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11 min read WebDevStudios
Development | webdevstudios.com | 7 hours ago

Compile JavaScript with Webpack in a WordPress Plugin

Read and learn how to configure webpack to watch and compile the JavaScript files in a WordPress plugin.

Compile JavaScript with Webpack in a WordPress Plugin

Development | webdevstudios.com | 7 hours ago

The goal of this article is to show you how to configure webpack to watch and compile the JavaScript files in a WordPress plugin. What this article will not cover is how to configure webpack to work with every file type known to the world. Our focus is going to be JavaScript. That’s it. What is webpack?
According to the webpack website:
At its core, webpack is a static module bundler for modern JavaScript applications. When webpack processes your application, it internally builds a dependency graph which maps every module your project needs and generates one or more bundles.
Now you might be asking yourself, what is a dependency graph? In webpack, there are files specified as entry points. These entry points are at the top of the dependency graph. Any files required or imported from the entry files will be processed and bundled by webpack.
Benefits
Dependency Management – When concatenating JavaScript files for a WordPress plugin or theme, there is not an efficient way to add in third-party libraries. You can either download and enqueue the minified file or, worse yet, include it as part of the files being concatenating. With webpack in use, we get access to using a package

6 min read Iain Poulson
Business | wpappstore.com | 10 hours ago

What Every WordPress Website Owner Should Know

Just finished building a client site with WordPress? Great. However, the job's not done. It’s not just a matter of providing your client with a login and a wave goodbye. It even goes beyond teaching them to edit content. Here are some things clients need to know in order to keep their site running smoothly.

What Every WordPress Website Owner Should Know

Business | wpappstore.com | 10 hours ago

Handing a newly-built website over to a client provides a feeling of great satisfaction. It means that you can cross another item off of your to-do list. And it’s nice to see that all of your hard work has paid off, too. But if that shiny new website was built with WordPress, there’s more to the process. It’s not just a matter of providing your client with a login and a wave goodbye. It even goes beyond teaching them to edit content. There are some things clients need to know in order to keep their site running smoothly.
As web professionals, it’s our duty to educate clients on all of the responsibilities involved. Otherwise, you may receive a panicked phone call about a “broken” website.
So, before you hand over those keys, here are the things new website owners need to know.
WordPress Requires Regular Updates
If you’re not maintaining your client’s new site, they’ll need to be keenly aware of WordPress updates. While this is common knowledge for designers and developers, clients may have no idea of this requirement.
The danger, of course, is that a security hole will be found in WordPress core, a theme or plugin. Left unpatched,

Please Turn Off Commenting Here

Community | 1 day ago

ManageWP.org staff, please turn off commenting on this site. It's just a giant spam-fest, and it's been that way for far too long. It's obviously never going to be moderated properly, so please just turn it off.

+1!

via JS Morisset
7 min read Ben Pines
Community | elementor.com | 1 day ago

New 1-click 'Safe Mode' Feature & Responsive Background Controls

The Safe Mode feature let's you deal with loading issues with one-click, by disabling plugins and theme from the editor (visitors aren't affected) Responsive background controls lets you create the perfect size and position for each device. Read more about the core Elementor release v2.4

New 1-click 'Safe Mode' Feature & Responsive Background Controls

Community | elementor.com | 1 day ago

Elementor v2.4 introduces features that focus on improving your user experience: mobile control over background images, custom background size and position, safe mode for troubleshooting and more. We’ve always been proud of our flexible mobile design capabilities. But getting the background image position just right was still a challenge for Elementor users.
If you’ve ever built a website, you have probably faced this common issue:
On mobile, you want to focus on the dog’s face, but end up only showing its tail.
With the recent release of Core v2.4, we are introducing a full set of capabilities to help you customize background images for any device. Meet Responsive Background Image controls.
The new version of Elementor lets users have complete control over the background image controls on desktop, tablet and mobile devices. This control includes device-specific settings over background image controls (image, position, attachment, repeat and size).
Now, you can finally set different positions per device. Set ‘center-center’ for desktop, and ‘center-top’ for mobile, so all devices show a similar area of the image. You can also designate a different

23 min read Iain Poulson
Business | deliciousbrains.com | 10 hours ago

2018 Year in Review: Our Most Productive Yet

This has been the most focused and productive year for Delicious Brains, Inc., yet. We shipped a bunch of new features for our existing products and built two new products. Here's our review of 2018.

2018 Year in Review: Our Most Productive Yet

Business | deliciousbrains.com | 10 hours ago

This has been the most focused and productive year for Delicious Brains, Inc., yet. We shipped a bunch of new features for our existing products and built two new products. Let’s get into it. Our Products
WP Migrate DB Pro
This year saw some great progress on WP Migrate DB Pro much of which was behind the scenes. Servicing technical debt has become our top priority and Pete has done some great work building new foundational pieces and reorganizing the PHP code all while delivering releases that were compelling for customers.
In September, we released the Theme & Plugin Files addon which included some new foundational pieces that will eventually replace old pieces in the core plugin and the Media Files addon, speeding up migrations and making them more reliable.
Just a couple months later, we released WP Migrate DB Pro 1.9 with a new Backups tab to manage database backups. The bulk of the work for this release was actually reorganizing PHP code.
In 2019, we will continue to balance the servicing of technical debt with delivering compelling releases. I just described our plans for WP Migrate DB Pro in November with lots of detail including wireframes. Check that out if you’re

3 min read Mark Gavalda

Announcing Newspack by WordPress.com — A New Publishing Solution for News Organizations

Newspack: a fast, secure, low-cost publishing system tailor-made to the needs of small newsrooms based on WordPress, run by Automattic.

Announcing Newspack by WordPress.com — A New Publishing Solution for News Organizations

Over the past 15 years, WordPress has grown to become the world’s most popular publishing platform for the open web — and it’s especially true for news organizations. Through WordPress.com and our enterprise service WordPress.com VIP, we’re proud to host sites for some of the most trusted names in journalism — from Time.com and CNN to FiveThirtyEight and Quartz, as well as individual sites for reporters and bloggers all around the globe. Today we’re excited to announce funding for a new platform, Newspack by WordPress.com, aimed at small- and medium-sized news organizations. Google, through the Google News Initiative, is taking the lead in backing the project and has committed $1.2 million. Other funders include The Lenfest Institute for Journalism, which is contributing $400,000; ConsenSys, the venture studio backing Civil Media, which is contributing $350,000; and The John S. and James L. Knight Foundation, which is contributing $250,000. An additional $200,000 from a fifth source is expected to be contributed toward the project later this month.
News organizations interested in being part of the pilot launch can go to newspack.blog to learn more.

4 min read Donna Cavalier
Business | elementor.com | 7 days ago

Elementor Acquires Layers WP

Elementor acquires Layers WP and makes all Layers themes available for free

Elementor Acquires Layers WP

Business | elementor.com | 7 days ago

Today, I’m excited to announce that Elementor has acquired Layers WP, a popular WordPress theme company. For those of you who are not aware, Layers is a WordPress theme brand, launched in 2014 by WordPress veterans, David and Marc Perel. With some beautiful themes, Layers saw much success over the years, partnering with Envato and other major players in the market. Back in 2015, Layers won #2 on Product Hunt and attracted a lot of attention. Over the years Layers accumulated over 375,000 downloads worldwide.
With the change of the tide in the WordPress ecosystem and the fast-paced shift towards all-in-one solutions in its market, David and Marc approached us with a proposal. We met in London, and were impressed by the enthusiasm and approach of these two creative entrepreneurs. Both of us found common ground in our approach and vision, and decided to explore the option of an acquisition.
Layers were looking to hand over the project to the right company. They wanted to find a complimentary product for their themes, a product that offered an intuitive and easy to use solution for designing a WordPress website. Their selling point was that Elementor could stand to benefit from the

4 min read Ben Sibley
Business | competethemes.com | 11 hours ago

Did BigCommerce Just Become the Best WordPress eCommerce Plugin?

WordPress is great for managing and publishing content, but the best WordPress eCommerce solution may not be WordPress at all...

Did BigCommerce Just Become the Best WordPress eCommerce Plugin?

Business | competethemes.com | 11 hours ago

“There’s an app for that.” Remember that old Apple campaign?
WordPress is the same way with plugins. There’s a plugin for that!
Every feature you could ever want for your site can be added quickly (and often for free) with a new plugin.
And eCommerce is no different.
If you’ve been using WordPress for any time then you’ve probably heard of WooCommerce. It’s the most popular eCommerce plugin for WordPress.
But here’s the thing…
eCommerce is complex. Order management, payment processing, customer analytics, etc. This is a lot to ask for from a plugin.
While WordPress is certainly great for managing and publishing content, it might not be the best place to manage an eCommerce store too.
That’s where BigCommerce comes in.
The eCommerce platform behind your site
Let’s start with the basics.
BigCommerce is an eCommerce platform. You can use it to create your own eCommerce store from scratch. This includes building a branded store optimized for mobile devices, and a dashboard for managing your orders, products, and customers.
That’s all great, but if you’ve already got an awesome eCommerce WordPress theme installed

17 min read Igor Benić
Community | ibenic.com | 4 days ago

2018 - Year in Review of a WordPress Developer

Another review and it's coming from me. I've written about how 2018 was for me in freelancing, plugin business, site growth and educating.

2018 - Year in Review of a WordPress Developer

Community | ibenic.com | 4 days ago

A new year, a new review. This is something I like to do for myself so I can check how I progressed. It also does keep me motivated in a way. This is a review from a WordPress developer so if you like reviews and WordPress, you might like this also

5 min read Eric Karkovack
Tutorials | speckyboy.com | 22 hours ago

Controlling WordPress Through the Command Line with WP

Having recently been introduced to using WP-CLI, I thought it might be nice to spread the word a bit.

Controlling WordPress Through the Command Line with WP

Tutorials | speckyboy.com | 22 hours ago

Even in a standard install, WordPress is a highly-visual platform. That not only makes for easy content creation, but site maintenance as well. Within a few clicks, you can install a plugin, run software updates and tweak any number of settings. However, there are situations where that visual interface can get in the way. For example, running large imports or other memory-intensive tasks can cause problems on slower servers. Plus, you don’t always get the fine grain level of control that might be necessary.
For those who want more control and the ability to carry out complex tasks, WP-CLI could be just what you’re looking for.
What is WP-CLI?
WP-CLI is a command line interface for WordPress. It provides the ability to maintain just about every aspect of your WordPress website without ever needing to login to the dashboard.
Like WordPress itself, WP-CLI is free software. To use it, you must first install it on your remote server or local machine. From there, you can put the power of the command line to work for your site.
But before you get too excited, a word of warning. This is a highly-powerful (and potentially dangerous) tool. Make a mistake and you might not easily recover

Plugins | tidyrepo.com | 4 hours ago

WooCommerce Cross-Seller - Create Automated Recommendation Emails

Create automated recommendation emails for the customers based on their previous purchases. Nothing is easier than selling to an existing client, and this plugin will help you skyrocket your sales.

WooCommerce Cross-Seller - Create Automated Recommendation Emails

Plugins | tidyrepo.com | 4 hours ago

It is a well-known fact in business that it’s much easier to get a customer than to keep a customer. This is because people are willing to try anything that seems like it could work for them. When talking about sales, this would constitute the easy part. Gaining loyal, regular long-term customers is not so easy. Everybody on the selling side of the market is looking for that perfect formula to build up and retain their customer base. Although there are various ways to achieve this, one of them is surely catering to their needs based upon previous purchases in the hope of return business. It could be said that, in general, people are creatures of habit. All of us mainly tend to stick to the things we’re comfortable with, things that we know how they work and in general things that have proven themselves through past experiences.
One of the ways to ensure repeat business is creating suggestion emails based on the customer’s previous purchases. In essence, you’re anticipating what they would want/need before they even know it. WooCommerce Cross-Seller is a platform that can help you with this, a crucial part of your business.
Automated Emails
This specific plugin

4 min read Weglot
Business | blog.weglot.com | 5 days ago

The Real Deal Breaker in Customer Success? Empathy.

Karina (Director of customer experience at Weglot) shares her vision of her job: "Treat every user with individuality and respect and try to see their issue from their point of view from the start. Kindness, in the end, goes a long way."

The Real Deal Breaker in Customer Success? Empathy.

Business | blog.weglot.com | 5 days ago

Let’s look at a typical scenario: You just downloaded an app you are crazy about trying, and you hit a roadblock. You can’t seem to figure out a step in the configuration and know it’s time to shoot over a quick email to support to see what is going wrong. You have a big chance of either coming across two types of help: Empathetic or textbook response-type of person. Empathetic: “I’m so sorry to hear you are having a hard time with our app, but I would be more than happy to figure out what we can do to make it work for you :)”
Textbook response-type: “Sounds like you installed it wrong. Here is the tutorial to do it correctly, Best.”
Which one would you want to receive? It seems like a no-brainer, but in reality, empathy does not grow overnight. It’s a feeling that you have to learn and nurture within you to come closer with a user the minute they reach out to you.
The truth of the matter is a big part of customer success, no matter the industry, is about connecting with customers, understanding their needs and frustrations, and communicating effectively with them. In short, it’s about practicing empathy — which your

37 min read Tom Zsomborgi
Community | kinsta.com | 6 days ago

Growing a WordPress Company – How We Reached the First 1,000 Customers

The WordPress ecosystem is huge and there are a lot of opportunities. But how do you start and go from your first customer to your first 1,000 customers?

Growing a WordPress Company – How We Reached the First 1,000 Customers

Community | kinsta.com | 6 days ago

A year after my first post on bootstrapping a startup, I’m writing another one about the challenges and lessons we’ve learned while growing our SaaS company. As well as how to go from your first customer to your first 1,000 customers. The reason I decided to write a second part is not just because I have a lot more to say but the feedback our team received was incredible! You guys really loved that post, you left a bunch of comments, and shared your own stories. Many of them were the same everyday challenges we are facing and it encouraged me to start writing again so you can see what has worked for us.
In case you missed the first part you can take a look here: 16 lessons learned bootstrapping Kinsta from $0 to 7-figures revenue.
Deep down I was hoping that the post would be popular and generate some buzz, but the results surpassed my expectations!
The same moment it was submitted to Hacker News it started getting clicks, upvotes, and comments. Two hours later it was #1 and the post had 300-400 concurrent visitors! Since we provide managed WordPress hosting and our tech guys know their job, we didn’t have any technical difficulties keeping the site up and running.

18 min read WebDevStudios

Five Reusable Code Snippets to Reduce Development Time

There are plenty of ways you can rely on reusable code snippets to save time and provide you with the best possible work and turnaround.

Five Reusable Code Snippets to Reduce Development Time

When was the last time you started a project from scratch? I mean literally from scratch—not using a framework, a parent/child theme, or any plugins. Maybe never? One could argue that as long as you’re using WordPress that you’re not necessarily creating anything from scratch since the CMS offers so much functionality out of the box already. What you do, though, is iterate on that functionality and build upon the tools provided to you or the tools you have built for yourself in the past. After all, if you’re doing work around the house and need to hammer some nails into the wall, you’re not going to head into your garage to carve the wood and forge the steel to make a new hammer every single time (unless you’re our very own builder and wood magician Will Schmierer). You’ll use the same hammer to do the same job until the hammer is no longer useful or you find a new tool with which to replace it.
Why then would you not develop a site in the same way? Granted, most projects are going to require distinct sets of functionality unique to the projects themselves but there are plenty of ways you can reuse code to save time so you can truly focus on

4 min read Phpbits Studio
Plugins | richtabor.com | 1 day ago

Introducing New Page Building Blocks and Tools for CoBlocks

Introducing the brand new CoBlocks, a suite of page building blocks for the WordPress Gutenberg block editor.

Introducing New Page Building Blocks and Tools for CoBlocks

Plugins | richtabor.com | 1 day ago

As I mentioned in my 2018 Year in Review, Jeffrey Carandang and I have recently joined ranks, doubling down our efforts to making CoBlocks absolutely brilliant. And after months of very challenging work, we finally have something to show you. We think you’re going to like this. A lot. Introducing the new CoBlocks, a suite of page building blocks for the WordPress Gutenberg block editor.
Tweet
This is the Gutenberg page builder you’ve been waiting for. CoBlocks will make you rethink what WordPress is capable of. See for yourself.

13 min read Tom Zsomborgi
Community | kinsta.com | 11 days ago

How to A/B Test with Google Optimize in WordPress for Free

Google Optimize in our opinion is an excellent tool to start with right off the bat, especially because it’s free.

How to A/B Test with Google Optimize in WordPress for Free

Community | kinsta.com | 11 days ago

It doesn’t matter what type of WordPress site you have, whether it’s an ecommerce store or affiliate marketing blog, it’s vital that you never stop A/B testing! Data-driven decisions are what can help propel your website or business forward and get you ahead of the competition. But let’s be honest, A/B testing isn’t always easy. Or perhaps you’ve just been putting it off. Well, today hopefully we can change that! Below we’ll dive into how to A/B test with Google Optimize in WordPress. It doesn’t matter what type of site you have, this will work across the board. And best of all, it’s free.
What is A/B Testing?
A/B testing, sometimes also referred to as split testing, is a way to compare elements on a page (or any type of data) against each other to determine which performs better in terms of page views, time on page, conversions, bounce rate, etc. A few examples include:
Testing different headlines.
Trying out new landing page content or page layouts.
Experimenting with different color CTA buttons.
Showing something completely different such as a CTA in a widget vs a contact lead form. You can track in Google Analytics sales down

13 min read WebDevStudios
Community | webdevstudios.com | 5 days ago

Headless WordPress with React and NextJS (Part 2)

Learn the benefits of Headless WordPress with React and NextJS from an Engineer at WordPress development agency WebDevStudios in this article. This is Part 2 in a series.

Headless WordPress with React and NextJS (Part 2)

Community | webdevstudios.com | 5 days ago

Editor’s Note: The following is Part 2 in a two-part series titled, “Headless WordPress with React and NextJS.” In Part 1 of this series, we set up a simple app to display our posts using React and Next.js alongside our WordPress install. We left it lacking some extra functionality that would take us from a simple test to a real browser-accepted website. So, let’s get to work on that and really round this thing out.
First up are single posts. We’re going to continue to work in our posts.js and get some links and such working first.
Our main update, like in Navigation.js, will be to import our Link component and wrap each of our post titles.
import Link from 'next/link'
and then
<li key={ post.id }>
<Link href={ `/posts/${ post.slug }` }>
<a href={ `/posts/${ post.slug }` }>
{ post.title.rendered }
</a>
</Link>
</li>
From here we have links, but they won’t go anywhere.
In fact, if you tried, you’d get the default 404 error from express.
Dynamic Routing
This is where things get a little complicated. Out of the box, Next.js handles direct routing, but dynamic routing is a little

10 min read Tom Zsomborgi
Tutorials | kinsta.com | 8 days ago

How to Fix a 403 Forbidden Error on Your WordPress Site

Seeing an error on your WordPress site can be frustrating and deflating, which is why we’ve created this detailed guide to help you fix the 403 Forbidden Error.

How to Fix a 403 Forbidden Error on Your WordPress Site

Tutorials | kinsta.com | 8 days ago

Did you just try to access your WordPress site only to be hit by some message telling you something is “Forbidden” or that you don’t have permission to access something on your site? If so, you’ve likely run into the 403 Forbidden error on WordPress. Seeing an error on your WordPress site can be frustrating and deflating, which is why we’ve created this detailed guide to help you fix the 403 Forbidden Error on WordPress and get your site functioning again as quickly as possible.
Let’s get started without any further introduction because we’re sure you just want to fix your site!
What is the 403 Forbidden Error?
Like many other common WordPress errors, the 403 Forbidden error is an HTTP status code that a web server uses to communicate with your web browser.
Quick background on HTTP status codes – whenever you connect to a website with your browser, the web server responds with something called an HTTP header. Usually, this all happens behind the scenes because everything is working normally (that’s a 200 status code, in case you were wondering).
However, if something goes wrong, the server will respond back with a different numbered

14 min read Kobe Ben Itamar
Business | freemius.com | 13 days ago

Divi Kingdom immediately increased revenue by 57% selling w/ Freemius

This is an interview with the creator of 'WooCommerce Builder for Divi' plugin, which had recently migrated it away from WooCommerce and started selling through Freemius. He immediately saw a staggering 57% increase in gross revenue, right on the 1st month.

Divi Kingdom immediately increased revenue by 57% selling w/ Freemius

Business | freemius.com | 13 days ago

Today we bring you a very pleasing success story: Abdelfatah Aboelghit created the great WooCommerce Builder for Divi plugin, and had recently migrated it away from WooCommerce and started selling through Freemius. He immediately saw a staggering 57% increase in gross revenue, right on the 1st month, so we decided to set up an interview with him to find out more: Abdelfatah, thanks for agreeing to answer my questions about you and your WordPress product business so soon, right after migrating it and selling through Freemius.
Let’s get started by getting to know you: where are you based and how did you first step into the world of coding WordPress products?
Hey, Thanks for having me! I’m based in a small village in Egypt. I’ve been in the WordPress coding products business for about 2 years now.
Before that, I was a pharmacist, but I’ve always been obsessed with creating websites for me and for my friends, using WordPress. I didn’t know how to write code at the time, until one day me and my friend wanted to build a very complex website which I couldn’t build with the available plugins, so we had to talk to a developer to do it for us. The developer

Development | webdevstudios.com | 12 days ago

Headless WordPress with React and NextJS (Part 1)

Learn about the benefits of Headless WordPress with React and NextJS from a Senior Frontend Developer at WordPress development agency WebDevStudios.

7 min read Codeinwp
Community | codeinwp.com | 12 days ago

Takeaways From #WCUS, Block-Enabled Plugins Highlighted in Plugin Repository

The last few weeks have been fairly busy for many of us; there's hardly been time to catch up on the news. Well, for WordPress lovers who need to catch up on all the breaking news, our monthly news article has just been published. Ease your way back into work with all the headlines, developments, and takeaways.

Takeaways From #WCUS, Block-Enabled Plugins Highlighted in Plugin Repository

Community | codeinwp.com | 12 days ago

Hello everyone and happy New Year! While we’ve been busy enjoying the holidays, we still found some time to collect all the best WordPress news and stories from the past month. This roundup includes plenty of news on the two biggest stories around: WordCamp US and the release of the new Gutenberg block editor! But these are not the only headlines from the month.
Keep reading to catch up with everything WordPress. And, last but not least, the whole CodeinWP team wishes you a very fruitful and challenging 2019!

7 min read Adi Spiac
Business | translatepress.com | 8 days ago

Passing 10000$ Monthly Recurring Revenue Transparency Report #2

How TranslatePress more than doubled its revenue in the past 4 months, lessons learned & future goals.

Passing 10000$ Monthly Recurring Revenue Transparency Report #2

Business | translatepress.com | 8 days ago

The last 4 months were quite impressive. Since our last transparency report TranslatePress grew from 4500$/month in August to over 8500$/month at the end of November. Then, in the last month of 2018, TranslatePress sales passed the 10000$ monthly recurring revenue mark.
This is HUGE for us and a solid confirmation that our efforts are focused in the right direction.
Besides this, the free version active installs grew to 30K.
Below we’re going to go into what happened in the last 4 months, the things we focused on as well as revenue breakdown. Welcome to Transparency Report #2.
Development, Better Processes and Speed Improvements
Development wise the last period was focused on two main things: (more) speed improvements as well as getting TranslatePress to work for a lot of edge cases.
Speed is critical, so we’re constantly looking to make TranslatePress as fast as possible. To achieve this we’re basically caching operations that are intensive.
Less load on your multilingual site means more traffic (due to better SEO) and an increase in your conversion rate.
Apart from this, new features were put on hold in order to fix edge case bugs, making sure TranslatePress works

Tutorials | rachievee.com | 2 days ago

The Screen Reader Text Class: 5 Real Life Applications

Rachel goes over what the screen reader text class is, and 5 real life ways to apply it into your every day development.

The Screen Reader Text Class: 5 Real Life Applications

Tutorials | rachievee.com | 2 days ago

One of my first exposures to accessibility in WordPress is the screen reader text class. When I was learning by tinkering around existing themes – it became a familiar sight. Now, the screen reader text class is an effortless addition to my daily development, and it makes a huge difference. First we’ll go over briefly what this class is and how it can help make sites more accessible. Then I’ll review 5 real life applications of the screen reader text class in the wild. I hope that by reviewing these cases, it can become part of your every day workflow as well.
What is the screen reader text class?
To be clear, this class can be called anything. This class is almost always named “screen-reader-text” in WordPress themes. In Bootstrap, as another example, it’s equivalent class is called “sr-only”. Regardless of what the class is named, it is a set of styles that can be applied anywhere.
This class hides things that you don’t want to display visually, while keeping them “visible” for screen readers. It does so without resorting to using the “display: none” syntax in CSS. The problem with setting the display to

Pro | pressjitsu.com | 7 days ago

WordPress Cache Buckets And Filter Strategies

On the importance of optimizing and measuring your page cache hit rates. Ignore or whitelist unique cookies, URL parameters.