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Gaz Hall

SEO Consultant @

A good content marketer knows to engage people with valuable content at the outposts, and to pull them into the website when the time is right. And why do we want them there? Because your website is the only place where you can set out your stall and sell. Selling in the outposts is the main mistake people make with the content marketing tools we're going to outline here. Writing selly blog posts, self-promoting tweets, and self-interested newsletters will fall flat. Be helpful, interested and valuable and people will be happy to keep talking to you. Relationships will develop, and you'll start to build a community around what you do. Building a community will serve your business well. Potential clients in the community will be happy to buy from you, and the word will spread. The number of people who know about you will rise, and you'll create an army of advocates, who will happily refer you and share their networks.

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