The inside scoop on the new image optimization service, Optimole, plus ThemeIsle's latest theme, and insights into Facebook ads.
Welcome to the 45th edition of the monthly transparency report (for October 2018). In this series, I go through everything that’s been going on in the business – especially the behind-the-scenes stuff – that you might be interested in. Click here to see the previous reports. Here’s the TOC of what’s to come:
1. A year ago I said we wouldn’t build another new theme. We just did. Here’s why
2. Does page speed really matter for SEO? TL;DR: it does
3. What type of WordPress content to advertise on Facebook?
1. A year ago I said we wouldn’t build another new theme. We just did. Here’s why
As I was looking through some of the more popular transparency reports on the site, I stumbled upon this. It’s the one where I discussed the future of Gutenberg and tried to figure out what’s the best path for a theme store like ours to follow.
I concluded that we wouldn’t build another new theme, but instead focus on making our existing themes into household names.
It’s roughly a year and a half since that report got published … and we’re just about to release a new theme. What gives?
A couple of reasons:
a) I read
Stackable – Gutenberg Blocks is a plugin that works to complement and supercharge the new WordPress editor. It adds essential blocks to Gutenberg’s arsenal and gives you an even easier design experience. It is the ultimate Gutenberg add-on with a growing number of kick-ass blocks and allows you to present messages and start an action with ease. Alongside these blocks, we also built the Stackable theme to help WordPress users in transitioning to the upcoming WordPress editor.
One of the biggest changes to WordPress is the introduction of Gutenberg or the new WordPress editor for a fresh publishing experience. This new editor takes the page building experience to a new level by using a more visual approach – featuring a clean and simple layout and using a new system to simplify the building process with the introduction of “blocks”. What is Stackable and What Does It Have to Offer?
Stackable is a plugin that works to supplement and supercharge the new WordPress Editor. It adds essential blocks to Gutenberg’s arsenal and gives you an even easier design experience. It is the ultimate Gutenberg add-on with a growing number of kick-ass blocks and allows you to present messages and start an action with ease.
With modern designs, Stackable blocks are highly versatile and are meant to be usable in all kinds of webpages – be it business sites, personal blogs, portfolios and more. We also give you the freedom to customize the designs to fit your own vision.
Our intuitive and user-friendly interface allows you to showcase your content and beautifully design webpages without needing to learn a line of code. Ease-of-use is our specialty
See how fast a WordPress website hosted by Flywheel loads in this guide to this managed host for web designers.
Have you heard of Flywheel WordPress hosting yet? Maybe you’re a designer or web design agency owner looking for a web host for your clients and someone has recommended Flywheel. Or maybe you’ve just Googled ‘Managed WordPress Hosting’ and found Flywheel for the very first time. If so, this article is for you! Not only have we been using Flywheel to host this very site for a few years now, we’ve also spun up a few brand new tests sites on a new account to get additional real-life data, and taken a fresh, in-depth look at all the different features Flywheel have to offer — to give you an extensive, balanced and fair assessment of their services.
Below, we’ll cover the pros and cons of choosing Flywheel, what they offer that’s different from other managed WordPress web hosting services, and what sort of loading times (using two very different and very popular WordPress themes) and uptime levels you can expect from them. Additionally, we’ll be taking a look at how these loading times are affected when multiple visitors are accessing Flywheel-hosted sites, giving you an idea of how Flywheel performs in real-world situations.
There's a difference between how much disk space you need, vs how much you want. Are you overestimating?
Maybe you’re choosing a new web host or simply curious about what’s “normal.” Whatever the reason, understanding disk space and how much you need for your WordPress website is an important consideration when choosing a hosting package or anticipating how much space you might need in future. In this post, we’ll explore how much space WordPress sites need, including how much space they typically use, what you need to know about web hosting packages and the storage space they offer, and how running your site efficiently can ultimately help you save space and keep costs down.
How Much Disk Space Do Web Hosts Offer?
Disk space refers to the amount of storage space a web host allocates to a website and all associated files on a server. Basically, it’s the same as disk space on your computer’s hard drive.
Web hosts typically list how much disk space they offer on their sites along with details of their plans and pricing. You might see it referred to as “disk,” “local storage,” and even “web space.”
No matter what it’s called, space is space and not to be confused with monthly visits (i.e. traffic) or bandwidth
Gutenberg is about to go out to the world in WordPress 5.0, but it's not nearly ready. This article is putting it out there, bluntly. It's from the CEO of Imagely - the developers of NextGEN Gallery.
As most in the WordPress world hopefully know, the arrival of Gutenberg is fast approaching. Gutenberg is the code word for the new editing interface that users will see every time they add or edit a page or post in WordPress. It represents one of the biggest changes to WordPress in its history.
Right now, the plan is to release Gutenberg as part of WordPress 5.0 on November 27. But there are big questions about whether Gutenberg will be ready, stable, and safe in time for that release date.
This post is essentially an open letter and a plea to the Gutenberg team to consider deferring the release at least until January.
I LIKE GUTENBERG AND ADMIRE WHAT THE TEAM IS DOING
Let me start by saying that I like Gutenberg. I like the interface and think it has enormous potential to improve the content creation experience for WordPress.
I also know that the people working on it - including developers and leads - are normal, talented people. They’re working incredibly hard right now to create something great. The project leads are making the best decisions as they see them. There are a lot of considerations to take into account for launch timing.
This is not a broad critique of Gutenberg
After losing so many credit card disputes no one could blame a WordPress product seller for assuming that their chances of winning are so slim. This free book is here to change both that assumption and the reality that created it.
We’ve learned that many WordPress plugin & theme sellers simply give up on dealing with Stripe or credit card disputes their customers file against them. After losing so many of them – who could blame them for assuming that their chances of winning are so slim? This book aims to change that by explaining why it is unquestionably worth your valuable time to battle and resolve those disputes, and also demonstrates what you need to collect and how you can do so. It uncovers the unique techniques we’ve developed at Freemius, which enable our company to proudly say we’ve achieved a huge increase in our credit card disputes wins success rate: they surged from 4% all the way up to 29.6%!
The book, titled: “11 Proven Techniques To Increase Your Credit Card Disputes Win Success Rate by 740%” by Freemius, has all of the knowledge and tools you need at your disposal in order to start winning those disputes (and chargebacks) and help you run a prosperous WordPress plugins or themes business.
Meet Finder, a new tool available in the free version of Elementor, which allows you to easily switch between pages, create new content and do a whole lot more
Building websites involves browsing through SO many different windows… Think about it. In order to setup even the simplest website, you have to visit several places: the WordPress dashboard, Elementor editor, Elementor settings, the front-end of your site.
The result – dozens of opened tabs and lots of time wasted maneuvering between pages and screens.
Even editing a single page can become a challenge:
Going from the WordPress dashboard – > Elementor editor – > My templates – > Dashboard again – > Menu settings – > View page, and so on
Thankfully, we came up with an easy and intuitive way to get you from A to B, no matter the A, no matter the B.
Introducing Finder, a handy search window that lets you go from anywhere, to anywhere. Reach any Elementor page or setting page from wherever you like on your site.
With Finder, we tried to create the easiest possible experience when navigating through different screens.
You can launch Finder from any place on your site. From the Elementor editor, from the backend admin area and even from the frontend of your site.
To open Finder, click CMD / CTRL + E, then search for
A lot of WordPress developers are freelancers, not full-time employees. But do they charge enough for their work?
Salary might be a taboo subject to some people, but if you’re a WordPress developer, or are considering a career in WordPress development, knowing what people are earning is essential to maximizing your own earning power. So let’s talk about that secret – let’s talk about the average WordPress developer salary. That way, you’ll know exactly what you’re worth (and how you can earn more).
To do the topic full justice, we’re going to break this post into two parts.
First, we’ll take a look at the data from job sites and freelancing platforms to learn:
Then, after we’ve covered what the averages are, we’ll discuss some tips for increasing your own salary so that you can move yourself towards the right side of the salary bell curve.
But first, a little caveat…
Calculating a Single “WordPress Developer Salary” Is Hard
There are a few things that can skew these numbers. First, because WordPress is so popular (currently powering over 32% of the web), there are a ton of people who might fall under the label of “WordPress developer”.
For example, there’s the distinction between WordPress “developers”
Our second story article of 2018, going over the past 6 months, talking about how vital it is to focus on what's working.
Daniel Carcamo tried submitting his premium theme for sale on the ThemeForest marketplace. He uses this guest post to share the entire experience, as well as his conclusions about WordPress product businesses and marketplaces in general.
Building your own Multi-Purpose theme from scratch can be a very tough project to take on. Getting it approved on ThemeForest? That’s a whole other layer of challenges that you’ll need to tackle. In this guest post, I’m going to share my entire experience of submitting a theme to ThemeForest’s marketplace. In February 2017 I started playing around with the idea of building my own Multi-Purpose events theme to be sold on ThemeForest. I knew, from the experience I gained of selling my own events plugin on CodeCanyon, that a complete solution was needed for customers who did not want to mix a plugin and a theme, but instead, wanted a complete solution in one single product.
Normally, when you need a website with an events functionality, you have to add various plugins to achieve it. This, in turn, can make your website slow and bloated, which is why I decided to build an event’s theme that had everything built into it.
By April I had already assembled my team of programmers and got to work. After weeks and weeks of testing and testing again, I felt that we had reached a point where we could submit the theme to ThemeForest for a review.
First Submission (Hard
Learn how we work with WooCommerce's Storefront to provide a customized solution for a recent eCommerce client.
Storefront is a robust and flexible free WordPress theme developed by the team behind WooCommerce. Out of the box, Storefront supports deep integration with WooCommerce, which makes it a perfect starting point for developers to launch their projects. Storefront’s codebase relies on WordPress hooks and filters to add, remove or change functionality which makes it a perfect candidate for customizations through a child theme. At WebDevStudios, we decided to create a child theme for a recent client project. Customizing Storefront directly would make it impossible to upgrade for new features and bug fixes. Any changes would be overwritten during the upgrade process. By creating a child theme, we have the ability to upgrade the parent theme (Storefront) for access to new features and bug fixes.
Throughout the article, when I refer to parent theme, it’s Storefront.
A child theme is basically a blank WordPress theme—it becomes a child theme when you define the parent theme in the “Template” param in the header block of a child theme’s style.css file.
Theme Name: Storefront Child Theme
The Add-on extends the functionality of Profile Builder by enabling admin approval on edit profile fields. Until the fields have been approved the old values will be displayed for everyone else.
We are happy to announce the release of the Edit Profile Approved by Admin Add-on for Profile Builder. The Add-on extends the functionality of Profile Builder by enabling admin approval on edit profile fields. Until the fields have been approved the old values will be displayed for everyone else. The functionality of the add-on has multiple use cases, some of them would be:
– be sure that users don’t change fields in their profile, that show up on your site, to improper words
– review the email address of the user before it is changed
– monitor changes of your user profiles
– approve avatar image changes
Setting up Admin Approval on Edit Profile fields
After we activate the Edit Profile Approved by Admin Add-on we will see new options for our Fields:
You can simply activate admin approval on a field by clicking the “Requires Admin Approval on Edit Profile” checkbox.
Fields that have “Requires Admin Approval on Edit Profile” enabled will have a check mark on the field list next to them.
How it works on the front-end
After a user updates his profile and if fields that require admin approval have been modified, those fields will be
Blogging has become a regularly utilized and gainful online practice. Here are the top 9 reasons why blogging is so important for your business.
The year is almost up. Is your website ready for the new year? Here are some things you can do now to prep your WordPress site for 2019.
The year’s almost up; the time for family and festivities is upon us. Rather than making a New Year’s resolution to learn to play the guitar or eat your weight in ice cream (you should totally do both of those things), how about you resolve to get your WordPress website ready for the new year by keeping it updated, optimized, and audited? We often forget about our websites as life starts to get busier, especially if we don’t need to update our websites with any regularity. This time of year, more importantly for eCommerce website owners, site traffic will increase, and there are a few things we can do to potentially help your users our, as well as help, protect yourself.
I like to keep things clean and running smoothly with SOAP: secure, optimize, assess accessibility concerns, and prioritize updates. So, let’s get started.
Security, especially around the holidays, is essential. Even the smallest website could potentially put your users at risk if not adequately audited, configured, or updated. You don’t need a computer science degree to keep your website secure; you need to make sure you’re looking at a few key points.
Make sure your hosting
We are happy to announce the first activity log extension for MainWP. This extension allows MainWP users to keep a log of changes that happen on the MainWP dashboard, but also to view the activity log of all child sites from one central location - the MainWP dashboard.
Today we are happy to announce the release of a new free extension – Activity Logs for MainWP. With this extension, MainWP users can keep an activity log of changes that happen on their MainWP dashboard, and also see the activity logs of all child sites from one central location – the MainWP dashboard. Before highlighting the features of this new extension we’d like to introduce MainWP, for those who are not familiar with it.
What is MainWP?
MainWP is a WordPress management suite developed to be the most effective, self-hosted WordPress central dashboard. From the MainWP dashboard a user can control virtually all aspects of WordPress management including updating all of their sites with just one click of a button, schedule automated backups, monitor their sites, manage content across their network and much more. Visit the MainWP website for more information on this great, free WordPress management system.
Why Did We Do The Extension For MainWP?
MainWP is a leading WordPress management solution, and is developed by some of the most experienced people in centralizing management of multiple WordPress websites. So there was no question if we wanted to work with them. This
I wrote up some thoughts on how to do your Black Friday deal right, by satisfying new and existing customers, and ensuring you don't undermine your ability to charge full-price in the long run.
Black Friday and Cyber Monday have the opportunity to be some of the biggest profit generators all year for WordPress products. Hopefully you’ve been profitable all year and this isn’t – as with traditional retail – the sale event which makes you profitable, but it’s still a great opportunity and over the last couple of years I’ve seen the Thanksgiving period consistently provide a nice boost to WordPress business’ earnings.
Yet, it’s important to get Black Friday right. You need to create an offer which works for you, is attractive for your customers, and does not impede your ability to make money in the long term.
You shouldn’t take those three points for granted; this post gets into the how and why, and how to get Black Friday right for WordPress products.
Not all sales are equal
Pricing is consistently one of the highest-impact areas my agency Ellipsis advises clients on: it’s remarkably simple to change, and simple tweaks to pricing can often dramatically improve profitability.
We spend the vast majority of the time telling people to increase prices, and Black Friday is the opposite of this.
I thus need to start this section
End-to-end testing provides tremendous benefits for everyone. Learn about end-to-end testing with Cypress.io.
What Exactly is “End-to-End Testing?”
End-to-end testing means testing your application in a way that each component, from start to finish, is tested to do what it’s supposed to do. As an example, imagine a website that has a “Contact Us” form. Testing this would mean filling out the form, clicking the submit button, and expecting to see a result afterwards of something along the lines
Most small / startup WordPress product creators just have enough resources to develop their product. That is why a service like Freemius is flourishing, because they take care of the business aspect of things for their customers. Today they are taking it a step further with their new "Got Your Back" special program.
Calling all WordPress product creators who are selling through Freemius – today we are officially launching the “We Got Your Back” program, which will help you handle all of the things you prefer to avoid in your business! I can see you doubting and sneering at what I just wrote in that 1st paragraph, but if you’re selling your WordPress plugins and themes with Freemius, then you already know that we were not kidding when we said that we would truly become your business partners and do everything we can to empower your business and to push it forward, simply because YOUR success is literally our success.
As you know, the Freemius service was created in order to handle everything that might be considered “meta” in running an online business that sells WordPress plugins and themes. In other words, everything that’s not about coding the actual product:
Taxes (EU VAT)
Decreasing the uninstall rate
As you can see, another thing we were not kidding about was when we said: “Your WordPress business headache?
In this edition, WordPress 5.0 beta out, new default theme, Accessibility team, Gutenberg, and more.
Hello friends, welcome to our November 2018 WordPress news roundup! Now that I think about it, I can’t believe we’re nearing this year’s end…which kind of frightens me because I realize once again how fast time is flying. Can you believe that Gutenberg might become the default editor in just two short weeks? I mean, the craze started sometime around May 2017 and now we’ve almost reached the culmination. The release is getting thoroughly prepared as I’m writing this post: Gutenberg has new features, while a fresh WordPress default theme is under development.
Anyway, not everything is sweet in the Gutenberg world, and we all know that. This month, there was some contentious back-and-forth regarding Gutenberg’s accessibility, including the resignation of the Accessibility team lead.
But that’s not all. We have many more awesome stories for you to read and a lot of great insights from various WordPress experts. Sit back, relax, and enjoy the November 2018 edition of “This Month in WordPress with CodeinWP.”
WordPress 5.0 Beta 2
The grand event of the year is close. WordPress 5.0 enters its final stages as the second beta is already
When a website is built and handed off to the client it's easy to think your work is done. However, as simple as the WordPress admin is to developers and seasoned users, to new users it can be daunting, especially with a very customized build. How, then, do we go about training our clients to use WordPress? Let’s explore some best practices for passing on our knowledge.
Helping someone learn to help themselves is an incredibly satisfying experience. And it is often part of a web designer’s job description. We build something for our clients and then teach them to how to use it. A platform such as WordPress makes this possible. However, it’s not always easy. Clients can run the gamut in terms of technical knowledge. Therefore, we must be able to effectively communicate with people of all skill levels.
Plus, there really isn’t such a thing as a “standard” WordPress website. There are plenty of shared traits. But the endless combinations of themes, plugins and customization make every site unique.
How, then, do we go about training our clients to use WordPress? Let’s explore some best practices for passing on our knowledge.
Personalize the Experience
When you work with WordPress every day, it becomes like second nature. This is especially the case for designers and developers. Each website we build provides that much more insight into how WordPress works. As such, it can be difficult to remember that not everyone has this experience.
It’s important to realize that a client who hasn’t used WordPress before
This is the best example of WPUF. Jazib Zaman, Founder of WPArena is using WPUF from an awesome team of WeDevs in an artistic way. Learn why I am shooting this post.
WordPress is by far the most popular blogging platform and the huge community contributors keep it ever alive. But there was a time when WordPress content websites were struggling to find a solution to a BIG problem. The problem was – How to allow users to submit their posts from the frontend?
WP User Frontend was introduced by weDevs back in 2012 which immediately put an end to that crisis. It did not take much time to become a top rated plugin for post submission and form building. From that position, it has evolved a lot both in terms of design and functionality. Now it is popularly known as a one stop solution for managing ALL the frontend needs of a WordPress websites.
Along the way WP User Frontend have helped numerous customers to make their dream website a reality. For them, it was not just a plugin. But a time-tested companion that offers endless growth opportunity for their business.
In this write-up, we are going to publish an interview with Jazib Zaman, CEO of TechAbout, a loyal WPUF user. He also happens to be the founder of WP Arena, a highly reputed WordPress company. He has been using WPUF to manage the entire post submission process for his blog. This interview
Data is coming out of our ears, your ears, everyone's ears. How to make effectively make use of that data? You need a BI tool.
Businesses and enterprises have a lot of data to contend with. From acquisition and retention metrics to prospective customers, internal business processes, partners, affiliates, and competitor data, knowing what data matters most to your business can be difficult. Often, businesses can’t -or simply neglect to -leverage their data effectively into actionable wins that can grow revenue and help them operate more efficiently.
That’s where business intelligence (BI) tools can really help. They pull your data from dozens of sources, clean it up, transform it, and display it visually via dashboards and reports, which are far easier to interpret than raw numbers and fields. BI also makes it easier to track the ins and outs of what’s actually happening in your company.
While BI tools have been around for decades, there’s been an explosion of excellent online tools entering the market in recent years. These tools are constantly evolving to meet the ever-expanding and fast-changing needs of businesses of all sizes and niches.
But choosing a BI tool for the first time can be overwhelming -there are currently more than 100 vendors available.
Below, we’ve collected
This tutorial will show you how to migrate your website from Drupal to WordPress. It includes pre-migration steps, moving text and images, choosing a theme and optimizing your new site.
Do you have a website built using the Drupal that you’d like to transfer it to self-hosted WordPress? While Drupal is a great content management system, maybe you wish to try something new. You will have more options when it comes to free themes and plugins, and WordPress is generally easier to use than Drupal. Follow this step-by-step guide to migrate your site from Drupal to WordPress quickly and easily.
Table of Contents
Drupal to WordPress migration
Step #1: Installing the FG Drupal to WordPress plugin
Step #2: Getting your Drupal database details
Step #3: Importing Drupal content to WordPress
Selecting a theme
Creating navigation menus
Setting up contact forms
Adding image galleries
Installing must-have plugins
Updating your permalink structure
Making your site live
Redirecting old URLs
Checking and fixing your internal links
Making sure everything works
Prior to moving any of your content, you’ll need to take care of a few things. Let’s get started, shall we?
Since your current site is on Drupal, you already have a web host. It may be a good idea to switch to a host which offers specialized WordPress
Reviews from your customers are a great way to prove the value of your product to potential customers. Bringing reviews from Google, Facebook, Yelp and more into your WordPress site is easy with WPBR, learn how.
In a world where business is done mostly online, it’s no wonder that review marketing has become increasingly in demand. This demand was felt within the WordPress space and WP Business Reviews was created to rise to the challenge. Why Put Reviews On A Website?
In recent years, reviews have risen in importance for search engine optimization and general marketing strategies. Reviews are the new word of mouth. So the easier they are to find, the better it is for business.
Including positive reviews filled with keyword rich, user-generated testimonials on a website do more than just lead customers to the social proof they need to decide to use a business. It also provides search engines with more authoritative content when it searches through the website.
In an effort to give marketers and business owners everywhere a simple solution to display their best reviews from a variety of platforms, WP Business Reviews was created. This article will walk through how to use WP Business Reviews and explain all of its available features.
What Is WP Business Reviews?
The makers of GiveWP, the WordImpress team, developed WP Business Reviews to allow users to display their reviews from multiple