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Business | mastermind.fm | Jul. 31, 2018

Episode 97 - Selling Digital Products using Freemius

In this episode, Vova Feldman, the co-founder and CEO of Freemius, joins Mark Zahra to explain why it could be the right solution for WordPress businesses, despite being the new kid on the block. They also discuss how Freemius works in comparison to other e-commerce solutions such as Easy Digital Downloads and WooCommerce.

Episode 97 - Selling Digital Products using Freemius

Business | mastermind.fm | Jul. 31, 2018

Selling digital products online, including WordPress plugins and themes, can be easy if you’ve got a small shop, but once your business starts to grow, it becomes harder to maintain. Spending time working on your self-hosted e-commerce setup rather than building and marketing your product starts to work against you. That is where Freemius comes in. It’s an e-commerce solution that takes care of all the nitty-gritty parts of running your e-commerce business while providing built-in marketing tools, some of which are new and exciting for the WordPress e-commerce space, to grow your business. The cost of having bugs and other issues fixed for you, and having access to a vast toolset that allows you to grow your business with relatively minimal effort, is a percentage of your revenue.
When running a small business, this percentage could be seen as worthwhile as you can focus on developing the product rather than handling VAT setups, payment gateway issues, and so on. When your business grows, however, the commission could be seen as quite a barrier.
In this episode, Vova Feldman, the co-founder and CEO of Freemius, joins me to explain why it could be the right solution for WordPress

2 min read Aline
Community | mastermind.fm | Nov. 21, 2017

Episode 84 - Million Dollar Corruption in WordPress

A turbulent second half of the Dumitru Brinzan interview at Mastermind.fm where he openly talks about some very real problems that are festering behind the apparent blockbuster success of WordPress.

Episode 84 - Million Dollar Corruption in WordPress

Community | mastermind.fm | Nov. 21, 2017

This turbulent second half of the the Dumitru Brinzan interview revolves around his controversial blog post Inside WordPress.org Theme Review Team: Money, Abuse and Inconsistent Leadership. Donnacha and Dumitru discuss the series of events that led him to be the first member of the WordPress.org Theme Review Team to publicly call out the corruption that makes WordPress worse for users but, conveniently, hands a million dollar business advantage to leading volunteers.
We talk about how Dumitru’s background, growing up in Eastern Europe before the fall of communism, imprinted upon him the urgent importance of not allowing corruption to slide, especially in slow-moving, bureaucratic, cult-of-personality situations.
For anyone involved in WordPress, this interview is worth listening to precisely because it is so rare to ever hear an insider talk openly about the very real problems that are festering behind the apparent blockbuster success of WordPress.
Dumitru Brinzan:
@dumitru
http://www.Brinzan.com/
@hermesthemes
Donnacha:
@WordSkill
http://www.WordSkill.com/
https://www.RedPen.com
https://www.facebook.com/donnacha

2 min read Aline
Community | mastermind.fm | Aug. 18, 2017

Episode 73 - Gutenberg, WooCommerce and the Future of WordPress

Great podcast episode with Donnacha MacGloinn and Mark Zahra about the future of WordPress and possible scenarios of how WordPress.com / Automattic could affect the overall WordPress ecosystem on the long run.

Episode 73 - Gutenberg, WooCommerce and the Future of WordPress

Community | mastermind.fm | Aug. 18, 2017

In this episode, Donnacha MacGloinn and Mark Zahra take over as guest hosts. Donnacha has been involved with WordPress since the early days while working on various projects, while Mark is the Project Manager for WP Mayor as well as the WP RSS Aggregator and EDD Bookings WordPress plugins.
This week we delved into a current hot-topic in the WordPress community, the Gutenberg editor and what it means for WordPress. We look at what Gutenberg is, where it’s going, and what brought it about. The discussion then delves deeper into the macro idea behind such projects as Gutenberg, WooCommerce and many others that Automattic and Matt Mullenweg are under-taking. While the community seems to be happy with the new, modern approach being taken in WordPress, there is a lot of uncertainty about its future.
Shownotes & Links

Business | mastermind.fm | Dec. 24, 2017

Productivity & Hiring, with the WP Buffs Frontman

James Laws, Kevin Stover, and Joe Howard discuss productivity, hiring and even a little footy on mastermind.fm!

Productivity & Hiring, with the WP Buffs Frontman

Business | mastermind.fm | Dec. 24, 2017

James Laws graces Mastermind FM with his presence; back on hosting duty, this episode is all about productivity and hiring! Joined by Saturday Drive/Ninja Forms cofounder, Kevin Stover, and last (but most certainly not least), the head of WP Buffs, Joseph Howard! Topics Include:
Joseph’s background and the road to entrepreneurship.
His history in teaching & mathematics.
The drive to craft his own team.
Cofounded a few digital marketing companies.
A brief aside on soccer rivalries.
Going against the grain.
Entrepreneurship in the face of challenge and dissenters.
The freelance ordeal, why Joseph wanted out.
Celebrating milestones, measuring accomplishments.
Distributed team successes.
A day in the life of the Buffs.
Communication and transparency are key.
How user feedback directs company focus.
Empowering employees.
Action > Static
The importance of patterns, metrics, and analysis.
Realizing features added to a product are business decisions, not developer decisions.
Framework and parameters defining scope and focus.
Process problems versus HR problems.
Required/recommended systems as your company and team grows.
Business growing pains.
Onboarding 101 with the WP Buffs.

3 min read David Bisset
Plugins | mastermind.fm | May. 27, 2016

What Makes a Successful WordPress Plugin?

What makes a successful plugin business, and some examples of such businesses in the WP industry.

What Makes a Successful WordPress Plugin?

Plugins | mastermind.fm | May. 27, 2016

Welcome to Episode 15 of Mastermind.fm! Today our resident masterminds Jean and James tackle the topic of having a successful WordPress plugin: from zero to success. Join them today and take a tour through the major attributes that a plugin business needs to become successful, from a pair of entrepreneurs who know the drill firsthand. We’ll outline them below, but tune in for the full story! Mastermind.fm is proudly sponsored by
Nobody wants to use your plugin. They use it to solve a problem!
Attributes of a successful plugin business:
Solve a problem
Ooze quality in the way your plugin is built and coded
Timing
Team
Get the word out
Reviews & Relationships
Extensibility
Point 1 and 2: Solve a problem, but make it as pleasurable of an experience for the user as you can. Nobody wakes up in the morning excited to build a form for their website, but they shouldn’t dread having to do it either! Style your plugin so that it is tasteful and comfortable within WordPress. It doesn’t have to be a WordPress UI clone though- sometimes you have to think outside the box to solve your users’ problems.
Point 3: Is there a need to fill, and is there anyone filling the need