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12 min read Brian Jackson
Tutorials | kinsta.com | 19 hours ago

How to Create Anchor Links in WordPress (3 Easy Methods)

Anchor links help improve the user experience and sometimes give you a slight advantage in SERPs. Check out three methods on how to create anchor links in WordPress.

How to Create Anchor Links in WordPress (3 Easy Methods)

Tutorials | kinsta.com | 19 hours ago

Anchor links is not a topic that is discussed a lot, but we’ve had excellent results with them! Today we’ll be diving into how to create anchor links in WordPress and explore why you might want to start using them. From our experience, anchor links can help improve the user experience, make navigating long-form content a lot easier, and even give you a slight advantage in Google. Who doesn’t want a free advantage in Google?

10 min read Tom Zsomborgi
Community | kinsta.com | 11 days ago

WooCommerce vs Easy Digital Downloads: Which One Should You Use?

The simple answer is that WooCommerce is for physical products, whereas Easy Digital Downloads is for digital products. But while the above sentence is generally true, it’s also a little bit oversimplified.

WooCommerce vs Easy Digital Downloads: Which One Should You Use?

Community | kinsta.com | 11 days ago

By its market share, WordPress is the most popular way to create an eCommerce store. And despite the overwhelming popularity of WooCommerce, there are actually multiple ways that you can use WordPress to create an eCommerce store, with Easy Digital Downloads being another stellar option. That might have you wondering… when it comes to WooCommerce vs Easy Digital Downloads, which plugin should you use to build your store?
Well, the simple answer is that WooCommerce is for physical products, whereas Easy Digital Downloads is for digital products.
But while the above sentence is generally true, it’s also a little bit oversimplified. That is, you can still use WooCommerce to sell digital products, and it’s also possible to sell physical products with Easy Digital Downloads.
Because the answer isn’t always so simple, we’re going to dig into a full WooCommerce vs Easy Digital Downloads comparison in this post.
By the end, you should know which one is the right option for your WordPress eCommerce store.
WooCommerce and Easy Digital Downloads
There’s no arguing with the fact that WooCommerce is the giant in WordPress eCommerce. Acquired by Automattic for

19 min read Brian Jackson
Tutorials | kinsta.com | 20 days ago

Updating WooCommerce: A Safe and In-Depth Guide

Don't just assume your WooCommerce store is working. End-to-end testing is a great way to sleep easy at night knowing your orders will keep rolling in.

Updating WooCommerce: A Safe and In-Depth Guide

Tutorials | kinsta.com | 20 days ago

Is your WooCommerce store working? It’s a question that keeps a lot of store owners up at night—but can be fixed with some prep and proper testing. Over the years, I’ve come to realize there are four schools of thought amongst store owners when WooCommerce updates roll around:
The Cowboy: These store owners hit “update” without a second thought. Then their store comes crashing down around them.
The Couch Potato: Those who simply ignore updates altogether, treating them like they don’t exist.
The Scaredy-Cat: These store owners have so many outdated plugins and themes because they’re terrified of what will happen if they attempt an update.
The Maverick: Lastly, these are the store owners who run regular backups, test new releases of WooCommerce on a staging site, and then update their live site without issue.
Ideally, everyone should be a Maverick. Fortunately, it’s not hard to be one! With the right tools in place, a solid testing checklist, and some automation, you can start keeping your WooCommerce site up-to-date and always running smoothly.
In this post, I’m going to run you through how to update your WooCommerce site from start

14 min read Brian Jackson
Tutorials | kinsta.com | 22 days ago

WP-CLI v2 – Managing WordPress From the Terminal

WP-CLI is made by devs for devs! It's a powerful command line tool for managing WordPress installations. Check out how to install and use WP-CLI commands.

WP-CLI v2 – Managing WordPress From the Terminal

Tutorials | kinsta.com | 22 days ago

For most of its life, WordPress has been built using a simple code-base with a dash of object-oriented PHP being the most abstract system. In the past few years, however, this is changing for the better. From unit testing to CSS preprocessing and command line tools, more and more developer-friendly assets are popping up. In this article, we’ll look at one of my favorites: WP-CLI. What is WP-CLI?
WP-CLI is a command line tool for managing many common tasks (and not so common) of a WordPress installation. It can add/remove users, posts, categories, insert test data, search and replace in the database, help troubleshoot performance issues, and much more!
WP-CLI has been an open source project for over a decade, being maintained primarily by Daniel Bachhuber since 2003. The primary goal of WP-CLI is to help speed up WordPress developer’s workflows.
Over the years the project has emerged into so much more! It’s now even becoming a requirement for other open source projects such as Trellis and Bedrock. As of January 2017, WP-CLI officially moved to WordPress.org and is also now being maintained co-maintained by Alain Schlesser.
WP-CLI v2 is coming out on July 31st, 2018

23 min read WP Newsify
Tutorials | kinsta.com | 27 days ago

How to Create Outstanding Long-Form Articles in WordPress

Learn how to write and optimize Long-Form WordPress articles with 2,000 and up to 2,500+ words.

How to Create Outstanding Long-Form Articles in WordPress

Tutorials | kinsta.com | 27 days ago

People form their first impression of you – and potentially your business – in less than one second. Scary. Thankfully, online articles have a little more wriggle room. Most web pages have just under one minute to make their case for visitors to either stay or bounce. But still, that’s not a lot of time. If you have less than sixty seconds to convince a new user that you’re worth their clicks and shares, you better make it short and sweet, right? Actually, no. As it turns out, shorter isn’t always better. If you want to stand out in a sea of content and keep users on your page, long-form articles are the way to go.

24 min read Tom Zsomborgi
Tutorials | kinsta.com | 25 days ago

Social Media Image Sizes and Quick Tips for WordPress Users

If you’re looking to create a better visual experience that always renders perfectly, check out our frequently updated guide to social media image sizes

Social Media Image Sizes and Quick Tips for WordPress Users

Tutorials | kinsta.com | 25 days ago

Despite upsetting data privacy breaches like the Cambridge Analytica/Facebook situation, there’s no doubt that social media is here to stay. After all, everyone is on it, it keeps everyone connected, and it’s a helpful tool for businesses to market and sell their products. The problem with social media? It’s oversaturated with noise! Even if you have something useful to say, how do you call (and keep) your audience’s attention?
Using images may help. A Skyword study found that, on average, including images in your content results in a 94% increase in page views versus those without images. Recognizing people’s short attention spans (they’re even shorter than a goldfish’s!), it’s become more important now than ever to use visual imagery to capture people’s attention.
The Importance of Using the Right Social Media Image Sizes
It’s not enough just to create an image, upload it to all your social media profiles, and consider your work done.
Creating social media images isn’t a one-size-fits-all thing: each social network requires different image sizes in different profile areas. Each social media site also crops and optimizes

2 min read John Locke
Plugins | kinsta.com | Jul. 20, 2018

Ultimate List of the Best WordPress Plugins for 2018

Exhaustive and categorized list of the 66 best plugins for WordPress, put together by Kinsta.

Ultimate List of the Best WordPress Plugins for 2018

Plugins | kinsta.com | Jul. 20, 2018

One of the things people love about WordPress is its huge library of third-party plugins. But with 55,000+ free plugins listed at WordPress.org alone and thousands more listed elsewhere, it can be hard to find the one plugin that you need. Talk about a needle in a haystack! To help save you time, we've whittled down those tens of thousands of plugins into a list of the 66 best WordPress plugins for a huge variety of different uses. 66 might still be a lot, but it's better than 55,000! From SEO plugins to project management plugins, you're about to discover the best WordPress plugins for everything!

7 min read Brian Jackson
Community | kinsta.com | Jul. 20, 2018

Interview with Daman Jeet of XLPlugins

"Every new plugin we build should positively impact a WooCommerce store owner’s bottom line." Check out this interview with Daman Jeep, co-founder of XLPlugins.

Interview with Daman Jeet of XLPlugins

Community | kinsta.com | Jul. 20, 2018

You can find Daman on Twitter or LinkedIn. This is our recent interview with him, as part of our Kinsta Kingpin series. Q1: What is your background, & how did you first get involved with WordPress?
I studied Electronics and Communication as an engineering graduate. During my college days, I started a venture with my friends to help students get career advice online. We needed a website to turn this idea into a reality. So we outsourced the project first to a coder classmate and then to a professional developer.
Unfortunately, we had to pay with our savings and a lot of time for both the attempts that tanked miserably! That’s when we started searching for a scalable and reliable solution. And our search led us to discover WordPress.
It was like spotting a water pond in a blazing hot desert- thankfully this wasn’t a mirage! The joy of tweaking CSS and seeing the output was priceless.
Though our main venture shut down, we gained & honed the skill of developing websites on WordPress.I started taking up freelancing gigs on the side. Even though my clients didn’t know (and didn’t care at that time) about the CMS we were using but when they interacted with it

11 min read Tom Zsomborgi
Tutorials | kinsta.com | Jul. 16, 2018

63+ WordPress Keyboard Shortcuts for Writing, Gutenberg + More

WordPress keyboard shortcuts let you keep your hands on your keyboard without losing the ability to select text, add formatting, or even moderate your comments section.

63+ WordPress Keyboard Shortcuts for Writing, Gutenberg + More

Tutorials | kinsta.com | Jul. 16, 2018

It might not seem like it takes very long, but every time you need to move your hands away from your keyboard to use your mouse, there’s going to be a short period of wasted time. Over a full day of work, that time can add up! That’s where WordPress keyboard shortcuts can help.

12 min read Tom Zsomborgi
Tutorials | kinsta.com | Jun. 29, 2018

How to Boost Conversions on Your WooCommerce Product Pages

Some simple and advanced tips on increasing your shop's revenue.

How to Boost Conversions on Your WooCommerce Product Pages

Tutorials | kinsta.com | Jun. 29, 2018

Getting a massive amount of traffic but no one is buying? It’s every online store’s dream to have a huge influx of visitors but without them making purchases and converting into customers, all your efforts bringing them in will just be wasted. This is why your online store’s conversion rate is an essential metric to measure the success of your work and improve your WooCommerce store’s performance.
What is a Conversion Rate?
In a nutshell, a conversion rate is the percentage of visits which resulted in desired eCommerce actions. A lot of times we think of this as sales, but a conversion could include a lot of different things. Typical eCommerce actions include the following:
Email subscriptions
Social media shares
Shopping cart additions
Form submissions
Product purchases
All the above types are important and should matter to you. But, in this article, we’ll focus on boosting conversions on your WooCommerce product pages that will help turn visitors into actual paying customers.
Measuring Conversion Rates
Boosting your product page conversions will drive your most desired eCommerce action of all: sales. But, how do you calculate your conversion rate?
How

8 min read Brian Jackson
Community | kinsta.com | Jun. 27, 2018

Interview with Kevin Muldoon (Blogger/WordPress user since 2006)

I love this quote from fellow blogger Kevin Muldoon. "My greatest challenge has been adapting and realizing that my environment was changing around me." The WordPress space is constantly changing and we have to stay on our feet!

Interview with Kevin Muldoon (Blogger/WordPress user since 2006)

Community | kinsta.com | Jun. 27, 2018

You can find Kevin on Twitter or LinkedIn. This is our recent interview with him, as part of our Kinsta Kingpin series. Q1: What is your background, & how did you first get involved with WordPress?
I first started building HTML websites in Notepad in 2000. I then started using PHP for headers and footers and then started using content management systems to publish content online.
I tested hundreds of different scripts in the early 2000s and used popular CMS solutions such as PostNuke. At the time HotScripts.com was the go-to website for many aspiring website owners like myself.
I recall seeing WordPress getting listed there early on. I used it on a few websites, but I still used other CMS solutions at the time. It’s important to remember that whilst WordPress had some good features, in the beginning, it was far from the polished product it is today. I went back to Serendipity (S9Y) for creating blogs, but around 2005/2006 I started turning to WordPress more because of all the themes and plugins that were coming out for it.
Previously, I had switched around between WordPress and a few other solutions, but 2006 was the year where I went more and more for WordPress and it became

Tutorials | kinsta.com | Jul. 10, 2018

WordPress A/B Testing Tools to Optimize Conversion Rate

WordPress has incredible tools for A/B testing. Many of these tools are plugins or services that you can install and start using right away.

Community | kinsta.com | May. 9, 2018

Medium vs WordPress: Where Should You Start a Blog?

In terms of blogging, Medium and WordPress each have their pros and cons. It will be interesting to see how Gutenberg plays into the mix.

10 min read Brian Jackson
Tutorials | kinsta.com | Jun. 6, 2018

How to Offload WordPress Media to Google Cloud Storage

The new WP-Stateless plugin makes it quick and easy to offload your media to Google Cloud Storage. Pretty cool!

How to Offload WordPress Media to Google Cloud Storage

Tutorials | kinsta.com | Jun. 6, 2018

In a previous tutorial, we showed you how to offload media to Amazon S3. Today we are going to walk you through how to offload media on your WordPress site to Google Cloud Storage, as well as optionally serving your media directly from Google Cloud Storage or a CDN. Since Kinsta is powered by Google Cloud Platform we are obviously big fans of their technology and infrastructure. The main reason to do this is to save on disk space. Google Cloud Storage is just a small part of Google Cloud Platform’s many products and services. Due to Google’s massive infrastructure and the fact that they deal with storage in bulk, they are able to offer very low storage costs. Much lower than a WordPress host. Typically this is used for large sites that either need additional backups or are serving up large files (images, photos, downloads, software, videos, games). Some of their customers include Spotify, Vimeo, Coca-Cola, Philips, Evernote, and Motorola.
Google Cloud Storage vs Google Cloud CDN
Google Cloud Storage is not to be confused with Google Cloud CDN or any other CDN provider. A content delivery network (CDN) is designed specifically to speed up delivery of your media, whereas Google

16 min read Tom Zsomborgi
Tutorials | kinsta.com | Jun. 4, 2018

How to Set up Sucuri Firewall (WAF) on Your WordPress Site

If you’re suffering from excessive bots and proxy traffic, a WAF can help almost instantly resolve these types of issues.

How to Set up Sucuri Firewall (WAF) on Your WordPress Site

Tutorials | kinsta.com | Jun. 4, 2018

Bot traffic is higher than it’s ever been. According to Distil Networks, in 2017, bad bots accounted for 21.8% of all website traffic, a 9.5% increase over the previous year. Not only that, but 74% of bad bot traffic is made up of moderate or sophisticated bots, which evade detection by distributing their attacks over multiple IP addresses, or simulating human behavior. This becomes a challenge for businesses that know nothing about how to filter out or block this type of traffic. Today we want to introduce you to an incredibly easy way to fight back using the Sucuri Web Application Firewall (WAF). Whether your WordPress site is under a DDoS attack or you’re suffering from excessive bots and proxy traffic, a WAF can help almost instantly resolve these types of issues.
Below we’ll dive into how to set up Sucuri’s firewall on your WordPress site, along with the optimal settings and the plan you should choose to see the best results.
About Sucuri WAF
Sucuri is an all-in-one website security platform that helps protect your business from security threats as well as mitigate already ongoing attacks. They offer a variety of different products and services, such as

18 min read Tom Zsomborgi
Business | kinsta.com | May. 28, 2018

WordPress Business Owners: How a Race to the Bottom Hurts Your Business's Bottom Line

When it comes to the WordPress ecosystem we know that race to the bottom exists, selling premium themes and plugins just for a few dollars. But is it good in the long-term?

WordPress Business Owners: How a Race to the Bottom Hurts Your Business's Bottom Line

Business | kinsta.com | May. 28, 2018

I once saw a friend of mine nearly destroy his business before it got out of its first year. It wasn’t because of reckless spending, poor marketing, or any of the common reasons you might think of when it comes to businesses failing. In fact, I think he made a mistake that’s actually quite common across every industry.
Want to know what he did?
He created a race to the bottom. Or in other words, he started a price war. Before he ever began selling his product, he went and researched what competitors in his area were charging. Instead of trying to differentiate and charge more (his product is objectively better), he decided that the smart move was to undercut their prices in hopes of stealing customers.
But his big mistake was that while he was charging less, his costs were also higher than the competition due to the quality of materials and labor he needed. He started out with a minimal margin, and eventually realized he was bleeding money when production backed up even by an hour.
For the next year, he had to dig himself out of a hole that cost him half his clients and potentially years of profitability.
This story is a fairly drastic example of how a race to the bottom

12 min read Tom Zsomborgi
Tutorials | kinsta.com | Jun. 14, 2018

How to Quickly Fix WordPress Mixed Content Warnings (HTTPS/SSL)

A mixed content warning appears in a user’s browser when the WordPress site is loading both HTTPS and HTTP scripts or content at the same time.

How to Quickly Fix WordPress Mixed Content Warnings (HTTPS/SSL)

Tutorials | kinsta.com | Jun. 14, 2018

Running your WordPress site over HTTPS is no longer optional.

Tutorials | kinsta.com | Mar. 19, 2018

Preparing Your WordPress Site for Google's Upcoming Mobile-First Index

Mobile-first indexing is coming quickly, and it presents serious changes to the status quo of indexing so make sure your site is ready.

8 min read Tom Zsomborgi
Community | kinsta.com | Jun. 1, 2018

RIP HHVM - We've Had a Good Run

HHVM was awesome, but it's no longer a good option for your site. Read why and what to do next!

RIP HHVM - We've Had a Good Run

Community | kinsta.com | Jun. 1, 2018

RIP HHVM. The time has come to bid farewell to HHVM when it comes to powering your WordPress sites. We will no longer be supporting or offering HHVM at Kinsta. It was never officially supported and the team over at WordPress stopped testing it over a year ago. Due to increasing compatibility issues and performance degradation, it’s no longer a viable option for production WordPress sites. Therefore, we will be phasing out HHVM as of August 20th, 2018, for all clients. So mark your calendars!

Business | kinsta.com | Apr. 23, 2018

The Lowdown on GDPR Compliance for WordPress Users

GDPR is a privacy law designed to give citizens back control of their personal data. Hands down, GDPR will impact how the entire internet deals with data.

Plugins | kinsta.com | Jan. 29, 2018

SEO Plugins for WordPress & Must Have SEO Tools We Use on a Daily Basis

No wonder that Yoast is on top of our list. But there are many other tools that can help you improve your online presence.

Tutorials | kinsta.com | May. 16, 2018

The Do's and Don'ts for Hosting WordPress Membership Sites

If your membership site is not setup or configured correctly, you’ll soon find yourself in a nightmare of 500 errors, downtime, and slow page loads.

Tutorials | kinsta.com | Apr. 11, 2018

How to Use Bedrock and Trellis at Kinsta

Both Bedrock and Trellis exist to make it easier to develop, maintain, and deploy WordPress sites. Check out how to use these solutions at Kinsta.

Tutorials | kinsta.com | May. 7, 2018

Woo & EDD users: How to Reduce Credit Card Fraud by 98% Using Stripe Radar

If your WooCommerce or EDD shop is powered by Stripe this guide is for you. Learn how to set up custom rules to reduce the number of fraud transactions.