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3 min read WebDevStudios

A Better, Cleaner Way to Render HTML with JavaScript

Need a better, cleaner way to render HTML with JavaScript? This backend engineer has some insight and guidance to offer.

A Better, Cleaner Way to Render HTML with JavaScript

As a team of WordPress developers, we often stumble upon a task where we need to request a set of data using AJAX and render it to the browser. Most of the the time we do it like this:
It works. However, it’s difficult to maintain this code, and most of the time, the HTML markup we need to use is much more complex than the example above. As more updates and changes occur in the markup, we find it increasingly difficult to work with this code.
Enter wp.template
If you are familiar with Underscore.js or {{ mustache }}, wp.template is an underscore-based JavaScript templating helper shipped with WordPress.
So, how do we use it?
Create and render your HTML markup template
<# _.forEach( data, function ( post ) { #>
Just with this, we can immediately see how easy it is to maintain our HTML markup.
1. It is important that the HTML markup template is wrapped with <script type=“text/html” id=“tmpl-[TEMPLATE-NAME]”></script>.
2. The id needs to be prefixed with tmpl-.
3. data is the variable passed to the template from the JavaScript. You’ll see this shortly.
4. JavaScript logic goes inside <# #>.
5. <# _.forEach() #> is an Underscore

14 min read Matteo Duò
Community | kinsta.com | 16 hours ago

WordPress Breadcrumbs: How to Enable Them on Your WordPress Site

Need to improve your SEO and UX? Learn how to add WordPress breadcrumbs to your WordPress site using one of these easy-to-implement methods!

WordPress Breadcrumbs: How to Enable Them on Your WordPress Site

Community | kinsta.com | 16 hours ago

Despite the mundane name, breadcrumbs are very useful tools for improving your site’s User Experience (UX) and Search Engine Optimization (SEO). Enabling them is simple with help from a plugin or a little custom code. In this post, we’ll introduce you to WordPress breadcrumbs and explain how they work. Then, we’ll show you how to add them to your site, style them, and remove them. There’s a lot of to cover, so let’s get started!
What Are WordPress Breadcrumbs?
Breadcrumbs, as they relate to WordPress (or any website), are navigational links that appear at the top of a post or page. They show users the higher-level categories that led them to the content they’re currently viewing and also enable easy navigation back to previously-viewed pages.
For instance, consider the following example:
On the left side, right below the header, you can see the words Home > Resource Center > Kinsta Blog. Each is a link back to its corresponding page from the current post. This enables readers on our blog to navigate to any of these key content areas with a single click, instead of having to use the Back button, the menu, or the search feature.
That’s how

Plugins | theme-fusion.com | 42 mins ago

How to Use Your WordPress Site to Generate More Google Reviews

Customer reviews are a powerful and cost-effective way to enhance your business’ credibility. This article outlines 3 easy steps you can take to generate more Google reviews for your site.

How to Use Your WordPress Site to Generate More Google Reviews

Plugins | theme-fusion.com | 42 mins ago

Customer reviews play an essential role in online marketing. Reviews help your business establish credibility and influence consumers’ buying decisions. You can hope that customers’ impressions of your products are enough to motivate them to leave reviews. However, you may not get the results you want by using a passive approach. A more effective strategy is to ask for reviews on Google. Many people are willing to share positive feedback about companies they’re satisfied with, especially if they know that their opinions will be appreciated. Often, all it takes is a gentle push or reminder. In this post, we’ll explain the benefits of encouraging customer reviews on Google. Then we’ll walk you through three steps for using your Avada WordPress website to generate more Google reviews via a plugin. Let’s get started!
Customer reviews are an effective way to establish credibility as a business for your products and services. More than that, they can also help to:
Google Reviews, in particular, can help improve local SEO for your business. Let’s say that someone searches on Google for nearby restaurants:
In most cases, they’ll look more favorably

6 min read WebDevStudios
Business | webdevstudios.com | 3 days ago

Website Project Problems You Might Encounter

Here are some website project problems you might encounter during the life cycle of your website project and ways to overcome them.

Website Project Problems You Might Encounter

Business | webdevstudios.com | 3 days ago

Committing to a new website or a website rebuild brings on a roller coaster of emotions. There is usually excitement over a new functionality or an updated look and sometimes apprehension over the content on your current site. You will certainly feel many highs but also a few lows throughout the life cycle of your project. Because we have ridden the roller coaster with many clients and have noticed the same challenges tend to arise from project to project, we have a few tips on how to handle them. Here are some of the website project problems you are likely to experience and how you can manage them. Missing Data
Oftentimes, our clients wish to migrate the data from their current site to their new site. At the beginning of the life cycle of the project, we conduct a data discovery phase. We examine the data on your current site and complete a data mapping document which is handed off to our clients for final review and approval. Sometimes, it is not desired that all data be brought over. Other times, it is, but the data mapping document should outline explicitly what will be brought over.
Then, development kicks off and data is often not something that comes to our clients’ minds

6 min read Ross Johnson
Business | 3.7designs.co | 9 hours ago

Modern Website Deliverables

If you're providing website design and development services, you might wonder what all should be included as part of your offering.

Modern Website Deliverables

Business | 3.7designs.co | 9 hours ago

You’re hiring a web designer or providing web design services, what’s included in a normal project? In other words, what are the deliverables? Let’s start by defining what a deliverable is. Wikipedia defines a deliverable as:
…a tangible or intangible good or service produce as a result of a project that is intended to be delivered to a customer.
Deliverable might sound like you’re delivering something tangible. In actuality, deliverables can also be tasks with no assets at the end. A sitemap is a digital asset and tangible. Site-care is just a repeating task, but would also be classified as a deliverable.
When it comes to providing professional website design services, projects (at a minimum) should include the following deliverables:
Discovery
Strategy
Visual and experience design
Functionality / build
Content integration
Quality assurance
Deploy
We typically recommend the two additional deliverables:
Training
Site care
Although not all projects call for them. Let’s go into each deliverable in more detail.
Discovery
All projects should include some element of discovery. You can’t build a website if you don’t understand the problems

Community | comingsoonwp.com | 15 hours ago

Why Is My Site Not Ranking On Google?

This post will list some of the possible reasons and how you may fix a site not ranking on Google.

Why Is My Site Not Ranking On Google?

Community | comingsoonwp.com | 15 hours ago

One of the most common and biggest challenges that could face an online publisher is having a site not ranking on Google Search Engine Result Page (SERP). Yes, you are not alone if your site isn’t ranking. And whether you’re a rookie or an old-timer that has put in tremendous SEO work on their website, not ranking on Google do not specifically put you into any category other than what you’re facing. Many factors can cause a site not to rank on Google, including sites that were previously doing well on Google SERP.
A list of possible reasons why your site is not ranking on Google
Not on Google Search Console
Plagiarized content
Not mobile-friendly
A penalty from Google
Poorly maintained
Strong competition
No quality inbound links
Broken links (site errors)
Bad site structure
Poor content and SEO strategy
Not on Google Search Console
Your site can not appear on Google search results if you have not submitted it to Google Search Console. You want to be sure that your site is on Google’s list. There’s no room to assume. It’s also possible to de-index your site mistakenly by switching on the privacy setting.
Submit your website to Google search console

17 min read WP Newsify
Community | wppluginsify.com | 9 hours ago

How to Get the Best Outcome From the Gutenberg Editor?

New to the Gutenberg editor in WordPress? In this article, WP Pluginsify provides great tips that can help you to get the best outcome with the Gutenberg editor.

How to Get the Best Outcome From the Gutenberg Editor?

Community | wppluginsify.com | 9 hours ago

As of WordPress 5.0’s announcement last year, December 6, 2018, WordPress introduced a new default content editor called Gutenberg editor. Nowadays, Gutenberg is mostly known as the “WordPress editor” or “block editor” if we want to be more precise, to be honest. The fundamental idea of this editor is to bring a different approach to creating content. Rather than using the Classic editor that had both text and code panel, Gutenberg uses blocks of various pre-constructed modules to design a webpage and the contents more elegantly.
At the time when Gutenberg was first launched, it was difficult for some users to adopt the block approach while others appear to be already liking working the editor. Therefore in this article, we are trying to provide some tips that can help you to get the best outcome with this powerful editor.
Quick note: WordPress has recently released 5.3 updates that insignificantly improved the user experience of the block editor and named it as Kirk as well.
The First Look of Gutenberg Editor
Assuming you are using the latest version of WordPress so the block editor as well. Therefore, it’s essential to understand the elements of

Plugins | wpsauce.com | 2 days ago

Top 10 Plugins You Want for a WordPress Blog with Multiple Authors

It's hard to manage several people who have equal rights when it comes to publishing and editing the blog.

Top 10 Plugins You Want for a WordPress Blog with Multiple Authors

Plugins | wpsauce.com | 2 days ago

Multiple author blogs are very popular among influential blogger sites and in the blogging community. But their demands are different. They need different plugins than those who have a single author. Again, WordPress has a solution; they offer a variety of plugins, and some of them are very useful in a blog with multiple authors.
This article will introduce you with 10 best WordPress plugins for blogs with multiple authors. So stay tuned and learn more about tools that will help you with maintaining your blogs.
1. PublishPress
If your blog is content-rich than PublishPress is a must-have plugin for your blog. It allows you to create and manage an editorial calendar inside WordPress, follow progress on drafts and article ideas, manage authors, sets up custom notification and more. This plugin comes with companions add-ons which give you a powerful set of tools and options. Those tools include Capability Manager Enhanced (to customize user permissions), Revisions (to manage revision in WordPress), and Press Permit (which lets you control viewing permission on WordPress). This very helpful plugin is there for you every step of the way, from content planning to publish, but it makes sure

16 min read Matteo Duò
Tutorials | kinsta.com | 5 days ago

The Complete Guide to WordPress REST API Basics

The WordPress REST API opens up plenty of opportunities within the WordPress ecosystem. Learn how to get the most from it!

The Complete Guide to WordPress REST API Basics

Tutorials | kinsta.com | 5 days ago

The WordPress REST API is in the process of changing WordPress. You may not have noticed, as a lot of it is under the hood, but the implications of the REST API make a huge difference to the future of WordPress, both in terms of its codebase and its uses. If you haven’t worked with the WordPress REST API, you might be wondering just what it is. So let’s kick off by looking at what the REST API is.
What is the WordPress REST API?
The WordPress REST API is an interface that developers can use to access WordPress from outside the WordPress installation itself. You access it using JavaScript, which means it can be used to create interactive websites and apps.
REST stands for Representational State Transfer and API stands for Application Programming Interface. Let’s take a look at what each of those means.
An Application Programming Interface, or API, is defined as:
“An interface or communication protocol between a client and a server intended to simplify the building of client-side software.”
If you aren’t familiar with APIs, that may not help very much. To put it more simply, an API is a set of code that allows one system to interact (or “interface”)

6 min read Eric Daams
Plugins | wptavern.com | 2 days ago

Gutenberg 7.1 Includes Welcome Modal, Improves Multi-Block Selection, and Adds Drag-and-Drop Featured Images

Justin from the Tavern looks at what's new in the latest release of Gutenberg.

Gutenberg 7.1 Includes Welcome Modal, Improves Multi-Block Selection, and Adds Drag-and-Drop Featured Images

Plugins | wptavern.com | 2 days ago

The past two weeks have been blazing fast for Gutenberg plugin development. A total of 161 pull requests (patches) were merged into version 7.1 of the plugin. Over 20 bugs were squashed while the team added several enhancements, which include better multi-block selection, a new welcome modal, and drag-and-drop featured images. The team refactored several areas of the codebase to prepare for future changes and make it possible to use new hooks. API changes include a new custom select control, text highlight, and custom gradient picker components for developers to use in their plugins.
The release also featured a toolbar button for switching between “edit” and “select” mode. The select mode allows you to select blocks without opening the editing controls unless you click again within a block, which switches you back to editing mode. The only noticeable difference is that the editing controls do not appear while in select mode. Wondering when I will ever use this feature…
Welcome Guide Modal
The new version of the plugin includes a pop-up welcome modal for first-time users. There are currently three panels with short introductions to what blocks are, how

9 min read Danial Wilson
Community | solwininfotech.com | 13 hours ago

10+ Best WordPress Booking Plugins [For Reservations, Appointments]

Booking an appointment can be tedious work. Choose any of these WordPress booking plugins to convert your site into a dynamic event-driven site.

10+ Best WordPress Booking Plugins [For Reservations, Appointments]

Community | solwininfotech.com | 13 hours ago

Are you running a customer-oriented or an online site related to hotels or hospitals, then this is a fruitful article for you. In the digital world, people prefer to book an appointment, reservation, or checking availability of certain things online. So, you have to streamline your website with proper booking functionality if you don’t want to lose your business. For that, WordPress booking plugins are a beneficial tool for you. WordPress is a well-known platform, and powers 34% of the Internet. If you consider only CMS-built sites, then 60% are using WordPress.
WordPress currently offers approx 54000+ active plugins in various categories. You might get lots of options for appointment or booking related plugins from there.
So, are you having confusion, what kind of booking plugin you will choose?
The booking plugin should be responsive and work well with all kinds of devices such as desktop, mobile phones, iPad, so customers can book the services from anywhere.
Booking plugin should be able to allow customer requests within business hours or available time slots.
The plugin should provide the facility of front-end & back-end submission for booking.
All the appointments or

Top Content Writing Tips to Improve Your Website SEO

Here are 7 actionable tips to design your custom 404 page that saves your customers.

Top Content Writing Tips to Improve Your Website SEO

SEO and content go hand in hand, and one would render ineffective without the other. SEO brings you the traffic, and content helps you with maximum conversion. Keyword-optimized content would help in faster indexing of the web pages and push the rankings of the website organically. Many companies are posting bulk content on their websites regularly yet are unable to offer value to the customers. The desired results are not achieved by such content that is sporadic and not optimized. Finding the perfect balance between offering value to readers and giving search engine crawlers enough juice to push up your site’s rank is what SEO content is all about. A professional SEO content writing services have experience in delivering content that meets the SEO guidelines set by the search engines.
In this article, we will discuss several content writing tips to boost your SEO campaign. However, before we go ahead, let us cover some fundamental aspects of content writing in brief.
Things to Keep in Mind while Writing
SEO content writer should sit down to write with a clear mind to ensure complete focus. A distracted mind often interferes with the flow of the content. Always take time to read

9 min read createandcode
Tutorials | commercegurus.com | 2 days ago

WooCommerce Gift Card Tutorial: How to Sell Gift Cards at Your Store

With the holidays in full swing, you might be looking for a way to start selling WooCommerce gift cards at your store. Unfortunately, WooCommerce doesn't come with a built-in gift card feature. But we're going to show you how to fix that!

WooCommerce Gift Card Tutorial: How to Sell Gift Cards at Your Store

Tutorials | commercegurus.com | 2 days ago

With the holidays in full swing, you might be looking for a way to start selling WooCommerce gift cards at your store. Gift cards are a win-win – not only does it make it easy for gift-givers to check off their shopping lists, it also lets you lock in sales at your store.
Unfortunately, WooCommerce doesn’t come with a built-in gift card feature. But we’re going to show you how to fix that using a WooCommerce gift card plugin.
In this post, we’re going to cover two things:
We’ll show you step-by-step how to start selling WooCommerce gift cards with Smart Coupons. It costs $99 and is our recommended solution.
If you’re on a budget, we’ll also share some free (or cheaper) WooCommerce gift card plugins that are viable alternatives, though we won’t share full tutorials for each plugin.
Ready to sell your first WooCommerce gift card? Let’s set it up…
How to Sell WooCommerce Gift Cards With Smart Coupons
Smart Coupons is a popular plugin listed at the official WooCommerce plugin directory, where it’s maintained a near-perfect 4.8-star rating on 55+ reviews.
Beyond being popular with reviewers, Smart Coupons is also our recommended

12 min read Danial Wilson
Community | solwininfotech.com | 3 days ago

Upgraded Ecommerce Trends You Need To Watch For 2020

Let's boost your sales with these 10 latest eCommerce trends. Explore the ways to increase your eCommerce revenue and beat your competitors in 2020.

Upgraded Ecommerce Trends You Need To Watch For 2020

Community | solwininfotech.com | 3 days ago

The e-commerce platform has seen a lot of growth over the past years, and we can predict that it will retain the positive growth. Industry estimates show that the platform generated $2219 billion in the year 2018. The projection is that by 2021, the platform will account for almost $4500 million in revenue. Let us look at some of the latest eCommerce trends which will help you generate fantastic revenue. Many trends can help you boost your income on the online platform. It is, however, essential that the customer experience remains the main focus. Think about aspects such as easy-to-use websites, the use of plugins, and extensions that will help improve the functionality of the site, among others. You also have the option of free and paid themes that will help with setting up an attractive website.
1. Marketing Automation
If you want to improve efficiency in your marketing efforts, then you must embrace technology resulting in the automation of your processes. With developments in areas such as intelligent learning, artificial intelligence, among others, you can do so many marketing functions that were arduous for anyone who was doing them manually. Take, for instance, email Marketing

Community | cssigniter.com | 3 days ago

Thinking Of Buying A Premium WordPress Theme? • CSSIgniter

Thinking Of Buying A Premium WordPress Theme? Here's a few things to keep in mind.

Thinking Of Buying A Premium WordPress Theme? • CSSIgniter

Community | cssigniter.com | 3 days ago

The web is awash with WordPress themes, free and of course premium themes. Perhaps you’re using a free WordPress theme at the moment and want to take the plunge and go for a premium one. In this post, I will share some top tips and things to look out for when purchasing a premium WordPress theme. Hopefully saving you time and money in the long run, let’s get to it!
Freemium WordPress themes
The freemium model is an excellent way for you to evaluate a WordPress theme; some developers offer this as a way to get you to upgrade the theme to a premium version.
Take, for example, our themes, such as Nozama Lite, Blockchain Lite, Public Opinion Lite, Britany Light, Olsen Light and of course True North.
All are available in a light version, meaning you can download and install, play around with them, and if they fit your needs, you can upgrade for more features.
You don’t have to upgrade you understand, but the freemium model works.
You get to evaluate the theme, learn it, and if it takes you and you like the sound of additional functionality, then you have the choice to upgrade or not.
Wherever possible lookout on a developers website for the “light” version of

6 min read WebDevStudios
Development | webdevstudios.com | 10 days ago

Sass Tips to Take Your Skills to the Next Level

Frontend Engineer, Marty O'Connor, shares 10 Sass tips to take your skills to the next level.

Sass Tips to Take Your Skills to the Next Level

Development | webdevstudios.com | 10 days ago

If you’ve been using Sass for a while, but find yourself writing seemingly basic code that doesn’t look very different from vanilla CSS, then this article is for you. We’ll explore ten ways to put Sass to use, taking advantage of some of its more intermediate to advanced features. Year after year, I continue to be impressed with the language’s capabilities and would like to share some of the tricks I’ve learned. This article assumes you have at least some working experience with Sass. If not, get your hands dirty with one of the many great resources on the internet. The Sass documentation is a great place to start. They don’t call them Syntactically Awesome Style Sheets for nothing, so let’s get started on these 10 Sass tips created to take your skills to the next level. 1. Parent Selector
Select a parent from within the child selector.
SCSS
Instead of having to make a new selector for .container .text outside of the .text block, you can just write your selector inside of .text, followed by the &.
Compiled CSS
HTML
2. Suffixes
Here’s a cool way to generate suffixes based on a particular class. Use &- followed by the desired suffix.

Community | wptavern.com | 8 days ago

Gutenberg: One Year Later

As we quickly head into the final weeks of 2019, we also pass the first anniversary of WordPress 5.0 and, subsequently, Gutenberg coming headlong into our lives. Here we are, twelve months later, and you know what? I LOVE IT. And, I am not alone.

Gutenberg: One Year Later

Community | wptavern.com | 8 days ago

As we quickly head into the final weeks of 2019, we also pass the first anniversary of WordPress 5.0 and, subsequently, Gutenberg coming headlong into our lives. Love it or hate it, Gutenberg is here to stay. If you had asked my thoughts on it last December, I would have probably sided with a large portion of other WordPress users.
What are you doing?
WordPress is fine, leave it alone!
Stop forcing me to use this!
Here we are, twelve months later, and you know what? I LOVE IT. And, I am not alone.
When it comes to writing content, I cannot imagine using the Classic Editor anymore. Sure, for a few paragraphs, the Classic Editor is fine. However, when you need to make a 4,000+ word post, Gutenberg and the new block system make things a lot easier.
Yes, the UI is a struggle for someone brand new to WordPress. We have all heard the “Wait, I thought you said this was like Word?” line. A good onboarding process would tackle that going forward. For the rest of us, if you have not adopted Gutenberg yet, you should take another look at it.
The Need for a New Editor
Let’s be honest. The Classic Editor was great for short posts, a couple of headlines and paragraphs, job done.

Community | wptavern.com | 8 hours ago

Creator of EditorsKit Launches Community Block-Sharing Site

Jeffrey Carandang, the creator behind the EditorsKit WordPress plugin, launched a new community site for sharing block designs and templates called ShareABlock.

Creator of EditorsKit Launches Community Block-Sharing Site

Community | wptavern.com | 8 hours ago

Jeffrey Carandang, the creator behind the EditorsKit WordPress plugin, launched a new community site for sharing block designs and templates today. The ShareABlock website allows visitors to download block files directly from the site and import them into the block editor. Users can also sign up to share custom block designs and full-blown block templates. All downloads are available for free. At the moment, there are 18 block designs available for download. There are two primary types of downloads: block patterns and block templates.
Patterns are smaller groupings of blocks to create a specific section for a page. These include designs such as various hero sections, pricing lists, and a call-to-action section.
Templates work the same way as patterns. However, they are larger sets of blocks designed to create an entire page. For example, one template allows users to import a full gallery portfolio page. Another creates an editable resume layout.
Other than Carandang, two other contributors have shared block designs. This number should rise as more people sign up and decide to share their creations. The registration process is open to anyone who wants to join. However, each contribution

Community | themecircle.net | 5 days ago

How Can Beginners Install Google Site Kit in WordPress

Google Site Kit is a lifesaver for any website owner. Still, how can WordPress beginners install it? Here is a detailed answer.

How Can Beginners Install Google Site Kit in WordPress

Community | themecircle.net | 5 days ago

As like every year, Google didn’t miss the chance to surprise the users with the latest updates and innovative advancements; this year also Google has released the “Google Site Kit Plugin” for the WordPress Content Management system. The idea behind introducing this dynamic plugin is to extend the functionality of WordPress and enhance the ease of accessibility. If you are all set to get deep into the concept, then before heading to get into the WordPress Plugin Development, it is worth reading this post to know what exactly it is, how you can install it, and what it has for you?
Undoubtedly, WordPress is the most common and popular choice of Content Management Systems(CMS), when it comes to eCommerce Website development. There is a wide range of plugins and features that empowers this platform and turns it into highly flexible and scalable CMS.
But, Google is giving a unique rising curve to WordPress with the seamless integration of Google-Site-Kit-Plugin.
To further enhance the integration, Google has stepped forward and released a unified open-source plugin for WordPress that developers can utilize to monitor, analyze, and improve the performance of the website

14 min read Adi Spiac
Tutorials | translatepress.com | 10 days ago

A Comprehensive Guide to Creating a Multilingual WooCommerce Store

In-depth guide on creating a multilingual WooCommerce store, including how to translate shop page, products, carts, checkouts and more.

A Comprehensive Guide to Creating a Multilingual WooCommerce Store

Tutorials | translatepress.com | 10 days ago

Thanks to the web, online shoppers can choose to buy products from almost anywhere in the world. Want a pair of shoes you can’t find locally? Buy them from another country. Need a replacement part for your foreign-made car? Hop online and get it in a couple of days. But while the web has made the world smaller in a lot of ways, language barriers continue to add friction to the online shopping experience, particularly for non-English speaking consumers.
According to a Common Sense Advisory survey, 75% of people want to buy products in their native language. Across the 10 countries surveyed, 56% either spend more time on sites in their own language than they do in English, or boycott English-language URLs altogether.
That’s why it’s important ecommerce businesses invest in creating a multilingual WooCommerce store, one that provides quality translations and localized currencies, sizes, shipping, and more.
But how do you create a multilingual WooCommerce store? Let’s take a look.
Why Have a Multilingual WooCommerce Store?
Expanding your business into other countries is the natural next step when you’ve achieved local success. Creating a multilingual WooCommerce

How to Build a Strong Brand Identity in 2020

With such strong competition out there, it is your branding efforts that will help you stand out from the crowd. Here is how to do it properly in 2019.

How to Build a Strong Brand Identity in 2020

Robust branding is the best way to stand apart from your competition. It isn’t as easy in a crowded space such as the internet to create an enduring image, though. Tactics that worked two years ago are now less effective, as smart consumers catch on to marketing trends. Companies spend around $333 billion on digital advertising each year, with a predicted rise to $517.5 billion by 2023. Everywhere consumers turn, someone is trying to sell them something. If they watch a movie, they deal with product placement. Riding in the car to work, they hear ads on the radio and encounter billboards along the way. The online world is even more intrusive, with pop-ups and spam sent to a user’s inbox.
Then, you must present a clear and consistent message that resonates with the person. Here are nine methods that work in the new age of advertising.
1. Start With Your Name
Your brand name needs to be easy to remember and something that makes sense for your products or services. There are many ways of building a memorable identity However, if people can’t pronounce or remember your name, your task becomes much more difficult. Some of the best-known companies in the world have straightforward

15 min read Leo Fajardo
Community | freemius.com | 23 days ago

Black Friday + Cyber Monday 2019 is Coming! Are You Ready?

Are you maximizing sales for your plugins or themes this Black Friday + Cyber Monday 2019? We’ve compiled data-backed analysis and tips from experts in the ecosystem.

Black Friday + Cyber Monday 2019 is Coming! Are You Ready?

Community | freemius.com | 23 days ago

Black Friday is almost here and we’re getting ready at Freemius! Is it the best day of the year? It definitely could be if you have your marketing strategy planned properly! We have experience working with our plugin and theme selling partners over the years and analyzing many BFCM promotions, which puts us in a great position to talk about what strategies work better than others across a network of hundreds of WordPress products.
Even though you may have had successful Black Friday + Cyber Monday sales in the past, it’s important to refresh your strategies every year, stay up to date on what major industry players are doing, and optimize the promotions that work best for your business. So, let’s plug into the latest updates about BFCM!
''
7 Actionable Tips & Tricks for Optimizing Your 2019 BFCM Sales
This year, I’m seeing more and more plugin and theme businesses applying promotional strategies that are used by professional marketers and known to maximize sales. With this increased competition during Black Friday, differentiating your promotion has become more important than ever.
1. Limiting the # of coupon redemptions
While adding something like a countdown

29 min read Tom Zsomborgi
Tutorials | kinsta.com | 10 days ago

10 Best FTP Clients for WordPress Users (Mac and Windows)

All FTP clients are different but the important thing to know is that you want a client that works on your Operating System.

10 Best FTP Clients for WordPress Users (Mac and Windows)

Tutorials | kinsta.com | 10 days ago

Building a website requires files and folders. Building a complicated website requires a seemingly endless supply of files and folders. If you’re a developer or designer it becomes incredibly overwhelming. You may forget where a media file was moved to or maybe a theme folder has gone missing or didn’t transfer to the server properly. Regardless of your problems, you need one of the best FTP clients to help you stay organized. What’s the Point of an FTP Client?
FTP stands for File Transfer Protocol, and it allows you to connect your local files on a computer to an online server. For instance, you may be creating a WordPress site. In that case, you could build a website on your computer, then eventually move all of the files to your server and launch your website for the world to see. In short, it gives you the opportunity to organize your files, make edits in a private environment, and also check to see if anything is going wrong.
All FTP clients are different but the important thing to know is that you want a client that works on your Operating System and you’re looking for a user interface that’s easy to move around and sort out the folders.
Today, hosting

6 min read WebDevStudios
Business | webdevstudios.com | 17 days ago

Ways to Improve Your Website for the New Year

Now is the time to start planning improvements for your business website for the new year.

Ways to Improve Your Website for the New Year

Business | webdevstudios.com | 17 days ago

The web is always changing, evolving, and growing. Here at WebDevStudios (WDS), we thrive on staying up-to-date on the latest trends to ensure the success of all of our clients’ websites. The end of the year is approaching, but there is still plenty of time between now and then to start planning on how to improve your website for next year. It’s still 2019, so why should you be concerned about what will be on-trend next year? The planning process is pivotal in successful website builds, which takes time. You want to ensure your site is at the forefront of the the changing landscape of the web and not playing catch-up against your competitors. The sooner you start planning, the faster development can begin to get your site become a trailblazer in the new year.
Why Do Trends Change and Why Are They So Important?
It probably feels like it’s a never-ending cycle to keep up with the new trends and updates that come yearly for WordPress and the web in general, and you wouldn’t be wrong. With so many talented developers (many of which we have here at WDS) contributing to open-source platforms, trends and necessary features will always be changing in an attempt to find