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Community | blog.wp-rocket.me | Jul. 14, 2016

WP Rocket is 3 Years Old: Reports and Feedback

We celebrate the third WP Rocket’s birthday. With this article we want to share with you a retrospective of the past 12 months.

WP Rocket is 3 Years Old: Reports and Feedback

Community | blog.wp-rocket.me | Jul. 14, 2016

Today is a special day: it’s WP Rocket’s 3rd birthday! 3 years ago we launched the first version of the plugin. Since then, we’ve come a long way and now we are extremely happy with the results and feedback we’ve received from our thousands of customers. It’s time to present a review of this last year.
Two Exceptional Records
This 3rd year saw two big records for WP Rocket.
In January 2016, WP Rocket exceeded one million dollars in cumulative revenue, in the two and a half years since its launch.
In the 1st half of 2016 alone, WP Rocket saw $605,000 of revenue, that is an average of $100,000 per month. So, the previous record, established in 2 and a half years, will likely be equaled within less than one calendar year!
At the end of June, we reached the goal of 100,000 websites on which WP Rocket had been installed.
Since the beginning of this year, we have, on average, more than 8,500 new websites every month, that is 1 installation every 5 minutes.
When we embarked on this adventure, we never imagined that we could reach these numbers!
New Astronauts on Board
During the last 12 months, we welcomed 4 new astronauts to the WP Rocket crew.
In order to improve

Community | blog.wp-rocket.me | Jul. 16, 2015

WP Rocket is 2 Years Old: Reports and Feedbacks

WP Rocket celebrates its second anniversary. With this blog post, we would like to share our journey and upcoming plans.

WP Rocket is 2 Years Old: Reports and Feedbacks

Community | blog.wp-rocket.me | Jul. 16, 2015

It is with great joy and emotion that we celebrate the second birthday of WP Rocket. With this blog post, we would like to share our journey and upcoming plans.
To celebrate our birthday, get 30% off on all WP Rocket licences with this coupon code: HAPPY02
Initiation Journey to San Francisco
In September 2014, Jonathan and Jean-Baptiste began a 3 months stay in San Francisco to discover the startup ecosystem in Silicon Valley. They participated in several meetups at Google, Twitter and of course SF WordCamp.
This initiation journey was extremely fulfilling, instructive and motivating.
Being immersed in this very inspiring place was a real game-changer for our mindset, and how we think about our company.
As a result of this trip, we’ve been able to create the foundation of our startup culture. This transformed three guys who were selling a WordPress plugin into a Startup of 8 people (today) with a strong company culture.
We are inspired by startups like Buffer, Baremetrics and MailPoet (in particular Kim, who advised us a lot, kudos to him).
From these startups, we’ve adopted :
A horizontal management structure
A radical transparency policy by publishing our revenue every month
A public

Business | blog.wp-rocket.me | Jun. 30, 2015

WP Rocket Transparency Report #5 (May 2015)

This is the WP Rocket monthly report where they share their business insights as part of their transparency policy.

WP Rocket Transparency Report #5 (May 2015)

Business | blog.wp-rocket.me | Jun. 30, 2015

This is our monthly report where we share our business insights as part of our transparency policy. Updates
In May, we shipped one minor version and 2.6 Yavin which is a major update including better Lazy Load and smarter minification!
Revenue
$45 858 in revenue (+0,26%)
785 orders (+1,9%)
68 renewals (+9,7%)
651 new customers (+7%)
3127 websites added (-4,6%)
If you follow our monthly revenues you will notice that for the past 3 months our revenue has been very stable around $45 000. That’s a good amount but we don’t have the same growth as the few months before.
Let’s have a look at our customer acquisition strategy.
Since the beginning, our customer acquisition strategy has been very simple: having the best caching solution possible and fantastic customer service.
This leads to transforming our customers into brand advocates who recommend WP Rocket to others – this has been very effective for us.
In the meantime we had another customer acquisition channel which is blog reviews of WP Rocket.
It’s a hard job to get the number of reviews that we have. Reviews never come by being passive. So basically I contacted hundreds of bloggers to pitch WP Rocket to them and let them know I would

4 min read Ryan Love
Business | blog.wp-rocket.me | Sep. 2, 2015

How We Increased our Renewal Rate by 154% – Transparency Report 7

Another cool transparency report from wp rocket. Always good to see members of the managewp.org community having so much success!!

How We Increased our Renewal Rate by 154% – Transparency Report 7

Business | blog.wp-rocket.me | Sep. 2, 2015

This is our monthly report where we share our business insights as part of our transparency policy. Updates
In July, we shipped 1 minor version. There were some holiday periods which explains why we didn’t publish a lot of updates
Revenue
$90 192 in revenue (+69%)
1 330 orders (+38%)
483 renewals (+154%)
809 new customers (+20.8%)
3 813 websites add (+23.7%)
As you can see, these are great numbers showing huge growth. This can been explained by 4 main reasons :
The U.S. Independence Day promotion
For our 2nd anniversary celebration we offered a one-day only, 30% discount (and 20% for Independence Day) on all licenses, and a special deal on renewals : for 2 year renewals we offered 6 extra months, and for 4 year renewals we offered 1 extra year.
This worked very well, we did $15 733 during the anniversary day promotion with 162 renewals! On Independence Day we did $7624.
Here is the email, we’ve sent for our anniversary (this is the email for the business licences segment):
The renewal offer worked very well, a lot of customers directly renewed for 4 years.
We’ve already explained in a previous report, that we would like to propose automatic renewals for our customers. Indeed an important

Business | blog.wp-rocket.me | Mar. 15, 2015

The WP Rocket Salary Grid is Now Public

In the past few months, since introducing our transparency policy, we have been sharing a lot about how our business works. It’s time now to share our Salary Grid.

The WP Rocket Salary Grid is Now Public

Business | blog.wp-rocket.me | Mar. 15, 2015

In the past few months, since introducing our transparency policy, we have been sharing a lot about how our business works. We have had great feedback regarding our transparency and this has pushed us to go further. Here is what we’ve done so far.
Monthly Insights with our revenue, new customers, support, here is the last one from February, and our Development roadmap.
It’s time now to share our Salary Grid.
What is a Salary Grid?
When we were doing our first recruitment, there were a few things that we wanted to avoid.
Not being transparent within the team with everyone’s salary. All of the founding partners at WP Rocket have had bad experiences in the past with companies where there was no transparency regarding staff salaries. It created a work environment where rumors circulated and there was a lack of understanding which was terrible for work conditions.
Providing a better salary to someone just because his/her negotiation skills are better than another employee’s is not a good way to do things.
We believe that a salary has to be adjusted based on different criteria:
Where you live in the world
If you have kids
Your experience
After talking and checking what other companies do

Community | blog.wp-rocket.me | Oct. 15, 2015

3 Reasons Why You Shouldn't Offer Lifetime Licences - Transparency Report 8 (August/September 2015)

This is our revenue report, we share our strategy according our transparency policy. We are talking about our point of view on lifetime licences.

3 Reasons Why You Shouldn't Offer Lifetime Licences - Transparency Report 8 (August/September 2015)

Community | blog.wp-rocket.me | Oct. 15, 2015

This is our monthly report where we share our business insights as part of our transparency policy. Updates
During the past two months, we have shipped 6 new minor updates for version 2.6. We fixed a large number of bugs and incompatibility problems with other plugins. For further details, you can have a look at our changelog : http://wp-rocket.me/changelog/
Problem with the Updates Detection
We encountered some difficulties with WordPress plugin updates detection in version 2.6.5 .
We modified our code in order to reach 100% compatibility with WordPress management tools like MainWP and ManageWP. Unfortunately, we didn’t take into account that this code improvement would have deteriorated the WordPress updates detection.
We completely fixed this detection problem in version 2.6.8. From this version on, the update is available within 12 hours, like every free plugin in the official WordPress plugin directory.
If you’re still using version 2.6.5, 2.6.6 or 2.6.7, we strongly recommend you to force the update detection following this simple method. Simply add this string at the end of the URL of your plugins page : ?rocket_force_update=1
For example : example.com/wp-admin/plugins.php?rocket_force_update=1

8 min read Jean-Baptiste
Editorials | blog.wp-rocket.me | Jun. 17, 2015

Why you Shouldn’t Care About Google PageSpeed Insights

Is Google PageSpeed worth bothering with? You might be surprised at how misleading it can be.

Why you Shouldn’t Care About Google PageSpeed Insights

Editorials | blog.wp-rocket.me | Jun. 17, 2015

As a website owner, you know your site needs to be fast. You’ve read all the articles about how to make WordPress faster and which plugins to install to accomplish this. You’ve probably added a caching plugin, hopefully WP Rocket, and now you want to know how much benefit you’re getting. So you head over to Google PageSpeed Insights, because that’s what all the articles tell you to do, and enter your URL. You’ll be presented with a grade and a list of recommendations from Google and at that point, you might be dismayed:
“What are all these red and orange warnings??”
“Why isn’t my grade higher??”
“What do all these recommendations mean???”
After adding caching to your site, you might be expecting that your PageSpeed grade will be near-perfect. Or you’ll look at the recommendations and wonder why your caching plugin hasn’t fixed them all, automatically.
A lot of customers ask us why their PageSpeed grade isn’t higher, or they assume that because it didn’t increase a lot, it must mean WP Rocket isn’t making their site faster.
The simple truth is this:
Your Google PageSpeed score does not matter.
That’s right, I said it doesn’t matter.
Here’s why.
The Need for Speed
The purpose of WP Rocket

Business | blog.wp-rocket.me | Apr. 9, 2015

Inside WP Rocket: March 2015 - Some impressive results!

The WP Rocket team again give us an inside look at their business. Love companies that share this data and it's good to see their hard work being rewarded.

Editorials | blog.wp-rocket.me | Feb. 26, 2015

5 Speed Optimization Myths

Optimizing your website for speed is a complex issue. A lot of guides over-simplify by offering broad advice that shouldn’t be taken at face value. Here’s a few commonly-spouted tips that need some clarification.

5 Speed Optimization Myths

Editorials | blog.wp-rocket.me | Feb. 26, 2015

Optimizing your website for speed can be a complex issue, especially for non-developers. A lot of guides and articles over-simplify by providing broad advice that isn’t applicable to every website and shouldn’t be taken at face value. Here’s a few commonly-spouted tips that need some clarification. 1. Your performance “grade” matters
When you use one of the popular speed testing tools such as Google PageSpeed Insights, GTMetrix, Pingdom etc your site is given a grade for its performance, along with some recommendations. Customers often feel that because they have a caching plugin they should be scoring almost perfect grades. Not only is this not the case, but it’s also a waste of time to chase a perfect grade.
The bottom line – the performance grade of your site does not matter! The only metric that matters is the actual load time of your page.
Why your grade doesn’t matter
The primary reasons for having a faster site are:
To improve SEO
To improve user experience
To increase conversions
In none of these scenarios does your grade matter.
When the Googlebot visits your site, it does not know your grade as given by each of the speed testing tools. It only sees how fast your page loads.

Community | blog.wp-rocket.me | Sep. 23, 2015

How To Choose A Fast WordPress Theme

You need a speedy WordPress theme to have a fast site. Here are some guidelines to try and predict which WordPress theme will be the best choice.

How To Choose A Fast WordPress Theme

Community | blog.wp-rocket.me | Sep. 23, 2015

Want a fast WordPress site? Not a developer? This makes your choice of theme even more important, otherwise the performance of your site will be severely impaired. But how do you know, before you buy it, if your desired theme will be speedy?
It can definitely be tricky but here are some guidelines to help you out.
Only Buy What You Need
By the time you go theme shopping, you should have planned out the content of your site so that you know what you are looking for.
If you haven’t done this, STOP RIGHT NOW AND GO DO IT. That was my “I’m not kidding” voice.
Otherwise I guarantee you will end up buying a “multi purpose” theme that says it can do it all, because you don’t know actually know what your site needs. This will not be the fastest option!
Also remember that the theme is just the starting point of your site. You will undoubtedly add numerous plugins as well, some of which will add significantly to your load time. So you want your baseline to be as lean and fast as possible.
Speed Test The Theme Demo
Every theme has a demo site – that is, a site that is running the theme so that you can see how it works and looks. So the first thing to do is speed test the demo. And I mean SPEED

Business | blog.wp-rocket.me | Mar. 18, 2015

How to Make Sure Your Customer Support Rocks

Providing professional customer support is crucial if you want to keep your product on high level. We have expressed our view on importance of providing top quality customer support in this blog post.

How to Make Sure Your Customer Support Rocks

Business | blog.wp-rocket.me | Mar. 18, 2015

In the last few years, WordPress has become the most popular CMS platform, on which 23% of all published websites are built. With this level of popularity, the number of businesses within the WordPress ecosystem continues to grow and we are seeing plenty of WordPress Premium product providers.
Many of these companies are top quality providers with a large number of people that use their products or services (themes, plugins, hosting etc.).
Why is Customer Support So Important?
Customer support represents the most important link between a company and its users because it’s where they come into direct contact with each other.
Customers need someone to help them solve issues. They are struggling for help in a river of technical issues or confusion, and customer support is the bridge that helps them get safely to the other side where they feel happy and satisfied with your product.
Smart companies that realize the importance of keeping customers’ happiness at a high level, and who care about their customers, are looking to employ the best candidates for support positions.
They are right to do this. Providing top quality customer support makes the difference in whether customers have a positive

Editorials | blog.wp-rocket.me | Jan. 4, 2016

Difference between CDN and Domain Sharding

Too often we read tutorials about setting up a CDN where in fact domain sharding is described. Learn the difference between these two technologies.

Difference between CDN and Domain Sharding

Editorials | blog.wp-rocket.me | Jan. 4, 2016

Nowadays we often hear people talk about CDNs. But there is another, less known term—domain sharding—which is confused with CDN very often, even though the two technologies are completely different. What is Domain Sharding ?
Too often we read tutorials about setting up a CDN where in fact domain sharding is described.
History
Traditionally, browsers limit the number of simultaneous requests to a single domain. That restriction has been defined in the specifications of the HTTP/1.1 protocol: the goal was to not overload the query servers.
A website with many HTTP requests (images, CSS files, JavaScript, etc.) thus was penalised by that limit.
Definition
Domain sharding has been set up to circumvent the allocation of static files (images, CSS, JS) on multiple subdomains. That way it is possible to multiply the number of simultaneous requests by the number of subdomains.
Using domain sharding gives us the possibility to load content on cookie-free subdomains.
However, this solution is not flawless. In fact, each subdomain adds additional DNS resolution which usually is significant in terms of performance. A DNS resolution is the correlation between the URL and the IP address associated

Community | blog.wp-rocket.me | Jul. 24, 2015

WP Rocket Transparency Report #6 (June 2015)

This is the WP Rocket monthly report where they share their business insights as part of their transparency policy. How we’ve Increased our Revenue by 15% with only 3 Simple Tactics.

WP Rocket Transparency Report #6 (June 2015)

Community | blog.wp-rocket.me | Jul. 24, 2015

This is our monthly report where we share our business insights as part of our transparency policy. Updates
In June, we shipped 3 minor versions to fix some issues related to the detection of JS files for minification in the footer.
Revenue
$53 279 in revenue (+16,2%)
961 orders (+22,4%)
190 renewals (+179,4%)
670 new customers (+2,9%)
3081 websites added (-1,5%)
As you can see our monthly revenue significantly increased this month. Looks like our plan to improve our customer acquisition worked.
This is due to 3 simple tactics:
A remarketing email campaign on abandoned shopping carts
A promotion to increase renewals
Content strategy to increase website traffic
For the first time, we’ve beaten the monthly objective which is $50 000 per month.
As stated on our salary grid, this revenue means that Marko, Lucy, Jonathan, Jean-Baptiste and Julio will have a 4% salary bonus on their base salary.
Remarketing email campaign for abandoned carts
In 2013, the abandoned cart rate was 70% on ecommerce websites. A consumer has so many reasons to stop his buying process : a beer to drink, a call, a Facebook notification an email, etc…
So it’s crucial for an e-commerce site to set up a remarketing

Editorials | blog.wp-rocket.me | Dec. 8, 2015

Caching for WordPress, Explained in Plain English

A guide to explain in terms understandable to non-developers how a caching system is working on WordPress.

Caching for WordPress, Explained in Plain English

Editorials | blog.wp-rocket.me | Dec. 8, 2015

This is the first post in a series where we will look at various aspects of website performance, and try to explain them in terms understandable to non-developers. This first installment looks at the concept of caching. A lot of WordPress users have heard they need to “use a caching plugin”, and may even be using one without really understanding what it’s doing. It can be pretty technical, even for a lot of developers, so a lack of understanding leads to frustration when things go wrong.
I want to try and demystify it a little.
There are several different kinds of caching. What we are talking about in this post is specifically “page caching”. This is the kind of caching that plugins like WP Rocket, WP Super Cache, WP Fastest Cache and others do.
What Does Caching Do?
Most articles will explain caching in terms something like this:
When a visitor comes to your WordPress site, their browser talks to your web server which loads up WordPress – this involves PHP processing, making requests to your database, sending files back to the browser to finally be assembled into a fully formed webpage. This can take several seconds – an eternity to modern web surfers.
Caching replaces that process

Plugins | blog.wp-rocket.me | Feb. 20, 2015

WP Rocket Development Roadmap is Now Public

To follow their transparency policy, WP Rocket is thrilled to announce that they are releasing their development roadmap to the public.

WP Rocket Development Roadmap is Now Public

Plugins | blog.wp-rocket.me | Feb. 20, 2015

To follow our transparency policy, we are thrilled to announce that we are releasing our development roadmap to the public. Feedback matters
We take customer feedback very seriously. Most of our new features come from feedback we’ve received in support tickets, or feature requests from our contact form.
This precious feedback helps us make WP Rocket even better.
No ETA policy
Since the beginning, we’ve never communicated on exact ETA for releases. When you build a startup, every day has its unexpected surprises. Those unexpected surprises can affect the release of new updates.
This is why we prefer to push new updates when they are really ready and not just because we have an imperative ETA.
But, we understand that it can be tough for customers to not have any idea when a feature they need will become available.
With this public roadmap we aim to give our customers a better view of the next releases.
We invite your participation
We are using Trello for our public roadmap, as inspired by iThemes public roadmaps - they have done it for all their projects.
All feature requests submitted from our support tickets or contact form will be reviewed and if appropriate, added on the “Customer

Community | blog.wp-rocket.me | May. 27, 2016

WP Rocket 2.8, "Ilum" - Sitemap Preloading & Database Optimization

New version out for the WP Rocket plugin (2.8) - best performance plugin out there. WP Rocket adds sitemap preloading and database optimisation.

WP Rocket 2.8, "Ilum" - Sitemap Preloading & Database Optimization

Community | blog.wp-rocket.me | May. 27, 2016

It’s May, so we’re in the throes of spring with new life bursting forth all around! And the labs of WP Rocket are no different. We have hatched a new baby, and that baby is WP Rocket 2.8, A.K.A “Ilum”. The development of WP Rocket is a team effort, but special mention goes to Rocket scientist Remy, who has been working particularly hard on this major new release and deserves many props!
Let’s have a look at the mouth-watering new features of 2.8:
Database Optimization
While most WP Rocket features, like page caching and minification, focus on front end optimizations, a bloated database on the backend will also have an impact on your overall site speed.
Now you can trim the fat from your database right within WP Rocket. If you’ve been using the plugin WP -Optimize, you can now use this instead. Look for the new “Database” tab:
Sitemap Preload
This is huge!
We’ve implemented a brand new way you can warm your cache, with greater control and less impact on your server. The normal preload for new content, and the homepage crawl are still available, but if you have an XML sitemap on your site, WP Rocket can now preload all those URLs for

Plugins | blog.wp-rocket.me | Jan. 28, 2016

WordPress Slider Plugins Test - Which One is the Fastest?

We tested some of the most popular slider plugins to see which one is the fastest.

Community | blog.wp-rocket.me | May. 25, 2015

The WP Rocket reseller plan is now available!

WP Rocket team is thrilled to announce that their reseller plan is now available. This will allow companies to directly resell WP Rocket and package it in their offers!

The WP Rocket reseller plan is now available!

Community | blog.wp-rocket.me | May. 25, 2015

We are thrilled to announce that the WP Rocket reseller plan is now available. This will allow companies to directly resell WP Rocket and package it in their offers! A reseller plan?
Since the beginning, we have not allowed the use of the pro licence if you are a hosting company or if you sell a “performance package” for example, which includes WP Rocket.
It’s very easy to understand why we don’t allow this: if hosting companies buy a pro licence to put on their clients’ websites, we will only sell 20 pro licences per year because they will take the entire market.
On the other hand, we really would like to partner with hosting companies and WordPress-focused businesses. They would provide a great service to their customers by including WP Rocket, and create a new revenue channel for us.
We were very busy working on WP Rocket and we didn’t have too many requests for reselling, so we didn’t really work on a reseller program until a few weeks ago.
What we did in the meantime is a “coupon partnership” with some hosting companies like SiteGround, for example. Basically they would provide our customers a discount on their service and we would provide a coupon code for theirs in our customers’

Tutorials | blog.wp-rocket.me | Apr. 23, 2015

Image Optimization - An Easy Win For A Faster Site

One of the easiest ways to speed up your website is to learn how to manage images.

Image Optimization - An Easy Win For A Faster Site

Tutorials | blog.wp-rocket.me | Apr. 23, 2015

Website speed optimization can be a complex and technical practice, but the non-techies out there will be happy to learn that one of the biggest problems is actually easy for the layperson to solve. The Problem With Images
Images are typically the one of the biggest drains on page load time. Even with caching and a CDN, an unoptimized image will still drag down your page loading time. But, as the website owner, images are completely under your control, so if you can get a handle on how to work with and optimize images, you can have a great impact on the speed of your site.
Based on the websites that I look at during my WP Rocket customer support duties, I see that images contribute, on average, about 30% of the total page load time. Often this is the single largest factor of the loading time. In extreme cases, it could be closer to 60% of the loading time.
Here’s an example of what un-optimized images will do to your site:
The load time is 12 seconds and the size of the page is 8MB. Of those 8MB, images account for 6.7MB. This is out of control!
The number of http requests is commonly cited as a factor in load time, and while it is important, ultimately it’s the page size that is the

Community | blog.wp-rocket.me | Oct. 5, 2015

5 Ways To Transform An Angry Customer Into A Happy Camper

Providing excellent customer support is one of the most important practices of a successful business.

5 Ways To Transform An Angry Customer Into A Happy Camper

Community | blog.wp-rocket.me | Oct. 5, 2015

Providing excellent customer support is one of the most important practices of a successful business, for both online and offline businesses. When things are going smoothly, customer support is a rewarding, feel-good job! However, dealing with challenging situations, even if they are infrequent, can feel stressful and demoralizing. With the right approach, it is possible to positively influence 99% of these situations, decrease the stress level and actually create a win-win. You cannot afford to lose patience with a customer just because they ask questions, request a refund etc.
Here are a few tips that will improve communication in these critical moments, and help both parties feel happier.
Act fast
Sometimes, solving the problem when you are under pressure can be quite difficult, especially when you know your customer is just one step away from abandoning you forever.
The best advice I got when I was in this kind of situation, is to act fast, even if I cannot provide a solution with the first reply. It is very important to show you care about your customer, and there is no better way than getting in touch with him/her quickly, and trying to stabilize the situation.
This way, you will

6 min read Jean-Baptiste
Plugins | blog.wp-rocket.me | Jun. 9, 2015

Which is the Fastest Social Sharing Plugin for WordPress?

Find out which social sharing plugins are the most performance-friendly and which to avoid at all costs! I’ve speed-tested some of the most popular ones so you can make an informed choice.

Which is the Fastest Social Sharing Plugin for WordPress?

Plugins | blog.wp-rocket.me | Jun. 9, 2015

Everyone wants social sharing on their sites but a lot of social plugins can drag down your site’s loading time. So I set out to compare the popular ones and find the fastest. Testing Environment
This was not an experiment to try and squeeze the optimal speed out of the plugins, but simply to get a sense of the impact on speed they would each have. So I wasn’t concerned with creating a highly optimized environment:
I used a shared hosting account (Bluehost, if you must know), similar to that which many of our customers use
Dummy content for the site was provided mostly by the theme unit test xml file.
I added WP Rocket, and only had one sharing plugin active at a time.
The only other plugin running was Query Monitor which is only on the backend.
Tests were conducted while running the Twenty Fifteen theme.
So while most sites would be more plugin-heavy than this, again the idea is just to see what impact simply adding one of these plugins would have. Your mileage may vary depending on if you have a better or worse host and the specific plugin configuration you choose, but you will still get an idea from this set of results of the relative impact. There are some clear ‘good guys’ and

Editorials | blog.wp-rocket.me | Mar. 25, 2015

Backward Compatibility - Is It A Good Idea?

WP Rocket has been Backward Compatible to WordPress 3.1 since day 1. Let us explain our thoughts about this, and why we have all to think about Forward Compatibility too.

Backward Compatibility - Is It A Good Idea?

Editorials | blog.wp-rocket.me | Mar. 25, 2015

WP Rocket has been backward compatible to WordPress 3.1 since version 1.0. We designed the plugin for almost everyone, even if you can’t update your website. Similarly, WordPress itself is backward compatible to PHP 5.2.4.
What is Backward Compatibility?
In cases where one piece of software relies on another piece of software (or other component) in order to function – such as how WordPress relies on PHP – backward compatibility means that you can still use a piece of software even if the other required components are not updated to the latest version.
So you can still run WordPress even if your version of PHP is not up-to-date. Likewise you can still run WP Rocket even if your version of WordPress is not the absolute latest.
The goal, when you develop something with backward compatibility in mind, is that your product/service can be used by more people, even if they’re not using the latest components your product may require.
Sounds Reasonable, But Why is it Not a Good Idea?
It sounds good – more people means more customers – all you have to do is to be sure that your code can be used in many previous versions and you have to find a fallback function or something to “patch” this lack.

2 min read Ahmad Awais
Community | blog.wp-rocket.me | Feb. 12, 2015

Inside WP Rocket: January 2015

If you are a WordPress Business owner, this post might be an interesting one for you. Take a look inside WP Rocket.

Inside WP Rocket: January 2015

Community | blog.wp-rocket.me | Feb. 12, 2015

It’s time to launch our series of monthly business insight posts as part of our new transparency policy. Updates
In January we shipped 3 new versions including a major update ( Exo -2.4). This new version adds the auto-update new feature which has some issues. We will publish an update shortly to fix it definitively.
Revenue
We had a great month:
$39 373 in revenue (+38 % comparing to December)
728 orders (+41 %)
74 renewal (+60 %)
559 new customers (+32 %)
2604 websites added (+13 %)
Support Tickets/ Happiness Report
This month, 486 support tickets (+43 %) have been created by our customers.
Even if we had a big increase of the number of tickets, we’ve improved our first response time from 4h 54m, to 3h 33m!
20 % of the tickets were answered in less than 15 minutes.
Our happiness score from the support has been very good with a 95% (+4 compared to previous month).
We have an internal ‘happiness’ competition each month. Jonathan won it this month with a score of 97. Because he is a huge fan of soccer, he won a famous book about it.
People
We are now a team of 4 with the recent arrival of Lucy. We have hired another person who will join us in March to work on support, and 2 more guys

3 min read Ahmad Awais
Community | blog.wp-rocket.me | Feb. 12, 2015

WP Rocket from $0 to $35 per month

Jean plans to share insightful posts about how they managed to build a company from ground up in 1.5 years with these stats $0 to $35 000 in monthly revenue 0 to +15 000 websites using WP Rocket 0 to +4300 customers.

WP Rocket from $0 to $35 per month

Community | blog.wp-rocket.me | Feb. 12, 2015

At WP Media (the startup behind the WP Rocket project), we’ve decided that we have absolutely nothing to hide, and so we want to share more about our insights, our success and failures. A decision inspired by other Startups
We are really inspired by great companies like Buffer, Baremetrics and Mattermark where transparency is a company culture. They share it through several channels:
Buffer Open Blog, “Our journey to greater productivity, more transparency and a happier work culture”
Medium posts of Danielle Morrill, CEO and Cofounder of Mattermark
These companies have helped us greatly by sharing a lot of internal information including their monthly revenue, and more.
For example, when we we did our first recruitment, it was a new experience for us and we had absolutely no idea how to do it properly. Josh from Baremetrics wrote a long guide on his process for recruitment.
This guide helped us to set up our own process and to find answers to a lot of questions. This is how we recruited Lucy.
When you run a company you sometimes feel that you have nowhere to turn for answers to all the questions that come up.
So companies that are transparent and share everything about their revenue,