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1 min read Joe Casabona
Business | howibuilt.it | Sep. 10, 2018

Pam Aungst and SEO Process - How I Built It

Pam and I talk about how she's developed her SEO process, she gives great advice on how to handle PPC and Facebook Ads, and the importance of sharing information.

Pam Aungst and SEO Process - How I Built It

Business | howibuilt.it | Sep. 10, 2018

Sponsored by: So far this season we’ve looked at starting an SEO agency and an SEO product. But what we haven’t looked at was a good strategy – especially when it comes to Pay per Click and the like. Well that changes this week with our guest, Pam Aungst. She’s an SEO expert with her own agency that wants to make sure SEO is a personalized strategy. She tells us how in this episode.
Show Notes

2 min read Joe Casabona
Business | howibuilt.it | Aug. 30, 2018

John Doherty and Credo - How I Built It

John Doherty is the founder of Credo, a marketing and SEO productized service. In this episode we talk all about the importance of finding the right people to help you in your business.

John Doherty and Credo - How I Built It

Business | howibuilt.it | Aug. 30, 2018

Sponsored by: John Doherty is the founder of Credo. I met John at CaboPress, an incredible business mastermind week, and we got to talking about the marketing and SEO side of things. Know I don’t know much about that, but Credo is definitely something that can help me in a unique way. In this episode we talk all about the importance of finding the right people to help you in your business.
Show Notes
Question of the week: Have you ever had a business coach or mentor? Let me know on Twitter at @jcasabona or email me, joe@howibuilt.it.

1 min read Joe Casabona
Plugins | howibuilt.it | Sep. 20, 2018

Jeremy Green and Leaky Paywall - How I Built It

Jeremy Green is the founder of Leaky Paywall, and in this episode we talk about how he and his team built it by listening to their customers. We also talk about the shocking info consumption stats for mobile, and how they work to make sure their customers convert at high rates.

Jeremy Green and Leaky Paywall - How I Built It

Plugins | howibuilt.it | Sep. 20, 2018

Sponsored by: Jeremy Green is a developer and founder of Zeen 101. They created an interesting product called Leaky Paywall, which is a plugin that allows you to put content behind – you guessed it – a paywall. Jeremy also has some really interesting insight on how people consume information. And, of-course, we get into some development details.
Show Notes
Be sure to check out:
Question of the week: Have you considered adding a paywall to your site? Let us know on Twitter @jcasabona or via email, joe@howibuilt.it.

1 min read Joe Casabona
Community | howibuilt.it | Aug. 9, 2018

Bryce Adams and Metorik - How I Built It

Bryce Adams is the founder and creator of Metorik, some great reporting software for WooCommerce. In this episode we talk about his journey to launch, some cool dev tools, GDPR, and more.

Bryce Adams and Metorik - How I Built It

Community | howibuilt.it | Aug. 9, 2018

Sponsored by: Bryce Adams is creator of one of my favorite tools, Metorik. Bryce tells us about the path the led him to making Metorik, his view on e-commerce, GDPR, and how he’s using some cutting edge tools. We also talk engagement and stats. Be sure to stick around until the end of the episode – I have a new show I want to tell you about!
Show Notes
And be sure to check out my new show, Creator Toolkit, on Apple Podcasts or wherever you get your podcasts.

1 min read Joe Casabona
Development | howibuilt.it | Aug. 14, 2018

Zach Tirrell and Loxi - How I Built It

Zach Tirrell of Modern Tribe tells us all about how they decided to take their popular Events Calendar plugin and convert it to a SaaS product called Loxi.

Zach Tirrell and Loxi - How I Built It

Development | howibuilt.it | Aug. 14, 2018

Sponsored by: Today we’re talking to Zach Tirrell from Modern Tribe. We talk all about how they re-imagined that plug-in as Software as a Service called Loxi. We go over how they decided on which features to support, the importance of good design, and the tech stack, like using React. Speaking of React, We also talk a bit about Gutenberg.
Show Notes

35 min read Joe Casabona
Development | howibuilt.it | May. 15, 2018

Stacy Kvernmo and Development Process - How I Built It

I got to talk to Stacy Kvernmo this week about some very cool tools she and her team are building at Odd Bird. We also talk a lot about developing good Sass (and Frontend Code in general). It's a fantastic conversation.

Stacy Kvernmo and Development Process - How I Built It

Development | howibuilt.it | May. 15, 2018

Subscribe to get our latest content by email. Plus, get a bonus episode just for joining! Sponsored by:
Transcript:
Hey everybody! And welcome to another episode of How I Built It, the podcast that asks, “How did you build that?” Today, my guest is Stacy Kvernmo, a UX/UI Developer at OddBird. I met STacy on another podcast and was really excited to talk to her about a number of tools and views she has about creating good code while working on a team. We talk about process, UX, and more in this episode. We’ll get to all of it, but first, a word from our sponsors.
Sponsors: This season of How I Built It is brought to you by two great sponsors. The first is Liquid Web. If you’re running a membership site, an online course, or even a real estate site on WordPress, you’ve likely already discovered that many hosts have optimized their platforms for a logged-out experience where they cache everything. Sites on their hardware are great for your sales or landing pages, but struggle when your users log in. At that point, your site is as slow as if you were on $3.00 hosting. Liquid Web builds their managed WordPress platform optimized for sites that want speed and

47 min read Joe Casabona
Business | howibuilt.it | May. 29, 2018

Beka Rice and Jilt - How I Built It

Season 4 closes out with Beka Rice talking about Jilt! We talk all about better conversion for ecommerce, how to recover lost income, and we even get into the GDPR. It was a fantastic interview!

Beka Rice and Jilt - How I Built It

Business | howibuilt.it | May. 29, 2018

Join Newsletter, get Bonus Episode Subscribe to get our latest content by email. Plus, get a bonus episode just for joining!
Sponsored by:
Transcript:
Hey everybody! And welcome to another episode of How I Built It, the podcast that asks, “How did you build that?” Closing out Season 4 is Beka Rice, Head of Product at Jilt! After an entire season about hearing about Jilt, Beka and I dig deep into how it was built, how to be effective with your abandoned cart emails, GDPR, and much much more. It’s a great way to close out the season…but first, a word from our sponsors.
Sponsors: This season of How I Built It is brought to you by two great sponsors. The first is Liquid Web. If you’re running a membership site, an online course, or even a real estate site on WordPress, you likely already discovered that many hosts have optimized their platforms for a logged out experience, where they cache everything. Sites on their hardware are great for your sales or landing pages but struggle when your users log in. At that point, your site is as slow as if you were on $3.00 hosting. Liquid Web built their managed WordPress platform, optimized for sites that want speed

1 min read Joe Casabona
Business | howibuilt.it | Sep. 14, 2017

Episode 45: Ryan Sullivan and WP Site Care - How I Built It

Ryan Sullivan comes on the show and shares some insights on how and why he created WP Site Care, and how being completely upfront with his customers has helped his business immensely.

Episode 45: Ryan Sullivan and WP Site Care - How I Built It

Business | howibuilt.it | Sep. 14, 2017

Ryan Sullivan is the founder of WP Site Care, a business that helps service and maintain WordPress sites. In this episode, we talk about building a business that meets a need and defines expectations, some great tools for running a support business, and what customer care really means. Show Notes
Sponsored by:

Community | howibuilt.it | Feb. 14, 2017

Episode 23: Scott Bolinger and AppPresser - How I Built It

It's all about mobile apps and Javascript frameworks in this episode of How I Built It! Scott and I talk about building and transforming AppPresser with the changing landscape of both WordPress & mobile apps.

39 min read Joe Casabona
Community | howibuilt.it | Feb. 27, 2018

Sherry Walling & Choosing Self Employment - How I Built It

Choosing self employment isn't an easy thing to do, but it's something a lot of folks, especially in our community, strive for. In this episode, I talk to Dr. Sherry Walling about how to determine if self employment is right for you, and the mental health aspect of running a business.

Sherry Walling & Choosing Self Employment - How I Built It

Community | howibuilt.it | Feb. 27, 2018

This is Part 1 of our mini series, “How You Build a Business” In today’s episode, I get to talk to Dr. Sherry Walling. She’s kicking off our miniseries on how to build a business and she helps us answer a very important question: “Am I ready to start my own business?” Sherry is a fantastic person to talk to and a wealth of knowledge. We talk self-publishing, self-knowledge, podcasting, and much more.
Show Notes
Subscribe to get our latest content by email. Plus, get a bonus episode just for joining!
Sponsored by:
Transcript:
Intro: Hey everybody and welcome to another episode of How I Built It! In today’s episode, I get to talk to Dr. Sherry Walling. She’s kicking off our miniseries on how to build a business and she helps us answer a very important question: “Am I ready to start my own business?” Sherry is a fantastic person to talk to and a wealth of knowledge. We talk self-publishing, self-knowledge, podcasting, and much more. This is a great episode that we’re going to get into. But first, a word from our sponsors.
Sponsors: This season of How I Built It is brought to you by two fantastic sponsors. The first is Liquid

30 min read Joe Casabona
Community | howibuilt.it | Feb. 13, 2018

Blair Williams and MemberPress - How I Built It

Blair is a veteran in the WordPress space who has lots of great plugins. In this episode we talk about the challenges of building hisbmembership plugin, MemberPress

Blair Williams and MemberPress - How I Built It

Community | howibuilt.it | Feb. 13, 2018

Subscribe to get our latest content by email. Plus, get a bonus episode just for joining! Sponsored by:
Transcript:
Intro: Hey everybody and welcome to another episode of How I Built It! In today’s episode, I chat with Blair Williams, a WordPress veteran with lots of great plugins. We’ll talk specifically about MemberPress and what it’s like creating that, the decision making that went into their pricing, wp-cron, and lots more. We’ll get into it next, but first, a word from our sponsors.
Sponsors: This season of How I Built It is brought to you by two fantastic sponsors. The first is Liquid Web. If you’re running a membership site, an online course, or even a real estate site on word press, you’ve likely already discovered many hosts that have optimized their platforms for a logged out experience, where they cash everything. Sites on their hardware are great for your sales and landing pages, but struggle when your users start logging in. At that point, your site is as slow as if you were on three dollar hosting. Liquid Web built their managed word press platform optimized for sites that want speed and performance, regardless of whether a customer

1 min read Joe Casabona
Community | howibuilt.it | Oct. 11, 2017

Episode 54: The GiveWP Team - How I Built It

Matt and Devin of GiveWP share their story, the importance of collaboration, scaling support, leveraging open source, and much more! It was great having these guys on the show.

Episode 54: The GiveWP Team - How I Built It

Community | howibuilt.it | Oct. 11, 2017

GiveWP is a plugin that helps you accept donations on your WordPress site. I got to talk to Matt and Devin about all sorts of other stuff though, like collaboration on a large team and the importance of great support. Use HOWIBUILTIT33 for 33% off!
Related

1 min read Joe Casabona
Business | howibuilt.it | Jan. 10, 2017

Episode 18: Pippin Williamson & Restrict Content Pro - How I Built It

Season 2 is back and the first episode is with Pippin WIlliamson, hot off the heals of his 2016 year in review. This was a great interview where we talk about RCP, business, and of-course, beer

Episode 18: Pippin Williamson & Restrict Content Pro - How I Built It

Business | howibuilt.it | Jan. 10, 2017

It’s the first episode of Season 2 and I’m glad to be back! Leading off, I got to talk to Pippin Williamson about resurrecting Restrict Content Pro, what it’s like being in the WordPress product space, pricing, developing, finding balance, and lots more in this jam-packed half hour. Show Notes
PayPal Documentation
Stripe Documentation
Sandhills Brewing
Sponsored by:

48 min read Joe Casabona
Business | howibuilt.it | May. 23, 2018

Thomas Umstattd and Crowdfunding Plugins - How I Built It

I love this conversation with Thomas because he offers some fantastic advice in lots of areas, like development, user advocacy, and successful crowdfunding. Shows where you have immediately actionable advice are the best, and there's lots here.

Thomas Umstattd and Crowdfunding Plugins - How I Built It

Business | howibuilt.it | May. 23, 2018

Sponsored by: Transcript:
Hey everybody! And welcome to another episode of How I Built It, the podcast that asks, “How did you build that?” Today, my guest is Thomas Umstatdd. He’s a plugin and agency owner who’s has great success in crowdfunding his products. It’s a fantastically interesting take and he offers lots of great advice. This is definitely one of my favorite conversations – I learned a ton. Let’s talk about all of it after a word from our sponsors.
Sponsors: This season of How I Built It is brought to by two great sponsors. The first is Liquid Web. If you’re running a membership site, an online course or even a real estate site on WordPress, you’ve likely already discovered that many hosts have optimized their platforms for a logged out experience where they cash everything. Sites on their hardware are great for your sales or landing pages, but struggle when your users log in. At that point, your site is as slow as if you were on $3 hosting. Liquid Web built their managed WordPress platform optimized for sites that want speed and performance regardless of whether a customer is logged in or logged out. Trust me on this,

1 min read Joe Casabona
Security | howibuilt.it | Jan. 18, 2017

Episode 19: Dre Armeda and Sucuri - How I Built It

Dre and I talk the history of Sucuri and the future of internet security.

Episode 19: Dre Armeda and Sucuri - How I Built It

Security | howibuilt.it | Jan. 18, 2017

It’s early in the year and something to think about is security! Dre Armeda is here to tell us all about that – the full history of his company, Sucuri, where they’ve been and why they are kicking it up a notch. Super informative and important to anyone doing business on the web! Show Notes
Sponsored by:

39 min read Joe Casabona
Community | howibuilt.it | Feb. 20, 2018

Josh Koenig and Pantheon - How I Built It

In this episode, we get to talk to Josh about all the cool things they're doing at Pantheon, including better tools for team development, and their Global CDN.

Josh Koenig and Pantheon - How I Built It

Community | howibuilt.it | Feb. 20, 2018

Sponsored by: Transcript:
Intro: Hey everybody and welcome to another episode of How I Built It! In today’s episode, I get to talk to Josh Koenig, founder of Pantheon. Josh is energetic, passionate, and knowledgable in his field that’s a killer combination you love to see in company leaders. We talk all about the technologically cool stuff Pantheon is doing, so if you’re a developer, you don’t want to miss this one. But first, a word from our sponsors.
Sponsors: This season of How I Built It is brought to you by two fantastic sponsors. The first is Liquid Web. If you’re running a membership site, an online course, or even a real estate site on word press, you’ve likely already discovered many hosts that have optimized their platforms for a logged out experience, where they cash everything. Sites on their hardware are great for your sales and landing pages, but struggle when your users start logging in. At that point, your site is as slow as if you were on three dollar hosting. Liquid Web built their managed word press platform optimized for sites that want speed and performance, regardless of whether a customer is logged in or logged out. Trust me

1 min read Joe Casabona
Community | howibuilt.it | Feb. 8, 2017

Episode 22: Topher DeRosia and HeroPress - How I Built It

Topher and I discuss the story of how HeroPress came to be, from it's initial idea to its evolution into a platform that gives a voice to the voiceless!

Episode 22: Topher DeRosia and HeroPress - How I Built It

Community | howibuilt.it | Feb. 8, 2017

In Episode 22, Topher and I discuss building HeroPress, sticking with a project when it’s important enough, and giving a voice to people in the community who don’t always feel like they have one. Show Notes
Sponsored by:
Use the code BUILDSOMETHING at checkout!
Use the code BUILDSOMETHING for 10% off.

1 min read Joe Casabona
Development | howibuilt.it | Apr. 13, 2017

Episode 31: Ty Fujimura & Building Client Relationships - How I Built It

Ty is the founder of a development shop called Cantilever, based in PA. In this episode, we talk about client communication and some interesting projects his company worked on integrating the WordPress REST API.

Episode 31: Ty Fujimura & Building Client Relationships - How I Built It

Development | howibuilt.it | Apr. 13, 2017

In this episode, Ty and I discuss a few great topics! His company, Cantilever, focuses on strong client relationships that elicit enough trust to try cool, experimental projects, like what they did with Rustic Pathways. We talk about integrating the REST API in an interesting way, the importance of communicating with clients, and why trying a project as “just a project” might not be the best way to grow your business. Show Notes
Sponsored by:

40 min read Joe Casabona
Community | howibuilt.it | Jan. 24, 2018

Brad Dowdy and Nock Co. - How I Built It

Brad Dowdy is a maker of fine stationery goods - pen cases primarily. In this episode Brad tells us all about what it’s like making things in the physical space. As a maker of digital good, I learned a heck of a lot!

Brad Dowdy and Nock Co. - How I Built It

Community | howibuilt.it | Jan. 24, 2018

Sponsored by: Transcript:
Intro: Hey everybody and welcome to another episode of How I Buit It! I’m SO excited for today’s episode for 2 reasons: I’m a big fan and Brad and everything he does, and we’re wading into very non-techie waters here. Brad and I talk about what it’s like building a physical product – from prototyping to manufacturing. It’s a fantastic conversation and I definitely learned a lot. I like it so much, that we did a bonus episode, for Patrons online. I’ll talk more about that at the end of the show. But first, a word from our sponsors.
Sponsors: This season of How I Built It is brought to you by two fantastic sponsors. The first is Liquid Web. If you’re running a membership site, an online course, or even a real estate site on word press, you’ve likely already discovered many hosts that have optimized their platforms for a logged out experience, where they cash everything. Sites on their hardware are great for your sales and landing pages, but struggle when your users start logging in. At that point, your site is as slow as if you were on three dollar hosting. Liquid Web built their managed word press platform

34 min read Joe Casabona
Community | howibuilt.it | Jan. 19, 2018

Cody Landefeld & Mode Effect - How I Built It

How I Built It came back this week with Season 4, and the first guest is Cody Landefeld. We talk about Disney, Ecommerce, and working with enterprise clients!

Cody Landefeld & Mode Effect - How I Built It

Community | howibuilt.it | Jan. 19, 2018

Sponsored by: Transcript:
Joe:
Hey everybody and welcome to Season Four of How I Built It. I'm so excited to get this season underway after taking a few weeks off. We have some amazing guests queued up for this season. We talk about some really cool topics. Our sponsors are amazing. It's just going to be a great season. It's also broken up a little bit differently, where we talk for part of the season about the developer stuff that we usually talk about and then there's also going to be a part of the season where we talk about building your business and different aspects of that. I have some really great guests for that. I'm really excited to roll that out. But today, my guest is Cody Landefeld of Mode Effect. We're going to talk about how he and his company built those Disney quizzes that are oh so addicting. Saw him tweeting about them and I thought, well I need to talk to him about that. So we talk about that and working with Enterprise level clients like Disney and of course e-commerce because e-commerce is really their wheelhouse over there at Mode Effect.
So before we get into the interview, I want to tell you about our amazing season long sponsors and then we'll jump right into

1 min read Joe Casabona
Community | howibuilt.it | May. 17, 2017

Episode 36: David Bisset & WordCamp Miami - How I Built It

David Bisset knows a thing or 2 about organizing a WordCamp, being the organizer of WordCamp Miami. We talk about some tricks of the trade, he gives some great advices, and we end with the possible future of WCMIA.

Episode 36: David Bisset & WordCamp Miami - How I Built It

Community | howibuilt.it | May. 17, 2017

David Bisset is a WordPress developer who also happens to plan one of the biggest WordCamps in the United States. Their 9th one happened recently so I sat down and talked to David about what goes into planning a WordCamp, especially one this big! Show Notes
WordCamp.org
BuddyPress
Organizer Handbook
WPCampus
WPTavern
Sponsored by:

1 min read Joe Casabona
Community | howibuilt.it | Apr. 19, 2017

Episode 32: Tom McFarlin & Page Template Dashboard - How I Built It

Tom McFarlin is a man of many talents and we talk about many of them on the show. From blogging regularly to coding tools, this episode has a little bit for everyone!

Episode 32: Tom McFarlin & Page Template Dashboard - How I Built It

Community | howibuilt.it | Apr. 19, 2017

Tom is a man of many hats! He’s a WordPress user, avid blogger, developer, editor for Envato, and much more. He also takes the approach that he’ll scratch his own itch if he needs to. In this episode, we talk about how he tackles problems, why and how he built the plugin Page Template Dashboard, and his development tools. Show Notes
Git GUI: Tower
Check out my new WordPress Theme Development course & get 20% : How to Build WordPress Themes
Sponsored by:

1 min read Joe Casabona
Business | howibuilt.it | Mar. 14, 2017

Episode 27: Troy Dean & WP Elevation - How I Built It

In this episode, Troy and I talk all about developing online courses, the tools he, used, and how to keep students engaged and completion rates up. If you've been thinking about starting an online course, this interview is a must listen!

Episode 27: Troy Dean & WP Elevation - How I Built It

Business | howibuilt.it | Mar. 14, 2017

In this episode, Troy and I have a great conversation about developing online courses, creating scarcity, and keeping students engaged. If you’ve been looking to start an online course or develop a great online community, this episode should not be missed! Show Notes
Sponsored by:

1 min read Joe Casabona
Business | howibuilt.it | May. 12, 2017

Episode 35: Diane Kinney & Writing an eBook - How I Built It

Diane Kinney is a freelancer and soon to be published author! She and I talk all about what it's like to write a book, the pros and cons on self-publishing, working with a co-author and much more.

Episode 35: Diane Kinney & Writing an eBook - How I Built It

Business | howibuilt.it | May. 12, 2017

Diane Kinney is a WordPress Developer, Designer, and Marketer. And soon, she’ll be adding author to that biographical line. She and Carrie Dils are working on a book called Real World Freelancing that talks all about what it really takes to be a freelancer. In this episode, she and I talk all about the writing process, decisions for self-publishing, and more. Show Notes
Sponsored by: