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4 min read Mason James
Development | valet.io | Mar. 29, 2016

AMP for WordPress—How to Get Started

3 free WordPress Plugins that help you get going quickly with Google AMP

AMP for WordPress—How to Get Started

Development | valet.io | Mar. 29, 2016

Google recently launched AMP (Accelerated Mobile Pages) to create “a better, faster mobile web”. When Google makes announcements backing projects like AMP, it’s worthwhile that site owners take note. In this case, the advantages of a faster experience with AMP are there. The strict HTML policies and prioritization create truly optimized mobile web performance. Along with the new format, Google is providing specific policies for SEO, Analytics, Ads, and Paywalls that make for a fully-featured experience on mobile possible. All this means that AMP for WordPress can provide your mobile users an even faster, more powerful experience. Not only that, but Google promises that “Now when you search for a story or topic on Google from a mobile device, web pages created using AMP will appear when relevant in the Top Stories section of the search results page.” (Full article here. ) This means that AMP has the advantage of getting your content in front of more users more quickly, both because it will load faster and because Google will prioritize it for mobile viewers.
Setting up AMP for WordPress
There are clearly a lot of advantages to this new tech, but how complex is it to set up? Do developers

4 min read Mason James
Business | valet.io | Feb. 11, 2016

Don't Sign up for WordPress Maintenance

Maintenance is totally fine for your dishwasher or other kitchen appliance. With proper maintenance, you can eek out a bit of extra life before entropy has its way. This is, however, totally inadequate for your business. You don’t want to “maintain” anything. You don’t want to eek out a little bit more life. If you’re running a business you want to pursue growth, improve, iterate and do better.

Don't Sign up for WordPress Maintenance

Business | valet.io | Feb. 11, 2016

Don’t Sign Up for WordPress Maintenance I’ve hinted at this a few times, annoyed colleagues and friends with my soapbox, and now it seems it’s time to take the conversation to the internet. Valet will not sign up any client for “WordPress maintenance”—for good reasons.
The idea for Valet came from a lack of availability for ongoing strategy and support for WordPress sites. In 2010 and 2011, the number of business owners looking for continuous improvement to their sites rose far above the number of those requesting new full site builds.
This makes a lot of sense. As the web matures, site owners are more interested in an approach that strategically considers their current content, structure and branding. Sure, they want to do new things, but they also need regular, ongoing help to keep their sites running—long after the initial site build is completed. Minor improvements and iterations are needed on a more frequent basis, and business owners value having a reliable team to handle these.
When we launched WP Valet in 2012, we used the tagline “Management. Support. Peace of mind.” I’ve always liked that one, and honestly, it’s still one of my favorites. Note the lack of the word maintenance

5 min read Mason James
Business | valet.io | Jan. 20, 2016

Welcome to valet.io - the New Face of WP Valet

We rebranded! Dropped 'thewp' but keeping the same awesome service in place!

Welcome to valet.io - the New Face of WP Valet

Business | valet.io | Jan. 20, 2016

Welcome to the 2016 Valet

9 min read Mason James
Business | valet.io | Aug. 4, 2016

5 Reasons Valet Relies on Orion from ManageWP (and you should too)

This is my personal experience with the new Orion product from ManageWP. Questions? Feedback? Hit me up in the comments or on twitter!

5 Reasons Valet Relies on Orion from ManageWP (and you should too)

Business | valet.io | Aug. 4, 2016

This past week, ManageWP launched a brand new version of its WordPress management suit. Named Orion, the project was originally announced on January 26, 2015. That first post came with a lot of optimism and the caveat that things would look very different. Here we are just over 18 months later and at Valet we now endorse ManageWP as the only solution for effective WordPress site management. In this article I’ll share our reasons for making this decision, but first a bit of history. You may not know that ManageWP was the original player in this space. Well, they are. I first came across the company by doing a support documentation review with the ridiculously talented Siobhan McKeown at Words for WP. This was December of 2011. I’m sure there’s an ancient proverb saying, something like, “If you really want to know a person, read their support docs” or something. The reason is that support docs are the last area to get attention and frequently consist of just enough to allow users to get by.
Reviewing someone’s support documentation forces you to think through their product, how it works, and understand the goals a user is trying to achieve. Keep in

Business | valet.io | Mar. 26, 2016

Looking for Meaningful Metrics for your Clients?

If you are providing a monthly maintenance service to your clients you will appreciate this post. It will certainly give you ideas have to further improve your monthly maintenance plans.

Looking for Meaningful Metrics for your Clients?

Business | valet.io | Mar. 26, 2016

Recently I made the bold statement that you absolutely should not hire a company to provide WordPress maintenance for your website. It’s something I’ve thought about a lot, and I’m glad to finally get the discussion going online. We received great comments and feedback from the post already. If you haven’t read it yet, check it out here. Meaningful Metrics for Everyone
Most of us agree a primary goal for any business is to see improvement. So let’s talk about how we achieve this. It’s no easy task. Different businesses have different key performance indicators (KPIs) specific to their company and their niche. However, all businesses look for a return on their investment (ROI). That is, business owners want to ensure that every dollar spent yields $2 (or $10 or $20, etc) in return. Thus, they make more money than they spend and turn a profit.
Great. Thanks, Mason, for the Business 101 summary. How does this play into getting my plugins updated regularly, deciding when to re-theme my site, or rebrand my online presence? My answer—quite simply—is the same as my previous post:
You can’t change what you don’t measure.
Your first goal is to get meaningful metrics about your business and find

5 min read Mason James
Community | valet.io | Jun. 14, 2016

WordPress and Drupal: Why We Went to DrupalCon

We're a WordPress-centered company, but wanted to learn from other communities. DrupalCon showed us that Drupal is still rapidly evolving, and it will continue crossing into WordPress areas in the future. It was a thought-provoking conference for us, and we’d recommend it!

WordPress and Drupal: Why We Went to DrupalCon

Community | valet.io | Jun. 14, 2016

If you’re following us on Twitter(thewpvalet), you know that last month, we attended DrupalCon 2016 in sweet New Orleans, LA. For five wonderful days, Mason and Kim got together with great people to learn about the Drupal content management system.They explored the latest in Drupal developments. It’s important for us to keep a pulse on the advancements of the technology in this realm and incorporate new ideas for making our products fit our clients’ needs. The conference was massive—much larger than WordCamp US back in December, especially in terms of audience and number of sponsors. Videos were available online nearly instantly after each talk completed. Conference organizers leveraged YouTube, making content extremely accessible to most folks.
Exciting Releases in the Drupal World
Drupal is an open source software led by Dries Buytaert. His opening talk “Driesnote” is similar to Matt Mullenweg’s “State of the Word” each year.
One of the key tenets of Drupal’s ongoing success (according to Dries) is its commitment to reinventing itself—it’s eager to abandon out-dated tech in favor of a newer and better approaches