Scheduling Guests for your podcast and making sure they get all the right information can be a time consuming task. That's why it's one of the first processes I automated. In this tutorial, I'll show you how I used Calendly and Zapier to make sure all of my interviews are set up properly.
Booking podcast guests can be a mess without the right tools. Missing one step can mean a bad recording, forgotten instructions, and unprepared interviewers. That’s why I’ve automated my entire guest booking process. I don’t forget anything, and I make sure guests are ready to record. Here’s how I do it. Watch the Video
I created a video where I walk through the whole process here:
Tools of the Trade
To start, these are the tools I use:
Calendly for scheduling, email reminders, and calendar invites
Zapier to connect Calendly to everything else.
Zoom for the calls
Evernote for show notes
Airtable for the show schedule
At the center of these tools is Zapier, the linchpin connecting everything. Let’s see how it all fits together.
Calendly Kicks it off
The only manual part of this process until the guest and I meet is me sending them a link to my Calendly, which you can see above. It includes information about the show, as well as a link to helpful notes.
Calendly connects to my calendar to look for available times, and then based on criteria I set for when I want to meet, it displays available times to the guest. You might have noticed I only record on Thursdays
Starting a business might be easier than ever but it's still hard. That's why there's 2 services freelancers should always pay for.
Today it’s easier than ever to start a business. You have an idea, you set up a website, and BOOM – you have a business…right? Not exactly. Starting a business might be easier than ever, but it’s still hard. There’s lots of information you need to know about structuring your business, managing your money, using the right tools, and so much more. It’s also hard to know what to invest in, and what you can do yourself for free for a while. Well, here are 2 things every freelancer and business owner should pay for, right off the bat. I should preface this article by saying I’m not talking to anyone who has a side-hustle. For those folks, you should keep track of your income and report it on your taxes. I’m talking to people who are running an honest-to-goodness business that accounts for most, or all of their income.
#1: An Accountant
Your taxes are about to get a lot more complicated. You need to report all of the income you’re making, you should be tracking all of your business expenses, and making sure you account for (ha!) anyone else you’ve paid. In the US, you’ll also be subject to self-employment tax.
Automating things you don't need to do is one of the best ways to save your time, or spend it on more important tasks. Here's how you can start automating today.
Time is also the only thing you can’t buy, or get more of. Do things that will save you time, and you will grow your business. I truly believe that and one of the best ways to find time is by automating the things you personally don’t have to do. There are lots of tools out there like Zapier, IFTTT, and Siri Shortcuts on iOS to make automating these fast and easy. Here are a few tips so you can start automating today. Ask yourself if a person needs to do the task.
There are lots of things we can do that a computer can do for us. If you’re manually doing something you don’t need to do, there is a great opportunity for automation.
A few examples are:
Automatically pulling expenses into your accounting software. FreshBooks and other accounting apps will usually have this built it. I put all of my expenses on my AmEx, and FreshBooks imports them for me.
Sharing to Social Media. Plugins like Social Web Suite will allow you to share to Facebook (pages), Twitter, and LinkedIn upon publish. And of-course, there’s Buffer for auto-sharing.
Sending emails. I send emails based on events like when a proposal is accepts, an invoice is paid, or something is added to specific
I've been preaching the importance of building your list for the last few months, and now my favorite mailing list app, ConvertKit, offers a free plan! In the video, you'll learn how to build a nice landing page to start collecting email addresses for your product or service.
ConvertKit has recently opened up a free plan for people to build landing pages and forms so they can start building their email lists. And while usually you need to refer a friend or pay to see those subscribers and send emails, in this video, you’ll get a special link that will unlock 100 subscribers and broadcasts for free. You will also learn how to build a nice looking landing page to compel people to join your mailing list. Watch the Video
Signing Up for a ConvertKit Account
Here’s the deal! If you Sign up for ConvertKit with my affiliate link – https://convertkit.com/JC116 – you get 100 FREE subscribers and broadcasts. That’s only available through ConvertKit’s affiliates!
After clicking the link, follow the on-screen instructions. In the video I choose:
No I’m starting from with email
I don’t have a website
After that, you’ll be logged-in to ConvertKit and you can click on the “Create New” button. You’re given the choice between form and landing page. Choose landing page.
Landing Page Tips
There are lots of templates to choose from. Pick what you like best! In the video we go with the Cedar template.
This is a story of how I nearly lost 15 years of photos because I systematically deleted everywhere the backup was - starting with Flickr.com. Luckily, I had enough copies, due to a good backup strategy, that they were saved. Here's how.
Over the weekend I had a bit of a scare. I was thinking about my trip to Ireland – a trip I took nearly 15 years ago – and I decided to take a walk down memory lane. Since those photos were on Flickr and I decided to delete Flickr earlier this year, I went to the Photos app, assuming I added them. No dice. OK – I’ll check my Time Machine back up. Not there either. Luckily, they were somewhere. But not before I started to panic. What Happened to my Photos?
Well, the short of it is I downloaded my Flickr photos on my PC, the day before my iMac Pro came. No problem – I had a backup, right?
My Backup System
On my PC, I had a 3-pronged approach to backups:
Getting Rid of the PC
So as I said, my iMac Pro came the day after I backed up my Flickr account. So the Flickr account is gone, and at this point, the archive exists on the PC, and Backblaze. Then this series of events happened:
I waited a couple of weeks to wipe the PC to make sure I didn’t need anything. I wiped it when I sold it. That would be the main drive, and the bulit-in SSD Drive
I kept the Backblaze account until it was time for me to renew my billing – that was about 7 months after
As WordCamp US approaches, you should have a strategy in mind to make the most of it. Here I share 3 tips for making sure you achieve your goals and network with the people you want to meet.
WordCamp US 2019 is next week and I’m getting excited. It’s the biggest US-based conference for people in the WordPress community and at this point, it feels a lot like a college reunion to me. But there are also goals I’d like to accomplish while I’m there. If you’re spending your own money to get there, you’ll likely want to make the most of your WordCamp experience too. While it can be overwhelming, there are a few simple things you can do to make sure you maximize your conference weekend. 1. Have a Main, and Secondary Goal
Before I land in St. Louis, I’ll have the a primary metric to measure whether or not my WordCamp US was a business success (seeing friends guarantees it will be generally successful).
I recommend that you write down a set of goals you’d like to accomplish at WCUS. It could be something like:
Meet a few people you only know online
Find a tool or product that will help you do your job better
Make a mutually beneficial connection with someone related to your business
Get clarity on a business problem you’re having
Improve your WordPress website in a specific way (better performance, improve a feature, etc)
In this tutorial I talk about how I built a simple. responsive price table using native Gutenberg Columns.
Last week I worked on an upcoming tutorial for a popular online publication on how to style the Gutenberg Columns block (I’ll be sure to send that along when it comes out). As as result, I decided to experiment to see what you could reasonable do, and came up with this Gutenberg Price Table: https://codepen.io/jcasabona/pen/RYvEYd. In this tutorial, we’ll go over some of the things we need to do to make this happen. Requirements
There are few requirements / constraints:
It has to be responsive
The stacking order for the columns needs to reflect content priority (e.g., the most important package should be the top one)
?While I won’t do a full blown tutorial on how I did this (you can look for the upcoming tutorial for that), I will highlight some important parts aspects.
How Gutenberg Columns Work
There are three things to know about Gutenberg Columns:
At the time of this writing, they use Flexbox. Originally they used CSS Grid, but the core team decided to switch to ?Flexbox for the better browser support
There are 2 classes by default: wp-block-columns for the overall columns container and wp-block-column
Podcasting doesn't have to be an expensive endeavor! In this article, we'll look at how to podcast on a budget of $99.
Welcome to the first installment of Podcasting on a Budget! Over the course of several posts, I’ll talk about how you can start a podcast for less than $100, $250, $600, and $1000. Let’s get started with the lowest barrier for entry: Podcasting for less than $100. Overview
If you’re looking to podcast for less than $100, there are some tradeoffs you need to make to split up the cost a bit. Luckily there are lots of free resources, but the most important items on our list – mic and hosting – can drive up our cost a bit. In this guide, I’m going to recommend spending most of your budget on the mic, with some words of caution regarding your hosting if you decide to go free.
I’ll also provide an alternative kit at the end!
Microphone: ATR2100 ($65)
This mic comes recommended from lots of people in the podcasting community, from beginners to professionals. It’s easy to use, affordable, and pretty forgiving of your environment.
The really nice part about the ATR2100 is that it also comes with an XLR output, so if you every want to dabble in upgrading your equipment, the ATR2100 will work with professional audio equipment and portable recorders.
Not directly in the purview of WordPress, but Slack has become a huge distraction and I know we use it heavily in the community. Here's how I'm reeling it in.
One of my goals is to read 21 books this year, and I’m doing super well so far. After finishing the super dense (and very thought provoking) Homo Deus, I’m flying through It Doesn’t Have to be Crazy at Work. While the hubris of Jason Fried drives me crazy, I’ve read all of his and DHH’s books, and they’ve all been excellent. So I suppose the hubris is well-deserved. In any case, I’m almost done with that book and I’ve decided to take my first action: turning off Slack notifications. Slack Kills Productivity
This might sound crazy to people in my space, as Slack has become the de-facto standard for communication for the lot of us. But it’s also a HUGE distraction. In the book, Fried and DHH talk about how distractions kill productivity, and just because I’m not in an office, I’m not immune. Slack makes it very easy for people to take you out of the moment – it’s the virtual knock on the door and, “hey you have a minute?”
I should note that they don’t call anyone out by name, but I’ve definitely felt like they were talking to specific people or companies at certain points.
After doing a lot of thinking and soul searching about the direction of my podcast for 2020, I decided to really focus on helping freelancers grow. Here's how!
I’ve made some big, and very intentional changed to the way I’m putting together How I Built It this year, all in the hopes that freelancers and small business owners will learn more and grow. Watch the Video
This is my most intentional season yet, and that’s mostly due to Pat Flynn’s AMP’d Up Podcasting course. I was a little suspect about taking the course and boy was I wrong – I learned a TON that I’ve carried over into 2020. Let’s jump in.
The course helped me discover that most of my listeners are actually small business owners and freelancers – NOT developers, which is what I thought. This is a HUGE help in deciding what content I should put out, and who I should interview.
Helping Freelancers Grow
Specifically, I’m talking to small business owners who are looking to grow – all of my episodes for this year will be around that, first focusing on services, and then possibly moving into products (depending on how this season goes). In order to figure out what I should talk about, I looked at 3 factors:
Popular topics in general
Feedback from listeners
Popular, and unpopular, episodes
One thing I learned
I'm super excited to roll out this year's gift guide for people who work from home. Lots of us are remote workers and this is stuff I've found useful. I hope you like it!
Working from home means you spend most of your time communicating with other via email or on video calls. Here are some gifts to help with both Using a good webcam is clutch for video calls, and the Logitech C920 falls perfectly between price and quality.
If you want to go for an upgrade, or your giftee is a streamer who needs that 4K quality, the Logitech BRIO will get the job done!
Along with that, a good mic is also important. The ATR2100 is perfect! Solid quality, great price.
The Blue Yeti is another popular one. If you want to see more recording gear, check out my Podcaster's Gift Guide.
The FOCUSED Calendar: This year calendar is a fantastic way to get a bird's eye view of what's going on, as well as plan out a year's worth of projects. I have one on my wall right now!
For digital communication, there are a lot of apps that I love. You could grab an App Store Gift Card so that your giftee could grab some of these:
These are especially good since macOS Catalina came out, since we'll see more iOS apps on the Mac.
Working from home also means you need to be comfortable. It also means never having to put on real clothes. Slippers, PJ Pants, a solid desk chair, and a really good coffee
Understanding how web design is changing allows us to be proactive, instead of wondering what happened when it's too late. In this article, I share my own thoughts on web design in general.
I’ve been thinking a lot about the changing landscape of web design and development, and I believe there’s already a fast-moving shift in how customers are approaching getting online. I may elaborate more later, but here are the overall thoughts. You Don’t Need to Code to Make a Career Out of Web Design
I’ve gotten a lot of pushback on putting this idea out into the world. You don’t need to code to make websites. With the advent of page builders and services like Squarespace, you don’t need to necessarily know HTML and CSS – at least not to get started. Will it make you better? No doubt. Do you need it to get that first (or first 50) website out there? Absolutely not.
You could focus on other skills instead: content creation, UX, color and font theory, etc. In my eyes, we’re seeing a shift much like the one WordPress brought about in the mid-2000s. As more people shifted to using WordPress as a CMS, there were the people who claimed that WordPress will never be as good a CMS as one they could make themselves.
Now, it would be ludicrous (in most cases) to code your own CMS from scratch, especially for a simple informational website. If
I've sold my laptop and replaced it with an iPad Pro. I go over the things it does really well, as well as some of the stuff I wish it did better (like development).
Since going out on my own full time, my tech stack has been a bit of a revolving door. In the quest to find the perfect set up I went from a MacBook Pro to a PC / smaller MacBook for travel. Less than a year later and I’m not too happy with that setup. Nothing against the PC, but living in two-thirds Apple land makes having parity between machines very hard (plus, Camtasia, my main video editor, is a hot mess). So when Apple announced the new iPad Pros, I made a decision to go with that and only that as my travel machine. So first, as much as I like the idea of an iPad-only lifestyle, I simple can’t (not yet anyway). The video and audio editing tools are not nearly as good on iOS as they are on macOS, and doing local development is much much easier.
Primary Machine: The iMac Pro
So what does 2019 have in store for my tech setup? Well, last year I cheaped out because I though a PC would be just as good as an iMac Pro. So I’m selling both my MacBook (sold) and my PC (still working on that one, if interested), and I’m buying an iMac Pro as my primary machine. This will bring me wholly back into Apple’s ecosystem and allow me to use all the tools I currently
For 2019, I've decided I want to implement a new theme to help guide my decision making. I've focused it around learning and teaching, consuming and creating new content.
My favorite podcast of 2018 was Cortex, a show hosted by Myke Hurley and CGP Grey about their working lives. Each year they decide to come up with yearly themes to help them guide their decision making, processes, and hopefully improve their overall lives. I’ve decided that I will also implement a theme for 2019 – and my theme is the year of new content. There are 2 primary reasons I made this my theme for 2019:
I want to consume more new content (books, movies, TV, courses)
I want to create more new content
I Didn’t Consume Enough Good Content in 2018
While I (barely) hit my reading goal for 2018, I don’t feel like I mixed up the books I read, and to be honest, I counted a couple of summaries as actual read books – I mean, I got the gist, right?
I also didn’t see nearly as many new movies as I hoped, and over the last 2 years, I’ve only seen one “new” TV show: The West Wing.
For 2019, I want that to change. I’ve started a new habit of reading every morning before I do anything else. This will help me reach my reading goal of 21 books in 2019.
I’ve also made a list of TV shows and movies I want to watch this year. Instead
Starting a podcast is all the rage! This article will tell you 6 great plugins for your podcast website on WordPress.
WordPress is certainly the most popular CMS in the world, powering over 30% of the web. It also powers all sorts of websites, from blogs to giant e-commerce stores and everything in between. This includes podcast websites. However, recently I attended Podcast Movement, a fantastic podcasting conference, and discovered that many podcasters struggle with creating their own website. While there are countless tools that will automate the process for you, you’re at the mercy of a platform you don’t own. Still, finding the right tools can be hard. That’s why in this article, I’m going to tell you about 6 killer plugins for your podcast website on WordPress. Specific Podcasting Plugins
First, there are 2 really great contenders for actually turning your blog into a podcast website: Seriously Simple Podcasting and Powerpress by Blubrry.
Seriously Simple Podcasting
I love this plugin because it really is simple. It creates a new post type called “Episodes” and then builds your podcast feed based on that. You can even have “Series,” meaning you can host multiple podcasts from the same WordPress site. Set up for this is fantastically easy. It works
I got a fantastic question from my WCNYC talk about how to get over the feeling / fear or speaking in front of a mic. I share my answer to that questions in this blog post.
Over the weekend, I gave a talk at WordCamp NYC about podcasting (you can see the slides here). While I generally get a bunch of fantastic questions, one really stood out this weekend. Travis Lima asked me (paraphrasing here), “How do you get more comfortable speaking into the microphone.” I loved it because while I often focus on the technical aspect, there can be a real issue with getting comfortable recording, especially if you’re doing a solo show. So my answer: get your reps in. Meant to Perform
In my answer to Travis, I mentioned that I was in Drama Club. In fact, I did it from second grade (around 7 or 8) through high school. I tried out in college but was involved in too many other things…I truly miss being in plays! But that’s besides the point.
The point is that my second grade teacher knew that I’d be a good performer because of the way I acted in the classroom. And she encouraged that in me. I’m eternally grateful for that encouragement, because I know it made me more comfortable as a public speaker, teacher, and podcaster.
When someone else asked if I recommend taking drama classes (or the like) to be more comfortable, I responded
Going to conferences can be a costly endeavor if you're paying for it out of pocket. In an attempt to justify the expenses (and track where my income is actually coming from), I've devised a plan to tie ROI to conferences.
As I start to plan my travel for 2019 (something I should have done in December), I’m thinking a lot about where I want to spend my time and money, and what will be the best for my bottom line. In general I try to tie real, tangible dollars to the conference I go to (in most cases). Because I’m using my own money, while education is a good metric for attending a conference, my goal is to recoup at least some of the cost. Here’s how I do that. First, let me say that this model might not be for everyone, but if you’re paying your own way, I think it’s important to determine what makes spending the money a win for you. With conferences like An Event Apart or Podcast Movement, what you learn can definitely be the ROI, because you take what you learn and apply it to your business, making you more profitable. For me, I measure success 3 different ways:
What I learn
Who I meet
Direct deals that happen as a result of me going to the conference
Let’s break these down.
What I Learn
If I’m going to sessions, I make sure I get some tangible, actionable advice from them. I take notes, ask questions, and when I can, I talk to the presenter. This requires
An affiliate program is only as good as the information your affiliates have. Here's how I'm making mine better.
Affiliate programs can be one of the best ways to drive traffic and sales to your products. Mobilized affiliates can become your best advocates. In recent months I’ve been working to improve my own affiliate program to make sure my affiliates are energized about Creator Courses as well as informed about what’s going on. Here are 5 ways I’m working to improve my affiliate program. 1: Not an Open Club
First, I want to make sure my affiliates can actually vouch for me. They don’t need to be students in one of my courses, but they do need to understand my teaching style. Maybe they are fans of my YouTube videos, have attended a workshop, or someone I’ve otherwise interacted with.
The program is not an open club for people who are just linking to my courses in hopes that they’ll make money. I want my affiliates to understand my work and convince people that my courses are worth taking.
2: Better Rates
If affiliates are going to go through the trouble of convincing people to take my courses, it needs to be worthwhile for them. My original commission was 20%, and I was selling my courses for between $24-69. That’s not a lot. So I decided to do 3 things:
As freelancers it's easy to say clients mess everything up. But if you find yourself saying that all the time, maybe it's not the client.
Imagine you’re buying a new phone. You walk into the store and you overhear a conversation with 2 of the sales clerks. One says to the other, “Ugh. One of my customers put an ugly case on the beautiful iPhone I gave them. Customers are so stupid. They always mess things up.” You probably wouldn’t want them helping you buy a new phone. Why would you want that kind of ridicule? Wouldn’t you take your business elsewhere? But somehow, we think it’s OK to say this about clients pretty regularly. How many times have you heard it – “Clients always mess things up?” Maybe you’ve even said it a few times yourself. It’s easy to get frustrated. But it’s dangerous to make that your default mindset because it makes you hostile towards your clients. Here are a few things to consider before you utter those words again.
Remember Clients Don’t Know What You Know
I know I talk about this a lot, but remember that your clients aren’t as familiar with our professions as we are. Perhaps they do what they think is right, or they don’t know how to do the right thing. Part of a project should include client education to
A lot of people, including myself, put a lot of stock in download numbers, and think there's some magic number that makes your show successful. I'm here to tell you...there's not.
Let me just start by saying: number of downloads is a vanity metric. I know it’s something I love to see grow, and it is a way to measure progress. The more downloads, the more people you can potentially reach. But sweating over the exact number of downloads you can drive your crazy. You Don’t Need 10,000 Downloads per Episode
People might tell you that you need a certain amount of downloads before you’re featured in Apple Podcasts, or before you start getting downloads. I’m here to tell you that none of that is true.
While is it true that if you have a bigger audience, there can be more opportunities for you, sure. More audience means more people hear your message, and that’s the ultimate goal of a podcast – to reach people. But there’s not magic number tied to success.
My First Sponsor came with ZERO Downloads
Do you know how many downloads I had before I sold my first sponsor spot? ZERO. I sold one sponsor spot for my first episode, and one for my second, before the show even launched.
I landed big names to my show, like Cory Miller and Chris Coiyer, with ZERO downloads.
My very first episode was featured in a popular newsletter for the community
Creating an online course can be tough - especially if you're used to teaching in a classroom. Here are a few things I've learned after a year of creating exclusively online courses.
Think about the last conversation you had via text or phone. Now think about the last conversation you had in person or via video. Consider the differences. How well were you able to pick up tone or meaning? Were there subtle communications you missed over the phone that you likely would have picked up in person? How much is lost when you’re not looking at the person you’re talking to. Teaching In-Person vs. an Online Course is Different
In the classroom, I knew who I was talking to. I could see them and had some information on their backgrounds. When I said something they didn’t understand, I could tell by the look on their faces. And when I needed feedback, they were more or less a captive audience that I could ask and talk to. When I transitioned from in-person courses to online courses, this was the hardest change to make.
Nearly all of that is lost online. That means you’ll have to do some more research on the front end, before you create the course. Over the last year or so of teaching exclusively online, I have finally picked up on some of these things. As I create new courses, I’m putting what I’ve learned into action.
If you’re thinking
Giving a great talk at an event like a WordCamp is not easy. As someone who's been speaking in front of people for 10+ years, I have some advice on what to do to give a good conference talk.
When Steve Jobs presented the iPhone for the first time, he didn’t get up on stage and say, “Hey this is an iPhone.” Instead, he told a story – specifically the story of Apple. He built up the iPhone in terms that people understood. This made for an excellent presentation. It sucked people in, it made them invested in what it was talking about, and ultimately, he announced the iPhone to huge cheers. Steve Jobs knew how to give a great presentation. Now, I’ve been speaking in front of people for a long time. My first on stage performance was at 7 years old, when I was in 2nd grade. I love being in front of people, whether I’m acting, teaching, or just talking. But giving a good conference presentation takes practice. After professionally speaking for almost 10 years, I know what works and what needs work. Here are my 5 steps to putting together a good conference talk.
Step 1: Tell a Story
My friend Chris Lema knows how to give a good conference talk. He also starts of most of what he says with, “Let me tell you a story.” He then regales us with an interesting, relatable story that grabs our attention. That’s your goal too: start off
I've spoken to lots of folks in the WordPress Community who are interested in starting a podcast and are wondering what I use and how I do it. So I decided to publish a long post on all of my gear, plus the recording and post-production process. I hope you find it helpful!
I tend to get a lot of questions about my podcast setup, especially lately. Lots of people want to get into podcasting and I love that! I’ve written about my setup before, and last week wrote about everything on my desk. I touched on some of my gear there, but in this post I want to dig into the real setup, and the current process, as well as improvements I’d like to make. Podcast Setup: Gear
First, let’s start with the fun part of the podcast setup – the gear. I’ll write everything here in the order in which the audio (my voice) hits the device, starting with the mic.
Microphone: Rode Procaster
The Rode Procaster: My Dynamic XLR mic. I went with this (and most of my equipment) at the recommendation of my friend Shawn Hesketh, who’s a pro with this stuff. I was between this and the Shure SM7B, which is a bit more expensive. The Rode Procaster, Shawn found, was a bit better for the Voice Over (VO) that both of us tend to do. Since I’m not singing, I’m not really in need of something with a huge range. Not to mention, I can tweak with my preamp, which I’ll get to in a minute.
This mic has a cardoid polar pattern, which means it primarily
I've been doing my podcast for almost a year and it's been sponsored for pretty much the whole time. I write about my experience and how both the sponsor and the podcaster can help make the most of the sponsorship.
It was around this time a year ago that I decided to start my podcast, How I Built It. I started it as a way to generate buzz around building things so I could send people over to my online courses, where you learn how to build things. But a funny thing happened. Thanks to Rebecca Gill (Season 1, Episode 2) I reached out to Justin Ferriman of LearnDash about sponsoring her episode and he said yes! Since then, basically all of my episodes have had at least one sponsor, Season 2 was sold out, and Season 3 is on its way to selling out. In that time I’ve picked up a few things that I feel can help anyone who is thinking about Podcast Sponsorship. Preamble: Find the Right Show
Before we get into the nitty gritty, I should say that if you’re going to do a podcast sponsorship, find the right show. As a relatively new podcaster, I can tell you that knowing who my audience is with hard stats is tough (I’m trying) but I can take pretty good guesses based on who’s sharing it, my subject matter, and the stats Libsyn & Google provide me.
I try not to accept just anyone who wants to sponsor my show. My reputation is at stake, from both sides, so I need to believe in the