading a book called Extreme Ownership. It’s a business book by two Navy SEALs who led the most highly-decorated combat units in the Iraq War in which they share key battlefield lessons, distill them into core principles and map them to specific business scenarios to show how they apply in the boardroom. I had a handful of interesting takeaways from reading this book and noticed a fair amount of idea overlap with another military business book that’s a bit of a North Star at Pagely, Turn the Ship Around. I’ll distill the key Extreme Ownership principles of the book below and share how we’ve implemented some of this thinking at Pagely with the hope that it gives you some ideas on how to apply these concepts in your venture. The Concept of Extreme Ownership
The book is divided into three parts. The first section lays the groundwork of the philosophy of Extreme Ownership and presents a compelling argument that quality of leadership is the primary determinant for team effectiveness (trumping even team composition). Put simply, Extreme Ownership is the opposite of “it’s not my job,” it’s taking ownership of all aspects
A funny take on all the pitfalls of client communication, wrapped up in a pirate infographic. What's not to like? :)
You can’t blame your clients for not knowing that negative space is supposed to be empty, or that comic sans is an abomination. But you can't forgive them for assuming that your time is free. Here is our rundown of the worst offenders:
How do you protect yourself against these fiendish customers? Because your time is your most precious resource, you need to track every minute to see where it's going.
Toggl was actually built for doing just that - just follow this link to sign up and give it a try. You'll like it (and your accountant will too).
Once you've got an idea of where your time is really going, you'll be in a much better position to deal with clients who try to steal it.
Below, we've picked out some common client problems agencies run into, and a few solutions we’ve learned along the way.
So who's giving you trouble?
My client won’t stop calling/emailing/talking to me
My client thinks everything is urgent
My client is asking for impossible things
1. My client is really good at haggling!
Every argument they make seems like it's coming from a Harvard economist (and probably is), while your arguments come off as “I like money”.
The reason why people
How to Run a Successful Free Software Project. The Open Source specialist Karl Fogel has released the 2nd edition of his comprehensive book that covers the many facets of Open Source software projects.
The second edition of Karl Fogel‘s “Producing Open Source Software: How to Run a Successful Free Software Project” is now available for download. Fogel, a partner at Open Tech Strategies and OSS contributor since 1997, was a founding developer in the Subversion project. He has worked for more than a decade as an open source specialist, helping businesses and organizations evaluate, launch, and manage open source projects. Producing Open Source Software version 2 was released for free this week under the Attribution-ShareAlike 4.0 International license. The first edition was published in 2005 but the landscape of OSS has changed drastically over the past 12 years. In 2013, Fogel successfully raised $15,376 towards his $10,000 Kickstarter goal to fund the revision.
The book includes topics like ‘Free’ Versus ‘Open Source,’ choosing a license, version control, social and political infrastructure, the economics of open source, culture, and communication. It was written for managers and software developers but can also be informative for newcomers to open source projects.
Fogel originally planned on finishing the second edition by the end of 2013
PHP conditionals are so common and easy to use that most of us ignore how easy it is to develop bad habits around them. Luckily, we have Carl Alexander to remind us that "easy to learn" is not always equal to "easy to master".
No set of control structures is more pervasive in programming than if, elseif and else. With a few exceptions, you’ll use at least one per function or method that you write. There’s just no way around it. But conditionals (that’s what we call these control structures) fit in the “easy to learn, hard to master” category. In fact, they’re so easy to use that you can develop some bad habits around them. (This is also a problem with loops.) This can lead to code that’s complex and hard to read or even test.
That said, it’s possible to develop good programming habits with conditionals. This is what this article will try to help you with. We’ll go over some programming techniques that can help make conditionals more manageable.
First, let’s take a look at how PHP evaluates conditionals. This is so often misunderstood when using conditionals. But knowing how PHP evaluates them lets you remove and/or combine conditionals. This, in turn, makes your code simpler.
Evaluation order of a conditional
The first thing that you should always keep in mind is the order that conditionals get evaluated. Most programming languages evaluate conditionals
Thought this was an inspirational comeback story that many could identify with.
Tell us about yourself and what you're working on. Hi, I'm Chris Chen. I created Instapainting.com, a website that lets you turn a photo into a painting hand-made by an artist in real life.
For the first two years I was operating purely from earned income, making about $30-$50k of profit to support both myself and the business (in expensive San Francisco, no less). Now the business is in its third year and doing over $400,000 in annual revenue. I'm still bootstrapped.
How did you get started with Instapainting?
I did YC in Winter 2011 as a solo founder working on a social music site that was a clone of Last.fm. I was fresh out of a 6 month hiatus from college, which I've yet to go back and finish. (I'd only completed 3 semesters of a physics major.) I survived on the money I raised from YC and my various ideas and pivots for about 3 years.
Then I ran out of money.
Luckily, by this point I had already been testing more and more random ideas that deviated from "social music", and I had gotten pretty good at throwing up MVPs. I had a friend who bought paintings from China and sold them in the US, and she wanted me to build a website for her to sell art reproductions. Instead,
I knew my way around it, but this would be fun. Great news! Responsive email designs are fun :)
In the early morning hours of September 30th, Gmail started rolling out changes to support what the email world has been clamoring for for so long: embedded styles and responsive design. What are we talking about?
Gmail has not historically supported classes or id’s in the <head> of an email, which forced email designers to use inline CSS to style their emails. Now, Gmail will support embedded CSS with classes and id’s, which removes the need for inline CSS in Gmail. This also means Gmail will finally support media queries—and responsive email.
Just catching up on the news? Follow along our updates in the Live Ticker as we monitor the roll-out, or read a summary of all expected changes and what they mean for email marketers below.
The Gmail Update Live Ticker
September 30, 8:00am EDT
Changes were rolled out to the Gmail App on Android as well. Classes and id’s are being picked up in the head of the email. We also see media query support for some Android Gmail App accounts, but support is not consistent across all accounts we’ve tested. Support might be rolling out gradually across regions.
Updates are now also rolling out to Inbox by Gmail, with support
A great article indeed. Makes a lot of sense for communities like ours.
I’m going to ask you two questions. Pause for a minute and think deeply about your answers before reading further:
What are the best software companies in the world?
Who are the best software engineers in the world?
Did you come up with a list of names? If so, how many names are on that list? Three? Five? Maybe ten, at most? There are thousands of software companies and software engineers doing incredible things, but when I ask you for the best, I bet only a select few names pop into your head. Why these names and not others?
It’s because these companies and developers not only do great work, but also spend time telling you that they do great work. I’d bet that for every company and programmer on your list, you’ve read their writing (e.g., blogs, papers, books), seen their presentations (e.g., talks, conferences, meetups), and/or used their code (e.g., open source).
For example, if your list of programmers included Linus Torvalds, it’s probably because you’re familiar with Linux or Git, both of which he developed as free, open source projects. If you had Dennis Ritchie on your list, it’s probably because he was one of the people responsible
Tough News: We’ve Made 10 Layoffs. How We Got Here, the Financial Details and How We’re Moving Forward
Ouch! Hate hearing that. Poor judgment affected lives. Happens often of course, but I hate seeing it nevertheless.
Tough News: We’ve Made 10 Layoffs. How We Got Here, the Financial Details and How We’re Moving Forward
The last 3 weeks have been challenging and emotional for everyone at Buffer. We made the hard decision to lay off 10 team members, 11% of the team. I’d like to share the full details of how we got here, and the way we have chosen to handle this situation to put Buffer in a healthier position. I believe most startup founders are, by nature, optimistic. We want to solve problems and we believe in going from nothing to something. The attitude of most successful founders is that something previously unproven can be made a reality. Most of us have experienced doubt and skepticism and have pushed through it.
Optimism has seen us through a lot of mistakes at Buffer, like the countless new features and products we spent months building only to realize we need to scrap them. Content suggestions and our Daily iOS app are just a couple.
But after a certain point in a company, the mistakes we make don’t just affect the product features. They affect people’s lives.
And no amount of optimism could prepare Buffer for last Monday, when we had to tell 10 talented teammates that their journey with us was over.
It’s the result of the biggest mistake I’ve made in my career