Josh covers 2 important and difficult tasks for any business: positioning yourself for the right niche, and writing copy that communicates that message. Lots of great tips in this episode so be sure to check it out!
Sponsored by: That was Josh Garofalo and let me tell you: I loved this conversation. He’s a marketer and research and we dig deep into the latter. He tells us how important it is to do your research when you’re writing copy for you website. You want to solve your customers problems, and there are a few ways Josh talks about to help us communicate that.
I got to interview Tracy Rotton about what it was like leading a team of people to help redesign the US State Department's website using WordPress. It's a super interesting look into how development works on a federal level!
Sponsored by: Tracy Rotton is a longtime friend of mine from the WordPress space – we met because we happened to be writing similar books around the same time! Well, Tracy has gone on to do some very cool things – one of which is leaning a WordPress development team for the Federal Government – specifically to completely redesign state.gov – the State Department’s website. We talk about lots of stuff, from the actual development, to working for such a huge organization, and how to handle working with different corporate cultures.
Podcast Movement is a 3000+ person conference all around podcasting. Over 3 days I learned some fantastic things about engaging with your audience, and here I recap the 5 that were driven home the most.
Sponsored by: Podcast Movement is a giant podcast conference and expo where 3,000 attendees come from all over the world to talk podcasting. It’s 4 days of events, talks, and networking opportunities. If you’re never, been, I recommend it. I had a few goals going into the conference, and as a result I had some pretty fantastic, and related takeaways. Let’s get into my 5 biggest takeaways from Podcast Movement.
One more thing! Did you like this style of episode? Yes | No
Jan Thielemann tells his story of traveling the world while selling Wordpress modules for the Divi theme through Freemius. The “freemium” business model completely changed the way he was able to live his life and earn money.
Sponsored by: Jan Thielemann is a plugin developer who got his start as a digital nomad who wanted to make enough money to fund his adventures. So he started a small side business selling plugins for Divi, where he found a good niche. He offers great advice about starting on your own, and the difference between truly passive and “half-passive” income.
Pam and I talk about how she's developed her SEO process, she gives great advice on how to handle PPC and Facebook Ads, and the importance of sharing information.
Sponsored by: So far this season we’ve looked at starting an SEO agency and an SEO product. But what we haven’t looked at was a good strategy – especially when it comes to Pay per Click and the like. Well that changes this week with our guest, Pam Aungst. She’s an SEO expert with her own agency that wants to make sure SEO is a personalized strategy. She tells us how in this episode.
James Kemp of Iconic comes by the podcast and offers some great advice on vetting ideas and selling WooCommerce extensions.
Sponsored by: James Kemp is the founder and lead developer of Iconic, a popular WooCommerce extension shop. James has managed to do well in an increasingly saturated space. His approach to solving problems and determining if there’s a market for his new ideas is an interesting one. He offers lots of great advice on everything from research to development, and launching.
The Difference between the United Kingdom, Great Britain and England Explained (CGP Grey)
John Doherty is the founder of Credo, a marketing and SEO productized service. In this episode we talk all about the importance of finding the right people to help you in your business.
Sponsored by: John Doherty is the founder of Credo. I met John at CaboPress, an incredible business mastermind week, and we got to talking about the marketing and SEO side of things. Know I don’t know much about that, but Credo is definitely something that can help me in a unique way. In this episode we talk all about the importance of finding the right people to help you in your business.
Question of the week: Have you ever had a business coach or mentor? Let me know on Twitter at @jcasabona or email me, firstname.lastname@example.org.
Bryce Adams is the founder and creator of Metorik, some great reporting software for WooCommerce. In this episode we talk about his journey to launch, some cool dev tools, GDPR, and more.
Sponsored by: Bryce Adams is creator of one of my favorite tools, Metorik. Bryce tells us about the path the led him to making Metorik, his view on e-commerce, GDPR, and how he’s using some cutting edge tools. We also talk engagement and stats. Be sure to stick around until the end of the episode – I have a new show I want to tell you about!
And be sure to check out my new show, Creator Toolkit, on Apple Podcasts or wherever you get your podcasts.
Sam and I had a great conversation on how he sold his business, JurisPage. It's a great lesson in niching down and becoming an expert in a specific area (and how to keep good books).
Sponsored by: Before Sam Brodie founded OffSprout, he successfully sold a niched business that focused on websites for lawyers. Sam generously shares his advice and experience with us, from niching down to how to properly keep your books. There’s tons of great advice in this episode, so make sure to listen to the whole thing!
Jeremy Green is the founder of Leaky Paywall, and in this episode we talk about how he and his team built it by listening to their customers. We also talk about the shocking info consumption stats for mobile, and how they work to make sure their customers convert at high rates.
Sponsored by: Jeremy Green is a developer and founder of Zeen 101. They created an interesting product called Leaky Paywall, which is a plugin that allows you to put content behind – you guessed it – a paywall. Jeremy also has some really interesting insight on how people consume information. And, of-course, we get into some development details.
Be sure to check out:
Question of the week: Have you considered adding a paywall to your site? Let us know on Twitter @jcasabona or via email, email@example.com.
Zach Tirrell of Modern Tribe tells us all about how they decided to take their popular Events Calendar plugin and convert it to a SaaS product called Loxi.
Sponsored by: Today we’re talking to Zach Tirrell from Modern Tribe. We talk all about how they re-imagined that plug-in as Software as a Service called Loxi. We go over how they decided on which features to support, the importance of good design, and the tech stack, like using React. Speaking of React, We also talk a bit about Gutenberg.
I got to talk to Stacy Kvernmo this week about some very cool tools she and her team are building at Odd Bird. We also talk a lot about developing good Sass (and Frontend Code in general). It's a fantastic conversation.
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Hey everybody! And welcome to another episode of How I Built It, the podcast that asks, “How did you build that?” Today, my guest is Stacy Kvernmo, a UX/UI Developer at OddBird. I met STacy on another podcast and was really excited to talk to her about a number of tools and views she has about creating good code while working on a team. We talk about process, UX, and more in this episode. We’ll get to all of it, but first, a word from our sponsors.
Sponsors: This season of How I Built It is brought to you by two great sponsors. The first is Liquid Web. If you’re running a membership site, an online course, or even a real estate site on WordPress, you’ve likely already discovered that many hosts have optimized their platforms for a logged-out experience where they cache everything. Sites on their hardware are great for your sales or landing pages, but struggle when your users log in. At that point, your site is as slow as if you were on $3.00 hosting. Liquid Web builds their managed WordPress platform optimized for sites that want speed and
Brennan Dunn is the founder of RightMessage, and in this episode we talk all about the importance of Personalization and Segmentation, as well as his journey from Freelancer to Product Owner.
Sponsored by: Brennan Dunn is a freelancer, educator, and founder of RightMessage, a personalization platform. It’s used by people like Pat Flynn to make sure their website is targeting the proper audience. We talk about how he built RightMessage and the importance of personalization and segmentation.
Ryan Sullivan comes on the show and shares some insights on how and why he created WP Site Care, and how being completely upfront with his customers has helped his business immensely.
Ryan Sullivan is the founder of WP Site Care, a business that helps service and maintain WordPress sites. In this episode, we talk about building a business that meets a need and defines expectations, some great tools for running a support business, and what customer care really means. Show Notes
Kim Gjerstad is the founder of MailPoet, a popular WordPress newsletter plugin. He has also run a remote team since 2011. He offers fantastic advice on building both a product, and a remote company!
Sponsored by: Kim Gjerstad is one of the founders of the popular newsletter plugin, MailPoet. In this episode we talk about how he’s been able to build a successful product and company with a fully remote team. Kim gives great advice about on boarding, tools, and building a company culture.
Kim Gjerstad – firstname.lastname@example.org
This conversation with Daniel is excellent. He tells us about running an agency, on top of a plugin shop, all while still being a good family man. Great advice no matter what hat you wear.
Sponsored by: Daniel Espinosa is a man who wears many hats: agency owner, product seller, family man, and more. In the episode we get into how he manages keeping everything running smoothly. This is a fantastic conversation for anyone who wants to diversify what they do, without getting too overwhelmed.
Question of the week: Why haven’t you launched your plugin? Let me know on Twitter @jcasabona or email@example.com Discuss with others over on the Facebook Group!
Season 2 is back and the first episode is with Pippin WIlliamson, hot off the heals of his 2016 year in review. This was a great interview where we talk about RCP, business, and of-course, beer
It’s the first episode of Season 2 and I’m glad to be back! Leading off, I got to talk to Pippin Williamson about resurrecting Restrict Content Pro, what it’s like being in the WordPress product space, pricing, developing, finding balance, and lots more in this jam-packed half hour. Show Notes
Dre and I talk the history of Sucuri and the future of internet security.
It’s early in the year and something to think about is security! Dre Armeda is here to tell us all about that – the full history of his company, Sucuri, where they’ve been and why they are kicking it up a notch. Super informative and important to anyone doing business on the web! Show Notes
Choosing self employment isn't an easy thing to do, but it's something a lot of folks, especially in our community, strive for. In this episode, I talk to Dr. Sherry Walling about how to determine if self employment is right for you, and the mental health aspect of running a business.
This is Part 1 of our mini series, “How You Build a Business” In today’s episode, I get to talk to Dr. Sherry Walling. She’s kicking off our miniseries on how to build a business and she helps us answer a very important question: “Am I ready to start my own business?” Sherry is a fantastic person to talk to and a wealth of knowledge. We talk self-publishing, self-knowledge, podcasting, and much more.
Subscribe to get our latest content by email. Plus, get a bonus episode just for joining!
Intro: Hey everybody and welcome to another episode of How I Built It! In today’s episode, I get to talk to Dr. Sherry Walling. She’s kicking off our miniseries on how to build a business and she helps us answer a very important question: “Am I ready to start my own business?” Sherry is a fantastic person to talk to and a wealth of knowledge. We talk self-publishing, self-knowledge, podcasting, and much more. This is a great episode that we’re going to get into. But first, a word from our sponsors.
Sponsors: This season of How I Built It is brought to you by two fantastic sponsors. The first is Liquid
Season 4 closes out with Beka Rice talking about Jilt! We talk all about better conversion for ecommerce, how to recover lost income, and we even get into the GDPR. It was a fantastic interview!
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Hey everybody! And welcome to another episode of How I Built It, the podcast that asks, “How did you build that?” Closing out Season 4 is Beka Rice, Head of Product at Jilt! After an entire season about hearing about Jilt, Beka and I dig deep into how it was built, how to be effective with your abandoned cart emails, GDPR, and much much more. It’s a great way to close out the season…but first, a word from our sponsors.
Sponsors: This season of How I Built It is brought to you by two great sponsors. The first is Liquid Web. If you’re running a membership site, an online course, or even a real estate site on WordPress, you likely already discovered that many hosts have optimized their platforms for a logged out experience, where they cache everything. Sites on their hardware are great for your sales or landing pages but struggle when your users log in. At that point, your site is as slow as if you were on $3.00 hosting. Liquid Web built their managed WordPress platform, optimized for sites that want speed
Matt and Devin of GiveWP share their story, the importance of collaboration, scaling support, leveraging open source, and much more! It was great having these guys on the show.
GiveWP is a plugin that helps you accept donations on your WordPress site. I got to talk to Matt and Devin about all sorts of other stuff though, like collaboration on a large team and the importance of great support. Use HOWIBUILTIT33 for 33% off!
Topher and I discuss the story of how HeroPress came to be, from it's initial idea to its evolution into a platform that gives a voice to the voiceless!
In Episode 22, Topher and I discuss building HeroPress, sticking with a project when it’s important enough, and giving a voice to people in the community who don’t always feel like they have one. Show Notes
Use the code BUILDSOMETHING at checkout!
Use the code BUILDSOMETHING for 10% off.
Ty is the founder of a development shop called Cantilever, based in PA. In this episode, we talk about client communication and some interesting projects his company worked on integrating the WordPress REST API.
In this episode, Ty and I discuss a few great topics! His company, Cantilever, focuses on strong client relationships that elicit enough trust to try cool, experimental projects, like what they did with Rustic Pathways. We talk about integrating the REST API in an interesting way, the importance of communicating with clients, and why trying a project as “just a project” might not be the best way to grow your business. Show Notes