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Tutorials | seopress.org | 7 days ago

How to manage a WordPress site migration without breaking your SEO

One of the best excuses for not changing your website is that it might “break your SEO”. Unfortunately, it happens. Many hard-earned rankings and traffic have been lost to a poorly managed site migration. We thought it would be useful to give you some advice to help you through the process and avoid the worse happening.

How to manage a WordPress site migration without breaking your SEO

Tutorials | seopress.org | 7 days ago

One of the best excuses for not changing your website is that it might “break your SEO”. Unfortunately, it happens. Many hard-earned rankings and traffic have been lost to a poorly managed site migration. We thought it would be useful to give you some advice to help you through the process and avoid the worse happening. In part 1 of the article we’ll look at getting ready for the migration. In part 2 we’ll move onto the things to do on the day of the migration itself and shortly after.
1st piece of advice: include SEOPress in your new WordPress site installation

16 min read SEOPress Ⓦ
Tutorials | seopress.org | 6 days ago

How to manage a WordPress site migration without breaking your SEO - part 2

Second part of a 2-part article to successfully migrate your site without breaking your SEO.

How to manage a WordPress site migration without breaking your SEO - part 2

Tutorials | seopress.org | 6 days ago

This is the second part of a 2-part article on managing a WordPress migration without breaking your SEO. In part one we had a look at analyzing your existing SEO and using a staging site to get ready. To illustrate the main points in this article we will assume that your site is currently on https://www.mysite.com/ and that your new site will be published at this same address. The new site has been set up and launched on a staging site https://staging.mysite.com/.
Another scenario that we will keep in mind is that you are changing domain name too https://www.mysite.com/ to https://www.newsite.com/.
Setting up Google Search Console for your existing site
It is important that you have access to your existing site in Search Console before migrating.
See our guide adding your site to Google.
If you are changing domain name too, you can use the Change address tool in Search Console later. In their Move your site guide, Google recommends getting access to your new domain early in Search Console to clean it up if necessary. Depending on the previous owners of your domain name, you may need to file a reconsideration for manual actions or security issues.
Set up sitemaps
Sitemaps will be useful