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2 min read Matt Cromwell
Tutorials | tomjn.com | 11 hours ago

Writing a WP REST API endpoint in 2 minutes

It's rare to get such a quick and easy tutorial on something that seems complicated but really isn't. Good read!

Writing a WP REST API endpoint in 2 minutes

Tutorials | tomjn.com | 11 hours ago

I need to write a REST API endpoint, but lets assume we know nothing about REST APIs. The Task
My homepage has a box that contains a magical word, and I’m going to use the REST API to grab this word and display it on my site:
<div id="tomsword">... word goes here ...</div>
I’m going to need:
A word to use, I’ve chosen “moomins”
A REST API endpoint on my site to send the word from
Some Javascript to ask the API for the magic word
The Endpoint
This parts easy. REST API endpoints live at /wp-json, and they have a namespace so your endpoints don’t clash with those of other plugins. My endpoint is going to live at tomjn.com/wp-json/tomjn/v1/test.
When my endpoint is called, I want to return the word “moomins”, so I’ve prepared a function to do just that:
function tomjn_rest_test() {
return "moomins";
}
and I’ll register my endpoint, and tell WordPress what to do when it’s called like this:
add_action( 'rest_api_init', function () {
register_rest_route( 'tomjn/v1', '/test/', array(
'methods' => 'GET',
'callback' => 'tomjn_rest_test'

4 min read Rami Yushuvaev
Business | itnews.com.au | 12 hours ago

How News Corp Australia made WordPress scale

A $5 million project, saved $4.5 million by eliminating heavy software licensing and on-premise hardware costs. Reducing publishing time from 10 minutes to 3 minutes on average, and reducing page rendering from 27 seconds to 4 seconds.

How News Corp Australia made WordPress scale

Business | itnews.com.au | 12 hours ago

Inside one of the world's biggest deployments. Content creation is the lifeblood of publishing houses like international behemoth News Corp.
But nowadays you can't break Watergate without an efficient, flexible back-end content management platform.
In 2014 News Corp Australia found itself at an impasse: news consumers had long moved into the mobile world, but the company's legacy content management system didn't support publishing on mobile platforms, or continuous deployment.
Any changes created a lot of risk, and the IT team was restricted to a monthly release cycle - "entirely out of keeping with the needs of an innovative publisher", according to CTO Alisa Bowen.
That year it decided the time had come to introduce a new, fit-for-purpose platform that could be adaptable and scalable in supporting News Corp Australia's more than 30 websites and thousands of articles published daily.
A technical proof-of-concept led to the decision to rip out the old CMS and replace it with popular open source content management platform WordPress VIP.
The main reason for this choice was that most of News Corp's local editors and journalists were already familiar with the platform, which

11 min read Tom Zsomborgi
Development | kinsta.com | 17 hours ago

A Developer's Introduction to the Twenty Seventeen Theme

This advanced tutorial shows how developers can get the most from the new WordPress default theme.

A Developer's Introduction to the Twenty Seventeen Theme

Development | kinsta.com | 17 hours ago

With the release of WordPress 4.7, also came the new Twenty Seventeen theme. More than all its predecessors, the new default theme is highly customizable for both users and developers, it’s easy to use, and perfectly suitable for both personal and professional purposes. Moreover, it is great when it comes to site performance, as Brian explains in How to Score 100/100 in Google PageSpeed Insights with WordPress. The Twenty Seventeen theme provides the perfect dress for new amazing WordPress features like the customizable video header. Moreover, it provides theme specific features like front-page sections, SVG icons support, visible edit icons in the Customizer.
Much has already been written about Twenty Seventeen theme, so in this post I won’t make a new list of its cool features and functionalities. Rather, I will propose five small tutorials aiming to help developers and advanced users to get the most from the new WordPress default theme. Thanks to a child theme, we will:
A Child Theme to Enhance Twenty Seventeen Theme Functionalities
I will assume you are familiar with child theming in WordPress. If you’d need a refresher, take the time to have a read at our WordPress

5 min read Eric Karkovack
Pro | speckyboy.com | 13 hours ago

Every Website Will Break (Eventually)

While we'd all like to believe that we can create a bulletproof site, the truth is that eventually, something's going to break.

Every Website Will Break (Eventually)

Pro | speckyboy.com | 13 hours ago

I know – the headline sounds dire. And, to some degree, it is. But I’ve been thinking about this a lot lately and I feel like we, as designers and developers, should have an open dialogue. Recently, after a spate of websites I maintain faced a variety of problems, I came to a stark realization: Every website I’ve ever worked on is probably going to break at some point.
We’ll get into the reasons why in a second. But, let that last statement just sink in for a moment. Now, do you get that sinking feeling in your stomach, too?
Is it true? How can this happen?
Sadly, I do believe it’s true. And I actually wonder why it took me so long to figure it out. Maybe you were a bit more on-the-ball and realized it long before I did.
As to why a website is going to break – there are a number of reasons for that. Just a few of the possibilities include:
CMS Core/Plugin/Theme Conflicts
Any website that is built on a content management system like WordPress, Drupal or Joomla! are bound to run into a mischievous software update sooner or later. Different parts could then conflict with each other – resulting in anything from a small display issue to an inaccessible

27 min read Ben Gillbanks
Community | tfrommen.de | 17 hours ago

An Introduction to Unit Testing (for WordPress)

A detailed explanation of unit testing for WordPress, with examples for setting up tests in a variety of explanations. Plus it has Lego in the featured image! :)

An Introduction to Unit Testing (for WordPress)

Community | tfrommen.de | 17 hours ago

Thorsten is a web developer since 2000, working with (and on) WordPress since 2005. Currently, Thorsten is a WordPress engineer and technical project lead at Inpsyde, Germany’s biggest WordPress agency. He is part of Inpsyde’s QA team, and leads the development of MultilingualPress, the multisite-based free open source plugin for your multilingual websites. He also maintains WP REST Starter, a Composer package for working with the WordPress REST API in an object-oriented fashion.
Thorsten is a certified PHP engineer, web development professional and tester.
If you are a software developer, you might have come across the term “testable code”. But what is it? What makes code testable, and what not?
Testable Code
Every piece of software is testable—somehow. There are several things you might be able to test:
the return value of a function;
the output of a function;
other side effects of executing a function;
whether or not a program crashes;

So, doesn’t that mean every piece of code is testable code?
It does not. That’s because almost always when someone refers to “testable code” they do it in the context of unit testing. So

1 min read Doc Pop
Editorials | youtu.be | 3 hours ago

Doc Pop's News Drop: Postmatic's new Replyable service

In this week's video we talk about Postmatic's new brand and the new "Not Secure" messaging for non HTTPS sites in Chrome.

Doc Pop's News Drop: Postmatic's new Replyable service

Editorials | youtu.be | 3 hours ago

Postmatic rebrands as Replyable and Google's Chrome browser stars displaying "Not Secure" messages on sites not encrypted with SSL.

2 min read David McCan
Community | wptavern.com | 3 days ago

Obama Foundation Launches New Website Powered by WordPress

It's nice to see such a high profile site using WordPress. There is not a ton of content yet, but I imagine more will be added as time goes on.

Obama Foundation Launches New Website Powered by WordPress

Community | wptavern.com | 3 days ago

The Obama Foundation launched its new WordPress-powered website today. The future presidential center, which will be located in Chicago, will manage projects both in the city and other places around the world. “More than a library or a museum, it will be a living, working center for citizenship,” President Obama said. “That’s why we want to hear from you. Tell us what you want this project to be and tell us what’s on your mind.”
The website integrates the Typeform service for collecting feedback from citizens on their hopes and dreams, as well as the people and organizations that inspire them.
WordPress developers were excited to see that the former President is using the WP REST API introduced in WordPress 4.7.
Oh hai WP REST API pic.twitter.com/EBGDexNwRA
— Daniel Bachhuber (@danielbachhuber) January 20, 2017
The custom theme for the Obama Foundation is built using ZURB’s Foundation as its front-end framework. It integrates the jQuery Cycle Plugin for galleries.
The website was created by Blue State Digital, an agency that got its start on the campaign trail and now focuses on serving causes and brands.
President Obama is the first president

1 min read David Bisset

Theme Developer Handbook Released!

The WordPress Theme Developer Handbook has finally been released. Congrats to the almost 100 involved. Feedback welcomed.

Theme Developer Handbook Released!

Weekly Meetings As well as discussing docs issues here on the blog, we use Slack for group communication.
Individual teams have their own regular meetings – you can find details of those in the sidebar.

Editorials | themeisle.com | 4 days ago

PageSpeed Insights Score: Faster WordPress Hosting is More Important

Google PageSpeed Insights scores should be taken with a grain of salt. They are helpful as guidelines for optimization, but sometimes simply choosing faster WordPress hosting can be more important.

PageSpeed Insights Score: Faster WordPress Hosting is More Important

Editorials | themeisle.com | 4 days ago

You want your WordPress site to load lightning-fast. And if you’re like most of us, when you think of improving your site’s page load times to get that “lightning-fast” designation, you think of your Google PageSpeed Insights score. For many website owners, it’s their white whale. Getting a perfect score on PageSpeed Insights is the impossible quest that will magically solve all of their page speed woes.
But is a high PageSpeed Insights score the be-all and end-all of fast page load times? Sorry, but no. If your focus is on improving your site’s page load times, finding a better host will often take you further.
In this post, I’m going to run a real test to show you that high-performance hosting will do more for your page load times than endlessly striving to improve your PageSpeed Insights score.
What is Google PageSpeed Insights? Should you care?
If you’re not already familiar, PageSpeed Insights is a Google-offered tool that helps you both analyze and optimize your website’s performance for desktop and mobile visitors. Before I get into what exactly that entails, let’s talk about what PageSpeed Insights is not:
It’s

13 min read David Bisset
Development | blog.sucuri.net | 4 days ago

Sucuri's WordPress Performance Optimization Guide

This guide is basic, but well rounded: it should help the thought about performance and which areas to focus on.

Sucuri's WordPress Performance Optimization Guide

Development | blog.sucuri.net | 4 days ago

Since launching our website performance testing tool we have been getting a lot of questions about how to improve the speed and performance of WordPress websites. Many website owners are not aware how slow their sites are, so we are excited to help shed some light on the matter. There are a number of different resources available to help you dive into the world of performance optimization. In this article, I want to create a proper foundation for any website owner to start thinking about performance optimization.
This basic guide should help website owners understand how to think about performance and which areas to focus on. This information is designed as a high-level overview, but it is structured so that if you were interested in more data, you can follow the links provided for additional research, details, and tutorials online that help you optimize your website at every layer.
Performance – Core Domains
First, we have to understand that website performance can be divided into three domains. These areas each affect the speed of your website in different ways.
The basic performance principles for each domain can be delineated as follows:
Networking: Reduce distances
Software:

12 min read David McCan
Community | wptavern.com | 3 days ago

Wix Removes GPL-Licensed WordPress Code from Mobile App, Forks Original MIT Library

Rather than just correcting its licensing mistake, Wix over-compensated and introduced other issues when it created a new license. The process is turning out to be a learning experience for Wix. Good reporting and analysis by Sarah Gooding.

Wix Removes GPL-Licensed WordPress Code from Mobile App, Forks Original MIT Library

Community | wptavern.com | 3 days ago

In October 2016, Matt Mullenweg called out Wix for using GPL-licensed code from the WordPress mobile app and distributing it in its proprietary app. After identifying a path for Wix to comply with the license, Mullenweg confirmed he would be willing to go to court to protect the GPL. Wix CEO Avishai Abrahami’s response to the allegations failed to address the issue of licensing, dodging the question with references to other open source contributions. Abrahami seemed to indicate that Wix would open source its mobile app but was not clear whether it would be GPL licensed:
“We always shared and admired your commitment to give back, which is exactly why we have those 224 open source projects, and thousands more bugs/improvements available to the open source community and we will release the app you saw as well,” Abrahami said.
The Wix Twitter account also gave the impression that the entire app would be released under the GPL:
@yairwein We'll release the code on Github, where we also shared our previous projects: https://t.co/FBhp2Kd5wn
— Wix.com (@Wix) October 30, 2016
Publicly communicating these intentions bought the company time to educate its developers on the

3 min read M Asif Rahman
Community | make.wordpress.org | 3 days ago

Discussion: Should We Pay for Speaker Travel

This is good discussion of very old topic, if we should pay WordCamp Speaker. Look specially at the comments, here Josepha just started the discussion, participate if you are involve with foundation or organizing team.

Discussion: Should We Pay for Speaker Travel

Community | make.wordpress.org | 3 days ago

It’s been many years since we last openly discussed the question of whether or not to pay for the travel and expenses of out-of-town speakers for WordCamps. I’ve seen a few discussions around (and have had quite a few with people, myself), so I thought it was time to have a post about it. The Background Info
Speaking at a WordCamp has always been considered a volunteer contribution. In the same way that developers donate their time writing a patch for core, speakers donate their time sharing knowledge with the greater WordPress community. If a speaker chooses to submit their talks to WordCamps where travel would be required, the expectation is that they will cover their own expenses.
The global community team stresses a local focus for WordPress events, to not only keep costs manageable, but also to foster that sense of community that makes our project so unique. We ask organizers to do the following things:
Focus on having primarily local speakers at your event
Choose high quality speakers (and presentations) over quantity
Crowdsource potential speaker suggestions from your Meetup members
The Current Info
The conversations I’ve been seeing/having lately often are

11 min read Sanjeev Mishra
Plugins | purposethemes.com | 1 day ago

12 Example Websites Built with Beaver Builder Theme and Plugin

Beaver Builder Plugin and Theme for WordPress are personal favorite of many WordPress users. It allows you to create beautiful pages and website without messing up the code and performance. Check the live sites built with Beaver Builder and see how the modules are being used at proper locations.

12 Example Websites Built with Beaver Builder Theme and Plugin

Plugins | purposethemes.com | 1 day ago

After comparing all page builders, we found Beaver Builder as one of our favorite Website Builder for WordPress. With available template designs and ready to use modules, you can create beautiful pages with better conversion and engagement. Without any knowledge of coding, you can add elements such as counter, maps, slideshow, carousel, contact form, pricing table and many more with a simple drag and drop method. Adding media files like audio, video and images are very easy using this builder. Well, after seeing the demo of Beaver Builder, I wanted to see all the example websites which are currently using this awesome plugin and template and created a live website. Beaver Builder allows non-developers to add modules without messing up the code and lowering the performance. It’s a little pricey but the best Page Builder for WordPress.
A live working website with all these modules and elements places properly will give you real feel of this amazing page builder. To search the live websites, you need to find bb-plugin (Beaver Builder plugin) and bb-theme active on the site, which you can see in the page source. I found few great sites with beautifully placed elements and modules

10 min read Iain Poulson

Performance Best Practices in the HTTP/2 Era

It’s been an exciting couple of years for the web, with the widespread adoption of HTTP/2 and Let’s Encrypt. Not only is the web becoming faster and more secure, but it’s easier than ever for developers and site owners to implement performance and security best practices. In this article Ash takes a look at what’s new in HTTP/2 and what that means for performance best practices going into 2017.

Performance Best Practices in the HTTP/2 Era

Hypertext Transfer Protocol (HTTP) has been around since 1991, and we haven’t seen a major update since 1999, when HTTP/1.1 was released. During this time a lot of performance best practices have been passed around the web to try and circumvent some of the shortcomings in HTTP/1.1. Sites such as Pingdom and GTmetrix are the de facto when it comes to measuring a site’s performance and for the most part they’re excellent tools. However, some of their recommendations aren’t relevant in the era of HTTP/2.
What’s New?
Let’s take a look at what’s new in HTTP/2 and what that means for performance best practices going into 2017.
Fully Multiplexed
This is arguably the flagship feature of HTTP/2, which fixes one of the biggest problems with HTTP/1.1, namely head-of-line blocking. In layman’s terms it means that only one request can be outstanding on a connection at a time, resulting in latency. This is because the next request is only issued once the response to the current request has been received, resulting in a “queue” of assets to be downloaded from the server.
In an attempt to circumvent this issue a browser may open multiple TCP

10 min read Adi Spiac
Business | cozmoslabs.com | 6 days ago

Is business growth the best metric to focus on? Our 2016 year in review.

Some of the success, challenges and lessons learned from running our WordPress plugin business in 2016. If you're a WordPress business owner, I hope you'll find some valuable insight.

Is business growth the best metric to focus on? Our 2016 year in review.

Business | cozmoslabs.com | 6 days ago

In 2016 our plugin business had a 28% growth in revenue over the previous year. During the end of the year break, I took some time to analyze what this number really means and if this metric should be the most relevant one to focus for the years to come.
To put things in perspective, during the last 4 years, since we’ve focused on building and selling WordPress products, we saw a yearly growth with values ranging from 28% to over 100%. This came mostly due to us constantly improving our plugins, offering great support, as well as taking advantage of the growing WordPress market share.
That being said I think we tend to not appreciate enough what just went by, and simply rush to set targets for the new year. I feel this makes it more about the destination, not the journey.
That’s why I’ve decided to look back at how 2016 unwinded, in our first “year in review” post.
Plugin development
Our company revenue comes from three plugins, all of them using a freemium business model:
At the beginning of last year, shortly after launching Paid Member Subscriptions, we decided that in 2016 our main focus will be on improving and consolidating these three plugins.
I’m

5 min read David Bisset
Editorials | tommcfarlin.com | 6 days ago

WordPress Versus Medium: Does It Really Matter?

Shower thoughts from Tom McFarlin: when it comes to competition should we limit ourselves to a single player in publishing segment of the web?

WordPress Versus Medium: Does It Really Matter?

Editorials | tommcfarlin.com | 6 days ago

This past weekend, I spent time closing a bunch of sites, exporting content from one service to another, preparing to consolidate a couple of sites, and even shutting some sites down. But the number one thing that has resulted in a weird bit of feedback is the idea that I opted to archive my data from Medium in preparing to move it to a WordPress-based site. This resulted in some weird WordPress versus Medium points from others.
Truthfully, I know this kind of argument will never die. But I digress for now.
And, I suppose, the reason this is weird is that I – like many who use WordPress – want the control that comes with owning your data. Perhaps it’s also about playing in someone else’s sandbox, too, right?
But there’s an inherent problem with sticking only with one CMS and neglecting what the rest of the industry is doing.
WordPress Versus Medium
I don’t know anyone who considers themselves a web developer and works with WordPress and doesn’t like the extensibility that the platform offers.
But take a step back and look at WordPress from 150,000 feet. This piece of software does a lot. And that’s great, right? Even the new [good-looking]

9 min read Tom Zsomborgi
Tutorials | kinsta.com | 7 days ago

Lowdown on the Google Mobile Popup Penalty for WordPress Users

Google recently penalized sites using pop-ups on mobile pages. Traffic can drop by 30% or even more.

Lowdown on the Google Mobile Popup Penalty for WordPress Users

Tutorials | kinsta.com | 7 days ago

We realize that many of you don’t keep up with the latest Google trends and updates. How can you? Many of you are busy running businesses and there is only so much time in a day. Another large portion of you might outsource work on your website to an agency or WordPress maintenance company. But they too are juggling lots of clients. As of January 10th, 2017, the Google mobile popup penalty went into affect across the web. If you are seeing a major dip in mobile traffic lately, you might want to check your WordPress site to ensure you are using popups correctly. Read more about what what this penalty entails below and what you can do about it. January 10, 2017 update: Starting today, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high. As we said, this new signal is just one of hundreds of signals that are used in ranking and the intent of the search query is still a very strong signal, so a page may still rank highly if it has great, relevant content. – Google Webmaster Team
Google Mobile Popup Penalty
Google gave us plenty of time, as they originally announced the mobile popup penalty back in August

13 min read M Asif Rahman
Editorials | poststatus.com | 3 days ago

Shaping a vision for a successful WordCamp • Post Status

This is a nice article about organizing large WordCamps. The growth and challenges.

Shaping a vision for a successful WordCamp • Post Status

Editorials | poststatus.com | 3 days ago

With the next edition of WordCamp Europe on the horizon, Jenny Beaumont finds herself thinking about event growth past and present, and about what success might look like for all of us in this new year. Editor’s note: This guest post is written by Jenny Beaumont, a co-organizer of WordCamp Paris and WordCamp Europe. She’s spent the last two decades building things in and around the web, writes a terrific newsletter, and lives in France.
One of the highlights of my year, and a fitting end to 2016 as my sabbatical drew to a close, was attending the 2nd annual WordCamp US, held December 2-4 in Philadelphia, Pennsylvania.
The trip met my expectations in every way, from the warm-hearted nature of the locals to the super-sized portions at every delicious meal, and from the diversity of attendees to all of the extraordinary conversations I had during that short week I was in town.
“You might have noticed that this year’s programming at WordCamp US had some more of a human side, in addition to just the technical that we’ve had before,” said Matt Mullenweg, co-founder of WordPress and CEO of Automattic, during his much-anticipated State of the Word.
“I

4 min read David Bisset
Development | rarst.net | 7 days ago

WordPress APIs Developer Satisfaction Survey Results

Andrey publishes results of a WordPress API survey from developers: their development experience with WordPress and how would they rate WordPress APIs.

WordPress APIs Developer Satisfaction Survey Results

Development | rarst.net | 7 days ago

When you spend a lot of time with it you get a distinct feel about WordPress developer experience. Some parts get job done and other are synonymous with trouble. Yet there is rarely organized conversation about this. Which WordPress APIs perform well and why? How do we get more to that point?
I had run WordPress APIs Developer Satisfaction survey to get some measured insights.
Responses
Survey asked two questions of participants:
Their development experience with WordPress — on the scale from 1–Novice to 5–Expert.
How would they rate WordPress APIs on the list of 30 — with possible ratings of: Horrible, Bad, Normal, Good, Excellent.
The results are summarized in following chart.
You can see raw responses and processed results as a spreadsheet. Thank you to everyone who participated!
Survey attracted responses from experienced developers. 62.7% rated their WordPress experience level 5/5 and 31.3% — 4/5.
The distribution of API ratings was:
40.3% positive (Good or Excellent)
33.1% Normal
26.6% negative (Bad or Horrible)
Familiarity
Most familiar
Admin Menus, Ajax (100%)
Admin Pages, Custom Post Types, Query (97%)
Custom Taxonomies, Database, Plugin (hooks),

Business | managewp.com | 4 days ago

Save time, not money

Everybody talks about saving time & money, but more often than not people in the WordPress ecosystem mess up by making decisions based solely on the price point.

Save time, not money

Business | managewp.com | 4 days ago

We humans are inherently flawed when it comes to money. If it’s a new iPhone or a pair of sunglasses, we’ll dish out $500 in a heartbeat. But if you ask $40 for a year of managed WordPress hosting, a lot of people will look at you like you’ve just insulted their grandma’s crochet skills. WordPress is fantastic because you can find so much for free, but at the same time it spoiled us. We expect fully functional themes and plugins to be free, with stellar support that has nothing better to do than to solve our every inane issue.
I do understand your side of business but still the wp market needs #opensource solution and not services that cost you more money
― An actual tweet to a WordPress SaaS with a functional free tier
It’s bad for the developers because they need to pay the bills. And it’s bad for you, because you’re sabotaging yourself with this mindset.
Why time and not money?
TL;DR answer: time is finite, money isn’t.
Let’s say you’re making $20/hr as a WordPress developer. You occasionally need to migrate a website for a client. You’ve got 3 options:
Do it manually in an hour
Use a quirky free migration plugin (instant,

8 min read Matt Medeiros
Tutorials | plugintut.com | 5 days ago

How to design a WordPress website to sell an e-book

I recently launched an e-book, and this tutorial document outlines the steps that went into building the sales page on WordPress.

How to design a WordPress website to sell an e-book

Tutorials | plugintut.com | 5 days ago

I know I’m late to the e-book game, but I just published The Podcast Starter Kit, a Q&A e-book to help you launch your first podcast. Selling digital products is a great way to open up new streams of revenue for your business. Years ago, when someone jumped into selling info (digital) products, it was spurred on by the dirty little phrase: passive income.
Well, that game is a lot harder now. Some of the lessons I share with you today, will help you position your offering a little better than your competition.
Let’s dive in!
This WordPress tutorial is all about designing & developing a WordPress website to sell your e-book. The same routines I outline here could also be used for any other digital product or marketing website.
E-book website crash course
Back in the day, building products and putting the technology together to handle the transaction, wasn’t exactly beginner friendly. Early adopters who invested in this market were seemingly crushing it, while appearing on every popular podcast to give us their tips for success — and revenue reports.
Now it’s your turn! WordPress has become more powerful, tools have gotten easier, and payment gateways

6 min read Matt Medeiros
Business | plugintut.com | 4 days ago

7 Easy Digital Download add-ons that complete your e-commerce platform -

These EDD add-ons will help shape your store into a complete platform. Learn from customers, keep them coming back, and keep them buying.

7 Easy Digital Download add-ons that complete your e-commerce platform -

Business | plugintut.com | 4 days ago

Platform building is serious business. As we progress our trend of e-commerce tutorials, specifically Easy Digital Downloads, we’ll uncover why EDD should be at the heart of your own platform. Wether you’re selling one-time purchase e-books, or recurring payment to software products, choosing EDD positions you for long-term success. Couple that with the flexibility of WordPress, and you’ve got the horsepower to compete with the big boys.
Let’s dive in.
What is a platform?
Facebook, Medium, and Google — to an extent.
These are all platforms that want you to exist within their walls, contributing in-app time and content, only to see their own stock values increase. Without going crazy, the bottom line is, you don’t own the full customer experience. If you want to sell your product on Facebook, which arguably has the most eyeballs right now, you have to pay to play. Sure they have handy pixel advertising features you can harness, but ultimately, you’re in their sandbox. If you want to reach all of your hard-earned followers, ante up.
Every product company should be thinking about building their own platform to own the end-to-end customer experience.

3 min read Tom Zsomborgi
Community | marketingland.com | 5 days ago

Wix Super Bowl LI campaign comes out strong with Jason Statham

It seems that Wix is spending tons of money to advertise their platform.

Wix Super Bowl LI campaign comes out strong with Jason Statham

Community | marketingland.com | 5 days ago

Wix has released the first of its teaser ad series for Super Bowl LI, coming out strong with actors Jason Statham and Gal Gadot in an action-packed fight scene. The spot is a departure from the brand’s Super Bowl 50 ad which was a joint campaign between the web development platform and the “Kung Fu Panda” movie franchise (although both campaigns do contain a certain element of martial arts).
Wix launched the campaign on Facebook and YouTube Live last night at 6:00 p.m. ET — releasing the video simultaneously on both platforms. According to an announcement from Wix, its Super Bowl LI campaign will include a series of teaser ads leading up to its official 30-second Super Bowl spot.
“We are so excited about this campaign because this time we are telling our own story,” says Wix CMO Omer Shai in the announcement.
The CMO says the campaign is about more than just the commercial, “It is an ongoing narrative about Wix and our customers, and our message about always enabling our users in a world that is often disruptive so that they can be heroes.”
The ads are directed by Louis Leterrier, the same director behind the “Transporter”

13 min read Matt Cromwell
Tutorials | wpshout.com | 5 days ago

Mastering the Unix Terminal: Working With Permissions, Networking, and Other Key Concepts

Great overview of Unix commands for new learners to WP CLI and Command Line in general.

Mastering the Unix Terminal: Working With Permissions, Networking, and Other Key Concepts

Tutorials | wpshout.com | 5 days ago

Last time we covered Unix commands, we talked about how you can move around the filesystem from the command line. These ideas are crucial; if you don’t understand the basics of navigating files and folders from the terminal, there’s not a lot you can do on the command line. If you’ve not mastered that, start with this on file-manipulation from the command line. Once that’s under control, you want to understand the commands that change the way files and folders act. In this article we’ll cover the rest of the stuff I regularly do on the command line. We’ll explain permissions on the command line, networking from the terminal, and other concepts that can change your CLI game. This is more a tour of important concepts than a UNIX command list, but I think that’s more valuable. Let’s get to it!
Dealing with User Permissions
User file permissions are one of the first very-foreign concepts many WordPress developers encounter. Rather than the simple act of creating a new PHP or CSS file, this is an extra level of complexity. It requires some understanding of how Unix thinks about user permissions.
The short version is that a computer has many