Lyn explores the pillars of a solid review marketing strategy and what it takes to formulate one that's a strong asset to your business.
What does your current approach to reviews look like? Do you simply provide great products and services and hope it’ll be enough to persuade customers to take action when they’re satisfied? What about negative reviews? Do you incorporate them into your customer service strategy, or do you go on the defense whenever you receive one? You may not realize it, but every aspect of marketing can be strategized. That includes review marketing. That’s why in this post, we’re going to cover everything you need to know to create your own review marketing strategy.
The Five Pillars of Online Reviews
Consumers are more connected now than ever. At any moment, a local customer can whip out their phone, input a search term related to your industry in Google, and find out everything they need to know about your business without ever visiting your website (at least that’s how they see it).
One thing customers have instant access to are reviews, especially your average rating. This is just one example of the importance of online reviews and how they can make or break your business. In fact, according to BrightLocal’s Local Consumer Review Survey for 2018, 86% of consumers
Negative reviews don't have to be all bad. Lyn shares 4 ways you can turn those 1-star lemons into lemonade.
Many businesses go out of their way to avoid receiving negative reviews. Some even have a poor approach when it comes to responding to such reviews. They’ll deliver canned responses, shift the blame to customers, and avoid correcting their own mistakes. Still, it’s perfectly okay for you to fret over negative reviews. After all, numerous studies have revealed data proving the importance of positive reviews and the influence they have on consumers. It’s only natural for a business to want to minimize the number of negative responses they receive.
It may surprise you, but negative reviews don’t need to be scary. It all boils down to the way you approach them.
In this post, we’re going to cover a few different ways you can turn negative reviews into positive marketing opportunities. First, let’s review why you shouldn’t sweat negative responses.
Why You Shouldn’t Worry About Negative Reviews
The world of business is a tumultuous battlefield that can be difficult to navigate without getting hit. It’s easy to become pessimistic about it all, especially negative reviews. Nevertheless, these types of reviews don’t need to lead to
Lyn reviews WP Business Reviews and WP Review Slider premium plugins for displaying reviews on your WordPress website. See how they stack up against each other.
Running a business is one of the most tedious feats you can attempt to accomplish in life. First, you need a product or service to sell and someone to sell it to, which can mean countless hours of building, product testing, and getting a website or brick-and-mortar store set up. Then, after all that, you need to worry about marketing your business so you can actually attract customers and start earning revenue. Unfortunately, marketing is a multi-step process that can be expensive and cumbersome to set up. It’s easy to overlook, but reviews actually play an important role in a business’ marketing strategy. In this post, we’re going to take a look at two WordPress review plugins that allow you to import reviews you’ve received from various platforms and showcase them on your WordPress site. We’ll be taking a look at the features they offer, how easy they are to use, their pricing structures and more.
EDITOR’S NOTE: we were originally going to include a set of three premium plugins from Rich Plugins (that combined provide similar functionality to the ones below) in this review. However, after initially saying they’d provide us with their plugins
Linking to the reviews tab of your Facebook page doesn't work as you might expect. I wrote this guide to get the perfect URL for asking for reviews on Facebook.
So you want to get more Facebook reviews, huh? Whether you’re sending a message on Facebook messenger, posting on Facebook, or sending out an email to all your clients or subscribers, it’s simple, right? You just send them to the reviews tab like this: https://www.facebook.com/StarfishWP/reviews/, right? Facebook’s Review Linking Problem
Not so fast! Whether using our plugin or sending people directly to your Facebook page, you want to make it as simple and easy as possible for them to leave a review, right? Well, if you send them a link like the example above, users who are logged-out of Facebook won’t arrive at the right place! Check our what they’re going to see:
It’s confusing, right? Not only that, using either of those options will not take them back to your reviews page after they login. Another Facebook failure…. Here’s where they will be taken:
If they use the normal, top-right login (#1), they’ll just end up on their normal feed, with nothing to do with your page at all!
If they use the “Log In” button at the bottom (#2), they’ll be taken to your page, but not the Reviews section, where you want them