The importance of the feedback loop in product development and how to obtain that crucial usage tracking data, even inside the open-sourced, but quite confining, WordPress sphere.
A product’s users and their experience-based feedback can reveal more about the quality and the relevancy of any given product than that product alone ever could. The question is: Are you, the product creator, making sure to collect usage tracking data about your product, and, are you truly making yourself available to interpret, accept and act upon it? Unfortunately, many WordPress plugin and theme developers actually do their work while wearing a blindfold, and they have no means of learning how their work improves or deteriorates the product. As such, they don’t understand how their work is influencing the product’s success in the ranks of its target audience.
It turns out that there’s actually an easy way to obtain that crucial usage tracking data, even inside the open-sourced, but quite confining, WordPress sphere. A service called Freemius helps WordPress plugin and theme sellers by handling everything that has to do with managing a product’s licensing, subscriptions, sales, software updates, and much more. Among all the business aspects it handles for WordPress products, it also generates comprehensive data about who is using the product, who isn’t
Artbees folks share their experiences and takeaways from WCEU 2018, managing to really provide a glimpse into it for those who did not attend this year (like me). According to them it was a festival, a cult meeting!
WordCamp Europe 2018 was not just a group of talks and workshops from WordPress experts. It was a festival, a community meet up, a cult meeting! 2000+ people from over 76 countries who live and breathe WordPress, from developers, designers, freelancers, entrepreneurs, speakers and experts attended this event. You can guess that such an event can be huge and very hard to organize. But, it was very well-organized. A team of 55 organizers plus more than 170 volunteers brought this event to fruition.
In fact, we were surprised by how an event this big can be executed flawlessly with a human resource that was basically comprised of volunteers. This is how WordCamp Europe 2018 differentiates itself from similar tech events or community meetups.
You see, WordPress is like a family for everyone who uses it and likes it. The more you work with it, the more you feel yourself as part of the family. The perfect harmony between volunteers and organizers during the event days was a great example of how close, committed and passionate the members of this family are.
The very first day of the WordCamp Europe 2018 was maybe the best one. Not because there was a better speaker lineup or workshop, but