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9 min read Dave Warfel
Business | poynter.org | Feb. 16, 2018

An interview with newly appointed Automattic President, Kinsey Wilson

Kinsey answers questions about how Matt approached him with this opportunity and how he plans to navigate the premium offerings of WordPress.com.

An interview with newly appointed Automattic President, Kinsey Wilson

Business | poynter.org | Feb. 16, 2018

When Kinsey Wilson was leading digital transformation at USA Today 15 years ago, WordPress was emerging from a single bit of code that helped pretty up typography for casual writing. Since then, Wilson went on to spearhead digital change at NPR and at the New York Times, and WordPress became the world’s biggest self-hosted blogging tool, powering 29 percent of all sites on the web.
This morning, Automattic Inc., announced that Wilson would become president of its flagship commercial venture, the WordPress.com publishing platform. That effort integrates social and ad tools for some of the leading digital publishers.
So, we had a few questions for Wilson, a visiting fellow at Harvard’s Shorenstein Center on Media, Politics and Public Policy, a member of the Board of Visitors for Stanford’s John S. Knight Fellowship, and (disclosure) a trustee of the Poynter Institute.
His new boss, Matt Mullenweg, WordPress co-founder and CEO of Automattic Inc., has his say as well. This interview has been edited slightly for clarity:
Kinsey, first off, congratulations. How exactly did this opportunity come about?
Thanks! I’ve known Matt for many years through my work at NPR and