Social proof is extremely valuable for eCommerce businesses of all types, but how can the 5 different types of social proof be applied to selling WordPress plugins and themes?
We naturally like to feel validated that we’re making the right decisions. Whether it’s having the right dish at a restaurant or buying the right WordPress plugin for a new website project. When making these decisions, what better feeling is there than to know you’re part of the ‘popular crowd’ who also made the same purchasing decision? This is called ‘social proof’ – a concept deeply rooted in the psychology and behavior of humans and now used as a highly effective marketing strategy. As a WordPress plugin or theme seller, it’s important to understand the various types of social proof and how they validate your customers’ decision making process. Additionally, some ‘social proof’ marketing tactics are easier to implement for startup WordPress businesses, so I’ll describe how each type of social proof can be used at various stages of your plugin or theme business’ marketing strategy.
By understanding how social proof impacts the customer journey, you can build more trust with those interested in your product and increase conversion rates.
Types of Social Proof
There are 5 different kinds of social proof
It's very exciting to have the very developer-friendly and Elementor-focused Hello theme in the WordPress repository now. So much easier for users now.
Many of you already know, love and use Elementor’s Hello theme, but this week, our starter theme was officially added to the WordPress repository, so we figured our baby deserves a formal baby shower.
Are you contemplating speaking at your first WordCamp? You should do it. Use these tips from an experienced WordCamp speaker.
Are you contemplating speaking at your first WordCamp? You should do it. One thing I hope you’ll recognize throughout this blog post is that we all have different perspectives. The different journeys we have taken provide real value for others. So, let’s stop thinking about it and take the next steps on how you’re actually going to speak at your first WordCamp. Content
This is what is going to get you onto the WordCamp roster. Whatever your topic, I urge you to consider the audience.
Picking a Topic
First of all, do not discount beginner talks because you’ve heard them before or you think no one is interested in them. Let me tell you about WordCamp Minneapolis 2013.
As organizers, we put a beginner talk in the smallest room because we made the same assumption—that it wouldn’t be a popular talk. We were wrong. The audience was so large that people were standing in the back of the room and overflowed through the doorway into the hall. Beginner talks are often the best, as there are always newcomers, and you’ll likely bring a fresh perspective to the subject as the presenter.
Besides the skill level of your presentation, think about who it is aimed
OceanWP - one of the most popular themes on the WordPress.org repository with over 300k active installs - is transitioning their selling platform to Freemius!
Below are some important points to help you understand why we made this decision and what upcoming changes there will be to OceanWP’s platform. Many of our users have been reporting issues with license key activation. Obviously, this is a very important part of OceanWP’s premium extensions, as the license key allows you to get updates directly from our platform to your websites. With Freemius, license key activations will work smoothly and the process will be easier than it was before.
The main change here is that the Agency plan will offer you the possibility to activate licenses on up to 25 websites instead of an unlimited number of websites. Don’t worry, if you bought the Unlimited plan before the switch, your license will be grandfathered-in and your activation limit will not change. Why are we getting rid of the Unlimited plan? We’ve discovered that the vast majority of users who bought the plan were not using it for more than 20 websites.
Furthermore, having an unlimited license increases our support load and responsibility disproportionately to the value of OceanWP’s products and the customer support required for larger companies. So, as a young
Social media marketing is important to the success of your eCommerce business. Use these tips.
I’m sure I don’t have to tell you how important social media marketing is for an eCommerce shop. It doesn’t matter if you are a big brand or if your online store is just your side hustle. If you want to sell products in today’s crowded marketplace, you need to be using social media and you need to be smart about it. When I’m not slinging code for WordPress here at WebDevStudios (WDS) and Maintainn, my wife and I run a small online store where we sell our handmade leather goods. We’ve been at if for just over three years now, and social media drives 70%-80% of our sales. We rank pretty well for some key search terms in our niche, but even with Google’s domination of the search market, it doesn’t send us anywhere near the sales that social media does. That’s not to say you should ignore trying to rank well in search engines, just that you should definitely put some energy into social media, as well.
I’m going to share some of what works well for our shop and hope it can help you get more sales from social media. A lot of this is going to seem obvious once you read it. Most good advice is, but sometimes you just need to hear someone
Directory websites are one of the most popular types of websites to create and to try and make money from. And of course, you can do it with WordPress.
You might have heard of some of the most popular directory websites. eBay, Yahoo, Facebook, Bing, Foursquare, and Yelp are just some of the many websites which list products and services for us to browse. You can easily create a directory website to list, well, almost anything. Indeed, you can find examples of real estate, local businesses, cars. You name it, you can list it.
This is why directory websites are one of the most popular types of websites to create and to try and make money from.
But as with any complex project, it is crucial to make sure you follow the right path to ensuring yours becomes a success. Within this article, we’ll take you through all the key steps for you to create a directory website:
Picking a niche for your directory website
Now that you have decided to create such a website, the most important question is:
What exactly are you going to list on your directory website?
Identifying your market could be the difference between your next profitable business and one which will simply become yet another failed project on the web.
Here are the steps you should take to evaluate what your directory website will specialize in.
Think about what you would be interested
In this short tutorial, learn how easy it is to use Elementor's fine-grain control of elements to ensure accessibility to all of your site's visitors.
The importance of website accessibility has been discussed for many years, but the information needed to make a site accessible was often difficult to understand, or difficult to implement. That is changing somewhat, although there is still a fair amount of confusion, and quite a few impediments to implementing code changes into many sites, scripts, and plugins. Luckily, people are leading the way in helping us understand the importance, and giving us the information we need to make changes to our own sites.
Elementor can help you make your site more accessible. In this tutorial, we’ll show you a few examples of how easy this can be.
We’ll start by creating a couple of design elements on a page, including a hero block and a sign-up form.
Using the advice given on “ Improving Accessibility of Your WordPress Website”, we’ll fine-tune our page using Elementor and Elementor Pro.
Our Hero Block is the part we’ll begin with. This is what it looks like before we begin our accessibility changes.
We’ll begin by focusing on font family and font size, ensuring the text is always readable. Of course, using your theme’s options via the WordPress customizer
Learn how to spend less time managing your site with WordPress Automation. Here are 13 clever tips to automate tasks on your WordPress website.
Dozens of advantages accrue to WordPress site owners. From obtaining SEO-friendly sites to WordPress’ incredibly cost-effective features, maintenance, and themes, and the ability to quickly upgrade and transfer your website, WordPress has been the go-to site builder for most site designers since its inception in 2003.
To reap the full benefits of these advantages, site owners are advised to automate their WordPress sites.
Automating your WordPress site will enable you to have the best security and interface features as soon as they are released to ensure that your site remains relevant and offers your readers the best UX possible.
If you’re looking to automate your WordPress site, this article will show you how to go about it:
First things first: What is WordPress Automation?
Automating your WordPress website is, essentially having settings, software, and plugins in place to handle all critical site updates regularly without any input from you. This is more like running your WordPress site on Autopilot; all updates, backups, and posts are handled for you so that you can focus on other essential aspects of your business site or blogs, like content creation and proper digital
Our website was missing from Google search results for almost 2 weeks, and in this blog post you can find all details about what caused this penalty and how we fixed it.
In Moldova, Easter is celebrated according to the Orthodox calendar. This year, I took a 2-week vacation with my family and flew back to see our family and friends in Moldova. The night before Easter, on April 27th, Saturday, we’ve been hanging with some friends who were visiting us, when suddenly a Slack notification appeared on my phone. This was probably the worst nightmare one could have on a vacation. It was our colleague Hasan from Bangladesh who noticed the first one that pages from our website are no longer listed in Google search results.
I jumped quickly to open my laptop and check if there are any emails from Google about this issue. To my surprise, there wasn’t anything at all. The website, however, was missing completely from Google.
Only after I opened the Search Console, I found that there is an issue with our website, and we have been penalized for Unnatural links to your site:
I didn’t know how to react, as such a penalty seemed very confusing, knowing that we have never done anything that could cause something of this kind, like buying links or participating in link schemes.
What was more frustrating, is that Google notified us by email about this
A detailed write up about file integrity monitoring, which is one of the most effective methods to detect code changes and malware on your WordPress website.
Have you ever had to clean your WordPress website from a malware infection? Do you know how to find out which code was compromised? Do you know if your developers or agency left backup and leftover files on your website that can leave you exposed? This post explains how File integrity monitoring (FIM) helps you answer such questions. We will see how file integrity checks with a plugin are instrumental in helping you better manage your WordPress site’s files. Detecting issues at an early stage is very important – it allows you to mitigate and limit the attack’s or problem’s damage.
Note: File integrity monitoring is the technical term for what is more commonly known as file changes scanning, file changes monitor and similar terms.
What is file integrity scanning?
File integrity scanning or monitor refers the process that compares a file’s fingerprints to figure out if it has changed. File Integrity checking software works by creating a cryptographic hash, or a fingerprint of the files on a system. When the contents of a file changes, so does its fingerprint. Upon noticing the change in the file’s fingerprint the file integrity scanner notifies the
Justify Text Alignment, Autosave On/Off Toggle, and Highlighted Text for Gutenberg Editor for EditorsKit 1.5 -- WPTavern
WordPress plugin developer Jeffrey Carandang continues to plough forward with new features for EditorsKit, a collection of page building block options for Gutenberg. What began as a block visibility management plugin has grown to include more features aimed at tweaking various settings in the editor. Version 1.5 adds some text, heading, and paragraph styling and formatting options that aren’t currently available in core. For example, Gutenberg lets users change the background color and text color for an entire paragraph, but that’s where the color customizations end. EditorsKit now supports highlighting a section of text or a heading and choosing a color or background color.
This may seem like a niche request to implement but Carandang has tracked nearly two dozen related issues and discussions where users are asking for text highlighting or similar features.
This release also adds underline and justify alignment options to the paragraph block. Gutenberg doesn’t include it by default, as WordPress 4.7 removed the justify button from the TinyMCE editor in 2016. However, the demand for justified text has not disappeared.
In adding the format to EditorsKit, Carandang
2 new add-ons released for GeoDirectory V2. An embeddable widget to display ratings of a listing owner on its website. An SEO machine for backlinks and an add-on to fully integrate GeoDirectory with WP All Import.
These are the 1st two add-ons that we release since GeoDirectory V2 was officially launched. Both add-ons are designed to maximize the potential of your directory.
The first, by acquiring organic backlinks from the websites of your listing owners. Those are gold for SEO purposes.
The second to help you manage imports, exports, and edits in a more flexible way.
One of the best ways to get Google to rank you on top of your competitions is to create a widget that other webmasters want to embed on their sites.
Some examples of very famous widgets that website owners embeded on their sites are:
Weather Forecast Widgets
Trip Advisor Rating Widget
The Embeddable Ratings Badge, mimics the functionality of the Trip Advisor rating widget for your directory.
The directory admin can style the entire widget.
Or allow its users to manipulate some of its styles to adapt to their websites.
Many of you requested integration with Wp All Import, but we never had time to work on it.
We found the time and we also worked with the developers of WP All Import to make sure they approved what we did.
That said, the add-on has not been tested with massive numbers such as a real
A step by step guide to restricting access to your store through password or user role
There are many reasons for wanting to create a WooCommerce private store. In this article, I’m going to walk you through the easiest way to do it and look at some of the reasons why you’d want to. What is a WooCommerce private store?
This might seem like an obvious question but what do we actually mean by a private store?
In essence, a private store has restricted access to some or all of its content. Access might be restricted by a password or user role.
There are several reasons why you might want to create a private store – and we’ll look at those below. First, though, let’s look at:
How to create a WooCommerce private store in 3 easy steps
Creating a private store in WooCommerce is simple and should take you less than 10 minutes:
Maybe you want more than this? I’ve also included simple guidance for:
Step 1: Install WooCommerce Members Only
WooCommerce Members Only is a simple plugin that will help you to create a private store.
Download the zip file from the email you receive after purchase
Go to Plugins > Add New > Upload Plugin
Upload the zip file
Click ‘Install Plugin’
Activate the plugin
As it happens, Members
WordPress plugin and theme businesses at all stages can benefit from reading this handbook that will help reprioritize your marketing goals.
It’s not a secret that product people, especially developers, tend to focus most of their time & attention towards their plugin/theme, while neglecting marketing. Analyzing the psychology behind it, the main showstopper when it comes to dealing with marketing is — uncertainty. Marketing is widely seen by developers as an activity that doesn’t provide a predictable return. General marketing activities such as having a blog, posting on social media, or sending email newsletters do not have guaranteed results. Furthermore, paid advertising on different platforms like AdWords or Facebook has a Return on Investment (ROI) that’s difficult to forecast, many times even difficult to calculate. These “vague” activities simply don’t compute in the world of development where actions are planned, programmed, and executed to get defined and predictable results. Since no one wants to waste their time and resources towards unpredictable outcomes, WordPress plugin and theme developers invest most of their time heads down, focused on the development of their product.
As a marketing consultant for WordPress businesses, I see it happening all the time. When
If you are used to and like to work with WP CLI, this plugin does provide you a command list for this plugin. Or you can reset your entire site by clicking a button.
When developing solutions such as themes, plugins or a custom solution, the database tends to get bigger and also with the defaults already saved. When adding new and complex features, to test them, databases should be empty. WP Reset is a free WordPress plugin that has a lot of features that you might have used through different plugins.
This plugin is focused on resetting data so any files that you have, will always be there (be it plugins, themes or uploads). But if you want to completely remove them, which does come in handy when testing uploads, you can.
If you are used to and like to work with WP CLI, this plugin does provide you a command list for this plugin.
So what does this plugin reset?
All default WordPress tables,
All custom tables with the same prefix.
But, before resetting the tables, you might want to save the current state of your database.
Snapshots are a really handy tool which is going to save a copy of your database, so you can then review what has changed in a recent update or a new feature. You can then also restore that snapshot if you want to get to a prior database state.
Each snapshot can be downloaded, deleted, restored and previewed. The preview
Although it's written using lots of phrases like 'enterprise-augmented' and 'deliver lightning-fast and performant experiences', I think it might be quite an interesting idea... an end-to-end WordPress platform
It’s with huge excitement that we present Altis, a proven end-to-end enterprise-augmented WordPress platform. Human Made has grown a lot in the last year. In numbers, yes, but predominantly in the services we offer our clients. At the same time, we’ve watched WordPress’ growth from a humble CMS to an open, expansive platform capable of complex integrations, and one that can act as a central hub consuming and aggregating content from other tools and services.
The technology landscape has changed significantly for all of us, and we’ve all watched as the CMS became commoditised.
Our experience building platforms and smart solutions has accompanied seismic shifts in the digital landscape: long gone are the days where software is kept solely within the remit of siloed IT-teams. In this landscape, everyone from editors to marketers and business analysts to product owners are collaborating to create and optimise customer experiences on your platform.
This extensibility and interconnectivity — key to managing an effective digital strategy — has long been a core staple of WordPress.org. And as we, at Human Made, merge best practices with features, we’re
Here are the new features for EditorsKit version 1.5 ✅Highlighted Text & Background Color ✅ Justify and Underline Formats ✅Disable Auto Save ✅Custom Theme Supports
Since the rebranding of Block Options to EditorsKit, I’ve been working on more features to extend Gutenberg Block Editor. This latest release contains more rich text format and controls for better content creation. I’ve also added option to toggle Auto Saving and custom theme support for block sizes. Most of these features are the ones I needed the most and hopefully you, too. Take a closer look on the brand new features for version 1.5
From 4-day workweeks, fishing tournaments, to building a successful WordPress company! Check out this interview with Adrian Spiac, co-founder of Cozmoslabs.
Adrian Spiac is the co-founder of Cozmoslabs, a WordPress company that focuses on delivering premium WordPress plugins you can rely on. These include Profile Builder, Paid Membership Subscriptions, and their newest success: TranslatePress. Their plugins are well supported, maintained, and used on over 100,000 WordPress sites around the globe. You can find Adrian on Twitter or LinkedIn. This is our recent interview with him, as part of our Kinsta Kingpin series.
Q1: What is your background, & how did you first get involved with WordPress?
I graduated from Electronics and Telecommunications Engineering, specializing in Multimedia. An analytical person at heart, I started writing code in 9th grade and quickly fell in love with it.
Unlike other hosting providers, Kinsta doesn't have level 1 or level 2 support reps. Our entire support team is made up of highly-skilled WordPress developers and Linux engineers, available 24x7 to help!
My WordPress journey began around 10 years ago when I teamed up with Cristian and decided to start a web development agency. Due to its simplicity, WordPress became our main focus quickly. The things we learned were shared on our Cozmoslabs blog, which eventually
Using Git is great for version control for your various projects, but sometimes your repositories become bloated. That's where .gitignore comes into place.
Using Git is great for version control for your various projects, but sometimes your repositories become so bloated with testing and development tools that the project becomes difficult to navigate. Not to mention how much more bandwidth is needed to pull and push updates to your code base each time you work on a new feature. Meet .gitignore
Git gives us a great utility to help us control what we want to track using version control and what we don’t want to include. The .gitignore file specifies the files that you do not want to track. This is useful when you use other processes, such as Composer, to add or compile files for your final project that are not necessary to be tracked for changes.
Using the .gitignore file alone to just arbitrarily specify files that you don’t want to track works okay, if you are the only one working in the project. However, when you start including more and more contributors to the project, that file can get out of control without sticking to a standard.
What I have found helpful is to have commented sections to specify specific tools or directories that I don’t want to track in my repository. This keeps my ignore file better organized
A detailed comparison between five of the most popular membership plugins.
Looking for the best WordPress membership plugin for your site? In this post, we take a deep dive into five of the most popular options:
Paid Member Subscriptions
Restrict Content Pro
For each plugin, we’ll take a deep look at the payment side – subscription plan options, payment methods, etc. – as well as the content side – restriction options, content dripping, integrations, etc.
Let’s dig in so that you can launch your WordPress membership site in no time…
1. Paid Member Subscriptions
Paid Member Subscriptions is a complete membership site solution that comes in both a free version at WordPress.org, as well as an affordable premium version that lets you pick and choose exactly which add-ons you want to use.
You’ll be able to set up one-time or recurring paid membership plans, restrict content, and drip out your content on a fixed schedule if needed.
You can try the free version at WordPress.org. After that, paid plans start at $69 and go up to $149. That makes Paid Member Subscriptions one of the more affordable options on this list.
Subscription Plan Options
Paid Member Subscriptions gives
If your business still doesn't use WordPress, check this out!
The most popular website builder and content manager are WordPress. Millions of users have already created their sites with its help, and their amount continues to grow. The reasons are obvious – it is free, convenient, and allows you to create a professionally-looking page even if you don’t have either design nor technical skills.
Considering the convenience and the number of features WordPress has to offer, we suggest that you should try using it as well. Here are 25 reasons why your business should switch to WordPress.
Ready to Use
Once you install WordPress, you can start using it right away. It means that you don’t have to search, download, install, and adjust any features you may need for your blog or site. They are already there! The add-ons for editing, comments, and feed are in-built.
There are several supporting plugins you can add later. However, all the core functions are accessible right after installation.
Whether you are launching writing services, online shop, or just a personal blog, you can use WordPress for free. No hidden charges or surprises will appear in the long run. What is more, the platform has an open code, so you can change it to your
There is no universal number for how many plugins you can or should run. Instead, it depends on a number of factors.
It seems like one the existential questions of our time – at least, for web designers. But for years, many of us have been trying to figure out the “right” number of WordPress plugins to use within a website. I hate to break it to anyone who likes nice, round figures: There is no specific number. No threshold that defines you as either a pro or poser. I know, some people define their success by using a minuscule number of plugins. If you can get away with doing so, you get much respect from me.
For the rest of us, plugins are a tempting proposition. They can take care of so many tasks – large and small. And they’re only a few clicks away.
But add too many and it can weigh down your site’s performance. Not to mention that every single thing you install adds another layer of complexity to the mix.
While there is no one-size-fits-all number of plugins you can or should run, there are some ways to tell if you’re past the limit. Here are a few factors to help you make that determination.
The Hosting Environment
Computing power and network bandwidth are incredibly important factors in terms of performance. Yet, most often the only control designers
On May 19, Marcel Bootsman will begin his long 465 mi. trek on foot to WordCamp Europe. Proceeds go to DonateWC. Follow along on his adventure!
On May 19, Marcel Bootsman will begin his long 465 mi. (748 km) trek on foot from his hometown of Berkel en Rodenrijs to WordCamp Europe in Berlin. That’s right, he’s walking across Germany. And better yet, he’s donating all the proceeds to DonateWC. We love it when people think, or should we say step
Does GDPR impact you? What do you need to do for GDPR compliance? This guide is for you.
You might have heard of the term “GDPR” being discussed around the web. It’s still a pretty hot topic, especially with all that is going on with data breaches and security in the news. To put it simply, GDPR is a privacy law designed to give citizens back control of their personal data. Hands down, GDPR is impacting how the entire internet deals with data. The scary part is that the deadline was last year (May 25th, 2018) and many questions regarding GDPR are still plaguing people: What exactly is GDPR? In layman’s terms.
Does GDPR impact me?
What do I need to do for GDPR compliance?
Many have a tendency to put off what they don’t understand. Taxes are a good example. For a lot of us, GDPR has simply been a lower priority on our checklists. But the GDPR deadline has come and gone and you really should take a few moments and determine whether or not you need to make changes to the way your business and or website operates. If you don’t there could be hefty fines involved.
Don’t worry, we’ll try and explain everything you need to know about GDPR below, as well what you can do to prepare. But we aren’t lawyers, so we’ll try not